Volume 13 | Issue 7 |

 Abstract

This study explores how the digital revolution has transformed Amazon's marketing approach, shifting from traditional methods to a tech-driven, customer-centric model. It focuses on tools like AI, machine learning, and programmatic advertising, and evaluates their impact on personalization, consumer behavior, and engagement. Data from 100 Amazon users was analyzed using descriptive statistics and the Chi-Square Test. Findings show 84% noticed improved personalization and 78% were influenced by digital promotions. A significant association between impulsive buying and digital marketing exposure (Chi-square = 18.12, p = 0.001167) highlights the effectiveness of Amazon's strategies. The findings confirm that Amazon's digital marketing transformation has improved personalization, customer engagement, and adaptability to trends offering insights for businesses optimizing digital strategies.

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Keywords: Amazon, Digital Marketing, AI, Consumer Behavior, E-commerce.

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The research "A Study on Assessing the Effectiveness of Customer Services at HDFC Bank" evaluates the quality and efficiency of the customer service provided by HDFC Bank, one of India's leading private banks. In the competitive banking sector, excellent customer service is crucial for retaining customers and expanding business. This study aims to evaluate HDFC Bank's performance in fulfilling customer expectations for overall satisfaction, issues resolution, accessibility, reliability and responsiveness. This aims to assess the effectiveness of customer services at HDFC Bank by evaluating customer satisfaction, services quality, responsibility, and problem resolution mechanisms. By collecting primary data from HDFC bank customer experiences. The findings highlight the strengths and weaknesses in service delivery and offer insights into areas requiring improvement. The study ultimately provides recommendation to enhance customer satisfaction and maintain HDFC Bank's competitive edge in the Indian banking sectors. The makes use of both primary and secondary data. Primary data was collected by distributing structured questionnaires to HDFC Bank's customers, and secondary data was gathered from journals, reports, and official websites. Branch infrastructure, digital services quality, complaint handling, employee behaviour, and services speed were among the many factors analysed. The findings shows that HDFC Bank stands out in digital banking and overall professionalism, but there are lots of areas for improvement, particularly in personalized customer interaction and speedy issues resolution. The study concludes with actionable recommendation to enhance service effectiveness, aiding HDFC Bank in sustaining high levels of customer satisfaction and loyalty in a shifting banking landscape.

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 Keywords

KEYWORDS: HDFC Bank, Customer Service, Customer Satisfaction, Service Quality, Banking Sector, Grievance Redressal, Digital Banking, Customer Experience, Private Sector Banks, Service Effectiveness

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This paper presents an Android-based smart society monitoring system designed to streamline and digitize housing society operations. Urban living often brings administrative bur- dens such as managing maintenance payments, handling resident complaints, and monitoring visitor entries. Traditional manual systems are time-consuming, lack accountability, and suffer from communication delays. The proposed system leverages real- time data synchronization via Firebase and modular Android components to automate society management functions including billing, visitor tracking, and announcements. This digital trans- formation minimizes human error, strengthens accountability, enhances transparency, and empowers residents and society administrators with an intuitive interface.

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Society Management, Android App, Firebase, Complaint Tracking, Smart Monitoring, Maintenance Automa- tion, Visitor Management

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In recent years, the proliferation of mobile technologies has significantly transformed how Non-Governmental Organizations (NGOs) operate and deliver social services. Mobile applications have emerged as powerful tools enabling NGOs to address critical societal challenges such as poverty alleviation, healthcare access, education, women's safety, disaster response, and food security. This paper explores the multifaceted role of mobile apps in enhancing the operational efficiency, outreach, and impact of NGOs committed to social good. Through a comprehensive literature review and case study analysis, this study examines how NGOs design, implement, and leverage mobile applications to foster community engagement, enable real-time data collection, facilitate donor communication, and track beneficiaries. The paper also identifies and discusses key challenges such as infrastructure limitations, ethical concerns, and digital literacy gaps. Notable case studies such as Hunger Hero, Too Good To Go, and The Felix Project demonstrate the tangible benefits of digital transformation. This research contributes to the growing discourse advocating the integration of mobile technology in the nonprofit sector, underlining its potential to bridge service gaps and promote sustainable development.

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Mobile Applications, NGOs, Social Good, mHealth, Food Security, Digital Transformation.

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Creative Commons Attribution 4.0 and The Open Definition

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In the digital age, online ratings and reviews have emerged as crucial factors influencing consumer decision-making, particularly in the purchase of durable products. This study explores the impact of online reviews and ratings on the pre-purchase behavior of consumers in Coimbatore city, a major industrial and commercial hub in South India. Durable goods, which typically involve high investment and long-term use, prompt consumers to seek extensive information before purchase. The research examines how consumers in Coimbatore access and interpret online feedback, the degree of trust they place in user-generated content, and how such content shapes their buying intentions. A combination of primary data collection through surveys and secondary data analysis has been used to understand behavioral patterns. The findings indicate a strong correlation between positive online reviews and increased purchase intent, while negative feedback often leads to reconsideration or brand-switching.

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impact of online reviews and ratings on the pre-purchase behavior of consumers

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In Buddhist cosmology, the historical figure Siddhartha Gautama, commonly known as the Buddha, is not regarded as the only individual to have attained enlightenment and taught the Dharma (the path to liberation). Instead, Buddhist scriptures and traditions speak of a lineage of "former Buddhas"--enlightened beings who appeared in previous eras to guide sentient beings toward liberation from suffering. This concept underscores the timeless nature of the Dharma and the recurring emergence of Buddhas across vast cycles of time. This article explores the idea of former Buddhas, their significance in Buddhist thought, and the textual as well as archaeological evidence supporting their historical existence.

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Keywords- Former Buddhas, Buddhist Cosmology, Siddhartha Gautama.

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Skin health is an important aspects of aesthetics. Dermatologists and scientists try to develop novel methods and materials to fulfill this aim. Facial cosmetics keep skin moist and remove sebum from the skin to maintain proper skin health. The use of suitable cosmetics according to the facial skin type results in healthy skin. Facial masks are the most prevalent cosmetics products utilized for skin rejuvenation. Facial masks are divided into four groups: a) sheet masks b) peel-off maks c) rinse off maks d) hydrogels. Each of these has some advantages for specific skin types based on the ingredients used. The following article presents the available information about the facial mask. Also, we have focused on the facial masks available in the market. Despite several developments in this field, extensive research is required for performing successful and precise clinical trials in the future. Further improvement would enable the researchers to develop new products in this field. In this review we present the most recent breakthroughs in the field of skin care and rejuvenation by cosmeceutical facial mask. This information is valuable to get the picture of the latest trends and also helpful for clinicians and related manufacturing companies.

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rejuvenation, clogged pores, antioxidant, exfoliation, dermatologists. Etc.

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The purpose of the study is to assess the various issues and problems faced by buyers while making digital purchase of the products through online in Tirupur City. The sample size of this survey is based on two hundred participants in the selected study area. This study collects data by conducting well designed and structured questionnaire. In this study, we used a qualitative data acquisition technique. The results show that digital marketing helpful to buyers to buying and selling of products through web shopping. However, when the digital shopping or online shopping is included as a parameter, the relationship between demographic factors and various issues and problems faced by buyers while making digital purchase of the products through online is a new advertising tool used by most of the organizations. This research helps the budding researchers to choose better tools for online promotion and uses a variety of recognition techniques to improve their digital marketing. It has been known through this study, which building customer confidence in product quality is a very effective approach in front of business owners, as brand reputation enhances customer satisfaction. This study is unique in that previous studies considered elements of digital marketing as parameters and ignored to find a direct relationship between problems faced by buyers while using digital marketing.

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Digital Marketing, Problems Faced by Buyers and Online Shopping

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This research critically examines the legal, social, and historical dimensions of marital rape in India, focusing on the paradox where rape is criminalized, yet non-consensual sex within marriage remains legally exempt under Section 375 of the Indian Penal Code. Despite progressive amendments to Indian rape laws post-2013, marital rape continues to be excluded from criminal prosecution, leaving married women vulnerable and without legal recourse. The paper explores international and domestic legal perspectives, relevant case law, and survivors' personal narratives, highlighting the psychological trauma and societal stigmatization faced by victims. Through a sociological and legal lens, the study exposes how patriarchal norms and the notion of implied spousal consent suppress women's autonomy and sexual rights. Drawing comparisons with jurisdictions that have criminalized marital rape, it argues for the urgent removal of the marital rape exception, aligning Indian law with constitutional principles of dignity, equality, and bodily autonomy. The study concludes with policy and educational recommendations to reform laws, sensitize the judiciary and society, and uphold the rights and dignity of married women.

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marital rape

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In today's industrial landscape, leakages of toxic gases and undetected chemical emissions etc are some of the pressing issues that industries face. Current gas detection technologies are costly and impractical for wide deployment, causing delays in hazard detection. This project provides a scalable, cost-effective solution for faster and more efficient gas detection in industrial environments. By integrating machine learning to train the system on gas-specific sensor patterns, it is able to distinguish between gases like hydrogen sulphide, methane and carbon monoxide. This model can be used to detect other gases as per the industry requirements integrated with IoT capabilities it offers seamless connectivity to employee's devices, ensuring timely alerts and enhanced safety measures.

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Keywords: Arduino Uno SMD ATmega 328, MQ4, MQ7, MQ136, Wifi Module, ESP-01

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Creative Commons Attribution 4.0 and The Open Definition