Volume 13 | Issue 8 |

 Abstract

The current study examines the effects of digital marketing on digital sales and consumer behaviour using the example of Amul, a leading dairy brand in India. The work investigates Amul's actions in launching digital marketing campaigns, including promotions on social media and paid advertisements, and their impacts on various company functions and sales. A mixed methodological approach was used, combining quantitative metrics gained through sales records and qualitative insights from consumer engagement. The current study shows that digital marketing activities have fundamentally different impacts on Amul's pathway and consumer behavior. Digital marketing has been significant to the growth and presence of Amul, a popular dairy cooperative based in India. Through numerous digital channels, Amul has been able to market its various dairy products to different consumers across the world. Different strategies are involved in reaching out to consumers across various online platforms, directly affecting Amul's digital marketing strategy. These strategies involve the use of social media such as Facebook, Instagram, and Twitter to create a strong personal connection with customers by identifying different problems, meeting their needs, and delivering relevant information. Additionally, search engine optimization strategies have been used to ensure high placement on the search engine results pages in various search engine platform

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 Keywords

Digital Marketing , Consumer Behavior , Sales Impact Amul , Social Media Marketing , SEO (Search Engine Optimization) , Brand Awareness , Influencer Marketing , Video Marketing , Customer Engagement , Marketing Strategies , Online Advertising , Consumer Purchase Decisions, India Dairy Industry, Digital Campaigns

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 Abstract

Torpedo anchors are recent foundation systems used to secure offshore structures like oil and gas platforms. This study explored how well these anchors hold in soft clay seabed, focusing on how their fin configuration and the angle at which they are pulled affect their load carrying capacity. Experiments were conducted in the laboratory test tank using a small-scale torpedo anchor model (1:40 scale, 42.5 cm long, 2.6 cm diameter) placed in a 1-meter diameter and 1 m deep tank filled with the soft clay. The clay properties were tested like strength and water content to prepare a test bed in the tank. The model anchor was embedded in a test tank in a way that its top is just at the clay bed surface. The model torpedo is pulled with different pullout angles to see its displacement under applied loads. The study also looked at how different fin configurations like Finless, 2-Fins, 3-Fins and 4-Fins attachments influence the load carrying capacity of torpedo. Results revealed that the fin configured torpedo anchors had enhanced performance in terms of load carrying capacity due to mobilization of shear resistance of surrounded clay soil. The angle at which the anchor pulled out also influenced the holding capacity. Some of the pullout angles showed low holding capacity due to lack of sufficient passive resistance from the soil. These findings would help engineers to understand the behavior of model torpedo and further it provides insights to plan for field testing as well as development of design methodologies to estimate the load carrying capacity. By increasing fin configurations and understanding pullout angles, anchors can work more effectively in soft clay, making offshore platforms safer and more cost-effective in terms of installation.

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 Keywords

Torpedo anchors, soft clay, fin configuration, pullout angle, pullout load.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Peace movements aim to minimize conflict through advocacy, non-violent resistance, and political lobbying. Color revolutions, characterized by nonviolent civil disobedience, are a series of post-Soviet era uprisings aimed at achieving democratic reforms and regime change. These movements, such as the Rose Revolution in Georgia, the Orange Revolution in Ukraine, and the Tulip Revolution in Kyrgyzstan, largely relied on peaceful protests, demonstrations, and acts of civil resistance to challenge and replace pro-Moscow governments with pro-Western ones. Here, protests and regime change efforts by means of nonviolent tactics like civil disobedience and political non-cooperation were carried out. In a way, the ideology of liberalism meet with the notion of revolution against the conservative authoritarian regime by using non-violent tactics. A notion similar to the Satyagraha principle of M.K Gandhi through which he employed non-violent civil disobedience strategy against the imperial British regime notably in the 1930 Salt March, which sparked widespread resistance. So the paper tries to analyze the non-violent strategies of Color Revolutions mainly Rose, Orange and, Tulip revolutions of its co-relative approach with the Gandhian Civil Disobedience Method. The research methodology employed is descriptive and analytical in nature.

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 Keywords

Color Revolutions, Non-violent Methods, Peace Movements, Civil Disobedience

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The digital age has led to conceptual changes in human rights and their content, understanding, implementation, and protection. Discussions about expanding the range of both addressees and subjects of human rights are a consequence and, at the same time, a breeding ground for change. New challenges for rights related to technological development, the increasing influence of companies and organisations, the growing use of solutions based on artificial intelligence, and the habit of relying on such solutions have led to the need for a substantial revision of such aspects as the content of individual rights and their catalogue, the definition of the fourth generation of rights as bio-information, and the clarification of the concept of digital rights. Digitalisation, which in a broad sense represents the legal, political, economic, cultural, social, and political changes caused by the use of digital tools and technologies, covers the private and public spheres, revives our understanding of and research into human rights in a horizontal dimension, and influences the revision of their anthropological foundations.

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 Keywords

Human Rights, Artificial Intelligence, Individual Rights

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Creative Commons Attribution 4.0 and The Open Definition

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India's health insurance landscape has undergone notable transformation in recent years, fuelled by policy interventions, rising health awareness, and increasing healthcare costs. While flagship schemes like Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) and the growth of private health insurance have broadened coverage, significant barriers remain in achieving universal, equitable, and affordable healthcare access. This paper examines the current legal and policy structures governing health insurance in India, focusing on core legislations such as the Insurance Act, 1938, and the IRDA Act, 1999, alongside regulations set by the Insurance Regulatory and Development Authority of India (IRDAI). Key issues explored include regulatory gaps, insufficient coverage for marginalised communities, high out-of-pocket expenses, inconsistency across insurance products, and limited mechanisms for grievance redressal. The dual nature of public and private schemes has also led to inefficiencies and overlapping benefits. Further, the paper discusses how judicial pronouncements and constitutional provisions, especially Articles 21 and 47, have shaped the recognition of health as a fundamental right. Looking ahead, the study advocates for integrated policy planning, stronger regulation of private insurers, improved health literacy, digital innovation, and bolstered primary healthcare systems. It calls for the enactment of a comprehensive national health insurance law and a transparent, rights-based framework to close existing coverage gaps. The paper concludes that a cohesive and inclusive approach is vital to achieving Universal Health Coverage (UHC) and ensuring that no citizen is left behind in accessing essential health services.

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 Keywords

Health Insurance, India, Legal Framework, IRDAI, Public Health Policy, Universal Health Coverage (UHC), Ayushman Bharat, Right to Health, Insurance Regulation,

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Soft power in the times of a multipolar world is looked upon as a tool to attain desired outcomes without being coercive or aggressive in nature. In the ongoing times of regional wars between Iran - Israel , Russia- Ukraine , Syrian civil war , conflicts in the Sahel region of Africa and the Horn of Africa it has become even more crucial to concentrate on tools like soft power in order to maintain peace and security in the world . India being one of the emerging world powers does hold a lot of potential with regards to soft power in terms of culture ,values, diaspora, heritage , service sector etc . In this research paper we are going to explore the potential that India's service sector holds as a tool for soft power . This is an attempt to analyze several ways in which India can utilize its service sector as a tool to influence decisions of other countries. We will be looking at the reasons why service sector is providing better opportunities in future as a soft power tool to India compared to the other two sectors of the economy that is the primary and secondary sector. In a nutshell India's service sector holds huge potential in terms of soft power and this potential is yet to be explored. This paper also suggests ways to enhance India's soft power capacity in service sector and become a responsible world leader.

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 Keywords

Soft Power , Service Sector , India

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Creative Commons Attribution 4.0 and The Open Definition

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The increasing demand for natural and safe cosmetic formulations has led to the exploration of plant-based ingredients for skincare applications. The present research aims to formulate and evaluate a polyherbal facial pack using a synergistic blend of herbal powders, namely Terminalia arjuna (Arjuna), Fuller's earth (Multani mitti), Citrus sinensis (Orange peel), Azadirachta indica (Neem), Santalum album (Sandalwood), Rosa centifolia (Rose), Aloe barbadensis (Aloe vera), Curcuma longa (Turmeric), Tinospora cordifolia (Giloy), Crocus sativus (Saffron), Sapindus mukorossi (Soap nut), Cinnamomum verum (Cinnamon), Oryza sativa (Rice flour), and Myristica fragrans (Nutmeg). These ingredients are traditionally known for their antimicrobial, anti-inflammatory, exfoliating, cleansing, and rejuvenating properties. The herbal facial pack was prepared in powder form and evaluated through various parameters including organoleptic and morphological characters, phytochemical screening (for flavonoids and terpenoids), physical flow properties (angle of repose, bulk density, tapped density, Hausner's ratio, and Carr's Index), and physicochemical evaluations (pH, moisture content, ash values, particle size, washability, irritancy, and stability). Microbial load determination was conducted to ensure safety and compliance with cosmetic standards. The results confirmed that the prepared formulation exhibited acceptable physical characteristics, was free from microbial contamination, non-irritant, stable under storage conditions, and easily washable. The study concludes that the formulated herbal facial pack is suitable for oily and combination skin types, with potential benefits in reducing acne, excess sebum, and improving overall skin texture and clarity.

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 Keywords

Polyherbal formulation, Facial pack, Herbal cosmetics, Phytochemical screening, Skin care, Oily skin, Anti-acne, Natural ingredients, Physicochemical evaluation, Microbial load.

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Creative Commons Attribution 4.0 and The Open Definition

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Artificial Intelligence (AI) is transforming the digital marketing landscape, primarily by enabling businesses to analyze and predict customer behavior with unprecedented accuracy. This descriptive research paper explores how AI technologies--such as recommendation systems, predictive analytics, and customer segmentation--are being utilized to enhance digital marketing strategies. The paper provides a comprehensive review of current AI tools used in customer behavior analysis and elaborates on their real-world applications. This study aims to summarize the existing literature and technological advancements, insights into how marketers can effectively leverage AI for better consumer targeting, personalization, and strategic decision-making.

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 Keywords

Artificial Intelligence, Customer Behavior, Digital Marketing, Recommendation Systems, Predictive Analytics, Customer Segmentation, Consumer Insights

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Creative Commons Attribution 4.0 and The Open Definition

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This paper presents a numerical simulation of the steady-state temperature distribution in a square metallic plate using the Finite Difference Method (FDM) implemented in Scilab. The results demonstrate a smooth and physically consistent temperature gradient influenced by the boundary conditions. The study highlights the effectiveness of FDM for solving heat conduction problems and confirms Scilab as a viable open-source tool for engineering simulations related to thermal management in smart buildings.

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 Keywords

Numerical simulation, Finite Difference Method, Boundary conditions, Thermal management in smart buildings.

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Creative Commons Attribution 4.0 and The Open Definition

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Epistemology that talks about philosophical truth and falsehood, validity of knowledge, limits of knowledge and nature of knowledge, the knower and the known etc. and is commonly described as study of knowledge and justified belief. This paper explores the rich epistemological traditions of the Muslim and Hindu thinkers and how there are transparent strands connecting these two deep traditions. Analyzing historical readings, philosophical ideas and findings through history, the paper seeks to shed light on the commonalities of the ways in which both the traditions view truth, knowledge and the way things are. It also explores the ways in which conversations between thinkers of the two traditions have not only led to mutual understanding and a deepening of the intellectual discourse by the two schools. When approaching the issue of managing modern-day dilemmas of interfaith relations, the paper focuses on the possibilities of these mutual epistemological frames to become a force of collaboration and dialogue. By recognizing the commonalities in thought, this study advocates for a deeper engagement between Muslim and Hindu communities, promoting a spirit of coexistence and respect in an increasingly pluralistic world. Finally, the study aims at making its contribution to a larger conversation about interfaith dialogue by demonstrating the potential of inter-epistemological bridging to between-and among-beliefs understanding and connectivity.

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 Keywords

Epistemology, Similarities, Muslim, Hindu, Islam, Hinduism, Interfaith Dialogue

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Creative Commons Attribution 4.0 and The Open Definition