Volume 13 | Issue 8 |

 Abstract

In farming and nursery practices, crop trays are commonly used for growing and transferring seedlings. A standard tray generally contains around 105 to 125 plants. However, handling these trays in wet soil is often difficult, as it can cause damage to the seedlings and increase the chances of tearing the plastic tray. Manual shifting of trays in polyhouses or farms also requires significant labour effort and reduces overall efficiency. To overcome these challenges, an ergonomic tray handling device has been developed. This device is specifically designed to handle plants with care, including sensitive or weak-stemmed seedlings, ensuring their safety during transportation. The device consists of two strong metal sheets operated by a simple lever and gear mechanism. When the lever is pressed, the sheets move apart, allowing the tray to be placed easily without strain. On releasing the lever, the sheets move back together, holding the tray securely in position. After use, pressing the lever again automatically releases the empty tray, thereby eliminating the need for manual effort. This innovative design is simple, durable, and cost-effective. It makes tray handling easier, minimizes plant damage, reduces the risk of tray breakage, and saves valuable time during plantation activities. As a result, it improves both efficiency and safety in nursery and farming operations.

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 Keywords

Ergonomic design, Crop tray handling, Seedling transplantation, Agricultural tool, Tray holder device, Lever mechanism, Plant protection, Greenhouse farming, Nursery management, Farm ergonomics

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper examines the central characters of Marco, Rosy, and Raju in R.K. Narayan's novel "The Guide," focusing on their roles, motivations, and transformative journeys. Through a careful analysis of these characters, the novel reveals their distinct paths, illustrating their transitions from materialistic ambitions to spiritual awakening. Narayan masterfully interlaces these individual narratives, highlighting themes of personal growth, cultural tension, and the quest for deeper meaning. As each character embarks on their journey, the novel underscores their pursuit of spiritual fulfillment, offering a nuanced exploration of the human experience.

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 Keywords

Preya,Shreya,Transformation ,Spiritual Enlightenment ,Materialism ,Personal Growth ,Cultural Contrast ,Character Analysis.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The ?ivatattva Ci?t?ma?i, authored by Lakka??a Da??e?a during the Vijayanagara period, stands as a significant literary and philosophical work in Kannada literature. While primarily rooted in ?aiva philosophy and metaphysics, the text also reflects intricate portrayals of female characters, providing insights into the roles, virtues, and challenges of women within the socio-religious fabric of the time. The female personalities in ?ivatattva Ci?t?ma?i are not merely passive figures; instead, they embody devotion (bhakti), moral strength, intellectual depth, and emotional resilience. These characters are portrayed in diverse roles--as devoted wives, seekers of spiritual truth, and embodiments of dharma and sacrifice. Through these representations, the text explores the intersections of gender, spirituality, and duty, highlighting the importance of women in the path of liberation (mok?a). This aims to shed light on how ?ivatattva Ci?t?ma?i gives voice to feminine perspectives, enriching the narrative with a multidimensional portrayal of womanhood in the context of medieval Kannada literature and ?aiva thought.

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 Keywords

Lakka??a Da??e?a, ?ivatatva ci?t?ma?i, ?aiva, ?ara?

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 Abstract

This research paper explores the multifaceted field of diasporic studies, examining its evolution, key themes, and contemporary relevance. The study investigates the concept of diaspora, tracing its transformation from a term describing specific forms of displacement to a broader social phenomenon. It delves into central themes such as identity, transnationalism, cultural hybridity, and memory. The paper conducts a literary analysis of Amit Chaudhuri's novel "Odysseus Abroad" to illustrate these concepts, focusing on transnationalism, cultural hybridity, and the roles of memory and longing in diasporic experiences. Drawing on seminal works by scholars like Stuart Hall, Homi Bhabha, and Avtar Brah, the research highlights the complex nature of diasporic identities and experiences. It examines how characters in the novel navigate between cultures, languages, and spaces, embodying the fluid and hybrid nature of diasporic existence. The study concludes by emphasizing the ongoing relevance of diasporic studies in understanding identity, culture, and globalization in the 21st century, while also acknowledging the limitations of focusing on specific subsets of diasporic experiences.

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Disaporic insights in Amit Chaudhuri's Odysseus Abroad

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract The Amarnath Cave Temple, one of the sacred Hindu sites of India located in Jammu and Kashmir embodies a deep spiritual significance for millions of devotees. It is considered as one the abodes of Lord Shiva, who took shelter in Amarnath, situated at an altitude of 3888 m. Every year lakhs of Hindu Pilgrims visit this holiest place. While the pilgrimage holds immense spiritual importance, it also plays a crucial role in shaping the socioeconomic fabric of the surrounding communities. The paper explores the dual dimension of spirituality and prosperity by analysing the socio-cultural and economic dimensions of pilgrimage tourism in Kashmir Valley, with a focus on Amarnath Yatra on local residents. By utilizing both qualitative and quantitative methodologies, It examines how the annual pilgrimage at Amarnath cave temple stimulates local employment, boosts local businesses, drives cultural exchange and helps in maintaining communal harmony. It also delves into the paradigm of sustainable tourism along with maintaining the strong cohesion between spirituality and ecology. The results indicate that although the yatra plays a substantial role in enhancing regional wealth, sustainable management strategies are crucial for maintaining a harmony between spiritual tourism and enduring socioeconomic stability.

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 Keywords

Keywords: Spirituality, socioeconomic, Sustainability, Amarnath Yatra

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Creative Commons Attribution 4.0 and The Open Definition

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The Korean Wave (Hallyu) has transformed South Korea into a global cultural powerhouse, with K-Pop, K-Dramas and Korean films achieving unprecedented worldwide success. This paper examines the role of social media analytics in accelerating the global spread of Korean content. Platforms such as YouTube, TikTok, and Instagram have enabled entertainment companies to measure engagement and strategically target international audiences. Using case studies of Squid Game, BTS's Butter, and Single's Inferno, the study highlights how companies rely on analytics to optimize content distribution and fan interaction. The findings demonstrates that social media analytics serve as both a cultural and economic tool, bridging creativity production with data-driven strategies that sustain Hallyu's global growth.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Social Media Analytics, Korean Wave, Squid Game, BTS, Single's Inferno, Globalization.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Artificial Intelligence (AI) and Machine Learning (ML) have brought in drastic changes on how the healthcare works, it has changed the capability and capacity of the traditional healthcare approach of doctor referrals to the one in need to business and spending money on advertising to attract patients. However, artificial intelligence involves in decision making controls and extends support in diagnostics by performing a robotic surgery, communicating with the patient and express empathy in speech, touch and decision support in disease diagnosis and screening. But AI has to be used cautiously due to its issues in the bias, ethics, fairness that may occur is not applied properly. The research involves in understanding the Usefulness of AI in healthcare, ethical and biases involved in application of AI, application of Marketing ethics in responsible AI, appropriateness of machine learning models and consumer perspectives and trusts on AI in using their clinical data for marketing and making profits.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence, Machine learning, global health, Healthcare, Social Media Marketing, Consumer trust, Marketing ethics

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Creative Commons Attribution 4.0 and The Open Definition

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ABSTRACT Artificial Intelligence (AI) has revolutionized customer engagement, with chatbots emerging as a widely adopted tool for enhancing user interaction in online platforms. This study investigates the influence of AI-driven chatbots among Gen Z consumers in Thrissur, a segment known for its high digital adoption and reliance on technology. Using a sample of 150 respondents, the research examines the level of awareness, usage patterns, and perceptions of Gen Z towards AI chatbots, with specific focus on convenience, personalization, trust, and satisfaction. Data was analyzed to identify the extent to which chatbot interactions impact Gen Z's online shopping experience and decision-making behaviour. The findings reveal that chatbots significantly shape user engagement by providing instant assistance and personalized support, though challenges remain in building trust and reliability. The study provides valuable insights for businesses and service providers in Thrissur to design more effective AI-driven chatbot strategies tailored to the expectations of Gen Z consumers.

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Creative Commons Attribution 4.0 and The Open Definition

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Artificial Intelligence, Chatbots, Gen Z, Online Shopping, Consumer Perception

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The reintegration of homeless individuals with schizophrenia into family settings presents complex challenges and opportunities. Persons suffering from mental illness may become separated from their families due to psychopathology and cognitive distortions. Sometimes, they are unable to recall their names or residential addresses and wander to distant places. According to the 2011 Census, about 1.77 million people in India are homeless or wandering, of which 726,169 (41%) were women. Achieving the objectives outlined in the National Mental Health Policy (2014) requires innovative strategies. This study explores recent advancements in technology and collaborative initiatives involving the Police Department, District Social Security Officer, and the Research Academy for Rural Enrichment (RARE) that aim to facilitate family reintegration for homeless individuals with schizophrenia. Drawing on a case report from the District Mental Health Programme (DMHP), Subarnapur, Odisha, the study analyses successful reintegration efforts and discusses their implications for future interventions and policies. Objective: To investigate recent technological advances and collaborative initiatives with civil society aimed at reintegrating homeless individuals with their families. Findings: The study highlights the complex nature of the reintegration process for individuals with mental illness. However, the use of technologies such as Aadhaar card, Facebook, Google Maps, and digital communication tools provides effective means for family tracing and communication.

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 Keywords

Schizophrenia, Homelessness & Reintegration.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research paper investigation explores the function and consequences of simulation in Dave Eggers' dystopian novel "The Circle." It highlights the protagonists' vulnerability to being duped by made-up realities, which distorts their sense of their local environment. The philosophical framework of Simulacra and Simulation, created by the well-known French sociologist and cultural theorist Jean Baudrillard, serves as the intellectual basis for this investigation. This framework provides a prism through which to view how technology might create virtual worlds that are different from the real, physical world. This study clarifies how the corporation's technical advancements create an idealized world that eventually conceals a dishonest nature through a careful examination of the aforementioned literature. As the characters become enmeshed in a simulation that progressively undermines their uniqueness and autonomy, it examines the effects of this deception on their perception of self-identity and self-worth. Additionally, this study reveals Dave Eggers' clever use of simulated social media networking as a means of criticizing the dangers of surveillance capitalism and the false promise of total transparency in the modern world, which has lost its authenticity and individuality in its ceaseless quest for recognition and validation of human existence.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Singularity, Openness, Delusion, Technology, Simulation, Dupery.

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Creative Commons Attribution 4.0 and The Open Definition