Volume 10 | Issue 5 |

 Abstract

While the global epidemic of Covid-19 affected many sectors, it had a significant impact on digital marketing and advertising on a global, regional, and local level. However, unlike what was observed in other domains such as the economy, human resources, and so on, this impact was mostly favourable. While the virus created a lot of uncertainty among customers and marketers alike in terms of health, social life, economic stability, employment, and so on, it also led to behavioural shifts such as working remotely, spending a lot of time indoors, adopting home-schooling, learning new recipes from the internet, increased attention on health and hygiene, avoiding crowded areas, increased social media engagement, shift toward online content, and so on, and all of these led to behavioural shifts such as working remotely, spending a lot. The behavioural change was mostly towards digital platforms and digital content, which provided marketers and brands with more options than ever before to connect with customers online. Digital medias have offered marketers with a plethora of chances to profit from growing social media participation and a need for digital information. At the same time, this forced marketers to be more conscious of their actions and social responsibilities while applying digital marketing methods. The purpose of this study is to emphasise, analyse, and comprehend the influence of the Covid-19 pandemic on digital marketing and advertising in general.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Digital Marketing, Advertising, Covid-19, Pandemic, etc

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Human trafficking is a heinous crime against humanity and it is a severe violation of human rights in India as well as across the globe. The issue of trafficking has enticed sufficient public and political concern over the recent years. There is a need to put the victims at the centre of the anti-trafficking policies and a strong emphasis to uphold the rights of the victims. The process of rehabilitation and reintegration of the victims of commercial sexual exploitation commands particular attention. West Bengal has been chosen for this study because the state accounts for around 78% of the trafficked victims nationally. Commercial sexual exploitation (CSE) is the dominant purpose of trafficking in the state. There is a need to focus on the post-rescue life of the victims because after the victims are rescued they are burdened with stigma, shame, fear and a host of other insecurities subjected by the society. They have a lot of difficulty in facing the family and the community and are also at the increased risk of being re-trafficked. What are the existing rehabilitation mechanisms for reintegrating the victims of CSE back into the society in West Bengal?

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 Keywords

Human trafficking, Victims, Commercial sexual exploitation, West Bengal, National Crime Records Bureau, Rehabilitation, Reintegration

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Present study was to examine the change of nutritional value such as protein in sea lobster at freezing time. It has some effect on the protein compositions of the selected lobster, which was taken under the experiment. To observe this study, it revealed that there were few changes in the in the protein composition of lobster in frozen condition after three weeks. This kind of deterioration was occurred by freezing time in addition to protein denaturation. Lobster enriched with protein, but the protein content dropped with processing and storage time; however, for long-time preservation, freezing is the best method when a nutrient is a focus. To conclude that a significant difference between the freezing days as the freezing period increases, the presence of protein in the muscle decreases because of the process of protein Denaturation.

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 Keywords

Sea lobster, protein & sea food

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Healthcare has always been a resources intensive area in terms of technology. Consulting a doctor can result in large consultation fees which could be a great financial load. Access to doctors is also a very big problem as in a lot of rural areas of this country proper access to doctors and hospitals is not available. Medical diagnosis requires heavy machinery, advanced labs, and qualified technicians and doctors. For the upper and middle-class spectrums of the society, the above is not such a problem but for the majority of the population in the country, it is, as they either don't have access to such healthcare or cannot afford the available means. Hence there is a pressing need to make healthcare accessible and affordable. To create a game that helps in identification/detection of Alzheimer disease and stimulate grey matter and improve lifestyle through multipart intervention. Our approach is to identify the symptoms of Alzheimer and to keep the mind mentally strong through games, which exercise different parts of the brain in the Games section, different workouts, and nutrition tips. Combining brain games, and social interaction, the game can guide its users towards a multifaceted, holistic lifestyle change that may help curtail some of the effects of cognitive decline. We translated the research that is out there into a comprehensive and user-friendly game (which are categorized on basis of gender, age and mental condition) and we hope to help you to make a lifestyle change and live a healthier life.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Alzheimer, Mobile apps, Machine Learning.

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Creative Commons Attribution 4.0 and The Open Definition

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Hyper-spectral non-imaging data provides the spectral range from 400-2500nnm, which has the ability to identify each and every unique material on the surface. Plant leaf identification is a critical task manually and computationally. In the work we have proposed a plant leaf identification system based on non-imaging hyperspectral data and designed our own database for experiments. In this paper we used medical plant (Asparagus, Tulsi, Neem, Panfuti, Tridax, and Justica) samples and developed hyperspectral signature by using field Spec 4 spectroradiometer. In this study we used the statistical method. We applied regression techniques for comparative analysis for Neem with other plants. As per our results, Neem Chlorophyll and Tulsi and Panfuti Chlorophyll content correlation coefficient is 0.98.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Hyspectral, remote sensing, chlorophyll,

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Naltrexone (NAL), Acetaminophen (ACT), Migraine, revese phase high performace liquid chromatography, validation.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Credit rating, Quality rating

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Population is increasing with time geometrically which results the expansions of the city as well as expansion in related infrastructure like traffic and transport. It is noticed that the mobility strength and mode is increased. So we felt need for a transport system which is able to transport maximum number of passengers in minimum duration of time. Mass Rapid Transit System (MRTS) is the solution for this problem. MRTS which may base on rail or bus is appreciable among the world and must be a sustainable transport system. From 1863 to 2013 the MRTS is increasing with increase in tier of city in the hierarchy. Now 168 cities in 55 countries using this system.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

MRTS, Nasik Transportation Management, BRTS, Smart City, Sustainability.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The market demand of the packaging products is a growing market in India. One of the products in the packaging is widely used knows as bags. These bags are used widely in the agricultural and food products. One of the processes which are necessary in the production of the pp woven bags is to cut their handle. There are so many types of punching machines available in the market based on the air compressor and hydraulics. Need of extra equipment with the machine increases its cost and thereby production costs. In the mission of make in India we are using such Chinese machines. Promotion is made in India is the top priority in this project

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 Keywords

Packaging Industry, Productivity,Time

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Creative Commons Attribution 4.0 and The Open Definition

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Because of the increase in construction activity, the accessible sources of natural sand are becoming depleted as a result of the use of sand in construction. High-quality sand can be transported over long distances, causing economic hardship. As a result, the quality of the structure is completely reliant on the partial or complete replacement of alternate material with natural sand. The effect of quarry dust on the mechanical properties of concrete has been experimentally studied and reported in this research work. The concrete was made by partially replacing sand content 20% and 30% by weight with quarry dust. In first stage, concrete with no sand replacement of grade M20 is prepared so as to compare with the other trial cases of concrete having partial quarry dust. 150 mm cube specimens were prepared for the two replacement levels of 20% and 30% to obtain the compressive strength at 28 days. Total no of 9 specimens were made for this research work. From the results, it was observed that the flexural strength of concrete with 20% and 30% quarry dust were higher compared with concrete with no quarry dust. It was found that incorporating quarry dust in concrete improves its compressive strength.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Sand, Quarry Dust, Compressive

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Creative Commons Attribution 4.0 and The Open Definition