ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: "Employee Engagement in the Digital Age: Exploring the Influence of Technology on Job Satisfaction"
Author Name(s): JESTIN JOHNSON
Published Paper ID: - IJCRT21X0194
Register Paper ID - 257381
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0194 and DOI :
Author Country : Indian Author, India, 110049 , Delhi, 110049 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0194 Published Paper PDF: download.php?file=IJCRT21X0194 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0194.pdf
Title: "EMPLOYEE ENGAGEMENT IN THE DIGITAL AGE: EXPLORING THE INFLUENCE OF TECHNOLOGY ON JOB SATISFACTION"
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k827-k872
Year: April 2024
Downloads: 40
E-ISSN Number: 2320-2882
In today's workplace, the widespread adoption of digital technologies has transformed the nature of employee engagement and job satisfaction. This research aims to explore the complex relationship between technology implementation and its impact on employee engagement, with a specific focus on the mediating role technology plays in shaping job satisfaction. Through extensive review of current literature and empirical analysis, this study seeks to shed light on the multifaceted aspects of employee engagement within the digital environment. The research utilizes a mixed-methods approach, incorporating qualitative interviews and quantitative surveys, to develop a nuanced understanding of how technology intersects with various facets of employee engagement. By examining factors such as communication patterns, remote work arrangements, and use of digital tools, the study attempts to elucidate the mechanisms by which technology affects employees' overall job satisfaction. Additionally, this research intends to identify potential challenges and opportunities presented by the digital transformation of the workplace. By investigating employee perceptions, attitudes, and experiences, it aims to provide insights into strategies for optimizing technology-driven engagement initiatives. The study also highlights the importance of organizational culture, leadership practices, and human-centric design principles in creating a supportive digital environment that enhances employee satisfaction and organizational performance. Ultimately, this research aims to contribute to theoretical knowledge and practical implications for promoting employee engagement in the digital era. By unravelling the intricate interplay between technology and job satisfaction, it seeks to offer valuable guidance for organizations looking to leverage digital innovations to cultivate a more engaged and motivated workforce.
Licence: creative commons attribution 4.0
o Employee Engagement: This term denotes the level of emotional investment into their organization and its goals by an employee. Engaged employees display a higher motivation, productivity and job satisfaction level as compared to others. o Digital Age: The digital age is a contemporary period characterized by the extensive use of digital technologies such as computers, smartphones, online platforms and software applications. It has altered how people communicate, work and process information.
Paper Title: "A Study To Assess the Effectiveness Of Postnatal Exercise On After pain Among Postnatal Mothers At TGMC&H, Purba Medinipur , West Bengal
Author Name(s): Sheli Duya
Published Paper ID: - IJCRT21X0193
Register Paper ID - 256383
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0193 and DOI :
Author Country : Indian Author, India, 721154 , KOLAGHAT, 721154 , | Research Area: Others area Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0193 Published Paper PDF: download.php?file=IJCRT21X0193 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0193.pdf
Title: "A STUDY TO ASSESS THE EFFECTIVENESS OF POSTNATAL EXERCISE ON AFTER PAIN AMONG POSTNATAL MOTHERS AT TGMC&H, PURBA MEDINIPUR , WEST BENGAL
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Others area
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k737-k826
Year: April 2024
Downloads: 67
E-ISSN Number: 2320-2882
After pains is the spasmodic, intermittent pain felt in the lower abdomen. It is due to vigorous uterine contractions and its occurring in an effort to expel any remaining blood clots. Postpartum uterine contraction tent to be stronger and to persist for a longer period in multipara mothers. The nurses role Immediately after delivery is to apply massage to the uterus and keep the uterus firm to prevent excessive vaginal bleeding. After pains might be more painful for women who had more than one pregnancies to compensate for the previous stretching of their uterus to return to its pre pregnancy size. The study was conducted to evaluate the effectiveness of postnatal exercise on reduction of after pains among postnatal mothers in Tamralipto Govt Medical College and Hospital, Tamluk .The study was conducted by adopting pre experimental one group pre test post test design. 60 postnatal mothers who fulfilled the inclusion criteria were selected by non purposive sampling technique. The mothers were explained about the procedure and the assessment tool. To find out the level of pain, numerical rating scale was used and was given score from 0-10 the following score indicates the level of pain. To followed by selected nursing interventions such as performing postnatal exercise after 6 hours of delivery, continued by 3 times at a day for 3 days. Then at the end of the procedure the post intervention level of after pains was assessed by using the same 0-10 Numeric Rating Scale. The analysis of the study revealed that, the majority of mothers from experimental group experienced less pain after postnatal exercise than the mothers from control group. The study concluded that postnatal exercise on after pain is useful for most of the mothers. It is important to practice and intervention of postnatal exercise among postnatal mothers for reduction of after pains after delivery.
Licence: creative commons attribution 4.0
Effectiveness: Effectiveness refers to reducing intent results. In this study effectiveness refers to the extent to which postnatal exercise have reduced the after pain among postnatal mother. It is measured by numerical pain rating scale. Postnatal exercise: A series of physical exercise that are performed by the postnatal mother to bring about optimal functioning of all systems and prevent complications. After pain : It is the infrequent, spasmodic pain felt in lower abdomen after delivery f
Paper Title: LEGAL STATUS OF PAID & CONSENSUAL SEX WORK IN INDIA
Author Name(s): Anshika yadav, *Dr.PARISHKAR SHRESHTH*
Published Paper ID: - IJCRT21X0192
Register Paper ID - 256037
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0192 and DOI :
Author Country : Indian Author, India, 226010 , Lucknow, 226010 , | Research Area: Others area Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0192 Published Paper PDF: download.php?file=IJCRT21X0192 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0192.pdf
Title: LEGAL STATUS OF PAID & CONSENSUAL SEX WORK IN INDIA
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Others area
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k636-k736
Year: April 2024
Downloads: 92
E-ISSN Number: 2320-2882
ABSTRACT The Immoral Traffic (Prevention) Act, 1956 has criminalised commercial prostitution in India but this law does not talk about criminalising voluntary, paid and consensual sex work. In modern times, due to the activeness of various NGOs, due to more focus on the rights of women and due to various progressive judgements of higher courts, women have been given freedom to choose their profession. In this regard, the concerned authorities have been asked to not take any legal actions on the women who are consensually involved in the profession of sex work. In the light of various ambiguities in the modern and traditional societies and due to the changing mindsets of people, it becomes necessary to analyse the legal status of the prostitution as a profession in India and it has to be found out what steps should be taken to secure the rights of sex workers and to provide them an opportunity of rehabilitation. In this paper, it has been examined whether the act of prostitution is legalised in India or not. The legal status of paid and consensual sex work is analysed. Doctrinal method of research has been followed. Indian laws and judgements of courts have been analysed. The shortcomings and loopholes in the existing legal system have been detected. It has checked how legalisation of paid and consensual sex works will solve various existing and ongoing dilemmas in the perception of people regarding sex work as profession and how legalisation will protect people involved in paid and consensual sex work. KEYWORDS: Prostitution, The Immoral Traffic (Prevention) Act, 1956, Legalisation of prostitution, Commercial prostitution, Organised sex work, Sex trafficking, Rights of sex workers, exploitation of sex workers, Right to livelihood of sex workers. 1 LLM, Amity Law School, Amity University, Lucknow. 2 Assistant Professor, Grade III, Amity University, Lucknow. 2
Licence: creative commons attribution 4.0
Legalisation of prostitution
Paper Title: Design and Development of Portable forklift
Author Name(s): Naresh Ramchandra shelar, Mr. Ruturaj R Jadhav, Mr. Omkar Y Jadhav, Mr. Sandesh S Desai, Prof. Mukesh Mane
Published Paper ID: - IJCRT21X0190
Register Paper ID - 256613
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0190 and DOI :
Author Country : Indian Author, India, 410507 , TALEGAON DABHADE, 410507 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0190 Published Paper PDF: download.php?file=IJCRT21X0190 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0190.pdf
Title: DESIGN AND DEVELOPMENT OF PORTABLE FORKLIFT
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k531-k585
Year: April 2024
Downloads: 100
E-ISSN Number: 2320-2882
The present work is concerned with design and Manufacturing of a Portable forklift which can be used for various purpose in domestic as well as industrial places. Improvement in forklift is really needed to make it more efficient, user friendly, and practical to use, & most importantly high safety features. The In-plant goods carrier system is user friendly as designed. The device finds greater use in the industrial lines for transport of the machined jobs, carrying goods internally in the fabrication plant. Forklift is an industrial power truck used for lifting and transport materials. Through the steel fork under the load, the lifting and transportation have been done. At present, different kinds of forklift is available, according to the lifting weight of forklift is divided into small tonnage (0.5t) and (1t), middle tonnage (2t and 3t) and large tonnage (5t and above).
Licence: creative commons attribution 4.0
Portable forklift, Easy way to material handling, Material handling tool
Paper Title: AR Based Human Assistance System For Terrain Based Import And Export Of Diversified Products
Author Name(s): Haritha Deepthi A, Nitheesan S, Vethavarshan DS, Dharshan B
Published Paper ID: - IJCRT21X0189
Register Paper ID - 256215
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0189 and DOI :
Author Country : Indian Author, India, 641004 , Coimbatore, 641004 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0189 Published Paper PDF: download.php?file=IJCRT21X0189 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0189.pdf
Title: AR BASED HUMAN ASSISTANCE SYSTEM FOR TERRAIN BASED IMPORT AND EXPORT OF DIVERSIFIED PRODUCTS
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k490-k530
Year: April 2024
Downloads: 62
E-ISSN Number: 2320-2882
This project aims to develop an Augmented Reality (AR) based Human Assistant System designed specifically for terrain navigation and the import/export of diverse products. The system will utilize AR technology to enhance human interaction with the surrounding environment, providing real-time information on terrain features and facilitating efficient product logistics. This innovative solution seeks to improve navigation in challenging terrains while optimizing the import/export process for a wide range of products, contributing to increased productivity and streamlined operations. Methodologically, Unity is chosen for its versatility and widespread adoption, facilitating the Seamless integration of AR elements across platforms.
Licence: creative commons attribution 4.0
Navigation, real time information, animation
Paper Title: A STUDY ON CONSUMER SATISFACTION TOWARDS PUBLIC DISTRIBUTION SYSTEM WITH SPECIAL REFERENCE TO NORTH COIMBATORE
Author Name(s): L.PRIYA, A SIMON RICHARD, P,S SEKAR, R. SUHASH KUMAR
Published Paper ID: - IJCRT21X0188
Register Paper ID - 255981
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0188 and DOI :
Author Country : Indian Author, India, 641048 , Coimbatore, 641048 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0188 Published Paper PDF: download.php?file=IJCRT21X0188 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0188.pdf
Title: A STUDY ON CONSUMER SATISFACTION TOWARDS PUBLIC DISTRIBUTION SYSTEM WITH SPECIAL REFERENCE TO NORTH COIMBATORE
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k430-k489
Year: April 2024
Downloads: 56
E-ISSN Number: 2320-2882
The study employs both qualitative and quantitative methodologies to gather and analyze data, incorporating surveys, interviews, and statistical tools. By exploring factors such as accessibility, product quality, distribution efficiency, and consumer experiences, the research aims to identify key areas for improvement within the PDS. Understanding consumer satisfaction is integral to enhancing the effectiveness of the public distribution system, ensuring that it aligns with the diverse needs and expectations of the residents in North Coimbatore. This study not only contributes valuable insights to the academic discourse on public distribution systems but also offers practical recommendations for policymakers and administrators to refine and optimize the functioning of the PDS, ultimately fostering a more responsive and consumer-friendly distribution network in North Coimbatore. This study investigates consumer satisfaction with the Public Distribution System (PDS) in North Coimbatore, aiming to provide insights into the effectiveness and efficiency of this crucial socio-economic mechanism. The Public Distribution System plays a pivotal role in ensuring food security and equitable distribution of essential commodities.
Licence: creative commons attribution 4.0
Consumer satisfaction, Equitable Distribution, Essential Commodities Qualitative and Quantitative Methodologies, Survey
Paper Title: Impact Of Celebrity Endorsement On Consumer Buying Behaviour With Reference To Clothing Brands.
Author Name(s): Abhishek Dhoriyani, Gaurang Agrawal
Published Paper ID: - IJCRT21X0187
Register Paper ID - 255937
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0187 and DOI :
Author Country : Indian Author, India, 390020 , Vadodara, 390020 , | Research Area: Commerce and Management, MBA All Branch Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0187 Published Paper PDF: download.php?file=IJCRT21X0187 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0187.pdf
Title: IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO CLOTHING BRANDS.
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce and Management, MBA All Branch
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k361-k429
Year: April 2024
Downloads: 93
E-ISSN Number: 2320-2882
This study explores the impact of celebrity endorsements on consumer buying behavior in the clothing industry. Utilizing surveys and data analysis, it investigates how endorsements influence consumer perceptions, trust, and purchase decisions regarding clothing brands. The research reveals a significant relationship between celebrity endorsements and consumer preferences, demonstrating the effectiveness of celebrities as a marketing strategy to enhance brand visibility and consumer engagement. The findings offer valuable insights for marketers aiming to leverage celebrity influence to improve their brand's appeal and performance.
Licence: creative commons attribution 4.0
Celebrity Endorsement, Consumer Buying Behaviour, Clothing Brands, Marketing Strategy, Brand Visibility, Consumer Engagement, Brand Performance, Consumer Perceptions
Paper Title: ASSESS THE KNOWLEDGE REGARDING LEGAL BOUNDS IN SELLING TOBACCO AND HEALTH IMPACTS OF TOBACCO AMONG TOBACCO VENDERS
Author Name(s): Veena K.D
Published Paper ID: - IJCRT21X0186
Register Paper ID - 255697
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0186 and DOI :
Author Country : Indian Author, India, 680506 , THRISSUR, 680506 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0186 Published Paper PDF: download.php?file=IJCRT21X0186 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0186.pdf
Title: ASSESS THE KNOWLEDGE REGARDING LEGAL BOUNDS IN SELLING TOBACCO AND HEALTH IMPACTS OF TOBACCO AMONG TOBACCO VENDERS
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k321-k360
Year: April 2024
Downloads: 56
E-ISSN Number: 2320-2882
The present study was conducted to assess the knowledge regarding legal bounds in selling and health impacts of tobacco among tobacco venders at Thalassery Municipality. The objectives of the study were to assess the knowledge regarding legal bounds of selling tobacco among tobacco vendors, assess the knowledge regarding health impacts of tobacco among tobacco vendors, determine the extent of tobacco use among tobacco vendors, find the relationship between the level of knowledge and tobacco use among tobacco vendors. Non Experimental research approach and descriptive design was used for the study. The sample were 60. The tools used in the study were, Performa to assess personal variables, Questionnaire to assess the knowledge regarding the health impacts of tobacco, Legal bounds in selling tobacco. The main study was conducted in the month of August at Thalassery Muncipality. The findings of the study concluded that majority ,43 (71.6)% of sample had poor level of knowledge regarding the health impacts of tobacco. Most , 34 (56.6)% of sample had poor level of knowledge regarding the legal bounds in selling tobacco. There is a negative relationship between the level of knowledge regarding legal bounds in selling and health impacts of tobacco among tobacco venders.
Licence: creative commons attribution 4.0
Vendors, Knowledge, health impacts
Paper Title: The role of human resources management in hospitals.
Author Name(s): Patel Feni Sunil, Priyanshu Chaudhary, Bharat Patil
Published Paper ID: - IJCRT21X0185
Register Paper ID - 255534
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0185 and DOI :
Author Country : Indian Author, India, 396191 , Vapi, 396191 , | Research Area: Commerce and Management, MBA All Branch Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0185 Published Paper PDF: download.php?file=IJCRT21X0185 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0185.pdf
Title: THE ROLE OF HUMAN RESOURCES MANAGEMENT IN HOSPITALS.
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce and Management, MBA All Branch
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k285-k320
Year: April 2024
Downloads: 55
E-ISSN Number: 2320-2882
Hospitals or Healthcare is the world's largest industry. Earlier, the hospital was managed by a doctors. Today, it is well organized that the system requires professionals to achieve quality and effectiveness. The study highlights a need to analyze human resource management process that exist in hospital and suggest to achieve higher level of employee satisfaction that leads to high quality of patient care. The study design entailed structured questionnaire with doctors, administrators, managers, nurses and other staffs from the different hospitals in Vapi and Daman. 150 questionnaire were circulated out of which 110 questionnaire were obtained. The study suggest that administrators should focus sharply on improving the functioning of human resources management in hospitals.
Licence: creative commons attribution 4.0
Hospital or Healthcare, Human resources management , Employee, Patient care and Organization.
Paper Title: A study on Consumer's Perceptions and Buying Behavior towards Quality features in Home Appliances
Author Name(s): Rabadiya Harsh, Patel Utsav, Dr. Vaishali Shah
Published Paper ID: - IJCRT21X0184
Register Paper ID - 255213
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT21X0184 and DOI :
Author Country : Indian Author, India, 370040 , Bhuj, 370040 , | Research Area: Commerce and Management, MBA All Branch Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT21X0184 Published Paper PDF: download.php?file=IJCRT21X0184 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT21X0184.pdf
Title: A STUDY ON CONSUMER'S PERCEPTIONS AND BUYING BEHAVIOR TOWARDS QUALITY FEATURES IN HOME APPLIANCES
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce and Management, MBA All Branch
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: k234-k284
Year: April 2024
Downloads: 69
E-ISSN Number: 2320-2882
This study investigates consumer perceptions and buying behavior towards quality features in home appliances, specifically focusing on energy efficiency & smart technology, design and aesthetics, sustainability and eco-friendliness, and after-sales services. The research aims to assess the significance consumers place on these features and their impact on purchasing decisions. A sample of 151 respondents from diverse demographic backgrounds participated in a survey, providing insights into their preferences and priorities when selecting home appliances. Hypotheses were formulated and tested, including consumer emphasis on energy efficiency & smart technology, design and aesthetics, sustainability and eco-friendliness, and after-sales services. The study also discusses limitations such as sample size and timeframe, suggesting caution in generalizing results. These findings have implications for industry stakeholders, guiding product development, marketing strategies, and customer satisfaction initiatives in the home appliance market. Further research is recommended to explore a broader range of factors influencing consumer behavior and preferences in this dynamic industry.
Licence: creative commons attribution 4.0
Energy Efficiency, Smart Technology, Design & Aesthetics, Sustainability, Eco-friendly, After-sales Service, Consumer Perceptions, Buying Behavior, Home Appliances