Volume 12 | Issue 5 |

 Abstract

In the digital age, the dynamics of marketing have undergone a revolutionary transformation, with influencer marketing emerging as a pivotal tool for brand promotion. This study delves into the impact of influencer marketing on India's travel and tourism industry, a sector renowned for its rich cultural heritage, diverse landscapes, and vibrant traditions. Influencers, through their authentic and engaging content, act as storytellers and experience curators, inspiring wanderlust and influencing travel decisions among their followers.

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IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MARKETING AND SALES)

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Outsourcing image search services to public clouds is an ever-increasing trend. However, directly outsourcing image datasets to untrusted clouds introduces privacy concerns. Several secure image retrieval schemes have been proposed recently. However, most of them require participation from image owners when building secure indexes, which wastes many computational resources of the image owners. Several schemes are proposed to solve this problem, but they suffer from low search accuracy on large datasets. In this paper, we propose the first secure image retrieval scheme that simultaneously solves these two problems. To obtain higher search accuracy, we extract image features via fine-tuned convolutional neural networks. Then, the image features are encrypted by using the secure k-Nearest Neighbor algorithm. To improve search speed and reduce the cost of image owners, we let cloud servers locally build a secure hierarchical index graph by using the encrypted image features.

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 Keywords

encrypted image retrieval, navigable small world graph, secure index.

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Education is a systematic and applied discipline that broadens mental horizons and improves academic performance. Study habits, science literacy, and interest in science are crucial for developing knowledge, skills, and positive attitudes towards science and technology. The main aim of this study is to determine the study habits and science interest of secondary level girls of government and private schools. The research was carried out on a sample of 100 secondary level girl students in class X of government and private schools of Lucknow district. Standardized scales of M N Palasane and Anuradha Sharma for study habits and Dr. L N Dubey And Dr. Archna Dubey for science interest were used to collect the data, which in turn was analyzed by applying Mean (M), Standard Deviation (SD) and t-test. Findings revealed that significant difference exists in study habits, areas of study habits and interest in science of secondary level girls of government and private schools. In the study it is also found that study habits and interest in science is better in secondary level girls private school than secondary level girls of government school. Necessary steps and important measures may be taken by teachers to motivate their students in developing positive study habits and attitude towards science. Finally the study proffers some suggestions to enhance the study habits and interest in science of secondary school students.

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 Keywords

Study habits, Interest in science, Secondary girl students, Government school, Private school

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The present investigation was undertaken with the objective of formulating oral fast dissolving film of the antiemetic drug Domperidone to enhance the convenience and compliance by the elderly and pediatric patients. Domperidone consists antiemetic properties related to its dopamine receptor blocking activity at both the chemoreceptor trigger zone and at the gastric level. Domperidone is a prokinetic & works on the region in the brain that controls vomiting. It is the best option for healing nausea and it is useful for treating vomiting during journeys. Mouth dissolving films were formulated by the solvent casting technique. Films were formulated using Hydroxy Propyl Methylcellulose (HPMC-E5) as a film forming agent, PEG-400 as a plasticizer. The dependent variables were the Percentage Drug Release in 5 minutes and Folding endurance. The thickness, folding endurance, tensile strength, disintegration time, in vitro drug release and drug content uniformity of the prepared films were evaluated. The high percent drug release of the film at pH 6.8 in phosphate buffer suggests its potential application in treating common cold and rhinitis, where there is a requirement of fast drug bioavailability. The overall results suggested that the prepared Domperidone fast dissolving oral films can be used as an attractive and alternative to the commercial available immediate release and conventional tablets resulting improved patient adherence.

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Oral Fast Dissolving Film, Domperidone, HPMC-E5, Solvent Casting Method.

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Creative Commons Attribution 4.0 and The Open Definition

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The Self-Help Group (SHG) Bank Linkage Programme in India stands as one of the most significant initiatives in the realm of microfinance globally. The study examines the growth and evolution of the SHG-Bank Linkage Programme in India from 2012-13 to 2022-23. The study investigates multiple dimensions of the programme, including the number of Self-Help Groups (SHGs) linked with banks, savings amounts held by SHGs, loans disbursed to SHGs, and bank loan outstanding amounts. Utilizing secondary data sourced from the Annual Reports of NABARD on the Status of Microfinance in India, the analysis employs growth rates to assess trends and patterns across these dimensions. Key findings reveal substantial increases in SHGs linked with banks, rising savings amounts, expanded credit access through loans disbursed, and growing loan outstanding amounts despite occasional fluctuations. These findings underscore the programme's role in enhancing financial inclusion, fostering savings habits, and supporting microcredit activities among SHGs, contributing to their economic empowerment and resilience.

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SHG-BLP, savings, loans, loans outstanding

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Creative Commons Attribution 4.0 and The Open Definition

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The synthesis of silver nanoparticles (AgNPs) from D. longan Lour. fruit pulp extract was successfully achieved, as confirmed by UV-visible spectroscopy (max absorbance at 289 nm), DLS (size of < 100 nm and about 250 nm), and Zeta potential (highly stable with -11.8 mV) analysis. The ABTS, DPPH, and metal chelating analyses demonstrated that PhS-AgNPs, in their native state, exhibit substantial antioxidant activities. Thus, PhS-AgNPs can be utilized as antioxidants to alleviate oxidative stress. PhS-AgNPs exhibited substantial antibacterial efficacy against bacterial pathogens (superior active against Gram-ve related to Gram+ve bacteria), rendering them very advantageous in the treatment of bacterial-mediated illnesses and valuable in biological domains. The results of the MTT and morphological investigation indicate that PhS-AgNPs exhibit potent anticancer capabilities on human breast cancer cells (MDA-MB-231) and have significant potential as a cancer therapy in the field of biomedicine. However, it is crucial to do a comprehensive analysis of the anticancer mechanism and any safety risks before concluding that PhS-AgNPs can be used as an effective drug for cancer treatment.

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Dimocarpus longan Lour. fruit, Silver nanoparticles, Antioxidant activity, Antibacterial activity, MTT assay, Anticancer activity.

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Creative Commons Attribution 4.0 and The Open Definition

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Electricity capacity growth is not as fast as electricity demand. Energy conservation scenarios need to be prioritized and promoted. Consumers need to be educated about optimal consumption and at the same time made aware of wasteful consumption. This study proposes a configuration of real-time electricity monitoring and providing insights into monthly consumption of households. Apart from the conservation aspect of this study it also aims to gain knowledge about each individual device's consumption and its contribution in the total monthly consumption. Based on the monthly analysis of collected data it will also attempt to detect faults in connected systems.

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Real-Time Data Monitoring, IoT based Application

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Creative Commons Attribution 4.0 and The Open Definition

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In Indian educational settings, academic success is equated with best academic performance. Hence, it's crucial to grasp the influential factors behind it. This research project aims to investigate the impact of perceived stress and academic engagement on academic performance. Utilizing both quantitative and qualitative research methods, data was collected from a diverse sample of students across various educational levels and disciplines. Measures of perceived stress, academic engagement, and academic performance were assessed through validated instruments and self-report measures. The results indicate a significant correlation between perceived stress levels and academic engagement, suggesting that higher levels of perceived stress and academic engagement results in higher academic performance. In conclusion, this study contributes to the existing body of knowledge by elucidating the complex interplay between perceived stress, academic engagement, and academic performance. By understanding these dynamics, stakeholders can develop evidence-based strategies to support students in navigating academic challenges and promoting their overall well-being and achievement.

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Perceived stress, Academic engagement, Academic performance.

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract Democracy has become one of the pillars of this 21st century nation state. This democracy has been popularized because it represents all the section of the society. In modern times, representative politics has become one of the trademarks of social development. For the country like India, representative politics play a crucial role as it represents the diversity of the country. The tribal women of Bihar are also trying to get appropriate representative in this representative politics. This article tries to present the brief scenario of the tribal women of Bihar. It also tries to assure that without the political representation of tribal women, the concept of social development can't be fulfilled.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Democracy, political representation, tribal women, social development

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Creative Commons Attribution 4.0 and The Open Definition