Volume 8 | Issue 5 |

 Abstract

Packaging of products is an eminent feature of marketing communication, especially in this fast-paced and dynamic day and age. Packaging cues create interest in the minds of consumers, which ultimately may result in a purchase decision. Consumers� perceived quality of a product is important in determining the brand�s longevity. Positive perceived quality and packaging cues of products are important antecedents to the purchase decision of an aware consumer. The aim of this article is to study the importance of quality perception and packaging cues in the purchase intention of consumers. This research paper examines the consumers� purchase intention with regard to the products of �JOOT Foods� which are natural, have no added preservatives and do not contain artificial substances. A quantitative research was conducted by distributing one hundred and fifty sets of questionnaires to consumers in Chennai through Google Forms. Results show that packaging cues and quality perception have a direct and positive relationship with the purchase intention of consumers. This research with its analysis can be beneficial to JOOT Foods by aiding them in maintaining and enhancing their existing product packaging and quality to further stimulate consumers� interest and create a niche for the products in the market.

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 Keywords

Food Products, Packaging Cues, Quality Perception, Purchase Intention

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Sigmund Freud was known as the �father of Psychoanalysis� who revolutionized the understanding of human behaviour with his Theory of Psychoanalysis. His major contribution was his book The Interpretation of Dreams in which he discussed about dreams at length. This paper tries to analyze the dream phenomenon as presented in some literary works. The paper interprets the dreams of certain characters in selected literary works according to Freud�s Theory of Dreams.

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 Keywords

dreams, interpretation, literature, unconscious, wish-fulfillment.

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Creative Commons Attribution 4.0 and The Open Definition

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The accident rate due to negligence of observing traffic signs and not obeying traffic rules has been increasing drastically. By utilization of synthesized training data, which are created from road traffic sign images allows us to overcome the problems of traffic sign detection databases, which vary for countries and regions. This method is used for the generation of a database which consists of synthesized pictures to detect traffic signs under different view-light conditions. With this data set and a perfect Convolutional Neural Network (CNN), we can develop a data driven, traffic sign recognition and detection system which has high detection accuracy and also has high performance ability in training and recognition processes. This ensures less occurrence of accidents and also helps the driver to concentrate on driving rather than observing each and every traffic sign. The purpose of this paper is to provide an efficient method for detection and recognition of traffic signs in India. We proposed methods like neural network and feature extraction which overcome the limitations of existing methods and improve the efficiency in detecting traffic signs and also reduce the road accidents.

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 Keywords

Convolution neural network, Feature extraction, Road accidents, Traffic sign recognition.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The unsafe pedestrian crossing at uncontrolled midblock sections is very common phenomena. At such locations, vehicles do not always yield to pedestrians, and pedestrian are unable to judge suitable gaps between two vehicles, thereby, expose themselves towards crash risk. This paper aims to identify the factors affecting Pedestrian Level of Service (PLOS) for unsignalised intersection. Firstly, the potential primary factors influencing pedestrian LOS at crosswalk were summarized from three respects: traffic conflicts, crossing facilities and delay. Secondly, data for the model were collected, including 92 participants real-time sense of comfort and safety when they crossing the selected intersection crosswalks and the design and operational characteristics of the selected intersection. The study area for research work is taken at Ernakulam district of Kerala, India which includes a two three legged intersection. In order to fulfill this objective, a stepwise multi-variable regression analysis was performed using the observed data. A significant number of pedestrians were requested to give ratings for each intersections based on their experience at the actual sites. The scores given by the pedestrians were considered as the dependent variables for the analysis. A video graphic survey was conducted to collect the primary independent variables influencing LOS was identified and tested in the stepwise regression analysis and were carried out to develop PLOS model for overall unsignalised midblock crossings of roads. This pedestrian LOS model was developed by the identified variables.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Pedestrian LOS, Intersection, Variables

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Our country is an agrarian economy, it has been a land of organic farming. With the implementation of green revolution in 1960�s use of fertilizer and pesticide have increased to increase productivity. Pesticides helps in reducing the crop loss and result in better yield. However, use of pesticides excessively possess serious environmental and human problems. Anyone who uses pesticides or present when sprayed are bound to have risk. Pesticides may travel long distance from the place sprayed and way result in chronic poisoning. The use of pesticides is increasing every year globally and pesticides manufacture, use, storage, and disposal should be strictly regulated to reduce the negative effect on environment and public health. Haphazard use of pesticides and ignorance has increased the risk of exposure not only farmers to pesticide and are becoming a major health threat to all.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Pesticides, exposure, haphazard, health threat.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The main purpose of doing this project is to aid the military operation. This project is developed on the idea of aiming controlled by brain.This is done using BCI device such as Brainsense Headset. The input controls are given by the brain directly. All the information is carried in the form of electrical pulses inside the brain. These electrical signals are sensors are detected using an EEG sensor. The EEG stands for Electroencephalogram. This sensor is basically an electrode which is placed on forehead or scalp. This sensor takes the raw data, processes it. All this is done using Brainsense Headset. The processed data is transmitted to the microcontroller through Bluetooth communication. Using these signals the motors are controlled for robot movement.

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 Keywords

ARDUINO UNO Microcontroller, EEG sensors, LASER diode.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Blindness, low vision, visual impairment -, vision loss have dramatic impacts on individuals experiencing such disabilities. These carry with them physiological, psychological, social, and economic outcomes, hence impacting the quality of life and depriving such individuals of performing many of the Activities of Daily Living (ADL), the most crucial of which is navigation and mobility. Hence this system concept is to provide a smart electronic wearable aid for blind people. This system is intended to provide an overall measureof object detection and send information related to the path. The system consists of raspberry pi zero, ultrasonic sensor, and a GPS module. This project aims at the development of an Electronic Travelling Aid (ETA) kit to help blind people to find an obstacle-free path. This ETA is fixed to the shoe. When the object is detected near to the shoe alerts them through voice commands and also in advancement with the help of Micro Phone, Here power supply is the main criteria. .

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

GPS module, Map box API, Micro Phone ,Raspberry Pi zero, Ultrasonic sensor, Push Buttons.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Mechanization has become the most important aspect of modern agriculture in India due to increasing demand, less yield, scarcity of farm labors, etc. To maintain the sustainability in the agricultural sector, it is essential to spread the awareness of Farm Mechanization among the farmers. The main problem for farmers to adapt mechanized alternatives is lack of knowledge and scarcity of resources such as man, machine and land. The purpose of this study is to investigate the need and challenges of farm mechanization and the current development in the field of mechanization in India. In this study, it is concluded that agriculture in India contributes 14% towards GDP. However, 48% of the population is engaged in agricultural activities for their livelihood. The demand and sales of tractors, power tillers and farm power availability are increasing year by year. This concludes the importance of implementation of mechanized alternatives for farming. Some of the problems in agricultural mechanization and measures to be taken to increase the awareness and implementation of farm mechanization are given in this study. Summary of the different machines which are currently used towards Farm Mechanization in India and their development is also studied.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Sustainable, Low input, Agriculture, Mechanization

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Agroforestry is the unique way of farming practice of agriculture and forestry in the same plot of land, Chepang are backward ethnic of Bagmati Province engaged in farm-based agroforestry system and generate production from its practice realized helpful during a crisis. A Novel Coronavirus called COVID-19 devastated sphere and keeps the human lockdown. The farmer faces trouble unexpected long day lockdown. This study is anticipated to analyze the impact of COVID-19 within Chepang in Nepal; as well as a proposed model for the agroforestry caused through COVID. Purposive sampling, with some 100 HHs (Raksirang Rural Municipality, Makwanpur district) data collected in the lockdown period. Chepang experienced many calamities, and COVID-19 was the unique way to fight, farm production was more consume instead of a sale. Continue lockdown engaged in agroforestry farming, lack of wage opportunity, partial functioning of the market, no sale of farm products are the common trends. Food aid support by Rural Municipality played a role helped some 30 HHs poor families. A long-term food security self-sustainability strategy suggested; continue lockdown may crisis, if farm products not sold and wage stopped. A model proposed considering COVID with pointing three major actors (Farmers, Local government and Development agencies) could play a vital role in the future for sustainable development, among the model conditional wage scheme could relieve farmers in the future sustainability.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Agroforestry, Chepang, COVID-19, Rural Municipality, Livelihood

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In recent years, AMR (Antimicrobial resistance) is a very fervent issue and having great concern for different regulatory agencies and consumers not only in India but also in worldwide. So, reliable and consistent screening methods for detection of antibiotics and its residues are necessary in different food commodities of animal protein origin for food safety point of view. Analytical methods are mainly divided into two groups i.e. screening methods and confirmatory methods. Screening methods are qualitative or semi quantitative, whereas confirmatory methods are quantitative, sensitive and accurate. Selection of the suitable method will depend on the intended degree of accuracy, convenience, urgency, availability of resources, availability of technical expertise and cost.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

AMR, SCREENING AND CONFIRMATORY METHOD, MICROBIOLOGICAL, ELISA, HPLC, UPLC, LC-MSS

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Creative Commons Attribution 4.0 and The Open Definition