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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 8 | Month- August 2026

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)

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Volume 13 | Issue 8 |

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  Paper Title: INTEGRATION OF FIXED WING UAV's IN DISASTER MANAGEMENT OPERATIONS

  Author Name(s): Vishwaa T, Sudha P

  Published Paper ID: - IJCRT2508486

  Register Paper ID - 292542

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508486 and DOI :

  Author Country : Indian Author, India, 625001 , Madurai, 625001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508486
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  Title: INTEGRATION OF FIXED WING UAV'S IN DISASTER MANAGEMENT OPERATIONS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e281-e287

 Year: August 2025

 Downloads: 238

  E-ISSN Number: 2320-2882

 Abstract

In disaster management, rapid and precise situational awareness is vital for effective response. This presentation advocates the utilization of fixed-wing drones integrated with advanced technologies to enhance disaster response capabilities. Central to this approach are high-endurance fixed-wing platforms augmented with sensors such as thermal imaging, LIDAR, and acoustic detection, combined with edge computing, AI-driven analytics, and autonomous navigation via SLAM (Simultaneous Localization and Mapping). Through the formation of drone swarms and deployment within mesh-networked frameworks, drones can conduct real time aerial surveillance, mapping, search and rescue operations, supply delivery, and facilitation of communication in areas with compromised infrastructure. By showcasing technologies that extend operational range and responsiveness, this presentation underscores the transformative potential of unmanned systems in delivering faster, safer, and more scalable disaster relief.


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Disaster Management, Fixed-Wing Drones, AI, Real-Time Data, Search and Rescue.

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  Paper Title: Migration and its Socio-Economic Impact on Tribal Communities in Sonbhadra District, Uttar Pradesh: A Geographical Study

  Author Name(s): Viveka Nand, Dr. Amit Kumar

  Published Paper ID: - IJCRT2508485

  Register Paper ID - 292708

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508485 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508485
Published Paper PDF: download.php?file=IJCRT2508485
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  Title: MIGRATION AND ITS SOCIO-ECONOMIC IMPACT ON TRIBAL COMMUNITIES IN SONBHADRA DISTRICT, UTTAR PRADESH: A GEOGRAPHICAL STUDY

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e267-e280

 Year: August 2025

 Downloads: 259

  E-ISSN Number: 2320-2882

 Abstract

Migration has persistently been a fundamental and multifaceted component of rural economies across India, serving not only as a mechanism to cope with poverty and livelihood insecurities but also as a dynamic socio-economic process influenced by environmental, political, and cultural shifts. This phenomenon unfolds through seasonal, temporary, and permanent movements motivated by the intricate interaction of economic hardships, resource depletion, environmental degradation, and systemic marginalization, particularly impacting tribal populations who remain socially and economically vulnerable. The tribal populations residing in the Sonbhadra district, positioned within the Vindhyan plateau in southeastern Uttar Pradesh, exemplify this persistent migratory dynamic, with migration intricately woven into their socio-economic structures. Sonbhadra's unique socio-ecological landscape, blessed with significant mineral and forest resources, has historically sustained an array of tribal groups such as the Gond, Kharwar, Chero, Baiga, and Panika, traditionally dependent on subsistence agriculture, forest-based occupations, and artisanal livelihoods. However, mounting economic pressures including demographic expansion, environmental degradation, and accelerated industrialization highlighted by extensive coal mining and power projects have severely disrupted these traditional livelihoods. This disturbance has precipitated increased out-migration trends, positioning Sonbhadra as a crucial locus for analyzing migration through a socio-spatial lens with profound ramifications. This study undertakes a comprehensive geographical exploration into the socio-economic facets of migration among Sonbhadra's tribal communities by systematically examining spatial migration patterns, underlying socio-political and economic drivers, migratory destinations, and the consequential effects on income streams, educational achievements, gender relations, cultural continuities, and access to healthcare and social welfare systems. Employing a mixed-method approach combining quantitative census datasets, governmental reports, and ethnographic field research, the analysis reveals the complex duality of migration, which provides essential income and urban exposure counterbalanced by the erosion of cultural cohesion, the amplification of vulnerabilities, and the rise of socio-economic disparities within tribal groups. Additionally, it situates migration within broader theoretical contexts addressing structural inequities, social exclusion, and resilience strategies, thereby illuminating how spatial mobility both challenges and reconstructs indigenous livelihoods and identities. The findings reinforce the necessity for holistic and contextually sensitive policies including inclusive planning, migrant labor rights protection, cultural preservation initiatives, and the development of diverse and sustainable local economic opportunities aimed at empowering tribal populations and mitigating distress-induced migration. Overall, the research contributes significantly to interdisciplinary discourses at the interface of migration studies, tribal development, human geography, and socio-economic policy within the Indian context.


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Migration and its Socio-Economic Impact on Tribal Communities in Sonbhadra District, Uttar Pradesh: A Geographical Study

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  Paper Title: Enhancing Prison Adjustment and Reducing Aggressive Behaviour Through MBCT: An Intervention Based Study Among Women at the Aligarh Correctional Facility

  Author Name(s): Arshy Kamal, Prof.Deoshree Akhouri, Dr. Madiha Rahman, Tabassum Bashir

  Published Paper ID: - IJCRT2508484

  Register Paper ID - 292700

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508484 and DOI : https://doi.org/10.56975/ijcrt.v13i8.292700

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508484
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  Title: ENHANCING PRISON ADJUSTMENT AND REDUCING AGGRESSIVE BEHAVIOUR THROUGH MBCT: AN INTERVENTION BASED STUDY AMONG WOMEN AT THE ALIGARH CORRECTIONAL FACILITY

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i8.292700

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e250-e266

 Year: August 2025

 Downloads: 313

  E-ISSN Number: 2320-2882

 Abstract

Background: Incarcerated women encounter considerable psychological discomfort, characterized by increased hostility and challenges in acclimating to prison life. Correctional facilities very rarely provide therapeutic programs designed for emotional control and behavioral modification. Mindfulness-Based Cognitive Therapy (MBCT), a third-wave intervention, has demonstrated efficacy in promoting self-awareness, diminishing impulsivity, and improving psychological well-being. Objectives: This study is to evaluate the efficacy of MBCT in enhancing Prison adjustment and diminishing aggressive conduct among female convicts at the Aligarh Correctional Facility. The intervention aims to implement mindfulness-based techniques that reduce aggression and foster healthy coping methods within a correctional setting. Results and Discussion: A single-group pre-post design was used with participants completing the intervention and being assessed both before and after the eight-week MBCT program. Quantitative study demonstrated significant improvements in mindfulness (assessed by the Five Facet Mindfulness Questionnaire), alongside notable decreases in physical and verbal aggressiveness (evaluated by the Buss-Perry aggressiveness Questionnaire). Enhancements were also noted in psychological adaptation to the jail environment, as assessed by a standardized jail Adjustment Questionnaire. The data indicate that MBCT can significantly diminish maladaptive behavior and improve the aggression level in imprisoned women. Conclusion: MBCT is a viable and effective psychological intervention for enhancing behavioral and emotional adjustment in inmates. Although the results are encouraging, more research employing randomized controlled trials and bigger sample numbers is advisable to validate these findings and investigate long-term outcomes.


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 Keywords

Mindfulness-based cognitive therapy, Female inmates, Aggression reduction, Prison adjustment, Five Facet Mindfulness Questionnaire (FFMQ)

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  Paper Title: The Pull Factors Driving Migration, Immigration and Infiltration from Bangladesh to West Bengal

  Author Name(s): Ashis Mandal

  Published Paper ID: - IJCRT2508483

  Register Paper ID - 292683

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508483 and DOI :

  Author Country : Indian Author, India, 700124 , BARASAT , 700124 , | Research Area: Medical Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508483
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  Title: THE PULL FACTORS DRIVING MIGRATION, IMMIGRATION AND INFILTRATION FROM BANGLADESH TO WEST BENGAL

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Medical Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e243-e249

 Year: August 2025

 Downloads: 253

  E-ISSN Number: 2320-2882

 Abstract

This study explores the pull factors that drive migration, immigration and infiltration from Bangladesh to West Bengal, India. This paper refers that infiltration is mentioned here in two perspectives. Those who are entered in West Bengal, India based on various pull factors. In another, those who are engaged in terrorist activities. After 5th August, the political phenomenon of Bangladesh became more terrible and horrible. Retrospectively, this incident has given bad impact on West Bengal, in case of immigration. The research identifies verity of Migration, such as employment prospects in agriculture, industry, and informal sectors, as key drivers. The proximity of the two regions, along with shared cultural and linguistic ties, also plays a significant role in encouraging migration. Additionally, the availability of better healthcare, education, and living standards in West Bengal compared to rural areas of Bangladesh further strengthens its attractiveness. The historical, social, and political relationships between the two regions contribute to a sense of familiarity and ease for migrants. This paper aims to provide a comprehensive understanding of these pull factors.


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 Keywords

Pull Factors, Bangladesh, West Bengal, Cross-border Infiltration, Migration, Impact

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  Paper Title: Latest tools and techniques for the Conservation of Endemic and Endangered Plant Species in Andhra Pradesh

  Author Name(s): Talluri.Niharika.Msc.,(ph.D).,, Suruth.v.venkata . Amrutha.Lakshmi. Narayani, G.Yaswanth Kumar, D.V.L.P.Raju, P.V.Manikanta

  Published Paper ID: - IJCRT2508482

  Register Paper ID - 292691

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508482 and DOI :

  Author Country : Indian Author, India, 534007 , Eluru, 534007 , | Research Area: Biological Science

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  Title: LATEST TOOLS AND TECHNIQUES FOR THE CONSERVATION OF ENDEMIC AND ENDANGERED PLANT SPECIES IN ANDHRA PRADESH

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Biological Science

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e225-e242

 Year: August 2025

 Downloads: 226

  E-ISSN Number: 2320-2882

 Abstract

Tissue culture techniques play a crucial role in the conservation and propagation of endemic and endangered plant species. In vitro propagation offers a sustainable approach to preserving genetic diversity, overcoming propagation limitations, and restoring threatened plant populations. This study explores various tissue culture methods, including micropropagation, somatic embryogenesis, and organogenesis, to facilitate the rapid multiplication of rare species under controlled conditions. Tissue culture techniques provide an effective strategy for propagating endemic and endangered plant species, addressing challenges such as low seed viability and slow growth. This study found that direct organogenesis using nodal and shoot tip explants was the most efficient method for propagating species like Pterocarpus santalinus and Syzygium alternifolium, with high shoot induction rates (85% in P. santalinus on MS medium with 1.5 mg/L BAP). Additionally, somatic embryogenesis proved successful in Syzygium alternifolium (65% embryo maturation) and Terminalia pallida, demonstrating its potential for large-scale propagation. Rooting success was highest in P. santalinus (80% with 1.0 mg/L IBA), and the greenhouse survival rate reached 85%, confirming the effectiveness of the acclimatization protocol. Compared to traditional propagation, tissue culture enables mass production of genetically uniform, disease-free plants while overcoming seed dormancy and ensuring conservation. The successful field establishment (70-78% survival in reforestation sites) underscores the ecological relevance of in vitro propagation. This research supports ex situ conservation efforts and aligns with global biodiversity initiatives, offering a viable strategy for restoring threatened plant populations.


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 Keywords

Pterocarpus santalinus (Red Sandalwood), Syzygium alternifolium, Terminalia pallida,agriculture, horticulture, forestry, and conservation biology.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Characterization of the Solidification State of Welded Cold-Formed Steels with Different Methods

  Author Name(s): Morteza Dadkhah, Thomas Nitschke-Pagel, Michael Zuern, Jens Gibmeier

  Published Paper ID: - IJCRT2508481

  Register Paper ID - 291857

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508481 and DOI : https://doi.org/10.56975/ijcrt.v13i8.291857

  Author Country : Foreign Author, Germany, 38106 , Braunschweig, 38106 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508481
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  Title: CHARACTERIZATION OF THE SOLIDIFICATION STATE OF WELDED COLD-FORMED STEELS WITH DIFFERENT METHODS

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i8.291857

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Foreign Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e208-e224

 Year: August 2025

 Downloads: 365

  E-ISSN Number: 2320-2882

 Abstract

Material strengthening that occurs during cold forming is an important means for increasing the stability of car body components. For this reason, different types of steel have been developed with increased strengthening potential in recent decades. A general problem occurs, if cold-formed components are joined by welding, since the welding locally resets the elaborately adjusted material condition. The present study investigates the interrelation of the strain hardening and the applied TIG (Tungsten-Inert-Gas) welding process, with a particular focus on a TRIP and a TWIP steel with high Mn contents. The investigations comprise hardness and microindentation tests as well as X-ray diffraction experiments of specimen that are pre-deformed to specific strains and subsequently TIG-welded with various linear energies. Instrumented microindentation tests are performed to determine force - indentation depth curves. The characteristic values derived from those curves are compared with results of a systematic peak profile analyses of measured X-ray interference lines. The results show that the measurement methods used enable detailed statements about the strengthening condition after cold forming and the local changes in the weld seam environment. Finally, the integral widths of X-ray diffraction lines can be correlated very well with distributions of local microhardness and can further be used to interpret the relationships between strain- and transformation-induced strengthening, deformation-induced retained austenite transformation and thermally induced softening. The results highlight the changes of the material states induced by welding and therefore emphasize the need to optimize welding practices and therefore improve the performance of high-strength steels in industrial applications.


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 Keywords

X-ray diffraction; High-strength steel; TRIP; TWIP; Welding-induced changes; hardening; Instrumented indentation

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  Paper Title: Real-Time Accessibility Tool for Specially- abled People

  Author Name(s): Rekha B, Sanjay G C, Srigurudev V, Sushanth P Poojary

  Published Paper ID: - IJCRT2508480

  Register Paper ID - 292436

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508480 and DOI : https://doi.org/10.56975/ijcrt.v13i8.292436

  Author Country : Indian Author, India, 560060 , Bengaluru, 560060 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508480
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  Title: REAL-TIME ACCESSIBILITY TOOL FOR SPECIALLY- ABLED PEOPLE

 DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i8.292436

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e201-e207

 Year: August 2025

 Downloads: 334

  E-ISSN Number: 2320-2882

 Abstract

Over the years, many technologies have been realized to aid people who suffer from sensory and physical disabilities. Real-time assistance is offered by these technologies, which use artificial intelligence, machine learning, and mobile computing. For their users who are presumably visually challenged, object-detection models coupled with image processing give audio feedback for easy navigation. Speech-to- text applications and text-to-speech applications cover the communication gap for deaf and mute persons. Some of these systems also perform sign language recognition, OCR, and voice synthesis to make life interactable. Hardware tools include ultrasonic sensors and smart gloves for specific impairments. However, these solutions are mostly class-wise and least integrated with one another. This survey paper goes into the depth of past developments and stresses the need for inclusive, multipurpose, user-friendly platforms that cater to as many differently abled users as possible.


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specially-abled people, Deep Learning, Assistive Technologies

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  Paper Title: KIRAN DESAI'S THE INHERITANCE OF LOSS, A study in Post Colonial Trauma

  Author Name(s): Subhash Chandra Maharana

  Published Paper ID: - IJCRT2508478

  Register Paper ID - 292613

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508478 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

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  Title: KIRAN DESAI'S THE INHERITANCE OF LOSS, A STUDY IN POST COLONIAL TRAUMA

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e191-e193

 Year: August 2025

 Downloads: 247

  E-ISSN Number: 2320-2882

 Abstract

The novel of Kiran Desai, the Inheritance of loss is set after the colonial period ended, when India became free from the British rule. But despite the independence of the country, there was a race going on India due to which the common people were deprived of any kind of comfort. This colonialism is seen as a conflict between different cultures. It is clearly evident that this novel is based on India, Britain, United States America. The theme of impact of globalization, migration, displacement, alienation, identity and historical power, economic condition, inequality. The reality of poverty and economic inequality have been harshly depicted and the struggle of communities has also been influenced with humour. The novel portrays the equation of cultural and mixed identify while also acknowledge the conflict and misunderstanding that cultural different creates. The Gorkha land movement end the ethnic struggle for a separate country. The struggle for identify alienation, displacement, hybridity, belonging and social justice.


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Acknowledge, misunderstanding, portrays, belonging alienation, identity, displacement, humour,

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  Paper Title: A Potential Study on the Psychosocial Problems of COVID-19 Affected Families in Kalaburagi City

  Author Name(s): Dr Yallaling .R.Kalnoor

  Published Paper ID: - IJCRT2508477

  Register Paper ID - 292610

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508477 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

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  Title: A POTENTIAL STUDY ON THE PSYCHOSOCIAL PROBLEMS OF COVID-19 AFFECTED FAMILIES IN KALABURAGI CITY

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e184-e190

 Year: August 2025

 Downloads: 246

  E-ISSN Number: 2320-2882

 Abstract

The COVID-19 pandemic and its associated containment measures--such as lockdowns, school closures, and social distancing--created unprecedented psychosocial challenges for families, especially children. This study aims to investigate the psychosocial problems experienced by children from COVID-19-affected families in Kalaburagi city, a major urban center in Karnataka, India. The research assesses the prevalence and nature of these problems, identifies key contributing factors, and proposes practical interventions. Using a mixed-methods approach, the study would collect data from a sample of children aged 6-18 and their parents/guardians. A quantitative survey would assess internalizing behaviors (anxiety, depression, social withdrawal) and externalizing behaviors (aggression, conduct problems), while qualitative interviews would provide deeper insights into their lived experiences. Preliminary findings from existing literature suggest that children experienced heightened levels of fear, anxiety, loneliness, and stress due to parental anxiety, disrupted routines, and limited social interaction. Factors such as socioeconomic status, parental mental health, family conflict, and excessive screen time are expected to be significant predictors of children's psychosocial distress. The study's conclusions would highlight the urgent need for accessible mental health support and community-based interventions. Recommendations would include school-based counseling programs, parental education workshops, and the creation of safe spaces for children's social and recreational activities.


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A Potential Study on the Psychosocial Problems of COVID-19 Affected Families in Kalaburagi City

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  Paper Title: FROM LOCAL ROOTS TO RETAIL SUCCESS: A CASE STUDY ON THE ENTREPRENEURIAL JOURNEY OF JAYDEEPBHAI BARIYA, PROPRIETOR OF MAHI ENTERPRISE AT VADODARA CITY

  Author Name(s): Dr. Sandipkumar Girdharbhai Prajapati, Mr. Aryan Vanzara, Ms. Surbhi Saraswat

  Published Paper ID: - IJCRT2508476

  Register Paper ID - 292685

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2508476 and DOI :

  Author Country : Indian Author, India, 390002 , Vadodara, 390002 , | Research Area: Management All

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  Title: FROM LOCAL ROOTS TO RETAIL SUCCESS: A CASE STUDY ON THE ENTREPRENEURIAL JOURNEY OF JAYDEEPBHAI BARIYA, PROPRIETOR OF MAHI ENTERPRISE AT VADODARA CITY

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 8  | Year: August 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 8

 Pages: e176-e183

 Year: August 2025

 Downloads: 254

  E-ISSN Number: 2320-2882

 Abstract

The retail industry in India has undergone a rapid transformation, driven by rising incomes, digital adoption, and a growing middle class. In 2024, the total retail market reached an estimated USD 952.02 billion, reflecting increased formalisation and omni-channel expansion across urban and tier-2/3 centres (Expert Market Research, 2025). E-retail has become a significant growth engine, with online gross merchandise value (GMV) reaching approximately USD 60 billion in 2024, and the number of active online shoppers surpassing 270 million, accelerating hybrid models that blend digital discovery with offline fulfilment (Indian Express, 2025). Within consumer electronics, India's smartphone ecosystem has been especially dynamic. Annual smartphone shipments reached about 153 million units in 2024, with wholesale revenues hitting record highs despite slower unit growth--indicating premiumisation and higher average selling prices (Storyboard18, 2025). The success of Indian mobile retailers combines scale, distribution depth, and experiential retail. Large chains and multichannel players, such as Reliance Digital, expanded physical footprints while integrating e-commerce platforms, and local multi-brand outlets maintained deep penetration into smaller towns (GizChina, 2025). Overall, India's retail and mobile-store segments demonstrate how scale, digital integration, and localised distribution strategies can convert a large under-penetrated market into sustained growth opportunities, with policy support and domestic manufacturing further reinforcing momentum. This paper is prepared based on the classroom assignment on 'Studying the Success Story of Retail Outlets in Vadodara City'. An Exploratory Research Design was used to prepare this paper. Primary objective behind this research is to know the daily activities of Jaydeepbhai as an owner of Mahi Enterprise, How he started his journey, what and how he is motivated for starting this store, what he done during difficulty times like covid, How he contact with his customers, How he use Social Media for reaching to target customers, plans, etc


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Retail Management, Retailers as entrepreneurs, Growth and Success, Mahi Enterprise, Story of Success.

  License

Creative Commons Attribution 4.0 and The Open Definition



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ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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