Volume 11 | Issue 8 |

 Abstract

: Constructing a low-cost rigid pavement using ceramic waste is an innovative and environmentally friendly approach to waste management and infrastructure development. Rigid pavements are typically made of concrete and are known for their durability and strength, making them suitable for heavy traffic loads. By incorporating ceramic waste into the mix. By using the ceramic waste, we can reduce the cost of materials and minimize the environmental impact of construction.

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CONSTRUCTION OF LOW-COST RIGID PAVEMENT BY USING CERAMIC WASTE

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The stock market reacts differently to various factors like sociological, economic, political, etc. This paper tends to convey relationship between economic factors and the stock market. The various phase of economic cycle and stock market are co-related in the long term. Stock market tends to be more volatile when inflation is elevated. Over study aims to test this relationship using most recent data. Data over the period of 2008 to 2022 has been used for the study to find the relationship between Share market and Economic factors. The study confirms a well-defined long run relationship and economic growth.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Stock Market, Gross Domestic Product, Inflation, Monetary Policy, Fiscal policy, Bank Rates, Budget.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Integrated And Constrained Based Approach For Network Intrusion Detection System

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

NIDS, IDPS

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Creative Commons Attribution 4.0 and The Open Definition

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"The Thousand Faces of Night" by Githa Hariharan largely focuses on the treatment of an Indian "wife" in modern life. This novel highlights how women's dreams are shattered after marriage and depicts the various oppressions faced by women in Indian society. Githa portrays women's struggles in their relationships with men, and the plot revolves around the lives of three female characters in the novel: Devi, Sita, and Mayamma. The role of their families and society in shaping their personalities from childhood onwards is also explored. The novel underscores how women have been subjugated and overshadowed within the confines of marriage, labeled as wives in order to prioritize family growth. Despite being aware of this, they do not attempt to break free from these circumstances. They survive by accepting the harsh realities surrounding them. However, the survival strategies employed by traditional and modern women to overcome challenging situations differ.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

marriage, subjugated, tradition

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Celebrity endorsement has become one of most popular tools of advertisement in marketing used by most of the major organizations these days.

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Creative Commons Attribution 4.0 and The Open Definition

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To examine the impact of celebrity endorsement on choice of product.

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Creative Commons Attribution 4.0 and The Open Definition

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This article aims to study Gothic Literature, its origin, development, and influence on society in modern times. The genre is controversial in itself because of its irrationality and illogical means of presenting the elements and characteristics. People in the 21st century have been much more inclined toward science and technology. Every theory and concept requires proven logic and rationality to be accepted by the people. Science fiction is getting as much consideration from readers as science has shown its value and importance. So the stories with elements and themes of death, mystery, suspense, the supernatural, omens, curses, fear, and terror seem to be of little or no interest to the people. But still, this genre of literature is witnessing a warm place in the world of fiction, sometimes with more consideration than the other genres of fiction. The themes and elements of the Gothic genre have a very old and deep relationship with human lives, or, in other words, they are as old as time immemorial. The Gothic horror and stories are being presented by TV and cinema. Horror, terror, good, and evil are very common facts, even in modern times. People also prefer to read and get entertainment from stories of horror and terror. An attempt is also being made to study this genre of literature from a cinematic point of view.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cinematic, Gothic, Supernatural, Genre, Logic and Fiction.

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Creative Commons Attribution 4.0 and The Open Definition

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Recently, social media advertising has become a key component of the most successful fashion brands' marketing strategies. With the rise of social media, most fashion retailers have started to identify the opportunities of using social media networks to attract new customers. The purpose of this study is to explore the impact of social media advertising on consumer buying behaviour towards fast fashion. Along with the study, it measures the overall impact of social media advertising on the consumer decision making process in line with fast fashion industry. This study adopts a descriptive quantitative research design and data was collected through a self-administrated questionnaire. The population of this study is taken from active social media. A sample of 220 consumers was selected using the convenience sampling method. The hypotheses were tested using Correlation and Regression analysis since the purpose of the study is to measure the impact of each independent variable on the chosen dependent variable. The present study revealed that social media advertising has a positive influence on consumer buying behaviour towards the fast fashion industry. Three independent variables out of four, namely entertainment, familiarity, and social imaging, have a significant influence on consumer behaviour, while the remaining variable, advertising expenditure, has no statistically significant influence. Also, the study provides valuable implications for the fast fashion industry, allowing marketers to use the findings to identify their consumers' real buying behaviour in a digital environment and make decisions accordingly.

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 Keywords

Consumer Buying Behaviour, Fashion Retailers, Fast Fashion, Social Media Advertising.

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Creative Commons Attribution 4.0 and The Open Definition

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The art of depiction, whether descriptive or visual, is what connects literature and film. The novel 'Umrao Jan Ada' was written by Indian author Mirza Muhammad Hadi Ruswa. It was first published in the Urdu language in 1899. This novel has been translated into numerous languages, including English and Hindi. It is one of Mirza Hadi Ruswa's most well-known works. The novel continues to have an impact on readers, researchers, and filmmakers today. Because of the novel's story, theme, plot, and fame, the filmmakers were unable to resist adapting it into a film. When director S.M. Yusuf released the film in 1958, it was used for the first time. The novel Mahendi inspired the film Mahendi, in which he displayed his exceptional artistry and techniques. An epoch in which filmmaking technology and techniques were evolving and taking shape. Yes, the director made that in 1958, but that was also a period of experimentation in the filmmaking process and an experimental period for the film's effects on society. This paper focuses on the investigation of filmmakers' cinematic adjustments to achieve the novel's core sense.

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 Keywords

‘Umrao Jan Ada’, novel, cinematic adaptation, adaptation, cinematic adjustments, cinematic treatment, Mahendi.

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Creative Commons Attribution 4.0 and The Open Definition

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“You discover yourself through the research of your work” ---Carine Roitfeld This research was done to gauge how much people knew about Braden scale among the nurses in intensive care units in Multispecialty Hospital, Mumbai. In this study, the intended goals to achieve were:- 1) To identify the awareness of Braden Scale for pressure ulcer among ICU staff nurses. 2) To assess the degree of expertise in regarding Braden Scale for pressure ulcer among ICUstaff nurses. 3) To find out relationship between knowledge level and demographic variables {age, qualification,clinical experience}. In this study, the researcher used a descriptive approach with non-experimental survey design. The tool used was a structured questionnaire which was validated by nursing lecturers. Permission taken from the Chief Nursing Officer of different hospitals to conduct study on ICUstaff nurses. A pilot research was carried out on eight staff nurses, through which the research was determined to be possible in a variety of ways. Like time, energy, resources and material. The main study was conducted on eighty samples who were interested in study and was fulfilling the inclusive criteria by convenient sampling techniques.

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A STUDY TO ASSESS THE KNOWLEDGE OF BRADEN SCALE FOR PRESSURE ULCER AMONG ICU STAFF NURSES IN MULTISPECIALITY HOSPITALS, MUMBAI.

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Information and Communication Technology (ICT) is an extensional term for Information Technology (IT) that emphasizes role of unified communications and the integration of telecommunications (telephone lines and wireless signals) and computers, as well as necessary enterprise software, middleware, storage and audiovisual, that enables users to access, store, transmit, understand and make uses of the information. Use of ICT Tools is all pervasive in our everyday life, and use of ICT tools has almost revolutionized the way teachers impart knowledge to students and students receive knowledge from their teachers. Now-a-days, classrooms are equipped with desktops, projectors, internet, which facilitates downloading of information from across the world. With availability of smart phones, teachers and students can “virtually” assemble in a classroom and interact with each other with help of ICT software tools. This paper provides comprehensive overview of various ICT tools used in educational field and its role in making education simple, accessible and efficient. It also explores advantages and disadvantages of using these tools. This paper concludes that use of ICT tools has brought transformative changes in educational practices, enabling new opportunities for teaching and learning. By addressing the disadvantages and adopting effective strategies, ICT tools can be leveraged as valuable resources in education, promoting innovative and inclusive learning environment.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Communication Devices, ICT Tools, On-line learning, Distance Learning

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Creative Commons Attribution 4.0 and The Open Definition