Volume 11 | Issue 7 |

 Abstract

"Advertising is one of the wheels of marketing". The present study is all about the promotional strategies of Cadbury products. A country like ours is developing in all fields, and this is because of advertising of new and developed ideas. The study brings out sufficient information about the effectiveness of advertisement on the Cadbury products. The present era is known for mass production and Mass distribution. Similar products are available in the market. This involves stiff competition amongst the Producers. Good quality products are produced or expect services are offered there must be known to the Public for this mass communication is needed as the population is great or the market area is wide. This calls For adaption of sales promotion and advertising as tools to mobile the marketing machinery. This project is a sincere effort to study the buying behavior of consumers when they buy chocolates. A descriptive research Procedure had been applied to come to the conclusions of the project. And collected 120 responses to bring out the opinion of the consumers in Coimbatore city.

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 Keywords

Advertising,Sales promotion,Mass communication.

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Creative Commons Attribution 4.0 and The Open Definition

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The care of individuals with neurological disorders poses distinct challenges for caregivers. This study offers a comprehensive analysis of the obstacles faced by caregivers in their provision of care to neurological patients. It delves into the physical, emotional, social, and financial burdens encountered by caregivers, while also exploring their impact on overall well-being. Additionally, this paper examines specific challenges arising from the unpredictable nature of neurological conditions, the intricacy of symptom management, the necessity for specialized care, and the dearth of support systems. Through a thorough understanding of these challenges, appropriate interventions and support systems can be devised to alleviate caregiver burden and enhance the overall quality of care for neurological patients.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Mental health, Neurological Disorders, S.E.H.T.

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Creative Commons Attribution 4.0 and The Open Definition

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E-shopping is the process of buying products and services over the Internet. After 1990, the internet started being used more. People started spending more of their time surfing the internet. So merchants started selling products and services on the Internet. In today's run-of-the-mill life, people have started lacking enough time, due to which, consumers have started preferring to shop from home with the help of a computer or mobile, instead of purchasing goods and services from the shop. E-shopping has become popular among people as it has become convenient for people to use the internet. That's why it has become necessary to study E-shopping. The main objective of this research is to know what the perception of Jamshedpur city towards E-shopping and what kind of products are bought by the people. Through this study, an attempt has been made to find out the problems faced by the customers during E-shopping. Along with this, an attempt has also been made to discover the shopping behavior and degree of satisfaction of the customer through this study.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

E-shopping is the process of buying products and services over the Internet. After 1990, the internet started being used more. People started spending more of their time surfing the internet. So merchants started selling products and services on the Internet. In today's run-of-the-mill life, people have started lacking enough time, due to which, consumers have started preferring to shop from home with the help of a computer or mobile, instead of purchasing goods and services from the sh

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Creative Commons Attribution 4.0 and The Open Definition

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Benthic invertebrates are the microorganisms residing in the bottom area of an aquatic body and acts as bio-indicators, biofertilizers and biofilters . Getalsud Dam is an artificial Reservoir located about 35 kms away from the Ranchi city .The Dam was opened in 1971 and has been built on Subernrekha river(23o27'24"N 85o33'19"E ).The present study was conducted to investigate the seasonal variations of the microbenthic fauna of the Dam .Sampling was done for a period of 1 year from (March 2022 to Febuary 2023).Organisms were collected on a seasonal basis. The Macrobenthic communities showed dependency on habitat conditions .The samples were collected during Pre- monsoon (March-June) ,Monsoon(July-October) and Post -Monsoon(November-February)periods. ..The samples were collected from 4 stations in every season and the data was analysed statistically with appropriate tools .The abundance and species richness showed a significant difference between stations .In every season ,Station 1 was recorded with the lowest number of individuals and species .likewise ,a significant differences was also recorded between seasons in the rest three sites also. Pre-Monsoon samples comprised the lowest number of microbenthic fauna .Overall sampling showed 2921 species from different groups .The collected samples consisted species of Mollusca , Decapoda, Diptera ,Oligochaeta and Fingerlings .In Mollusca 1140 species were recorded whereas the collected samples of other species included 467 Decapoda ,346 Diptera,427 Oligochaetes ,547 Fingerlings .In Every season mollusca was the most abundant group.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Macrobenthic, Reservoir, Dipteran, Sediments, Mollusca, Season

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

सार - यह अध्ययन कार्ल मार्क्स के विचारों की प्रासंगिकता का विश्लेषण करता है। राजनीति, देश के विकास के लिए बनाई गई हित की नीतियों के इर्द – गिर्द घूमती है और नीतियाँ बिना मुद्रा के संचालित नहीं हो सकती। अर्थात् मुद्रा, नीतियों का ईंधन है। राजकोषीय नीति और मुद्रा नीति को संचालित करके ही देश की अर्थव्यवस्था को संतुलित किया जा सकता है। कार्ल मार्क्स के कई कथन के असत्य होने मे बावजूद भी किसी देश की अर्थव्यवस्था का विकास उनके विचारों के बिना संभव नहीं। उन्होंने अर्थव्यवस्था को गलत दिशा मे जाने से बचाया है तथा आज भी विश्व अर्थव्यवस्था को संतुलित बनाए रखने मे उनके विचारों की प्रासंगिकता झलकती है।

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मुख्य शब्द – मिश्रित अर्थव्यवस्था, समाजवाद, पूंजीवाद, एकाधिकार, राजकोषीय नीति

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

????? ???????? ?? ???? ?? ??? ??? ?? ????? ?????? ??? ??? ????? ?? ???? ?????? ?? ????? ???? ???? ??? ?? ?? ???? ??? ?? ???????? ???? ???? ???????-????? ?? ?????????? ?? ??? ?? ??? ??? ???? ??????????????? ????? ???? ??? ??? ???????? ????, ??? ?? ???? ??? ????? ???????? ?? ????????? ??????? ?? ????? ??? ?? ????? ??? ??? '????? ???????? ?? ??? ???? ??? ?????, ?????, ?????, ???????? ??? ???? ????? ?? ????????? ???'1 ??????? ??? ??? ???? ??????? ????? ?? ?????? ??? ?? ??????? ??? ??????, ?????? ??? ?????- ?????? ?? ??? ?? ???? ???? ???? ??? ????? ???????? ?? ????-???? ???? ?? ??? ?? ?? ?? ???? ?? ???? ?????? ??? ??? ?? ?????? ?? ????? ?? ???? ???? ?????????? ????? ?? ??? ??? ????? ?????? ??? ???? ?????? ?? ?????? ???? ??? ?? ??- ?????? ????????? ? ???? ?????? ???? ?? ?????? ??? ????????????? ???? ???- '????? ???? ?? ????? ?? ???? ?????? ????'2 ??????? ?? ???? ?????? ??? ?? ???-???????, ?????-?????? ?? ??????-???????? ?? ?? ??? ????? ?? ???? ?? ????? ???? ?? ?? ???? ???????????? ?? ?????? ??????? ?? ????????? ?? ??????? ???? ??? ????? ???????? ?? ??????? ?? ???? ?? - '?????? - ?????????'? ???? ?????? ???? ?? ?? ?? '??????' ?? ?????

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Creative Commons Attribution 4.0 and The Open Definition

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????? ????????, ?????? ?????????, ??????,?????????

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Creative Commons Attribution 4.0 and The Open Definition

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Organisation is a combination of different skilled people working towards a common objective. The objectives of the organisation cannot be achieved by a single individual or a group. Success is possible with different groups of employees working together. All the employees do not have the same attitude towards their goals, work, and organisation. Employee Conflict is usually caused by a myriad of reasons arising from having employees with differing opinions, objectives, cultures, interests, and structural limitations. The employer needs to follow many strategies to resolve conflict among the employees. The present paper attempts to study the various models of Conflict management that are used by organisations to resolve conflicts that arise within them.

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Creative Commons Attribution 4.0 and The Open Definition

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Conflict, employees, resolution, organization, employer

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Creative Commons Attribution 4.0 and The Open Definition

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Better and more accurate travel time estimates are essential for traffic management, road planning and congestion reduction. This manuscript presents a machine learning-based method for real-time multi-camera vehicle analysis and travel time estimation. The proposed system uses data fusion techniques, machine learning algorithms, and computer vision techniques to efficiently estimate travel time and track vehicles on multiple camera providers transport authorities can improve traffic flow by integrating the system with existing monitoring tools. The experimental study demonstrates the potential of the proposed approach to improve urban mobility and transportation systems by demonstrating its effectiveness and applicability in real-world scenarios

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 Keywords

Machine Learning, multi-camera vehicle analysis, travel estimation, travel time techniques, data fusion techniques.

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Creative Commons Attribution 4.0 and The Open Definition

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Domestic work is work done in or for multiple households. In India, household work is always considered to be the responsibility of women. It has become essential for both men and women in a family to earn money for a better life. However, the need to employ a female worker to do all the household chores has increased. Domestic workers make up a part of the unorganised workforce in the Indian population. Their working conditions are often undervalued, unprotected, and unregulated. The pandemic has highlighted the importance of keeping our homes and surroundings clean. On the other hand, it has also highlighted the importance of acknowledging the presence and skills of domestic workers. Domestic workers do not receive minimum wages or working conditions that are safe. In this context, this paper aims to discuss their challenges, working conditions, and their rights to be protected.

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domestic workers of India, working conditions, human right, unorganized protection.

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Creative Commons Attribution 4.0 and The Open Definition

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Premenstrual Syndrome (PMS) is a collection of physical, cognitive, affective and behavioral cyclically occurring symptoms during the luteal phase of the menstrual cycle and resolve at or within a few days after the onset of menstrual flow. Though more than 200 symptoms have been known to occur, the most frequently occurring symptoms include headache, fatigue, bloating, backache, breast tenderness, food cravings, fatigue, anxiety, irritability, social withdrawal and depression .Premenstrual syndrome for most women started at their age of menarche. Educational status shows 60 (100%) were Higher secondary. Based on family history of premenstrual syndrome 50 (83.3%) were present with PMS. According the previous knowledge about PMS 53(88.3%) were have previous knowledge about PMS. Adolescent girls 57(95%) had moderate level of stress on premenstrual syndrome and 3(5%) had severe level of stress on premenstrual syndrome. Mean (42.02) and standard deviation (5.70) of adolescent girls regarding level of stress on prevalance rate. Association shows significant relationship with the demographic variables. Age (p=0.866) , types of family (p=0.983) and No of siblings ( p=0.003) had shown statistically significant association between the level of stress on premenstrual symptoms among adolescent girls with their selected demographic variables respectively.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

premenstrual syndrome, adolescent girls, level of stress.

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Creative Commons Attribution 4.0 and The Open Definition