ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: Empowering Education: The Transformative Role of Continuous Teacher Professional Development in Cultivating Student Excellence
Author Name(s): TARIK IKBAL
Published Paper ID: - IJCRT2307739
Register Paper ID - 241785
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307739 and DOI :
Author Country : Indian Author, India, 732123 , Malda, 732123 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307739 Published Paper PDF: download.php?file=IJCRT2307739 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307739.pdf
Title: EMPOWERING EDUCATION: THE TRANSFORMATIVE ROLE OF CONTINUOUS TEACHER PROFESSIONAL DEVELOPMENT IN CULTIVATING STUDENT EXCELLENCE
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g266-g283
Year: July 2023
Downloads: 83
E-ISSN Number: 2320-2882
This paper delves into the critical significance of teacher professional development and continuous learning in the education field, emphasizing their positive influence on teaching quality, student outcomes, and overall educational progress. Through extensive research and case studies, the paper explores effective strategies for teacher development, including the integration of technology and collaborative approaches. It addresses the challenges faced by teachers in accessing professional development and advocates for flexible and personalized options. The study highlights the role of school leadership in facilitating meaningful development opportunities and emphasizes the need for a culture of learning within educational institutions. Ultimately, investing in continuous teacher development fosters excellence in education, preparing students for a dynamic future.
Licence: creative commons attribution 4.0
Teacher professional development, Continuous learning, Teaching effectiveness, Student outcomes, Educational change.
Paper Title: “Investigating the impact of two teaching strategies on physiology of pain in terms of knowledge and perception regarding strategies among bsc nursing students of selected nursing colleges in kerala”
Author Name(s): Dr Treessa Antony
Published Paper ID: - IJCRT2307738
Register Paper ID - 241784
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307738 and DOI : http://doi.one/10.1729/Journal.35482
Author Country : Indian Author, India, 695016 , Thiruvananthapuram, 695016 , | Research Area: Health Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307738 Published Paper PDF: download.php?file=IJCRT2307738 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307738.pdf
Title: “INVESTIGATING THE IMPACT OF TWO TEACHING STRATEGIES ON PHYSIOLOGY OF PAIN IN TERMS OF KNOWLEDGE AND PERCEPTION REGARDING STRATEGIES AMONG BSC NURSING STUDENTS OF SELECTED NURSING COLLEGES IN KERALA”
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.35482
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Health Science All
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g257-g265
Year: July 2023
Downloads: 83
E-ISSN Number: 2320-2882
Concept Mapping is a method that inspires learning and aids in critical thinking, encourages students to connect new knowledge gained to their prior learning and also opens the chance to acquire more knowledge and information about a wide range of concepts within a short duration. The main objective of the study was to assess the effectiveness of two teaching strategies Concept Mapping over Lecture method on Physiology of Pain and to assess the perception of the students regarding teaching strategies. A quantitative research approach using an experimental study, pre-test post-test control group design was adopted for the study. The study was conducted in selected nursing colleges in Pathanamthitta and Trivandrum district of Kerala, India. Using multi-stage cluster sampling technique 237 1st year BSc nursing students were selected 124 sample in control group and 113 sample in experimental group. The tool used for the study were a structured questionnaire for personal data and Knowledge and a structured opinionnaire. The findings of the study showed that the post-test scores of the samples in experimental group (76) 67.3 % had moderate knowledge, (37) 32.7 % had good knowledge was more than the post-test scores of the samples in control group (66) 53.2 % had moderate knowledge, (23) 18.6 % had good knowledge, thus concluding that concept mapping is a good method of teaching. The study results further show the opinion of the samples; data shows mean values of each aspect was higher for Concept Mapping compared to Lecture method of teaching, statistics shows that the p values were less than 0.01, concluding that the students considered concept mapping more effective than Lecture method of teaching. Data also shows that there was no association between pre-test knowledge score and selected demographic variables at 0.05 level of significance. The study concludes that concept mapping is an effective teaching strategy for teaching nursing students. Concept mapping was more effective in increasing the Knowledge of students as compared to Lecture method. The opinion of the students regarding concept mapping was high as students felt concept mapping as a good method of teaching considering many aspects like collaboration with other, encourages deep thinking etc. Thus the study shows that among the two strategies concept mapping was more effective and the students also perceived Concept mapping as a better teaching strategy than Lecture method.
Licence: creative commons attribution 4.0
Teaching Strategies, Concept Mapping, Lecture, Effectiveness, Knowledge, Perception
Paper Title: Enhancement of Attention in Adolescents through Occupational Therapy activities
Author Name(s): DR.G.SUGANYA, Mr.M.Michel Raj
Published Paper ID: - IJCRT2307737
Register Paper ID - 241737
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307737 and DOI :
Author Country : Indian Author, India, 608001 , Chidambaram,Tamilnadu, 608001 , | Research Area: Health Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307737 Published Paper PDF: download.php?file=IJCRT2307737 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307737.pdf
Title: ENHANCEMENT OF ATTENTION IN ADOLESCENTS THROUGH OCCUPATIONAL THERAPY ACTIVITIES
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Health Science All
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g246-g256
Year: July 2023
Downloads: 93
E-ISSN Number: 2320-2882
Introduction Attention refers to being able to focus on a specific task without being distracted. It is different from simply being alert, because alertness refers to basic arousal. An alert person is simply awake. An alert but inattentive person will be attracted to any novel stimulus in the environment, but will not be able to screen out irrelevant stimuli. The ability to sustain attention over time (vigilance) must be present before more complex functions like learning can be evaluated. Adolescence is the transition phase between childhood and adulthood, from chronological age 10 to 19. Adolescents experience rapid physical, cognitive and psychosocial growth. In this period, they are highly vulnerable population to biological, social and environmental perturbations. This affects how they feel, think, make decisions, and interact with the world around them. Poor attention in adolescents can be detrimental to their academic performance. Hence, this study, aiming at importance of attention span, gave Opportunities through some occupational therapy activities to develop their educational skills by sustaining their attention. Aim & Objective of the study The study aims to assess the adolescent age group students, in mainstream (school) education,with valid questionnaire, on attention span. This would enhance identifying those suffering with reduced attention span. The objectives are ? To apply SNAP-IV assessment for first level screening of attention span ? To apply Vanderbilt assessment, for classifying them into categories of attention problem ? To list out, students, as per their class schedules, into activity session of Occupational therapy ? After activity sessions, to do post therapy assessment, find out whether the selected activities (OT) were helpful in enhancing attention. Method of study Study design Simple random sampling was applied as it is an experimental study Study setting & duration Around Chidambaram town, students were selected. With proper obtained consent from authorities, Participants involved, for duration of two months study was conducted in the following schools. Rani seethai achi higher secondary school, Sr. Ramakrishna Vidhayala Higher Secondary School, Ramasamy chettiar's town higher secondary school Selection criteria Children studying 6th, 7th, 8th, 9th, & 11th of age 12 to 17 years Both Male and Female gender were included for the study 10th and 12th std students were excluded in this study. Data analysis & Result It is seen from the table that majority of respondents belong to 15-16 years of age group. Moreover, 76.8% of respondents are male from all the three selected schools of Chidambaram, and 23.2% of them are female, who were having attention problems. DISCUSSION This study, Enhancement of Attention in Adolescents through Occupational Therapy activities was done in mainstream school children in & around Chidambaram. In the study identification of poor attention was done by B.Ed trainees students of Annamalai University. They were described about the project, by utilising proper permission from HOD of Education department. Using SNAP-IV for the assessment, trainees screened 200 Students. Among the 200 students, diagnosed, with Vanderbilt assessment sub scale, 56 students showed exact problems with ATTENTION. With appropriate permission from schools headmasters and headmistress three session of occupational therapy activities was conducted per week. Before participation in Occupational therapy activities, they were taken the pre-test value with Vanderbilt assessment. Post-test assessment showed the selected activities enhance attention in selected sample. CONCLUSION Although many questionnaires are designed for parents and teachers for ADHD like conditions, the students studying in mainstream education are less identified with their existing learning problems. Two standardized tools used in this study, helped easy identification & sorting down learning problems. The students with the authorities at schools were also cooperative, inspite of their routine school academics. Through Occupational Therapy activities, they found an improvement in their attention, thereby in their studies. As the schools were having exams, post therapy was conducted in one month & it showed notable changes in Vanderbilt pre & post therapy score. Adolescent neurodevelopment Journal of Health (2013) also mentions that brain continues to refine, undergo important morphological and functional transformations during adolescence period. A lot of other internal- and external factors might affect the attention span. With ability to sustain attention on a task, focused attention, multitasking ability, Concentration, ability to recall, retain and elicit information (short term & long term memory) develops. If a person can't concentrate long enough on the information available, it is impossible to correctly recall or learn subjects at school. Thus attention is basic requirement in learning. In adolescent student's reasons for developing inattention, enhancing attention through Occupational Therapy is effectively framed in this study. Occupational therapy programs can also help students enhance school education is thus proved in the study.
Licence: creative commons attribution 4.0
Attention, Adolescent age, vulnerable population, SNAP-IV assessment Vanderbilt assessment, Occupational Therapy activities
Paper Title: Astom Gorvo: Bastob Plote Puraner Hatchani
Author Name(s): GITASREE INDRA
Published Paper ID: - IJCRT2307736
Register Paper ID - 241744
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307736 and DOI :
Author Country : Indian Author, India, 700050 , KOLKATA, 700050 , | Research Area: Languages Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307736 Published Paper PDF: download.php?file=IJCRT2307736 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307736.pdf
Title: ASTOM GORVO: BASTOB PLOTE PURANER HATCHANI
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Languages
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g233-g245
Year: July 2023
Downloads: 127
E-ISSN Number: 2320-2882
Puranas are the main source of Indian literature and culture. Some of the deep aspects and real memories of human life that have been going on for many centuries are found in the stories of Puranas. According to Puranas the Past, Present and Future of our life are surrounded by the story and characters of Humans, Superhuman, Demons, Rakshasas, Monsters, Gandharvas, and Yakshas. As human beings, we love to analyze daily activities with our mythological stories; sometimes with the characters also. Particular words from myth were converted as regular words in our conversation. The word 'Astom gorvo' is not only the eighth womb it also carries a huge meaning in this novel named as 'Astom gorvo', written by Bani Basu.
Licence: creative commons attribution 4.0
Myth, Mythology, Trust, Eighth womb, Reality, Real Life
Paper Title: Impact Of Ecological Destruction on Tribals: Biblical Response
Author Name(s): Lalfakawmi
Published Paper ID: - IJCRT2307735
Register Paper ID - 241741
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307735 and DOI :
Author Country : Indian Author, India, 501218 , Hyderabad , 501218 , | Research Area: Others area Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307735 Published Paper PDF: download.php?file=IJCRT2307735 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307735.pdf
Title: IMPACT OF ECOLOGICAL DESTRUCTION ON TRIBALS: BIBLICAL RESPONSE
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Others area
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g226-g232
Year: July 2023
Downloads: 126
E-ISSN Number: 2320-2882
In the sake of technology and innovative advancements, humans have ruined the environment. However, these changes have a significant impact on the cosmos and its inhabitants, particularly the tribal peoples, who are the underserved groups in society. In this essay, we make an effort to examine the diverse effects of ecological degradation on tribal and scriptural responses to ecological destruction.
Licence: creative commons attribution 4.0
ecology, ecological destruction, tribals, land, displacement
Paper Title: Exclusive Maheshwari (Shivani) and Trimukhi Mahishasurmardini statue obtained from Bijapur
Author Name(s): Dr. Aradhana Chaturvedi
Published Paper ID: - IJCRT2307734
Register Paper ID - 241728
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307734 and DOI :
Author Country : Indian Author, India, 490025 , BHILAI, 490025 , | Research Area: Arts1 All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307734 Published Paper PDF: download.php?file=IJCRT2307734 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307734.pdf
Title: EXCLUSIVE MAHESHWARI (SHIVANI) AND TRIMUKHI MAHISHASURMARDINI STATUE OBTAINED FROM BIJAPUR
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts1 All
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g221-g225
Year: July 2023
Downloads: 111
E-ISSN Number: 2320-2882
Propagation of different religions in Bastar region also started around 50th century. Shati to 13th. -14th. Can be seen till century. Although it can be said that in that period also the craftsmen in Bastar had started making idols of various gods and goddesses. Goddess worship has been prevalent in Bastar since prehistoric times. However, its concrete evidence is available in the form of crafts and inscriptions from 8th century AD. Shakta idols in different forms have been found in different parts of Bastar. Vindhyavasini Devi is mentioned in the Kuruspal inscription of Chhindkanag dynasty ruler Someshwardev. It is known from his records that Manikeshwari Devi was his family goddess who is still present in Dantewada by the name of Danteshwari Devi. Which is the symbol of their Shakti faith. Katyayini was praised in the Kanker copper plate of the Somvanshi ruler Pamparajdev of the twelfth century AD. There is a temple of Kali at Bhadrakali, where every year the Kakasad ceremony is celebrated by them in honor of the Goddess. Apart from this, Chhote Dongar of Bastar, Barsur, Mahishmardini in Dantewada, Bade Dongar, Danteshwari Temple Barsur, Matagudi Bhairamgarh, four-armed Parvati, Gauri in Samalur, Deorli Temple's Ashtabhuji Durga, Lakshmi, Saraswati, Bhairavi, Varahi, Chamunda of Shiva temple, Shiva in Samalur, Mahishmardini in Odagaon, Parvati, Katya in Mandpal Jagdalpur Various idols of Nee, Ambika, Indrani etc. have been found which are full of beauty.
Licence: creative commons attribution 4.0
Maheshwari, Shivani, Mahishasurmardini, Sculpture, Ancient
Paper Title: A Review on Performance of Various Energy Management Strategies for Hybrid Electric Vehicle
Author Name(s): KM NEELAM, Adeeb Uddin Ahmad
Published Paper ID: - IJCRT2307733
Register Paper ID - 241706
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307733 and DOI :
Author Country : Indian Author, India, 226021 , Lucknow, 226021 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307733 Published Paper PDF: download.php?file=IJCRT2307733 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307733.pdf
Title: A REVIEW ON PERFORMANCE OF VARIOUS ENERGY MANAGEMENT STRATEGIES FOR HYBRID ELECTRIC VEHICLE
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g212-g220
Year: July 2023
Downloads: 96
E-ISSN Number: 2320-2882
This study offers a detailed examination of the (EMS) Energy Management System used in (HESS) Hybrid Energy Storage Systems for (EVs) Electric Vehicles. The system consists of a combination of a Battery, (FC) Fuel Cell, and Super- Capacitor(SC). The industry's top priority is to growth the battery method effectiveness and efficiency under protected working conditions. This demands for expansion in the operating conditions of the battery through resourceful EMS. There are several methodologies to achieve these objectives out of which, adaptive fuzzy logic control strategy is sturdy, robust, and environmentally friendly and have sparked a worldwide interest in the automotive industry. Energy management is consequently essential to extend battery life without compromising vehicle performance in hybrid electric vehicles. This study emphasizes the extensiveness of different control systems utilized for energy management including energy management system optimization.
Licence: creative commons attribution 4.0
Hybrid Energy Storage System, Energy Management System, FLC, Battery, Fuel Cell, Supercapacitor, Ultracapacitor, Hybrid Electric vehicle, Control Strategies
Paper Title: Virtual reality framework for Smart phone
Author Name(s): Falak Alam, Mrs.Nudrat Fatima
Published Paper ID: - IJCRT2307732
Register Paper ID - 241681
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307732 and DOI :
Author Country : Indian Author, India, 225001 , Barabanki, 225001 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307732 Published Paper PDF: download.php?file=IJCRT2307732 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307732.pdf
Title: VIRTUAL REALITY FRAMEWORK FOR SMART PHONE
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g203-g211
Year: July 2023
Downloads: 96
E-ISSN Number: 2320-2882
Smartphone users and the number of mobile apps availability are both constantly expanding. It's typical to anticipate that a smartphone would operate similarly like a computer. For the same we introduce the Virtual Smartphone over IP system, which allows users to design virtual Smartphone images in the mobile cloud and modify each image to fulfil specific requirements. VISP, a cloud-based platform for virtual smart phones, is suggested by this study. The hardware capabilities of each mobile device vary widely, which has an impact on how users engage with their smart phones. To address this, we offer cloud-deployed virtual smart phones.
Licence: creative commons attribution 4.0
Virtual machine, virtual reality, smartphones VSP.
Paper Title: A DESCRIPTIVE STUDY TO ASSESS KNOWLEDGE AND ATTITUDE REGARDING EATING DISORDERS AMONG FEMALE COLLEGE STUDENTS IN SELECTED COLLEGES OF AMBALA, HARYANA
Author Name(s): Ms. Manju, Ms. Jaskirat Kaur, Ms. Priti
Published Paper ID: - IJCRT2307731
Register Paper ID - 241653
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307731 and DOI :
Author Country : Indian Author, India, 133203 , Ambala, 133203 , | Research Area: Health Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307731 Published Paper PDF: download.php?file=IJCRT2307731 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307731.pdf
Title: A DESCRIPTIVE STUDY TO ASSESS KNOWLEDGE AND ATTITUDE REGARDING EATING DISORDERS AMONG FEMALE COLLEGE STUDENTS IN SELECTED COLLEGES OF AMBALA, HARYANA
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Health Science All
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g198-g202
Year: July 2023
Downloads: 103
E-ISSN Number: 2320-2882
The present study was conducted by using Non experimental Descriptive Survey Design and quantitative Research Approach with convenience sampling technique under non probability sampling was selected. A study was done by selecting 325 female college students studying at selected colleges of Ambala Haryana. For data collection demographic tool, Structured knowledge questionnaire and Attitude Scale was used. The calculated value for reliability of structured knowledge questionnaire was 0.62 with KR-20 formula and for Standard Attitude scale calculated value was 0.914 by using Cronbrach formula. A study demonstrates the relationship between female college students' attitudes and awareness about eating disorders. At the 0.05 level of significance, the computed correlation value of -0.72 was determined to be statistically insignificant, showing a mediocre negative connection between female college students' knowledge and attitude. As a result, hypothesis H2 is rejected. The findings suggest that knowledge and attitude are independent of one another.
Licence: creative commons attribution 4.0
knowledge, attitude, eating disorders, students, colleges.
Paper Title: A Study On Consumer Predilection Towards Mc Donald's In Coimbatore City
Author Name(s): Ms. J. ANITHA MERLIN, Dr. S. GANDHIMATHI
Published Paper ID: - IJCRT2307730
Register Paper ID - 241326
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2307730 and DOI :
Author Country : Indian Author, India, 641016 , Coimbatore , 641016 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2307730 Published Paper PDF: download.php?file=IJCRT2307730 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2307730.pdf
Title: A STUDY ON CONSUMER PREDILECTION TOWARDS MC DONALD'S IN COIMBATORE CITY
DOI (Digital Object Identifier) :
Pubished in Volume: 11 | Issue: 7 | Year: July 2023
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 11
Issue: 7
Pages: g192-g197
Year: July 2023
Downloads: 93
E-ISSN Number: 2320-2882
This research aims to assist McDonald's and other fast-food businesses in improving their strategies, enhancing customer satisfaction, and driving business growth. The research methodology includes a descriptive design, data collection through questionnaires from 150 respondents, and analysis using tools like percentage analysis, rank analysis, chi-square analysis, and correlation analysis. The survey was conducted with in the coimbatore city. The findings reveal important recommendations for McDonald's, such as introducing healthier options, enhancing convenience and customisation, partnering with local suppliers, and leveraging technology to improve the overall customer experience. Overall, this study emphasises the significance of customer satisfaction and preference in the success of McDonald's and highlights the importance of adapting to evolving customer preferences and expectations.
Licence: creative commons attribution 4.0
Customer perceptions, McDonald's, Fast food, Customer satisfaction and Purchasing habits