Volume 8 | Issue 5 |

 Abstract

Measures of brand preference attempt to quantify the impact of marketing activities in the hearts and minds of customers and potential customers. Higher brand preference usually indicates more revenues (sales) and profit, also making it an indicator of company financial performance. Brand preference is used in many marketing applications including copy testing, brand lift and brand valuation. To study on Consumer Brand Preference of Luxury Cars with Particular reference to Surat city. Descriptive research design was used in this study and primary data were collected through questionnaire and 100 respondents were used for the study. From the study we get to know that mostly respondents had purchased the Maruti Suzuki brands cars and Skoda brand. And for the purchase of the luxurious cars mostly friends and relative factors comes into the picture. And respondents had made that luxurious cars should provide higher safety .And for the selection of the car, respondents highly influenced through brand name in the market. There are key dimensions such as comfort, safety, interior and exterior are very important in the luxurious cars.

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 Keywords

Luxurious Cars and brand preference

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The purpose of the paper is to study on effectiveness of online marketing Meera Industry. 50 sample were taken from overseas. Both primary and secondary data were used in research. one sample t-test, frequency analysis response were used as data analysis statistical tools. people are satisfied with effectiveness of online marketing .The findings may be used marketers to design marketing strategy for meera Industry.

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 Keywords

Effectiveness of online marketing ,textile machinery

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Pollution is harmful to health of living beings and it is pervaded everywhere. Multiple pollutants are causing disease and epidemics like COVID-19 contributing to a situation where pandemics seriously threatening the health of people, economy and sustainable development. The worsening panic like situation of accelerated spread of COVID cases across the world particularly in pollution shrouded cities, sudden announcement and extensions of lockdowns necessitated the need of the study of the impact of pollution on rapid spread of novel coronavirus. The study employs a qualitative approach to collect the data and it is used to study the relation between the high pollution and pacing novel coronavirus.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Pollution, COVID-19, Novel Coronavirus, Health, Lockdown.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Cleanliness is the need of the hour. A small step from the end of every Indian citizen can be a big step for protecting the environment. The idea is to develop a mobile application that motivate people to engage themselves in various kinds of social works like planting trees and assist in cleaning the environment to control the pollution. This application helps the individual social volunteer to find the other such social volunteers living in the particular locality that is requiring the help and invite them to join the event by sending them a push message The person notified, if interested, can join the group chat for interacting with other social volunteers and bring out an effective idea to help the needful. Once the volunteers have done their job successfully the volunteer can exit the group and will be rewarded with some points. This mobile application is implemented using Android Studio.

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 Keywords

Mobile app; Android Studio; Firebase; GPS; Chatting

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The new boon brought by information technology has brought its scar in the form of cybercrime. To address this issue the United Nation through its core agency, United Nations Commission on International Trade Law (UNCITRAL) had formulated model legislation on electronic commerce. The Information Technology Act, 2000, is the prime legislation dealing with cyber offenses in India, which is based on the United Nations Model Law on Electronic Commerce adopted by the United Nations Commission on International Trade Law (UNCITRAL). The Information Technology Act, 2000, is applicable to the whole of India, including any offense committed outside India, if such contravention involves a computer, computer system or computer network located in India. This instant paper has been written in order to evaluate that whether this Act has been dealing with every cyber crime, offence or contravention which is necessary to be dealt with, in today�s scenario. Moreover, the provisions of the Act has been analyzed which are dealing with the cyber offences or contraventions. Further, an attempt has been made to discover the grey areas of the Information and Technology Act, 2000; along with certain suggestions.

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 Keywords

CYBER CRIMES AND INFORMATION & TECHNOLOGY ACT IN INDIA

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 Abstract

In order to sustain in the market, a marketer must know the customer needs and wants and their purchasing pattern and the market trend. In this paper, we have focused on the marketer point of view, how he/ she must look towards the opportunities and competitors side by using Plan,Do and Evaluate.we have tried to cover all the aspects of the organization. Here I have taken the primary survey on an online platform like what are their common problems, offers, how often they visit and small analysis on the data. The Marketer must focus on long term goals by having good relations with the customers. Every single feedback and every complaint should be focused with due care and respect to deliver the customer best.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Customer relationship management, customer satisfaction, loyalty ,offers,Data, online platform

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Objective: The case study explored the manifestation of homosexual-obsessive compulsive disorder (hOCD) in the context of stereotypical ideas regarding sexual orientation. The aim of the study was to assess the effectiveness of an integrated approach of mindfulness and cognitive behavior therapy (CBT) in symptom alleviation. Method: The manifestation of hOCD in a young Indian educated male was explored in the context of stereotypical ideas regarding sexual orientation. An integrated approach of mindfulness techniques with the cognitive behavioral framework of cognitive restructuring and exposure and response prevention (ERP) was assessed to alleviate the symptoms of the client. The effectiveness of mindfulness technique with cognitive restructuring and exposure and response prevention (ERP) in symptom alleviation was assessed by pre-post self-report measures. Results: The significant stereotypical ideas contributing to the manifestation of hOCD were identified. The therapeutic intervention was found to be effective in symptom alleviation of hOCD and underlying depression. Conclusion: The case study enhances the importance of stereotypical ideas in the manifestation of hOCD and also asserts the effectiveness of an integrated approach of mindfulness and CBT in symptom alleviation of hOCD as well as underlying depression.

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 Keywords

sexual orientation, stereotypical ideas, mindfulness, cognitive restructuring, exposure and response prevention

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Online gaming has become primary source of entertainment for hundreds of thousands of people globally. The way they impact lives can never go un-noticed. In recent years with the arrival of multiplayer games, the number of players has grown significantly. This rise in the gaming community requires steady and robust servers capable of handling multiple players at once. This requires the gaming servers to be accessible at all times and largely scalable which is not possible with on-premise servers. Therefore, the games are hosted on cloud for maximum availability. This paper focuses on the timeline and evolutionary changes that this industry went through and how it can shape the future of online multiplayer gaming.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cloud Computing, Online-Gaming, Server, Survey

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Creative Commons Attribution 4.0 and The Open Definition

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In today�s time, brands have been burning a lot of money to grab attention, outshine their competitors and expand brand presence more than ever. Neuromarketing, as a logical order in the field of marketing research, talks about the usage of neuroscientific techniques, with a motivation of studying the complicated buying behaviour of humans in general. As a collaboration of two logical orders consumer behaviour and neuroscience- neuromarketing replaces the traditional kinds of marketing research. The impact that specific advertising campaigns, brands and items have upon us, from a subjective and passionate perspective, is being surveyed, by estimating the consideration and the enthusiastic commitment of the consumer towards the brand or product. This research paper intends to study the subject matter with respect to the neuromarketing techniques and strategies.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Neuro-marketing, Consumer Behavior, Brand Perception, Fashion, Colour

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In this study, the effect of using fly ash (FA) in tar mixtures instead of mango filler was investigated. For these purposes, samples were prepared using 2% hydrated lime (HL) in the control mixture as well as 2% to 8% different bitumen content (3.5% to 6.5% growth at 3.5%). In filler modified alloys. The optimum bitumen content (OBC) for all composites is determined by the Marshall Mix design. Experimental results indicated a higher stability value for alloys with 4% FA compared to conventional alloys and standard specification. Therefore, especially in areas where fly ash is dumped, it can be used as mineral filler in asphalt concrete alloys instead of HL.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Filler, Fly ash, Marshall Properties, Modified mix, Optimum bitumen content, Hydrated lime

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Creative Commons Attribution 4.0 and The Open Definition