Volume 11 | Issue 7 |

 Abstract

Articleship is a crucial part of the CA course as it provides practical exposure to the students in the field of accounting and auditing. During this period, students get hands-on experience in accounting, auditing, taxation, and financial management. The learning methods in articleship include on-the-job training, workshops, seminars, and assignments. The outcome of articleship also includes the development of various skills, including communication skills, analytical skills, and problem-solving skills. The monetary perspective of articleship is also an important aspect to consider. During the articleship period, students receive a stipend, which varies from firm to firm. The stipend helps the students to manage their expenses and also provides them with financial support. The stipend amount depends on various factors, including the size of the firm, the location of the firm, and the experience of the student. Apart from the stipend, the articleship period also provides an opportunity for students to secure a job after completion of the course. The practical exposure and experience gained during the articleship period help the students to secure a good job with a higher salary package.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Articleship, Monetary perspective, Audit, Financial services

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Tanamera Indonesia Coffee grew into a coffee shop that carries the vision of advancing Arabica Coffee and Indonesian coffee farmers. Tanamera Indonesia Coffee was born in 2013 with one dream to make Indonesia famous for its special coffee and Tanamera Indonesia Coffee's mission is always to provide the best that Indonesia has to offer, such as the red volcanic soil from which we got the name Tanamera Indonesia Coffee, the archipelago has fertile and fertile soil, perfect for growing specialty coffee. Since it was first established, all of its coffee is 100% from Indonesia where they work with local farmers. From the land in the plantation, to the coffee cup, Tanamera Coffee is present in every step and process. The purpose of this study is to determine the effect of Atmospherics, Food Quality, Service Quality, Cost on Brand Preference through Customer Satisfaction. The benefit of this research is to increase knowledge and to find out how much influence Atmospherics, Food Quality, Service Quality, Cost have so that it can increase customer satisfaction and ultimately Brand Preference. This research is a causal research, using quantitative methods assisted by the statistical program SPSS 22.0. Data collection was carried out by distributing questionnaires with the snowball sampling technique to 155 respondents who had the characteristics of 62 female respondents and 93 male respondents who were mostly aged 18-35 years, domiciled in Surabaya, had purchased food or drinks from Tanamera Indonesia Coffee. The results of this study indicate that Brand Preference has the greatest influence on Satisfaction. Food Quality is the independent variable that has the biggest influence in shaping Customer Satisfaction and ultimately Loyalty

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Atmospherics, Food Quality, Service Quality, Cost, Customer Satisfaction, Brand Preference

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

With the exponential growth of malware threats in the modern digital landscape, there is an urgent need for effective techniques to analyze and understand their behavior. Dynamic malware analysis plays a crucial role in the identification and characterization of malicious software, enabling the development of robust defense mechanisms. Dynamic malware analysis remains a critical component in the battle against modern cyber threats. By understanding and leveraging the power of dynamic analysis, researchers and practitioners can stay ahead of the ever-evolving malware landscape and contribute to the development of more secure computing environments. This paper provides a comprehensive overview of the techniques, challenges, and future prospects of dynamic analysis in the context of the modern era.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Dynamic malware analysis, Malware threats, Behavioral monitoring, Memory analysis

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Dihyropyrimidinones and their derivatives have desirable pharmacological properties likeantiinflammatory, antiHIV ,antitubercular,antifungal ,antibacterial antifilarial,antihyperglycemic ,anti tumour activities.monostrol is a lead moiety for develoment of anti cancer drugs specifically inhibits motor activity of mitiotic kinesin Eg5 which is derivative of dihydropyrimidiones

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Creative Commons Attribution 4.0 and The Open Definition

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dihydrpyrimidinone ,anti cancer activity

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Creative Commons Attribution 4.0 and The Open Definition

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This research paper examines the role of social media in the marketing strategies of two prominent e-commerce giants, Flipkart and Amazon. With the rapid growth and influence of social media platforms, businesses have recognized their potential as powerful marketing tools. The study aims to explore how Flipkart and Amazon effectively leverage social media platforms to enhance their brand presence, engage with customers, and drive sales. The research employs a comparative analysis approach, examining the similarities and differences in social media strategies and tactics employed by both companies. By analyzing primary and secondary data, including social media campaigns, user engagement metrics, and consumer feedback, the study provides valuable insights into the successful integration of social media into marketing strategies. The findings of this research contribute to the understanding of the evolving role of social media in contemporary marketing practices, while also offering practical implications for businesses operating in the e-commerce sector.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

social media, marketing, Flipkart, Amazon, e-commerce, brand presence, customer engagement, sales, comparative analysis, user feedback.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Analysing the economic effectiveness of a select few banks that operate in both the PNB and CBS banks has recently become more important than ever. It is now easier than ever to do this examination. Over the course of the years 2017 to 2022, we assess the profitability, liquidity, efficiency, and solvency of twenty distinct financial institutions, ten of which are public sector banks and the other ten private sector banks. Our assessment is based on a number of financial factors, such as those mentioned above. Our analysis revealed that, for the vast majority of the several financial characteristics that were examined, financial institutions operating in the private sector have outperformed those operating in the public sector. At private sector financial institutions like banks, indicators of profitability, such as return on equity (ROE) and net interest margin (NIM), have been demonstrated to be much higher. As a direct result of the upgrades they have made to the quality of their assets, as well as the rises in operational effectiveness and drops in overhead expenses, they are in a position to do so. The public sector's financial institutions, on the other hand, have struggled to sustain stable levels of profitability. A higher level of non-performing assets (NPAs) and reduced loan recovery rates, on the other hand, have made it challenging for public sector banks to maintain their profitability. They now have to deal with these two issues as a result of these causes. As seen by the current ratio and the cash-to-deposit ratio, public sector banks, on the other hand, have higher liquidity ratios. These ratios reflect the availability of cash in relation to deposits. The public sector banks have more capital available to pay their short-term commitments than the private sector banks do, based on these ratios. This is mostly due to the fact that public sector banks often have the ability to retain bigger cash reserves since the government owns and supports these institutions, ensuring a steady supply of cash. Contrarily, it has been shown that private sector banks have greater efficiency ratios, including the advances to deposits ratio, demonstrating that they are more adept at using their assets to produce profits.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Banking, Financial Statements, Risk, Ratios.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the ancient time, Nadars were landlords; but later, after their migration to Travancore, they were pushed into the dungeon of slavery and considered as polluted class. Through western education and the introduction of Christianity, they gave up old heathen worship and they got enlightenment and became one of the dominant communities of South India.

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 Keywords

Shatrar, Shantore, Nadazhvar, Shannar, Kshatriyas, Poorshandrum, Kuppakalca, Oolium Service, Madan, Bhadrakali, Amman, upper-cloth revolt.

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Creative Commons Attribution 4.0 and The Open Definition

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Natural medicines are more accepted because they are safer and have fewer side effects than manufactured ones. On the global market, demand for herbal formulations is increasing. The present work deals with the development & evaluation of the herbal hand wash containing methanolic extract (9 parts methanol: 1 part water) of Avocado Fruit (Persea Americana). Hand washing is an essential part of daily living. Because hands are a primary source of microbial illnesses, proper hand washing with appropriate hand wash formulation is necessary. Herbs are recognised to have antibacterial qualities, thus using them as an antimicrobial agent is now widespread practice. Present study involves formulation of herbal hand wash using extract of Avocado Fruit. Agar Well diffusion method was utilized for evaluation of the antimicrobial activity against skin pathogens of the prepared herbal hand. Its effectiveness was evaluated and compared to that of a regular commercial hand wash. Results revealed that extract of Avocado Fruit formulation was more efficient in reducing the number of organisms from hands based handwash with less or no side effects. To avoid the side effect of synthetic handwash like itching, dryness and burning, an attempt has been made to develop a herbal handwash. It gives anti-microbial, anti-oxidant, anti-inflammatory properties and provide moisture to the skin. Thus, owing to higher efficacy these herbal extract can be used in the preparation of herbal hand wash on commercial scale.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Avocado (Persea Americana), Phytochemical Screening, Antimicrobials, Agar Well Diffusion Method.

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: Paternity leave in India has emerged as a crucial aspect of the evolving discourse on gender equality, work-life balance, and family welfare. As societal norms, the recognition of fathers' role in parenting and the need for their active involvement in childcare has very important. The absence of specific constitutional provisions for paternity leave highlights the reliance on separate labour laws and employment acts to address this matter. The Maternity Benefit Act of 1961 was amended in 2017 to include provisions for paternity leave, offering eligible fathers up to 15 days of paid leave. While this legislation is a notable step forward, challenges such as cultural norms and awareness persist, influencing the uptake and implementation of paternity leave. This article emphasizes that paternity leave policies significantly promote shared parenting, the need for paternity leave legislation in India, and a comparative analysis with other countries. To ensure further progress, it calls for continued advocacy, awareness campaigns, and potential expansions of leave duration, reinforcing India's commitment to achieving gender equality and family welfare.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Paternity leave, Gender equality, Article 42, Work life balance

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Creative Commons Attribution 4.0 and The Open Definition

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Language plays a vital role in shaping the cultural identity of communities. In the context of Mayurbhanj, a region known for its rich tribal heritage in Odisha, India, the preservation of tribal languages has become an urgent concern. This research paper investigates into the significance of language as an essential element of cultural identity and focuses on the preservation of Bhumij and Mundari languages as a crucial aspect of cultural heritage in Mayurbhanj. The paper highlights the unique linguistic diversity present in Mayurbhanj, with a particular emphasis on the endangered tribal languages spoken by various indigenous communities. Drawing on extensive research, the paper sheds light on the factors contributing to the endangerment of Bhumij and Mundari languages in Mayurbhanj. It discusses the influence of dominant languages, urbanization, globalization, and educational policies that promote non-tribal languages as mediums of instruction. The adverse impacts of language shift, language loss, and the consequent disconnection from cultural roots are examined in detail. Furthermore, the research paper explores the efforts and initiatives aimed at preserving Bhumij and Mundari languages in Mayurbhanj. It highlights the significance of language revitalization programs, community-led language preservation initiatives, and the role of education in promoting and sustaining tribal languages. The paper also discusses the importance of creating awareness among both tribal and non-tribal communities about the value of linguistic diversity and cultural heritage. The findings of this research underscore the urgent need to prioritize the preservation and revitalization of tribal languages in Mayurbhanj, especially the Bhumij and Mundari languages. It emphasizes the role of government agencies, educational institutions, community organizations, and individuals in supporting language preservation initiatives.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Bhumij, Mundari, language, Mayurbhanj, mundaribani, Ol Onal

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Creative Commons Attribution 4.0 and The Open Definition