Volume 14 | Issue 6 |

 Abstract

DETERMINANTS OF ONLINE SHOPPING BEHAVIOUR: AN EMPIRICAL STUDY OF CONSUMERS IN JHARKHAND RAJ KUMAR GUPTA DR ANIRBAN GUPTA DR AJAY KUMAR (DEPARTMENT OF COMMERCE) ST XAVIER'S COLLEGE, RANCHI Email: rajkummargupta07102@gmail.com ABSTRACT Jharkhand, which is still recognized as a developing region, has witnessed a growth in digital technology and Internet facilities within the region that significantly influences the purchasing pattern of its consumers. Through this study, we will attempt to understand the online shopping behavior of consumers in Jharkhand. In this research, we will primarily focus on the various causes, reasons, and factors such as a products pricing as well as its convenience, trust in the product and platform, the accessibility of their website, the variety of products available, as well as security concerns such as delivery and payment security, and an effective delivery system. An observation based method is used in this study to gather primarily data. Using a structured questionnaire as the main tool, we collected data from respondents from a wide range of ethnic groups and different demographic categories. Statistical tools, such as data analysis techniques, percentage approach, graphs and charts, are used in the research. According to research, buyers are Gen greaterly influenced by issues like trust and security concerns in addition to product pricing and convenience. Furthermore, a consumer's purchasing behavior is greaterly influenced by a number of demographic parameters, including age, income, and educational attainments in any region. Large E commerce businesses and legislators can use this research useful data to improve their consumer impact and marketing strategies, in order to increase their digital adoption in Jharkhand and enhance the user experience on their website. Key words:- Digital technology, online shopping, consumer behavior, delivery system, E commerce, purchasing behavior

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Key words:- Digital technology, online shopping, consumer behavior, delivery system, E commerce, purchasing behavior

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In today's era of rapid digitization, advertising plays a huge role and has gone through many processes, one of which is its digital transformation, in which it has moved from traditional media to digital platforms, due to which it has a strong impact on the consumer.Digital Advertising Mainly Focuses on Consumer Online Purchase Behaviour in Ranchi, Jharkhand.Due to the increasing penetration of smartphones, affordable internet and influence from social media platforms, consumers in semi-urban cities like Ranchi are getting more influenced by digital advertising these days, which plays a very crucial role in their buying behaviour. The primary objective of this empirical study is to examine how, in today's times, various forms of digital advertising, such as social media ads, search engine marketing, display ads, and influence marketing, affect consumers' buying decisions, perceptions, and awareness. A structured questionnaire method has been used to collect data which has been collected from different consumers in Ranchi, which includes different age groups, occupation, income level and demographic areas, etc., and all this collected data has been analyzed by statistical tool, which tells that consumers' buying decisions and digital advertising exposure. Overall, the study concludes that digital advertising has a strong impact on consumers, which affects their buying decisions, and its effectiveness depends on their transparency and trust building. This research will also help marketers in creating better marketing strategies and understanding consumer behaviour.

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KEYWORDS:- Digital advertising, consumer behaviour, purchase behaviour, digital platforms, digital strategies.

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Abstract Artificial Intelligence (AI) has emerged as a transformative technology in the education sector, enabling teachers to enhance instructional practices, personalize learning experiences, and improve administrative efficiency. The successful adoption of AI in teaching is expected to influence teachers' professional experiences and overall job satisfaction. The present study aimed to examine the level of AI adoption in teaching and investigate whether significant gender-based differences exist in AI adoption among school teachers. A quantitative, descriptive, and comparative research design was adopted, and primary data were collected from 405 government and private school teachers using a structured questionnaire. The collected data were analyzed using descriptive statistics and the Independent Samples t-test in IBM SPSS Statistics 26. The findings revealed that female teachers reported significantly higher AI adoption than male teachers. These findings suggest that effective AI integration can positively influence teachers' professional experiences by improving instructional efficiency and reducing routine workload. The study highlights the need for educational institutions to strengthen digital infrastructure, provide AI-related professional development programmes, and encourage the ethical and effective use of AI technologies in classrooms.

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Artificial Intelligence, AI Adoption, Teaching, School Teachers, Gender, Educational Technology.

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The study aims to find out the impact of internet on library usage in university libraries of Telangana state. Internet facilities have transformed university libraries from traditional information centres into dynamic digital learning environments, supporting academic growth, research productivity, and efficient access to information resources.Respondents i.e. 209 (83.60%) expressed that internet services have a positive impact on library usage. The purpose of use of internet in university libraries shows that classroom assignment is the most preferred purpose, ranked first with33 respondents, followed bygaining new knowledgewith27 respondentsand accessing authentic informationwith26 respondents, ranked second and third respectively.Research workwas ranked fourth with 23 respondents, whileenhancing academic skills secured the fifth rank with 21 respondents.The respondents, 16.8% of the total sample, reported that they face problems associated with internet access in libraries.problems may be related to internet connectivity, lack of awareness, technical support, availability of digital resources, or ease of access to online library facilities. Survey method adopted for the study the Structured Questionnaire were distributed to the identified ten university libraries in Telangana state. Atotal of 250 Questionnaires were distributed for the study out of which 210 were students and 40 were library staff members. The data was analysed through statistical methods, like, t-test, and Chi-Square test

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Impact of Internet,Internet Usage, University Libraries, Library usage, Telangana State

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Introduction: Upper-limb motor impairment is a common consequence of stroke that significantly affects hand function, dexterity, and independence in daily activities. Conventional physiotherapy remains a key component of rehabilitation; however, it may not always provide sufficient intensity, repetition, or sensory feedback to optimize motor recovery. Robotic-assisted therapy enables repetitive, task-specific training, while haptic feedback may enhance sensorimotor integration and cortical reorganization through augmented tactile input. Need for the Study: Stroke is a leading cause of long-term disability worldwide, and upper-limb dysfunction greatly impacts quality of life. Although robotic-assisted rehabilitation has shown promise in improving motor recovery, evidence comparing haptic-augmented robotic training, robotic training alone, and conventional physiotherapy remains limited. Establishing the most effective intervention could improve rehabilitation outcomes and guide clinical practice. Aim: To compare the effects of haptic-augmented robotic training, robotic training alone, and conventional physiotherapy on upper-limb motor recovery in individuals with subacute stroke. Materials and Methods: A single-blinded, three-arm parallel-group randomized controlled trial will be conducted on 45 participants with subacute stroke recruited from the Neuro-Physiotherapy OPD and IPD of MGM Medical College and Hospital. Participants will be randomly allocated to Haptic-Augmented Robotic Training (HART), Robotic Training (RT), or Conventional Physiotherapy groups. Each group will receive 60-minute sessions, five days per week for four weeks. Outcomes will be assessed using the Fugl-Meyer Assessment-Upper Extremity (FMA-UE), Jebsen-Taylor Hand Function Test (JTHFT), and Functional Independence Measure (FIM) at baseline and post-intervention. Conclusion: Haptic-augmented robotic training is hypothesized to produce superior improvements in motor recovery, hand function, and functional independence compared to robotic training alone and conventional physiotherapy.

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Subacute Stroke, Upper-limb Rehabilitation, Haptic-Augmented Robotic Training, Robotic Therapy, Motor Recovery, Conventional Physiotherapy, Hand Function.

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Scouts Evam Guides Tatha Gair Scouts Evam Guides Vidyarthiyon Ke Rashtriya Bhavana Ka Tulanatmak Adhyayan

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Scouts Evam Guides Tatha Gair Scouts Evam Guides Vidyarthiyon Ke Rashtriya Bhavana Ka Tulanatmak Adhyayan

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ABSTRACT Flexibility, agility, and muscular strength are integral physical fitness components that underpin performance in indigenous Indian sports. The present study aimed to compare these three selected fitness attributes flexibility (Sit and Reach Test), agility (Illinois Agility Test), and muscular strength (Hand Grip Strength) between male Kabaddi and Kho-Kho players at Kuvempu University. Methods: Sixty male inter-collegiate and inter-university level athletes (30 Kabaddi, 30 Kho-Kho), aged 19-28 years, were selected by purposive sampling. Flexibility was measured using the Sit and Reach Test, agility using the Illinois Agility Test (IAT), and muscular strength using a calibrated hand grip dynamometer for both hands. A paired samples t-test was applied at the 0.05 significance level. Results: A statistically significant difference was found in flexibility in favor of Kho-Kho players (M = 135.30 cm vs. M = 110.77 cm; p = .001). No significant differences were found in agility (p = .508), right-hand grip strength (p = .561), or left-hand grip strength (p = .664) between the two groups. Conclusions: Kho-Kho players demonstrated significantly superior flexibility, likely attributable to the sport's dynamic positional demands. Agility and grip strength were comparable between the two sport groups at this competitive level. Keywords: Kabaddi, Kho-Kho, flexibility, agility, hand grip strength, indigenous sports, university athletes, physical fitness.

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Keywords: Kabaddi, Kho-Kho, flexibility, agility, hand grip strength, indigenous sports, university athletes, physical fitness.

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Surprisingly few realize what lies behind a scan's glow - radiation exposure tags along with every image captured by machines such as CT scanners or standard X-rays. A group of investigators turned to structured interviews, handing out identical question sets to one hundred people just prior to their scheduled tests. Though benefits in spotting illness stand clear, personal insight into risk levels differs sharply among them. What emerged from replies was a patchwork understanding of basic safeguards woven into everyday radiology routines. Protection awareness often tilts decisions, quietly guiding how patients respond when faced with diagnostic options. Some individuals seemed familiar with radiation hazards. Not quite half could identify the word itself. However, only a fraction - under 40 percent - connected X-rays and CT scans to ionizing radiation. Knowledge about prolonged exposure risks, repeated imaging effects, or concerns in pregnancy showed little presence overall. Before testing began, talking about risks happened seldom - less than thirty percent remembered hearing of downsides or benefits ahead of time. Yet most people stood behind giving patients clear guidance on how to stay safe while engaging with these tools. Most findings suggest patient understanding improves when radiation dangers are explained plainly. Better educational resources may let individuals recognize exposure levels during medical tests. Because doctors adjust how they talk, misunderstandings happen less often. Details given ahead of therapy influence whether someone opts in or out. With straightforward conversations, many pick health options more thoughtfully. Most crucial? Clear expectations for every individual. Dialogue that moves past documents sparks deeper understanding. People grasp more when talk shifts from templates to real talk.

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Radiation Safety, Patient Awareness, Radiological Examinations, X-Ray, CT Scan, Radiation Protection.

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Abstract This study investigates the nexus between community belonging, cultural identity, and Christian mission within the Devanga community of the Kongu region in Tamil Nadu. Although existing scholarship has predominantly examined the community's historical antecedents, weaving heritage, and socio-cultural traditions, scant attention has been accorded to the manner in which communal belonging and cultural identity inform responses to Christian mission. Employing Interpretative Phenomenological Analysis (IPA), the study draws upon ten focus group discussions involving sixty-three participants, including Devanga community members, Devanga Christians, pastors, and Christian leaders. It explores how identity is articulated, preserved, and reconstituted amidst the forces of globalization, migration, urbanization, educational mobility, and occupational diversification. The findings indicate that community belonging remains the fulcrum of Devanga identity and cultural continuity. Responses to Christian mission are shaped less by doctrinal contestation than by concerns of communal cohesion, cultural preservation, and social legitimacy. Consequently, conversion is often experienced not merely as an individual act of faith but as a profound renegotiation of collective identity and communal relationships. By elucidating the intricate interplay between belonging, identity, and faith, this study contributes to contemporary missiological discourse and advances a more nuanced understanding of religious change within culturally plural societies. The research advocates contextually informed, culturally attuned approaches to Christian mission that meaningfully engage with the lived realities of community and identity.

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Key words: Devanga Community; Community Belonging; Cultural Identity; Identity Negotiation; Christian Mission; Contextual Missiology; Kongu Region; Interpretative Phenomenological Analysis

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WDNs, Machine Learning, SVR, Energy consumption

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