Volume 11 | Issue 9 |

 Abstract

Advertising wields substantial power in shaping consumer choices by influencing preferences, perceptions, and behaviors. This study delves into the intricate dynamics of advertising's role in consumer decision-making, considering factors such as advertising strategies, platforms, and the psychological mechanisms behind its impact. Through rigorous research and data analysis, it seeks to uncover the nuances of this relationship, offering valuable insights for businesses, marketers, and policymakers. By understanding how advertising shapes consumer choices, we can better comprehend the evolving landscape of consumer behavior in today's highly competitive market, aiding in the development of more effective and ethical advertising practices.

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 Keywords

advertising, shaping consumer choices, influencing preferences, psychological mechanism.

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Creative Commons Attribution 4.0 and The Open Definition

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This study investigates the emerging influence of Generation Z in the context of the Industry 4.0 workplace, with a focus on the unique perspectives and insights provided by this generation in Bangladesh. Through a comprehensive analysis of survey responses and sentiment scores, this research sheds light on Generation Z's attitudes towards organizational support, policies, and preferences within the digital business landscape. The methodology involves collecting responses from a diverse group of Generation Z employees and utilizing sentiment analysis techniques to assess their sentiments. The results reveal a positive sentiment overall, indicating Generation Z's favorable outlook on organizational support and policies for thriving in the Industry 4.0 workplace. Key findings emphasize the significance of continuous learning, digital communication tools, mentorship programs, flexible work arrangements, and diversity and inclusion initiatives. These insights contribute to a deeper understanding of how organizations and policymakers can effectively engage and harness the potential of Generation Z in shaping the evolving workplace of Industry 4.0 in Bangladesh.

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 Keywords

Generation Z, Industry 4.0, Workplace attitudes, Organizational support, Digital business landscape, Organizational policies, Diversity and inclusion

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"Family" is the first institution; which is encountered by a mother. The mother by nature has a very special role to play in all fields of life of the family i.e. in the society, health, education etc. In all these, the roles are complicated, difficult and tedious to perform. In order to achieve these tasks a sound mind and stress free life is of utmost concern. A mentally retarded child is a source of greater effort that demands extra attention and nurturing. For a mentally retarded person one should be cautious not to ignore the facts that they are born so not because of their own choice but by the design of nature. Maternal knowledge and behaviors are linked to culturally embedded beliefs, educational backgrounds and uniqueness of her family settings; which directly or indirectly affects the child rearing practices. Lack of knowledge relating to these various aspects of how to deal with the pitfalls that could be avoided and positive steps that could be taken up dealing with inevitable situations can be brought about with this study. Hence the investigator had undertaken this study "A quasi experimental study to evaluate the effectiveness of structured teaching program me on the familial concerns among the mothers of the mentally challenged children in the selected special schools in Bangalore.

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Mother, Mentally Challenged Children, Familial Concern, Effectiveness, Structured Teaching Programme

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This article deals with one of the most debated topics in the world and that is Euthanasia. Euthanasia literally means good death but in this context it means mercy killing. The debate is regarding the legalization of Euthanasia. This debate is a continuing one as some people are of the view that life is sacred and no one has got the right to end it whereas on the other hand some say that life belongs to oneself and so each person has got the right to decide what he wants to do with it even if it amounts to dyeing. In our day to day life we often come across terminally ill patients that are bedridden and are totally dependent on others. It actually hurts their sentiments. Looking at them we would say that death will be a better option for them rather than living such a painful life; which is painful physically as well as psychologically. But if on the other hand we look at the Netherlands where euthanasia is made legal, we will see that how it is abused there. So following its example no one wants euthanasia to be legalized in India. But the question that lies before us is which will be a better option. In this Article, some basic points regarding euthanasia are discussed and then it is totally on the reader to decide which will be better; legalizing or not legalizing euthanasia. Although the Supreme Court has already given its decision on this point but still some doubts arise in our point which we need to analyze carefully and reach at a conclusion.

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Key Words : Human Rights , Euthanasia , Govt Acts , Common People Life , Disease

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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This research paper investigates the influence of digital advertising on consumer purchasing patterns within the realm of online courses and explores the efficacy of digital communication as a tool for advertising. The study provides practical and strategic guidance for digital advertisers, marketers, and brand communicators, with a specific emphasis on major online education markets, particularly in India and its neighboring countries. Employing a qualitative research approach, the research utilizes the Prisma technique to scrutinize existing literature and delve into consumer perceptions of online media platforms for the promotion of online courses. The resulting insights offer valuable knowledge for digital marketers and brand communicators seeking to excel in advertising, branding, and endorsing online education. Furthermore, the paper underscores the challenges and opportunities intrinsic to advertising and promoting online education in the digital age, emphasizing the critical importance of effectively harnessing available tools.

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 Keywords

Digital advertising, consumer behaviour, branding, and media promotional strategies, online courses.

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With the rapid development of the Internet, the methods of cyber attack have become more complex and the damage to the world has become increasingly greater. Therefore, timely detection of malicious behavior on the Internet has become an important security issue today. This paper proposes an intrusion detection system based on deep learning, applies bidirectional long short term memory architecture to the system, and uses the MALWARE(numerical) data set for training and testing. Experimental tests show that the intrusion detection system can effectively detect the known or unknown malicious behavior of the network under the current network environment. Malware, short for "malicious software," refers to any intrusive software developed by cybercriminals (often called "hackers") to steal data and damage or destroy computers and computer systems. Examples of common malware include viruses, worms, Trojan viruses, spyware, adware, and ransom ware. Recent malware attacks have exfiltrated data in mass amounts. A Bidirectional LSTM, or bi-LSTM, is a sequence processing model that consists of two LSTMs one taking the input in a forward direction, and the other in a backwards directionIn bidirectional, our input flows in two directions, making a bi-LSTM different from the regular LSTM. With the regular LSTM, we can make input flow in one direction, either backwards or forward. However, in bi-directional, we can make the input flow in both directions.

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Malware, LSTM, BI-LSTM, Cyber Criminal, Rransomware

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Creative Commons Attribution 4.0 and The Open Definition

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Dandruff is a common condition that causes the skin on the scalp to flake. It is a common scalp disorder affecting almost half of the population at the post pubertal age and any sex and ethnicity. It is not contagious or serious. But it can be embarrassing and difficult to cure. It affects half of the adult population throughout the globe. Dandruff, also known as Darunaka in Ayurveda is one of the common disorders seen in our present lifestyle. Here is a case report of dandruff where a female patient aged 20 years has come with a complaint of itching of scalp, hair fall, flakes over the head and shoulder. She approaches the OPD of RG Ayurvedic Hospital & College, Ron. In this case, classical shodhana (Major purification therapy) was planned followed by Shamana (Pacification) drugs. After the treatment, there was marked improvement seen in symptoms like itching of scalp, hair fall and flakes

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Dandruff, Darunaka, Virechana, Abhyanga.

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Creative Commons Attribution 4.0 and The Open Definition

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INDIA is a developing nation with global gender gap ranking 135 out 146 countries (gender gap report ;world economic forum 2022).During the spur period of Covid 19 and beyond that; Pradhan Mantri Jan Dhan Yojana (PMJDY) has acted as the Financial Inclusion tool for empowering of underserved women amid the socio economic challenges and persisting Gender Inequality in India. Financial inclusion is critical to achieving the economic empowerment of women--one of the targets under the fifth Sustainable Development Goal on gender equality. India, in 2014, launched the Pradhan Mantri Jan Dhan Yojana (PMJDY) to promote financial inclusion in every household in the country. The aim of the initiative is to provide the 'financially excluded' access to financial services such as basic savings bank accounts, need-based credit, remittances facility, insurance, and pension. Since then, according to data from the Ministry of Finance, over 460 million bank accounts have been opened; 67 percent of them are in the rural and semi-urban districts, and 56 percent are owned by women. The significance of this article is to analyze the extent to which the PMJDY acted as a successful tool to bring the women from underserved sector to the center of economy to generate the income ,saving , investment and raising standard of living by empowering women with socio economic gender inequality . The article will also highlight new findings on financial resilience and explore what the data reveal about the most effective strategies reaching those who remain unbanked through the secondary data sources.

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 Keywords

Financial inclusion, PMJDY, Gender inequality, Unbanked Women

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Creative Commons Attribution 4.0 and The Open Definition

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Social mobility is linked to equality of opportunity: The higher levels of men out-earning their parents, the greater downward mobility of women and the higher number of low income women unable to move out of the bottom quintile all speak to a worrying pattern in which men do better at holding on to the privileges accrued to them, while women still have more trouble. All over the world in general and tradition-bound countries in particular women are handicapped in many respects when compared with men as far as upward mobility is concerned. Marriage, managing family obligations, nurturing the child until they become self sufficient either directly or indirectly affects their chances of mobility. In countries like India, Pakistan and other Asian countries it is because of parti-local marriage and family arrangement women soon after marriage leave their fathers home and start a new with husband. It will affect their participation in income generating activities. The same institution i.e., marriage has helped many women to move up in social hierarchy. Poor but good looking girls have improved their social status through marriage as and when they marry with rich boy. Even after getting decent job in formal sector many women reject "promotion with transfer" opportunities just for family sake. Low age at marriage generally kills their dream to get education and "dream jobs" in many cases. Hence, studying upward mobility of women is the need of hour. Academicians need to give much importance to this aspect. The present paper examines the mobility of women in colonial era and also in post independence era.

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 Keywords

Social Mobility, State Intervention, Upward mobility, Constitutional Safeguards, structural barriers

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Creative Commons Attribution 4.0 and The Open Definition