IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
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Paper Title: CNN-Based Potato Leaf Disease Detection App with TensorFlow and React Native
Author Name(s): Prachi Nagawade, Vijay Patil, Neeru Malik
Published Paper ID: - IJCRT2508819
Register Paper ID - 282189
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508819 and DOI :
Author Country : Indian Author, India, 412106 , Pune, 412106 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508819 Published Paper PDF: download.php?file=IJCRT2508819 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508819.pdf
Title: CNN-BASED POTATO LEAF DISEASE DETECTION APP WITH TENSORFLOW AND REACT NATIVE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: h53-h66
Year: August 2025
Downloads: 263
E-ISSN Number: 2320-2882
Potatoes play a vital role as a staple crop worldwide, making a significant contribution to global food security. However, the susceptibility of potato plants to various leaf diseases poses a threat to crop yield and quality. Detecting these diseases accurately and at an early stage is crucial for the effective management and protection of crops. Recent advancements in Convolutional Neural Networks (CNNs) have demonstrated potential in image categorization applications. Therefore, the goal of this work is to investigate the potential of CNNs in detecting potato leaf diseases. As neural networks have become part of agriculture, numerous researchers have worked on improving the early detection of potato blight using different machine and deep learning methods. However, there are persistent problems related to accuracy and the time it takes for these methods to work. In response to these challenges, we tailored a convolutional neural network (CNN) to enhance accuracy while reducing the trainable parameters, computational time and information loss. To conduct this research, we compiled a diverse dataset consisting of images of potato leaves. The dataset encompassed both healthy leaves and leaves infected with common diseases such as late blight and early blight. We took great care in curating and preprocessing the dataset to ensure its quality and consistency. Our focus was to develop a specialized CNN architecture tailored specifically for disease detection. To improve the performance of the network, we employed techniques like data augmentation and transfer learning during the training phase. The experimental outcomes demonstrate the efficacy of our proposed customized CNN model in accurately identifying and classifying potato leaf diseases. Our model's overall accuracy was an astounding 99.22%, surpassing the performance of existing methods by a significant margin. Furthermore, we evaluated precision, recall, and F1-score to evaluate the model's effectiveness on individual disease classes. To give an additional understanding of the model's behavior and its capacity to distinguish between various disease types, we utilized visualization techniques such as confusion matrices and sample output images. The results of this study have implications for managing potato diseases by offering an automated and reliable solution for early detection and diagnosis. Future research directions may include expanding the dataset, exploring different CNN architectures, and investigating the generalizability of the model across different potato varieties and growing conditions.
Licence: creative commons attribution 4.0
Potato leaf diseases, leaf disease detection, Convolutional Neural Networks (CNNs), image classification, crop protection.
Paper Title: "Spatio-Temporal Assessment of Water Quality Parameters in Dindi Reservoir Using Remote Sensing and Ground-Truthing: A Baseline for AI-Driven Monitoring"
Author Name(s): Dr. A Prasannata
Published Paper ID: - IJCRT2508818
Register Paper ID - 291084
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508818 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508818 Published Paper PDF: download.php?file=IJCRT2508818 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508818.pdf
Title: "SPATIO-TEMPORAL ASSESSMENT OF WATER QUALITY PARAMETERS IN DINDI RESERVOIR USING REMOTE SENSING AND GROUND-TRUTHING: A BASELINE FOR AI-DRIVEN MONITORING"
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: h50-h52
Year: August 2025
Downloads: 266
E-ISSN Number: 2320-2882
This research examines seasonal and spatial patterns of water quality over the Dindi Reservoir in Telangana using a hybrid approach that integrates Sentinel-2A satellite imagery with in-situ field sampling. Remote sensing-derived indices including the Normalized Difference Water Index (NDWI), Floating Algae Index (FAI), and Total Suspended Solids (TSS) were used to map surface water conditions across pre-monsoon, monsoon, and post-monsoon periods. Ground-truthing was conducted by taking readings of physico-chemical parameters like temperature, pH, dissolved oxygen (DO), turbidity, nitrates, phosphates, and total dissolved solids (TDS) at several GPS-tagged sampling sites. Statistical analysis revealed good agreement between satellite indices and measured water quality parameters, especially for monsoon months when the amount of runoff was maximum. These results present a baseline dataset for machine learning model development to forecast zooplankton abundance and ecological risk areas. This integrative strategy facilitates scalable, cost-efficient monitoring systems for freshwater ecosystems in semi-arid environments.
Licence: creative commons attribution 4.0
Remote Sensing, Sentinel-2, Water Quality, Dindi Reservoir, NDWI, AI, Spatio-Temporal Monitoring, Freshwater Ecosystems, Telangana
Paper Title: Psychosomatic Pathogenesis of Hypertension: Role of Manas Doshas and Sharira Doshas : A review article
Author Name(s): Vd.Vaishali Haribhau Shinde, Dr. Vidya R. Naik
Published Paper ID: - IJCRT2508817
Register Paper ID - 293140
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508817 and DOI :
Author Country : Indian Author, India, 411011 , Pune, 411011 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508817 Published Paper PDF: download.php?file=IJCRT2508817 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508817.pdf
Title: PSYCHOSOMATIC PATHOGENESIS OF HYPERTENSION: ROLE OF MANAS DOSHAS AND SHARIRA DOSHAS : A REVIEW ARTICLE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: h42-h49
Year: August 2025
Downloads: 186
E-ISSN Number: 2320-2882
Hypertension is a multifactorial disease with psychosomatic origin, where both psychological and physiological components interplay in its pathogenesis. From an Ayurvedic perspective, it is not described as a separate disease but can be understood under the concepts of Ucchhr?ita Raktac?pa, Raktavaha Srotodus??i, and Manasika Bh?va-vik?ra. The imbalance of Manas Do?has (R?ja? and Tama?) leads to maladaptive stress responses, which disturb ?ar?ra Do?has--primarily V?ta and Pitta--resulting in vascular dysfunction and elevated blood pressure. This review aims to analyze the psychosomatic basis of hypertension with special reference to the interaction of Manas Do?has and ?ar?ra Do?has.
Licence: creative commons attribution 4.0
Hypertension, Psychosomatic Pathogenesis, Manas Do?has, V?ta, Pitta, Rajas, Tamas, Ayurveda.
Paper Title: Prevalence of Anemia in Lactating mothers in Guntur district,Andhra pradesh a case study.
Author Name(s): K.SUNEETHA, P.KIRANMAYI, M.SUDEEPTHI
Published Paper ID: - IJCRT2508816
Register Paper ID - 293099
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508816 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508816 Published Paper PDF: download.php?file=IJCRT2508816 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508816.pdf
Title: PREVALENCE OF ANEMIA IN LACTATING MOTHERS IN GUNTUR DISTRICT,ANDHRA PRADESH A CASE STUDY.
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: h36-h41
Year: August 2025
Downloads: 186
E-ISSN Number: 2320-2882
Prevalence of anemia in India is among the highest in the world. Prevalence of anemia is higher among Lactating mothers,pregnant women and preschool children. Inadequate dietary iron,folate intake due to low vegetable consumption, perhaps low B12 intake and poor bioavailability of dietaryiron from the fibre, phytate rich Indian diets are the major factors responsible for high prevalence ofanemia. In India Iron deficiency is the most common single cause of anemia, the lactating mothers are suffers with maternal anemia this may impact the growth of infants. Major insight of the study is that anemia level of lactating mothers largely differs with the changes in lifestyle variables like food habits and work.
Licence: creative commons attribution 4.0
Anemia, Lactating mothers and Iron
Paper Title: Strategic Disputes in South Asia: A Comparative Analysis of China's Growing Influence and India's Counter-Strategic Approaches
Author Name(s): Pankaj Kumari, Dr. Vikas Kumar Sharma
Published Paper ID: - IJCRT2508815
Register Paper ID - 292641
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508815 and DOI :
Author Country : Indian Author, India, . , ., . , | Research Area: Other area not in list Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508815 Published Paper PDF: download.php?file=IJCRT2508815 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508815.pdf
Title: STRATEGIC DISPUTES IN SOUTH ASIA: A COMPARATIVE ANALYSIS OF CHINA'S GROWING INFLUENCE AND INDIA'S COUNTER-STRATEGIC APPROACHES
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Other area not in list
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: h23-h35
Year: August 2025
Downloads: 206
E-ISSN Number: 2320-2882
Presents a brief analysis of the ongoing strategic competition between India and China in South Asia. This competition is no longer limited to border disputes but has spread to economic, military, diplomatic and ideological spheres.
Licence: creative commons attribution 4.0
India-China relations, South Asia, strategic competition, global forum, diplomacy, border dispute.
Paper Title: Effect of various therapeutic intervention on pulmonary function in individual with kyphotic osteoporosis- A systematic review
Author Name(s): Kalindi Dev
Published Paper ID: - IJCRT2508814
Register Paper ID - 293059
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508814 and DOI :
Author Country : Indian Author, India, 125001 , Hisar, 125001 , | Research Area: Health Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508814 Published Paper PDF: download.php?file=IJCRT2508814 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508814.pdf
Title: EFFECT OF VARIOUS THERAPEUTIC INTERVENTION ON PULMONARY FUNCTION IN INDIVIDUAL WITH KYPHOTIC OSTEOPOROSIS- A SYSTEMATIC REVIEW
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Health Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: h18-h22
Year: August 2025
Downloads: 234
E-ISSN Number: 2320-2882
Background: The excessive forward curvature of the thoracic spine, known as age-related hyper kyphosis, is a predictor of poor health outcomes and has been linked to challenges with physical function tasks. Acute osteoporosis-related pain episodes can cause periods of limited mobility and serious cardiac dysfunction in the elderly. Objective: This study's goal is to evaluate the effect of various therapeutic intervention on pulmonary function in individual with kyphotic osteoporosis. Methods: Following worldwide databases were searched for this systematic review: PubMed, Cochrane Library, and Google Scholar. The keywords "Kyphosis", "Osteoporosis" and "Respiratory function" are utilized. Title abstract phrases, related keywords, and Boolean operators ('OR' and 'AND') were all used in conjunction with the 'Advanced' search'. Duplicate records were eliminated from computerized systems using Mendeley Desktop software. Result: Total 466 studies were found after doing an advance search in four databases: Google scholar, Cochrane Library, PubMed. Due to duplication, 259 records were eliminated using Mendeley Desktop software. The titles and abstracts of the remaining 207 studies were reviewed based on the eligibility criteria. Following the initial scanning, 104 records were rejected as not satisfying the inclusion requirements. The remaining 103 full-text papers were reviewed and from these articles, 97 articles were removed for the reasons. Total of 6 studies were included in the qualitative analysis. Conclusion: Because of these results, the review conclude that exercises centred on the complete curvature of the spine can help adolescents with thoracic kyphosis by strengthening and improving the function of the back muscles and enhance pulmonary function.
Licence: creative commons attribution 4.0
Kyphosis, osteoporosis, physical exercise, rehabilitation
Paper Title: From Chandal to Namasudra: Caste, Refugeehood, and the struggle of Identity in Bengali Dalit Literature
Author Name(s): Sishupal Mahato
Published Paper ID: - IJCRT2508813
Register Paper ID - 293182
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508813 and DOI : https://doi.org/10.56975/ijcrt.v13i8.293182
Author Country : Indian Author, India, 208025 , Kanpur, 208025 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508813 Published Paper PDF: download.php?file=IJCRT2508813 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508813.pdf
Title: FROM CHANDAL TO NAMASUDRA: CASTE, REFUGEEHOOD, AND THE STRUGGLE OF IDENTITY IN BENGALI DALIT LITERATURE
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v13i8.293182
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: h11-h17
Year: August 2025
Downloads: 273
E-ISSN Number: 2320-2882
The article attempts to investigate how Bengali Dalit literature reflects the historical journey of the Namahsudra community who were stigmatised as Chandals and their struggle for dignity and recognition. Through the study it also highlighted that how they were doubly displaced, firstly as a low caste which pushed to the margins of the society, and secondly as refugees uprooted during the partition of Bengal. Besides, it also discussed that how the Bengali Dalit literature resist caste-based discrimination and rewrites the overlooked or distorted history of the Namasudra people, particularly through Namasudra authors. The Bengal Namasudra community, earlier referred to as 'Chandals', are a socially, politically and economically marginalized caste from East Bengal who were commonly known as "untouchables." Most of them turned into refugees in India at the time of partition and experiencing double marginalization, initially as Dalits, and subsequently as displaced individuals. Mainstream literature and history have most frequently failed or neglected to project their actual hardships, agony, experience and culture. Authors such as Manohar Mouli Biswas, Manoranjan Byapari, Jatin Bala, Kalyani Thakur Charal, and many more employed the literature as an effective tool to voice their community's words, experiences, and resistances. The research brings to the fore the significance of Dalit literature in the recovery of histories, advancing social justice, and transforming the way we look at caste, identity, and literature in Bengal.
Licence: creative commons attribution 4.0
Namasudra, caste oppression, identity, refugee experience, subaltern voices.
Paper Title: Devlang As Cultural Discourse: Investigating Ritualistic Dimensions and Symbolic politics of Sathi and Pansai
Author Name(s): Ankush Bisht, Dr. Subhash Chandra
Published Paper ID: - IJCRT2508812
Register Paper ID - 293143
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508812 and DOI :
Author Country : Indian Author, India, 24916 , Srinagar Grhwal, 24916 , | Research Area: Arts1 All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508812 Published Paper PDF: download.php?file=IJCRT2508812 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508812.pdf
Title: DEVLANG AS CULTURAL DISCOURSE: INVESTIGATING RITUALISTIC DIMENSIONS AND SYMBOLIC POLITICS OF SATHI AND PANSAI
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts1 All
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: h1-h10
Year: August 2025
Downloads: 215
E-ISSN Number: 2320-2882
Folk festivals and Fairs are a component of folk tradition, which is essentially the customs that represent the distinct culture of a certain Indigenous groups that sets them apart from other culture or traditions. It is among the tools that allow us to distinguish the way of life of a specific community. The study is taken on folk festival of Rawain Valley of Uttarkashi District with special reference to folk festival Devlang of Gair Banal. Geographically, the Rawain pargana (District) was a part of erstwhile Tehri principality, which was a populated and geographically wide area during the reign of Tehri monarch (1815-1949 A.D). The Rawain Valley consists of 18 Pattis (Revenue blocks), Banal Patti is one of the 18 Pattis of Rawain Valley, where Devlang festival is celebrated. The study intended to introduce the unique traditions & rituals involved in Devlang and various dimensions like Folk Deity of Banal Patti, the two conflicting Thoks (Sathi and Pansai), who demonstrate their power to establish supremacy over one another, Role of Khund (Militia and one of the important parts of folk deity regency) and Ritualistic role of Nattan (a group of dalit community). This paper tends to outreach different realms of Devlang fair and its importance in Maintaining age old culture and traditions in Rawain Valley. Both primary and secondary sources are used, Primary data is collected by structured interviews with village veterans, priests, and Nattan community and for the secondary source's books, Articles and journals were used.
Licence: creative commons attribution 4.0
Devlang, folk deity, Khund, Sathi and Pansai, Supremacy of power, Nattan.
Paper Title: Exploring the Lived Experiences of Individuals with Anxiety Disorders: A Phenomenological Study
Author Name(s): Dr. Sangita Kumari
Published Paper ID: - IJCRT2508811
Register Paper ID - 293130
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508811 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508811 Published Paper PDF: download.php?file=IJCRT2508811 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508811.pdf
Title: EXPLORING THE LIVED EXPERIENCES OF INDIVIDUALS WITH ANXIETY DISORDERS: A PHENOMENOLOGICAL STUDY
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: g988-g995
Year: August 2025
Downloads: 199
E-ISSN Number: 2320-2882
This qualitative study explores the lived experiences of individuals diagnosed with anxiety disorders through a phenomenological approach. Anxiety disorders, often characterized by persistent fear and worry, significantly impact daily functioning; yet, the subjective, personal experiences of those living with anxiety remain underexplored. The study aims to understand how individuals perceive and navigate their anxiety in everyday life. Data were collected through in-depth, semi-structured interviews with 10 adults diagnosed with generalized anxiety disorder and social anxiety disorder. Thematic analysis revealed several key themes: a pervasive sense of losing control, heightened vigilance in social interactions, and the emotional toll of managing anxiety in relationships and work. Participants described coping mechanisms such as avoidance and self-soothing behaviors as both adaptive and maladaptive. Findings suggest that anxiety is not only an internal, emotional experience but also deeply intertwined with social and relational contexts. This research highlights the importance of considering the subjective experiences of individuals with anxiety disorders in therapeutic settings. It provides insights into the psychological and emotional challenges of living with anxiety, offering implications for clinical practice and support systems. Future research should focus on diverse populations and explore the impact of interventions grounded in lived experience.
Licence: creative commons attribution 4.0
Anxiety disorders, Phenomenology, Lived experiences, Coping mechanisms, Mental health
Paper Title: E-Sports as a Driver of Brand Loyalty: Insights from Riot Games' Competitive Ecosystem
Author Name(s): Dr. Himani Raval, Carissa Clifford
Published Paper ID: - IJCRT2508810
Register Paper ID - 293121
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2508810 and DOI :
Author Country : Indian Author, India, 500045 , Hyderabad, 500045 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2508810 Published Paper PDF: download.php?file=IJCRT2508810 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2508810.pdf
Title: E-SPORTS AS A DRIVER OF BRAND LOYALTY: INSIGHTS FROM RIOT GAMES' COMPETITIVE ECOSYSTEM
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 8 | Year: August 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 13
Issue: 8
Pages: g983-g987
Year: August 2025
Downloads: 191
E-ISSN Number: 2320-2882
E-sports has rapidly evolved from a niche entertainment activity into a multi-billion-dollar global industry, attracting millions of players and spectators. Beyond its entertainment value, e-sports has become a powerful marketing and branding platform, enabling companies to engage consumers in highly interactive ways. This paper examines the role of e-sports in fostering brand loyalty, with a specific focus on Riot Games, the publisher of popular titles such as League of Legends and Valorant. The study employs a mixed-method approach, combining primary data from a survey of 120 respondents in Hyderabad with secondary sources including academic literature, industry reports, and Riot Games' corporate data. Results demonstrate that e-sports significantly contributes to brand loyalty through mechanisms such as community engagement, competitive ecosystems, transmedia storytelling, and reward-driven participation. Respondents highlighted that Riot's tournaments and in-game events foster trust, long-term engagement, and positive brand associations. However, the study also identifies challenges, including the risk of over-commercialization, cultural limitations in audience reach, and sustainability of engagement in a rapidly changing gaming industry. The findings underscore the importance of integrating e-sports into broader marketing strategies as a means of cultivating emotional connections and customer retention. The paper concludes that e-sports represents a unique branding tool that goes beyond traditional advertising, leveraging digital-native communities to build trust and advocacy. Future research is recommended to compare the impact of e-sports branding across industries and to assess its long-term contribution to loyalty in diverse cultural contexts.
Licence: creative commons attribution 4.0
E-sports, Brand Loyalty, Riot Games, Consumer Engagement, Digital Marketing, Gaming Communities

