Volume 8 | Issue 4 |

 Abstract

The number of internet users is on a rapid rise worldwide and the internet is being used by consumers of all age and types. Internet has become one of the major medium for communication, entertainment and is indeed in the process of replacing traditional entertainment, promo products, and informative media. This research study has been conducted to study the measure effect of Digital Advertisement on Consumer Decision Making Process at Surat City. The research made use of primary data, which was collected using structured questionnaire. The sample population is taken from different directional zones of Surat from West, South, East, North and Central. The study concludes that the majority of the respondents are influenced by T.V. ads and newspapers for their buying decision. People also agree that digital ads influence more of their purchasing decision which signifies effectiveness of digital ads.

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 Keywords

Digital Marketing, Impact of Digital Advertising, Consumer Decision Making Process, Online Consumer Behavior

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Instant noodles are generally one of the staple food eaten in many Asian countries. Instant noodles have become recognized globally and its global use is growing day by day. The quality attributes of instant noodles such as flavor, texture, convenience, safety and long shelf life make them attractive. In the current research, protein and fiber rich noodles were prepared by incorporation of soy and oats flour. Soya and Oats flour are used in the proportion of 1:1 respectively. Some other ingredients at different concentration like wheat flour, guar gum, maida, gelatin and corn starch at specific proportion were used. The chemical composition of selected noodles showed moisture content 9.2%, fat 0.19%, and ash content of 2.1% which reveals that it is a good source of nutrients in comparison with others. Moreover, the cooking qualities were also evaluated and it showed that cooking time of 8 min, swelling index 1.38 and water absorption 112.18 %. Final product was studied for its sensory evaluation up to 7 days at room temperature. It was found that product retained its sensory properties during the storage period and product was relished very much by panel of judges.

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 Keywords

Noodles, Physicochemical properties, Sensory analysis

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 Abstract

With growing use of technology and ease of access to an online market place, consumers are able to buy products with a single touch. Impulsive buying can be defined as the tendency of a consumer to buy a good or service without planning in the purchase in advance. Impulsive buying can be seen in various products like food items, clothing, jewellery and electronics. It is mostly based on irrational thinking. Marketers in this age are looking to tap into the behavior to increase the sales. 120 respondents were asked to fill out Google forms. This research concluded that device for browsing apps shopping, number of people accompanying or/and influencing during the impulsive purchase & Abundant income at the start of the month are some of the factors that influence impulsive buying behavior. Though, the impact is not that significant, marketers should look into quantifying these variables. Also, Frequency of purchasing a product online also has shown good opportunities that marketers could use, by increasing ads and campaigns to these demographic group to maximize the purchase potential of the consumers.

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 Keywords

Impulsive buying behaviour, consumer behaviour, social media, emotion, app based marketing

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In order to provide more security to the vehicle and make better communication between vehicle and owners, we transfer the normal EVs to smart EVs. The normal E- Vehicles are like a long haul. So our aim is to make smart E-Vehicle. For making the smart E-Vehicles we use some sensors. Nowadays the vehicles theft is increasing so prevent the vehicles from the theft we use GPS. The use of a GPS is finding the E-vehicle�s location. The second thing is also the safety ness of the vehicle�s that is to prevent the vehicle from unauthorized person for this we use finger print sensor. The use of the sensor is the authorized person only can operate the vehicle. Suppose when unauthorized person touches the vehicle means safety alarm will be ringing. And the next thing is saving the battery for better utilizing of battery level we use LDR. Its wellbeing and effective administration has been given significantly more consideration that is the reason we utilize these sensors This savvy is help to improve the capacity of dealing with ongoing keen security viably by utilizing cutting edge implies.

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 Keywords

EVs(Electric Vehicles), GPS(Global Positioning System), GSM(Global System for Mobile), LDR(Light Dependent Resistor), Biometric sensor, Arduino.

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 Abstract

Abstract - The ichthyodiversity were studied during January to December 2012 from Malangaon water reservoir in Khandesh ragion of Maharashtra state, India. The results revealed that occurrence of 17 species of 15 different genera, 07 families and 05 orders were recorded. The member of order Cypriniformes were dominated by 12 species with relative abundance 73%, Perciformes 02 species with relative abundance 16%, Siluriformes 01 species with relative abundance 08%, Synbranchiformes 01 species with relative abundance 01% and Osteoglossiformes 01 species with relative abundance 01%. Fish diversity was assessed by calculating the various diversity indices such as Shannon � Wiener diversity index (H), Simpson�s Dominance index (D), Simpson�s index of diversity (1- D), Evenness index (J).

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 Keywords

Ichthyodiversity, Malangaon water reservoir, Khandesh, Cypriniformes

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Creative Commons Attribution 4.0 and The Open Definition

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This study aimed to find the impact of personal selling on the purchasing behavior in buying clothes. To achieve the objectives of the study, questionnaire was formulated through google form. The questionnaire design on the basis of personal characteristics of salespersons and their display of goods, promotion done by salespersons in the sale of clothing, and customer�s purchasing behavior. The sampling showed that salespersons in retail stores are honest in dealing with their customers but do not have the ability to negotiate with them. The study recommended the importance of training and qualification for salespersons in personal selling to help them deal truthfully with customers and develop the ability to negotiate.

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 Keywords

Personal selling, Buying behavior, Sales persons, Clothes

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 Abstract

In this paper, we present a Mathematical model of the Bhagavat Gita as an Algebraic Field of the Human Resources for Professional Human Resource Management. An individual is considered as an algebraic field of Human Resources (Soft skills, Outer and Inner human Resources) together with addition (Karma-Yoga-Professional Aptitude) and multiplication (Bhakti-Yoga-Professional Attitude) operations. In this paper, we investigate the Human Resources Management principles mentioned in the Bhagavat Gita and their Mathematical formulation in the abstract algebraic terms.

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 Keywords

Algebra, Field, Human Resource Management, Bhagavat Gita, Aptitude, Attitude.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Thermophiles can be found in almost any ecological niche from fresh and salt water to terrestrial and extreme environments, including metal-contaminated habitats. Most of the strains are able to produce extracellular polymeric substances (EPS) mainly of polysaccharidic nature which serve as biosorbing agents by accumulating nutrients from the surrounding environment and also play a crucial role in biosorption of heavy metals. Structural and compositional characterization of new spp. of Streptococcus thermophilus isolated from hot water spring under stressed and normal conditions were analysed. The structural spectroscopic information was considered together with inductively coupled plasma-mass spectrometric (ICP-MS) analytical data on the content of the heavy metal cations (Co2+, Cu2+, Cr2+, Fe2+ Zn2+) in the bacterial cells. As bacteria was able to uptake all the five heavy metals from the culture media in significant amount, the metabolic changes in the bacterium was considerably differentiated by IR spectra. Spectra revealed that chemical compounds of various functional groups were involved during accumulation of these heavy metals.

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 Keywords

Fourier transform infrared spectroscopy; inductively coupled plasma-mass spectrometry; Heavy metal stress

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 Abstract

Members of the family Coronaviridae cause a broad spectrum of animal and human diseases. Until 2003, coronaviruses attracted little interest beyond causing mild upper respiratory tract infections. This changed dramatically in 2003 with the zoonotic SARS-CoV (Severe Acute Respiratory Syndrome Coronavirus) and the more recent emergence of MERS-CoV (Middle East respiratory syndrome Coronavirus) has confirmed the coronaviruses as significant causes of severe respiratory disease. SARS-CoV is thought to be an animal virus from an as-yet-uncertain animal reservoir, perhaps bats, that spread to other animals (civet cats) and first infected humans in the Guangdong province of southern China in 2002(WHO 2020) and spread to five continents through air travel routes, infecting 8,098 people and causing 774 deaths. Since 2012, MERS-CoV has been emerged in the Arabian Peninsula and was exported to 27 countries including Algeria, Austria, Bahrain, China, Egypt, France, Germany, Greece, Islamic Republic of Iran, Italy, Jordan, Kuwait, Lebanon, Malaysia, the Netherlands, Oman, Philippines, Qatar, Republic of Korea, Kingdom of Saudi Arabia, Thailand, Tunisia, Turkey, United Arab Emirates, United Kingdom, United States, and Yemen (WHO 2019). Total of ~2,494 individuals and claiming 858 lives were reported due to the infection of MERS-CoV. SARS-CoV-2 is associated with an on-going outbreak of atypical pneumonia (Covid-2019) that has affected over 209 countries and territories around the world and two international conveyances the Diamond Princess Cruise ship harboured in Yokohama, Japan, and the Holland America's MS Zaandam cruise ship. Up to 14, 46, 981 people affected of which 1, 055,207 active cases and 83,090 deaths are declared 08 April 2020. On January 30th 2020, the World Health Organization declared the SARS-CoV-2 epidemic as a public health emergency of international concern.

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 Keywords

SARS-CoV, MERS-CoV , SARS-CoV-2 (2019-nCoV), Coronavirus diseases

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Leptospirosis, a zoonosis with a worldwide distribution is an acute febrile illness caused by spirochetes of the pathogenic Leptospira interrogans. The antileptospioral screening of the synthesized 1, 4 �dihydropyridine derivatives against Leptospiral grippotyphosa organism were carried out. Motility of the spirochetes were examined by micro dilution method under 20X dark field microscopy with two hours interval. The reduction in the motility of the organisms and the arrest of the growth of the organism indicates the leptospiral activity of the compounds. Among the synthesized compounds (CR1 - CR5) compound CR5 showed decrease in the motility at higher concentration, where as compound CR2 was found to inhibit the motility at higher concentration after 4 hrs.

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 Keywords

1, 4 - dihydropyridine, leptospirosis, leptospiral grippotyphosa, Micro dilution.

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Creative Commons Attribution 4.0 and The Open Definition