Volume 12 | Issue 6 |

 Abstract

The study aims to investigate consumer buying behavior towards cosmetic products in Tirupur city. It will likely explore factors influencing purchasing decisions, such as brand loyalty, product quality, price sensitivity, and marketing strategies. The findings could provide insights for cosmetic companies to tailor their strategies to meet consumer preferences in the Tirupur market.

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 Keywords

Consumer behavior, Cosmetic products, Buying behavior, Tirupur city, Market research.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Favipiravir (FVP), International Conference on Harmonization (ICH).

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Creative Commons Attribution 4.0 and The Open Definition

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Hypertension is a disease that imposes risks of diseases on multi-system. Failure to control hypertension leads patients to end up with unavoidable complications, including death. Noncompliance to treatment is the main factor to develop such devastating complications whereas knowledge of patients about their disease is a key factor for better compliance. Hypertension is the common types of cardiovascular disease associated with high blood pressure. On the basis of this literature a quasi-experimental study was conducted to assess the effectiveness of Structure teaching program on knowledge regarding clinical pathway of hypertension among staff nurses working in selected Hospitals of Jammu. The aim of the study was to identify the effect of structure teaching program on knowledge regarding clinical pathway of hypertension among the staff nurses. The findings showed that in pretest 73.3% wewre having average and 26.7% were having good knowledge. Respectively while as In posttest, 11.7% were having average and 88.3% were having good knowledge. Study also concluded that, Structured teaching program was very effective on knowledge regarding clinical pathway of hypertension among staff nurses working in selected Hospitals of Jammu.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Assess, Effect, Knowledge, Hypertension, Nursing

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The ID card generation with QR integration project presents a comprehensive solution designed to streamline the process of ID card generation within organizations and institutions. Featuring an intuitive user interface and seamless maintenance capabilities, this software significantly reduces human effort while ensuring the accuracy and authenticity of generated ID cards. By digitizing the entire process, including generation, distribution, and maintenance, the project minimizes the chances of forgery and simplifies the distribution of ID cards, particularly for large batches. Moreover, the system enables swift detection of fraudulent activities, thereby enhancing security measures. Furthermore, the ID card generator seamlessly integrates with student information databases, ensuring that all pertinent details are accurately reflected on the ID cards. Leveraging QR code technology, each ID card contains a unique code that grants easy access to the respective student's information portal. This innovative feature facilitates swift information retrieval and enhances security measures for both administration and cardholders, making it a valuable asset for institutions seeking to optimize their ID card management processes.

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Creative Commons Attribution 4.0 and The Open Definition

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The ID card generation with QR integration

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Toothpaste is an essential component in keeping teeth healthy and preventing dental disorders. These days, people are becoming more interested in natural and herbal formulations as substitutes for conventional ones. Toothpaste tablets are chewable, tiny, bite-sized tablets that have a comparable effect to regular oral toothpaste when chewed into a paste before brushing. One of the common bacteria present in the human oral cavity is Streptococcus mutans. Bad breath odor and tooth cavities have been caused by these particular bacteria. The purpose of the study was to develop and evaluate the guava extract toothpaste tablets using the direct compression method against S. mutans ATCC 25175. Also we maximized the use of natural excipient like Stevia, Sodium cocoyl isethionate, Xylitol etc decreasing amount of artificial chemicals. The pills were prepared using the direct compression process in a 500 mg dosage form. The powder blend was assessed for a number of pre-formulation properties including porosity percentage, Hausner's ratio, compressibility index, and angle of repose. Evaluations were conducted on the post-compression properties such as weight variation, hardness, friability, pH, wettability, and foamability. Foamability and disintegration time were used to determine which formulas were the best. For better oral hygiene, the developed toothpaste tablets proved to be a superior substitute for toothpaste

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 Keywords

Dental plaque, Toothpaste Tablets, Direct compression, Oral hygiene.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Personality Rights are intended to protect the person's economic status, personal liberty, and freedom from the unauthorized use of their photos, videos, voice, style, etc., depicting their characteristics and individuality. The individuality is being ruined due to the advent of the social media platforms. Social media has greatly affected the personal rights of celebrities which has become a major issue today. To sell the products/goods, the salesmen use the image or the resemblance of a celebrity without getting consent and gaining out of it as people tend to buy the products by being attracted to the resemblance of the celebrity. This paper looks into the history of personality rights, which allow people to control how their identity, including their name, image, voice, and persona is used commercially. It shows how these rights have developed through common laws and specific legal protections. In India, personality rights are protected by a mix of constitutional rules and particular laws, like the Indian Copyright Act, of 1957 and the Trademarks Act, of 1999. Important cases such as Rajagopal vs State of Tamil Nadu have shaped these protections, highlighting the need for consent and privacy. The paper also explores how personality rights overlap with Intellectual Property Rights (IPR), especially in areas like character, personality, and Image Merchandising. These practices involve using a celebrity's identity or a fictional character's image for commercial purposes, which raises complex legal and ethical questions about consent and payment. Social media has made it harder to protect celebrities' personal rights. Platforms like Facebook, Twitter, and Instagram can help promote celebrities but also often allow the unauthorized use of their personas. This paper looks at key cases like Titan Industries Ltd vs Ramkumar Jewelers, etc., to show the need for strong legal protection against the misuse of celebrity rights.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Personality Rights, Character Merchandising, Personality Merchandising, Image Merchandising, Article 21 of the Indian Constitution.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research involves 200 young individuals aged 18 to 25 and explores the relationship between preoccupied attachment styles and adverse childhood experiences (ACEs). Using the Childhood Adverse Experiences Questionnaire (CAQ) and the Attachment Styles Questionnaire (ASQ), the study delves into how early life challenges impact attachment behaviors. The participants exhibit moderate levels of ACEs and relatively low rates of preoccupied attachment styles based on descriptive data. Correlation study results show a substantial negative relationship between ACEs and preoccupied attachment styles, as well as a relationship between lower levels of attachment preoccupation and larger levels of childhood adversity. These results underscore the importance of prompt intervention and support for individuals who have encountered childhood trauma. It is imperative to take into account the study's shortcomings, though, namely its cross-sectional design and dependence on self-reported metrics. Overall, the study emphasizes the significance of addressing childhood trauma in both research and practical settings to enhance positive outcomes and well-being for individuals and communities.

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 Keywords

Adverse Childhood Experience. Preoccupied Attachment Style, Attachment style, childhood experiences

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract The Government of India is prioritizing the optimal use of advanced technologies to ensure uninterrupted food security and increase the agricultural productivity of farmers. This paper examines the impact of various emerging digital services used by the farming community on agricultural productivity and also studies the impact of digitalization in Indian agriculture. It highlights the applications of various digital technologies for increasing agricultural yield, improving farm level decision making. This is mainly an analytical and exploratory paper based on primary data which has been collected through structured schedules and questionnaires from some districts of eastern Uttar Pradesh. This paper has found that various digital services are being used very little by the farmers in the agricultural fields and there is also little awareness about various information. The paper suggests that policy makers should encourage and focus the use of various digital services in the agricultural sector to increase food productivity so that farming can become digitally oriented.

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 Keywords

agricultural productivity, digitalization, digital information, awareness, farmers

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Sarkari Evam Gair Sarkari Madhyamik Vidyalayo Mein Karyarat Shikshako Ke Vyavasayik Santusti Ka Tulnatmak Adhyayan

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Sarkari Evam Gair Sarkari Madhyamik Vidyalayo Mein Karyarat Shikshako Ke Vyavasayik Santusti Ka Tulnatmak Adhyayan

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Unmanned aerial vehicle (UAV) communication has emerged as a prominent technology for emergency communications (e.g., natural disaster) in the Internet of Things (IoT) networks to enhance the ability of disaster prediction, damage assessment, and rescue operations promptly. A UAV can be deployed as a flying base station (BS) to collect data from time-constrained IoT devices and then transfer it to a ground gateway (GW). In general, the latency constraint at IoT devices and UAV's limited storage capacity highly hinder practical applications of UAV-assisted IoT networks. In this paper, full-duplex (FD) radio is adopted at the UAV to overcome these challenges. In addition, half-duplex (HD) scheme for UAV-based relaying is also considered to provide a comparative study between two modes (viz., FD and HD). Herein, a device is considered to be successfully served if its data is collected by the UAV and conveyed to GW timely during flight time. In this context, we aim to maximize the number of served IoT devices by jointly optimizing bandwidth, power allocation, and the UAV trajectory while satisfying each device's requirement and the UAV's limited storage capacity. The formulated optimization problem is troublesome to solve due to its non-convexity and combinatorial nature. Towards appealing applications, we first relax binary variables into continuous ones and transform the original problem into a more computationally tractable form. By leveraging inner approximation framework, we derive newly approximated functions for non-convex parts and then develop a simple yet efficient iterative algorithm for its solutions. Next, we attempt to maximize the total throughput subject to the number of served IoT devices. Finally, numerical results show that the proposed algorithms significantly outperform benchmark approaches in terms of the number of served IoT devices and system throughput.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Emergency communications, full-duplex, information freshness, Internet-of-Things, timely data collection, unmanned aerial vehicle (UAV).

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Creative Commons Attribution 4.0 and The Open Definition