Volume 5 | Issue 4 |

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Corporate Social Responsibility, Brand Loyalty, Brand Awareness, Brand Association and Brand Equity.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

POS (perceived organizational support) refers to the commitment exhibited by the organization towards the employees by way of welfare measures. Organizational commitment (OC) refers to the level of commitment of the employees towards the organization. The current study examines the relationship between the perceived organizational support and the organizational commitment of the employees. The study was carried among the marketing employees of private banks. The respondents for the study were selected through simple random sampling and the sample size was determined to be 118. Data for the study was collected using a questionnaire and the analysis was done through regression. The results of the analysis show that there was a positive significant among perceived organizational support and organizational commitment..

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Perceived Organizational Support, Organizational Commitment, normative commitment, affective commitment and continuance commitment.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Mass media campaigns for the environmental development are organized by the government alone. Private organizations are not showing enough interest in these types of activities because the expensive is at the higher end. In order to motivate the corporate, government should offer Income Tax exemption to firms that give MMC for environmental friendly activities. This will attract many organizations to enter into environmental safety campaign through mass media. Government should assist in all aspect of the programme to the corporate by asking the local government or organization to support with the corporate in bringing the campaign a success. It is high time we act upon immediately and contain the damage. Organizations should come forward to launch innovative mass media campaigns for environmental development. Let us create a better and cleaner environment for the next generation.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Mass Media, campaign, environment, Sustainability, Environmental development

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The presence of Gender differences in the experience of has been dependent upon ongoing discussion. Contemporary examination on work life balance and large recommends that people insight at serious levels. Larger part of this examination researches direct connections just nonetheless; distributed examinations of the directing impact of sex are scant. The significance or striking nature of Home based Business is likewise conjectured to impact work life balance, including conflict. Nonetheless, from past investigations independent work striking nature is normally overlooked in work life balance research. The current research addresses these over sights by investigating the importance of Home Based businesses which could form effective Work-Family Balance. A total of 100 Home based Business Female owners in Tanjore district are rated towards their perceptions of work and family roles. The implications of these findings for Work-Life balance were discussed here.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Gender, work-family conflict, Work life balance, Home based business

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

: Corporate social responsibility, Social development, Corporate Image, CSR Challenges, CSR initiatives

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The main objective of this study was to identify the influential role of emotional labour on high performance work system. Simple random sampling was adopted and population consisted of private bank staff in Neyveli. A total of 100 participants were used for the study. The data collected were analysed using multiple regression. The result concluded that the overall emotional labour significantly influenced the high performance work system.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Emotional Labour, High Performance Work System

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Creative Commons Attribution 4.0 and The Open Definition

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The goal of this study is to explore the critical factors of quality of service, food quality and image that help generate customer loyalty in the restaurant industry. Service providers must consider their customers and develop their services in such a way that the consumer enjoys the highest satisfaction possible. This research used the basic random sampling approach to pick the variance of 100 respondents and measures of confidence are used to assess sample size. Customer loyalty is the main factor of maintaining every company in the present competitive period. The aim of this study is to measure in restaurant customer satisfaction. The level of satisfaction varies with each attribute, thereby making it clear that customer rate their satisfaction with each single attribute differently. Finally, customer satisfaction at the restaurant has been confirmed.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Restaurant, Customer satisfaction, Services.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Nowadays the financial services provided by the private banks to the society is getting boom. On the off chance that the customers are not fulfilled the might be searching for different alternatives like choosing another Banks who they think may offer better services to them. The banks need to guarantee that their workers perform better service the Bank should be taken consideration. On the off chance that banks don't offer agreeable administrations the Customers might be lost. For which the workers need to have a positive Job Satisfaction. For positive R assumes a significant part in the work yield. In this article the attempt is made to see if Job Satisfaction and demographically variables have any connection in considering Private bank employees. For this purpose Chi square test is applied treating demographic profile variables as independent variable and job satisfaction level as dependent variable.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Job Satisfaction, Private banks, Financial services, Demographic Variables

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cosmetics, Consumer Attitude towards cosmetics, gender, age, occupation, Cosmetics Bangalore

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Creative Commons Attribution 4.0 and The Open Definition

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To achieve the purpose of the study twenty students studying in the government higher secondary school, Mayiladuthurai were selected as subjects. The age of the selected subjects ranged between 15 to 17 years. Experimental group was called yoga training group. yoga training group underwent one hour yoga training for six evening session per week for eight weeks. The data were collected prior and immediately after the training programme on Resting pulse rate and Breath hold time. All the tests were carried out with standardized procedure. The collected date of experimental group pre and post test was statistically analyzed by using mean, standard deviation, standard error and t-test. The level of significant was fixed at 0.01 level of confidence. The results of the study reveals that due to effect to eight weeks yoga training on selected physiological variable such as Breath hold time and resting pulse rate of the school girls has significantly altered.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Yoga, Resting pulse rate and Breath hold time

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Creative Commons Attribution 4.0 and The Open Definition