Volume 12 | Issue 5 |

 Abstract

Brand loyalty, a cornerstone of marketing, encapsulates consumers' steadfast allegiance to a brand. This abstract navigates the intricate dimensions of brand loyalty, exploring its conceptual framework, determinants, and strategic significance for businesses. It emphasizes the pivotal role of product attributes, emotional connections, and digital engagement in fostering enduring brand-consumer relationships. By unravelling the complexities of brand loyalty, businesses can strategize effectively to cultivate customer allegiance and secure a competitive edge in the marketplace.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Brand loyalty, consumer behaviour, brand relationships, determinants, marketing strategy, customer engagement, digital technology, competitive advantage

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The large-scale sharing needs of many enterprises promote the development of cloud storage. While the cloud computing stores the shared files outside the trust domain of the owner, the demands and concerns for file security is arising. In this, a Group Key Management Protocol for file sharing on cloud storage is proposed. Faced with network attacks from public channel, a group key generation scheme based on mixed encryption technology is proposed. And a verification scheme is used to prevent shared files from being attacked by the collusion attack of cloud providers and group members. Security and performance analyses indicate that the proposed protocol is both secure and efficient for data sharing in cloud computing.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cloud computing, data dispersion, data encryption, key management, storage security

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the realm of cybersecurity, countering distributed denial-of-service (DDoS) attacks stands paramount due to their detrimental consequences. This study delves into bolstering DDoS detection and classification by exploring the efficacy of 25 time-related features across 12 distinct DDoS attack types. Leveraging a blend of traditional and deep learning classifiers, our findings reveal impressive detection accuracy nearing 99%. Furthermore, these classifiers exhibit a commendable 70% accuracy.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

DDoS attack, cybersecurity, XGBOOS

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Staff Scheduling And Management System is a comprehensive solution designed to streamline the management of staffs functionals in educational institutions. With a focus on both teacher and administrator functionalities, the system offers a range of features to optimize scheduling efficiency and resource utilization. Teachers benefit from secure login and attendance marking, profile management options, and clear visibility of their timetables, while administrators have access to a centralized dashboard for creating, managing, and optimizing timetables. Key functionalities include fixed time duration enforcement for attendance marking, leave application management, and automated allocation of library periods for teachers who have exceeded predefined working hours. By providing a user-friendly interface and intelligent scheduling algorithms, the system aims to enhance transparency, communication, and productivity within educational institutions. Through its robust set of features and functionalities, the Staff Scheduling and Management System aims to address the complexities associated with staff timetable management in educational settings. By promoting punctuality, accountability, and equitable distribution of workload, the system enables institutions to optimize teaching resources and improve overall efficiency. Additionally, the system facilitates seamless coordination and collaboration between teachers and administrators, fostering a conducive environment for academic success. With its focus on enhancing user experience and promoting effective resource utilization, the Staff Scheduling And Management System emerges as a valuable tool for educational institutions seeking to streamline scheduling processes and achieve their academic objectives

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Staff scheduling system, Educational Institutions, Effective resource utilization, Equitable Workload Distribution, Academic Success, Streamline scheduling process, Request time off and approval process, Shift swapping and resolving scheduling conflicts, Manage availability and workload distribution, Effective communication between staff and administration.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper addresses the privacy concerns in blockchain-based bidding systems, where bidding records, once stored, become immutable and visible only to the bidder and seller. However, this security measure falls short in cases of coercion, potentially compromising user privacy. To mitigate this, we introduce Deniable Matchmaking Encryption (DME), enhancing privacy by providing deniability for both messages and identities. Utilizing the chameleon hash function, our scheme ensures that fake messages and identities are indistinguishable from real ones. As an extension, our modified DME algorithm enables all bidders to decrypt and view the winning notification, safeguarding both the winner's identity and the transparency of the bidding process, thereby preserving user privacy while maintaining system integrity.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Blockchain, DME

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Spastic cerebral palsyis the most common tupe of cerebral palsy which accounts for 77% of all cases of cerebral palsy. Improving muscle strength, ability to walk and improving other physical functions is the main therapeutic goal for children with spastic cerebral palsy. The tone of muscle is severely affected and the evidences according to the reviewed articles, neural mobilization techniques helps to improve the motor and physical functions of muscle and helps to decrease disabilities hence neural mobilization can be an effective treatment in improving the motoe and physical functions in soastic cerebral palsy patients.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Neural mobilization, Spastic cerebral palsy, motor functions, physical functions

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Deep-sea locations often lack reliable and continuous communication infrastructure, making it challenging to establish real-time tracking systems. Developing a technology that can operate in low- connectivity areas is crucial This project addresses the challenge of monitoring and enhancing the safety of deep- sea fishermen by developing a technology-driven solution. The primary goal is to create an AI/ML-based Geographic Information System (GIS) app capable of accurately detecting and tracking the locations of deep- sea fishermen during their maritime activities. The proposed solution leverages advanced Artificial Intelligence and Machine Learning algorithms to analyze relevant data and provide real-time location information. The GIS app aims to offer a comprehensive and user- friendly interface for effective monitoring, ensuring the safety of fishermen in remote and challenging deep-sea environments. The expected result is an innovative GIS app that significantly improves the tracking capabilities in deep-sea fishing, contributing to enhanced safety measures and efficient maritime activities. This project addresses a critical aspect of maritime safety and strives to make a positive impact on the well-being of deep-sea fishermen.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Reliable communication infrastructure, Real- time tracking systems, Deep-sea locations, AI/ML-based GIS app, Maritime safety, Technology-driven solution

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Amla, also known as Indian gooseberry or Usiri in Telugu, is a tree native to India and surrounding countries. It's highly valued in traditional Indian medicine (Ayurveda) and is also popular in other traditional medicine systems such as Siddha and Unani. Amla is scientifically known as Phyllanthus emblica. Amla is exceptionally rich in vitamin C, containing significantly more vitamin C than oranges. It also contains various other nutrients, including vitamin A, calcium, potassium, and antioxidants. Amla is widely used in traditional medicine for its various health benefits. It is believed to improve digestion, boost the immune system, promote hair health, and enhance skin health. It is also used in the treatment of various ailments such as diabetes, respiratory disorders, and liver problems. Despite its sour taste, Amla is used in various culinary preparations in India. It is commonly used to make pickles, preserves, chutneys, and candies. It is also used to make Amla juice, which is consumed for its health benefits. Amla is a common ingredient in hair care products due to its purported benefits for hair health. It is used in hair oils, shampoos, and conditioners to promote hair growth, prevent premature graying, and improve hair texture. Amla plant propagation presents challenges due to its slow growth, low seed germination rates, and vulnerability to pests and diseases, necessitating meticulous care and attention during cultivation. Amla plant tissue culture holds significance in agriculture as it offers a controlled environment for mass production of disease-free and genetically identical plants, ensuring higher yield and quality. Additionally, it facilitates the preservation of rare or endangered amla varieties and enables the rapid propagation of elite cultivars with desirable traits, contributing to sustainable agriculture and conservation efforts. Thus, this concise review provides insights into the tissue culture of the Amla plant. It begins by elucidating the morphological characteristics, chemical compositions, and diverse applications of Phyllanthus emblica. Subsequently, the chapter delves into the protocols and methodologies for culturing Amla in vitro, highlighting the intricacies of tissue culture conditions. Finally, the review underscores the significance of tissue culture in Amla plant propagation, emphasizing its pivotal role in overcoming traditional propagation challenges and ensuring the sustainable cultivation of this valuable botanical resource.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Amla, Phyllanthus emblica, Emblica officinalis, Tissue culture, Explant

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

African American Literature is the body of literature produced in the United States by writers of African descent. It begins with the works of late Eighteenth-century writers such as Phillis Wheatley. Ntozake Shange, is an contemporary African American poet, playwright, novelist, essayist, and dancer. She was exposed to a wide range of African, African American, and European American cultural influences as a child. All her works suggest that black women should rely on themselves, and not on the black men for completeness and wholeness. The paper deals with the traumas and troubles of black women in contemporary America. It not only depicts how the women were tormented as property but also illustrates how black women fought tough to conquer their triumph with hopefulness.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

African American Literature, Traumas, Triumphs

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study explores the impact of Kurtz in Joseph Conrad's Heart of Darkness. Analyzing his descent into madness, exploitation of natives, and manipulation, uncovers psychological, moral, and societal consequences. Kurtz's character sheds light on themes like imperialism and the darkness in human nature, revealing the destructive power of unchecked ambition and moral degradation.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Colonialism, darkness, dehumanizing, effect, suffering.

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Creative Commons Attribution 4.0 and The Open Definition