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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 4 | Month- April 2026

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Volume 14 | Issue 4 |

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  Paper Title: Artificial Intelligence in Agriculture: Applications, Techniques, Challenges, and Future Trends

  Author Name(s): Vedant Kolte, Mr.Ganesh Wani, Janhavi Metange, Krish Mali

  Published Paper ID: - IJCRT26A4358

  Register Paper ID - 307425

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4358 and DOI :

  Author Country : Indian Author, India, 411001 , Pune, 411001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4358
Published Paper PDF: download.php?file=IJCRT26A4358
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4358.pdf

  Your Paper Publication Details:

  Title: ARTIFICIAL INTELLIGENCE IN AGRICULTURE: APPLICATIONS, TECHNIQUES, CHALLENGES, AND FUTURE TRENDS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l635-l645

 Year: April 2026

 Downloads: 4

  E-ISSN Number: 2320-2882

 Abstract

Agriculture is a fundamental sector that supports global food supply and economic stability. However, the increasing global population, climate variability, and limited natural resources have created significant challenges for traditional farming practices. From this perspective , Artificial Intelligence has emerged as a transformative technology that enables efficient, data-driven, and sustainable agricultural systems. AI integrates advanced computational techniques such as machine learning, deep learning, computer vision, and the Internet of Things (IoT) to enhance agricultural productivity and decision-making. This paper presents a comprehensive study of the applications of AI in agriculture, including precision farming, crop disease detection, smart irrigation systems, yield prediction, and agricultural robotics. It further explores the techniques used in implementing these applications, such as supervised and unsupervised learning algorithms, convolutional neural networks, and sensor-based data acquisition systems. The role of AI in reducing resource wastage, improving crop quality, and enabling real-time monitoring is critically analyzed. Despite its advantages, the adoption of AI in agriculture faces several challenges, including high implementation costs, lack of technical expertise among farmers, limited availability of quality datasets, and infrastructural constraints in rural areas. Ethical considerations such as data privacy and dependency on automated systems are also discussed. The paper also highlights future trends in AI-driven agriculture, such as autonomous farming, climate-aware decision systems, and integration with advanced technologies like robotics and edge computing. It concludes that AI has the potential to revolutionize agriculture by making it more efficient, sustainable, and capable of meeting future food demands.


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 Keywords

Artificial Intelligence, Agriculture, Machine Learning, Deep Learning, IoT, Smart Farming

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  Paper Title: THE EXPLORATION OF LOVE AND DEATH: IN JOHN KEATS' POETRY

  Author Name(s): Miss. SIRLA AISHWARYA M.A. (English Lit.)

  Published Paper ID: - IJCRT26A4357

  Register Paper ID - 307381

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4357 and DOI :

  Author Country : Indian Author, India, 530003 , Visakhapatnam, 530003 , | Research Area: Languages

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4357
Published Paper PDF: download.php?file=IJCRT26A4357
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4357.pdf

  Your Paper Publication Details:

  Title: THE EXPLORATION OF LOVE AND DEATH: IN JOHN KEATS' POETRY

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Languages

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l619-l634

 Year: April 2026

 Downloads: 3

  E-ISSN Number: 2320-2882

 Abstract

THE EXPLORATION OF LOVE AND DEATH: IN JOHN KEATS' POETRY Miss. SIRLA AISHWARYA M.A. (English Lit.) ABSTRACT John Keats (1795-1821) stands among the great figures of English poetry. Often regarded as a remarkable phenomenon, he has been described as a luminous martyr, consumed by the harsh resistance and rejection of the society in which he lived. However, it was not merely the aura of martyrdom, as portrayed by his contemporary Shelley in Adonais, that has immortalized him. Instead, it is the profound depth and refined qualities of his poetry that earned Keats the highest acclaim, with many considering his poetic genius to come closest to Shakespeare's. As a central figure of the second generation of Romantic poets, Keats exemplified a movement that had liberated itself from traditional norms. F.R. Leavis referred to these norms as the constraints of "sanity and normality" in Revaluation, while Matthew Arnold defined them as the "classical" characteristics of English prose in A Study of Poetry. Keats represents not only the essence of Romantic poetry but also embodies the very spirit of poetry itself. Keats began his poetic journey under the influence of Spenserian traditions, and through remarkable growth, he became a vivid example of poetic maturity. His untimely death was undoubtedly a tremendous loss for English literature. Tennyson's poignant observation captures this sentiment: Keats, with his profound spiritual vision, could have become the greatest poet of them all had he lived longer. This analysis explores two recurring and prominent themes in Keats's poetry: Love and Death themes that are central to his poetic ethos, often culminating in an epitaphic solemnity. A major transformation within this movement was a newfound, introspective awareness of love and death. The work of poets like William Blake and Samuel Taylor Coleridge introduced a more personal and individualized understanding of love, a love rooted in human emotion and spiritual connectivity rather than mere intellectual constructs. As C.M. Bowra aptly notes, Blake's creed of mercy, pity, peace, and love formed the foundation for his belief in universal brotherhood. The poem channels his inward struggles, contrasts between reality and dreams, moments of unshakable confidence versus despair, and feelings of human connection juxtaposed with the loneliness of an alienated soul. These tensions breathe life into his imaginative narrative, imbuing it with a profound emotional resonance. Diminishing his own achievements, Coleridge once stated that his aim was only to create "that willing suspension of disbelief for the moment, which constitutes poetic faith." Yet his poem does far more than invite disbelief; it engenders a complete and fulfilling faith rooted in the realities of both human nature and the tangible world. Death in Romanticism takes on a veiled mystique its hypnotic allure stems from an unfathomable depth that resists definition. Thus, for Romantic poets like Keats and Coleridge, themes of Love and Death transcend mere mortality, emerging as profound sources of artistic inspiration, forces that reveal deeper truths about humanity's passions, struggles, and ultimate connection to life's mysteries.


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 Keywords

Keywords: Phenomenon; Luminous; Romantic; Spenserian; Harmony; Love and Death; Introspective; Diminishing; Intertwined; Engenders; Coexisting; Inspiratio

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Understanding User Decisions: A Traceable and Explainable AI Framework for Behavioral Influence

  Author Name(s): Dr. Krishna Kumar Bohra

  Published Paper ID: - IJCRT26A4356

  Register Paper ID - 307412

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4356 and DOI :

  Author Country : Indian Author, India, 342001 , Jodhpur, 342001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4356
Published Paper PDF: download.php?file=IJCRT26A4356
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4356.pdf

  Your Paper Publication Details:

  Title: UNDERSTANDING USER DECISIONS: A TRACEABLE AND EXPLAINABLE AI FRAMEWORK FOR BEHAVIORAL INFLUENCE

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l612-l618

 Year: April 2026

 Downloads: 3

  E-ISSN Number: 2320-2882

 Abstract

Modern digital platforms use AI to show users personalized ads and recommendations based on their past behavior. However, most users do not clearly understand why a particular product or advertisement is shown to them. This lack of transparency often creates confusion and reduces trust in such systems. In this paper, we present T-Trace, a simple and transparent framework that helps track how a user's past actions influence their current decisions. Instead of only explaining why an ad appears, the system tries to connect a user's final decision (such as making a purchase) with earlier activities like searching, browsing, or comparing products. The proposed system collects user interaction data and processes it using a lightweight machine learning model. It then uses SHAP-based explanations to highlight which past actions had the most impact on a particular decision. To maintain reliability, each decision and its explanation are stored in a hash-linked structure, making it difficult to alter past records. We also developed a Streamlit-based dashboard that presents these insights in an easy-to-understand format using timelines and simple explanations. Through this approach, the system aims to improve transparency, help users better understand their own decisions, and support ethical use of AI in personalization systems.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Explainable AI, Behavioral Influence, User Decision Tracking, SHAP, Transparency, AI Ethics, Recommender Systems, Digital Marketing, ML Explainability, Streamlit

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Smart Deployment Assistant Using Generative AI for Automated Dockerfile Generation

  Author Name(s): Vaibhavi Harishwar Patil, Nikita Ramesh Rathod, Rutuja Bhagwan Sawai, Nikita Haribhau Ghadge

  Published Paper ID: - IJCRT26A4355

  Register Paper ID - 307420

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4355 and DOI :

  Author Country : Indian Author, India, 431401 , parbhani, 431401 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4355
Published Paper PDF: download.php?file=IJCRT26A4355
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4355.pdf

  Your Paper Publication Details:

  Title: SMART DEPLOYMENT ASSISTANT USING GENERATIVE AI FOR AUTOMATED DOCKERFILE GENERATION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l607-l611

 Year: April 2026

 Downloads: 3

  E-ISSN Number: 2320-2882

 Abstract

Modern software deployment can be challenging, especially for beginners, as tools like Docker still require manual Dockerfile creation, which is complex and error-prone. This research introduces a Smart Deployment Assistant that uses Generative AI to automatically generate Dockerfiles from inputs such as GitHub repositories, ZIP files, or images. Built with Streamlit and Python, the system analyzes project data and produces optimized configurations, significantly reducing time and improving accuracy compared to manual methods. Overall, it simplifies deployment and makes it more accessible, efficient, and user-friendly for developers.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Generative AI, Docker, Dockerfile Automation, DevOps, Software Deployment, Streamlit, Containerization, Artificial Intelligence, Automation Tools, Cloud Deployment

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Fatal accident act

  Author Name(s): M.Krishna devi, S keerthana, Aathi Balan

  Published Paper ID: - IJCRT26A4354

  Register Paper ID - 307492

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4354 and DOI :

  Author Country : Indian Author, India, 621112 , Trichy, 621112 , | Research Area: Others area

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4354
Published Paper PDF: download.php?file=IJCRT26A4354
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4354.pdf

  Your Paper Publication Details:

  Title: FATAL ACCIDENT ACT

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Others area

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l601-l606

 Year: April 2026

 Downloads: 3

  E-ISSN Number: 2320-2882

 Abstract

The Fatal Accidents Act, 1855 is a law that allows the family of a person who died due to someone else's negligence or wrongful act to claim compensation. We use it to ensure that dependents like spouse, children, or parents get financial support and justice after such a loss.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Wrongful act, negligence

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Enhancing Cloud Security using Ethical Hacking: A Study on Vulnerability Detection and Risk Mitigation Techniques

  Author Name(s): Dr Vaibhav Gupta, Dr Deepak Mathur

  Published Paper ID: - IJCRT26A4353

  Register Paper ID - 307423

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4353 and DOI :

  Author Country : Indian Author, India, 342001 , Jodhpur, 342001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4353
Published Paper PDF: download.php?file=IJCRT26A4353
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4353.pdf

  Your Paper Publication Details:

  Title: ENHANCING CLOUD SECURITY USING ETHICAL HACKING: A STUDY ON VULNERABILITY DETECTION AND RISK MITIGATION TECHNIQUES

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l596-l600

 Year: April 2026

 Downloads: 3

  E-ISSN Number: 2320-2882

 Abstract

Cloud computing has transformed the way data is stored and accessed, offering scalability and convenience, but it has also brought forward notable security concerns. This study examines the role of ethical hacking in detecting vulnerabilities within cloud environments and reducing associated risks. It emphasizes techniques such as penetration testing, the use of vulnerability assessment tools, and effective risk mitigation strategies. The findings indicate that a proactive approach through ethical hacking plays a crucial role in strengthening cloud security by identifying and addressing threats before they can be exploited.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cloud Security, Ethical Hacking, Vulnerability Assessment, Penetration Testing, Risk Mitigation, Cyber Security

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Artificial Intelligence for Real-Time Cybersecurity Threat Detection and Prevention

  Author Name(s): Mrs Meera Sawalkar, Vedanti Marne, Mansi Madgule, Aayush Zende

  Published Paper ID: - IJCRT26A4352

  Register Paper ID - 307429

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4352 and DOI :

  Author Country : Indian Author, India, 411001 , Pune, 411001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4352
Published Paper PDF: download.php?file=IJCRT26A4352
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4352.pdf

  Your Paper Publication Details:

  Title: ARTIFICIAL INTELLIGENCE FOR REAL-TIME CYBERSECURITY THREAT DETECTION AND PREVENTION

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l585-l595

 Year: April 2026

 Downloads: 4

  E-ISSN Number: 2320-2882

 Abstract

Rapid digitization across industries has made cybersecurity a paramount concern for organizations worldwide. Modern computing environments generate enormous volumes of data including authentication logs, network flows, application events, and endpoint telemetry -- volumes that far exceed human capacity for manual inspection. Artificial Intelligence (AI) has emerged as a transformative force in cyber defense, enabling systems to learn behavioral patterns, identify anomalies, classify threats, and facilitate faster incident response. This paper presents a comprehensive examination of AI-driven approaches for real-time threat detection and prevention. Core topics include intrusion detection, malware analysis, phishing identification, user behavior analytics, and automated security operations. Classical approaches such as Random Forest and Support Vector Machine are examined alongside deep learning architectures including Convolutional Neural Networks (CNNs), Long Short-Term Memory (LSTM) networks, Autoencoders, and Transformer models. The paper additionally addresses persistent challenges including data quality issues, adversarial robustness, model drift, explainability demands, and infrastructure constraints. Findings indicate that while AI substantially enhances detection capabilities, its effective deployment depends on robust data pipelines, continuous monitoring, and collaborative human-AI workflows.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence, Cybersecurity, Threat Detection, Intrusion Detection Systems, Malware Classification, Phishing Detection, Deep Learning, Anomaly Detection, Security Analytics, Behavior Analytics

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Trustworthiness, Hallucination, and Evaluation in Large Language Models

  Author Name(s): Mrs. Meera Sawalkar, Qaizar Master, Samruddhi Koratkar, Soumitra Kharate

  Published Paper ID: - IJCRT26A4351

  Register Paper ID - 307430

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4351 and DOI :

  Author Country : Indian Author, India, 411001 , Pune, 411001 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4351
Published Paper PDF: download.php?file=IJCRT26A4351
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4351.pdf

  Your Paper Publication Details:

  Title: TRUSTWORTHINESS, HALLUCINATION, AND EVALUATION IN LARGE LANGUAGE MODELS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l576-l584

 Year: April 2026

 Downloads: 3

  E-ISSN Number: 2320-2882

 Abstract

Large language models have moved from research curiosities to systems used by millions, yet questions about whether they can be trusted remain largely unsettled. This review brings together recent work on three closely linked problems: trustworthiness, hallucination, and evaluation. We surveyed fifteen studies published between 2020 and 2025 covering safety alignment, factual reliability, retrieval-augmented generation, benchmark design, and human evaluation methods. The picture that emerges is one of rapid progress paired with stubborn limitations. Hallucination remains common even in frontier models, partly because it is built into how these systems are trained. Evaluation methods often disagree with each other, and benchmarks tend to age quickly as models adapt to them. Trust frameworks are getting richer, but most still treat issues like bias, toxicity, and factual accuracy as separate problems rather than parts of a whole. We argue that future work needs to combine technical metrics with user-centered studies, and that retrieval grounding, while useful, is not a complete fix. The paper closes with a discussion of open challenges and what we think are the more promising research directions.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Large Language Models, Trustworthiness, Hallucination, Evaluation, Retrieval-Augmented Generation, AI Safety, Benchmarks.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Impact of Crime Entertainment Media on Adolescents: A Conceptual and Psychological Analysis

  Author Name(s): Miryala. Preethi, Seshagiri Rao Joshi

  Published Paper ID: - IJCRT26A4350

  Register Paper ID - 307464

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4350 and DOI :

  Author Country : Indian Author, India, 500029 , Hyderabad, 500029 , | Research Area: Medical Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4350
Published Paper PDF: download.php?file=IJCRT26A4350
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4350.pdf

  Your Paper Publication Details:

  Title: IMPACT OF CRIME ENTERTAINMENT MEDIA ON ADOLESCENTS: A CONCEPTUAL AND PSYCHOLOGICAL ANALYSIS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Medical Science All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l568-l575

 Year: April 2026

 Downloads: 3

  E-ISSN Number: 2320-2882

 Abstract

Crime entertainment media (CEM) has emerged as one of the most pervasive and psychologically influential content genres consumed by contemporary adolescents across television, streaming platforms, and social media. This article provides a conceptual and psychological review of the empirical and theoretical literature examining how exposure to crime-themed entertainment shapes adolescent cognition, affect, behavior, and identity development. Drawing on neurobiological, social learning, developmental, and sociological frameworks--including the work of Bandura, Erikson, Merton, and Gerbner--the article synthesizes evidence that CEM activates reward and threat-detection circuitry, functions as an identity scaffold during psychosocial development, and may amplify pre-existing vulnerabilities in susceptible youth. The review finds that while CEM does not function as a direct cause of criminal behavior, its effects on aggressive cognition, emotional dysregulation, fear perception, institutional distrust, and social desensitization are empirically documented, particularly in the context of chronic, unsupervised, or high-intensity consumption. Critically, the article advances a differential susceptibility framework, arguing that media-driven behavioral outcomes are mediated by biological reactivity, psychological trait profiles, parental monitoring, and media literacy. Implications for mental health practitioners, educators, and media policymakers are discussed, alongside recommendations for future empirical research.


Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

crime entertainment media, adolescent development, media violence, social learning theory, differential susceptibility, neurobiological arousal, identity formation, aggression

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Representation of Beauty and Fitness Ideals in Advertisements: A Sociological Analysis

  Author Name(s): Neelam mourya, Pro. Amita Singh

  Published Paper ID: - IJCRT26A4349

  Register Paper ID - 307438

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT26A4349 and DOI :

  Author Country : Indian Author, India, 221107 , Varanasi, 221107 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT26A4349
Published Paper PDF: download.php?file=IJCRT26A4349
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT26A4349.pdf

  Your Paper Publication Details:

  Title: REPRESENTATION OF BEAUTY AND FITNESS IDEALS IN ADVERTISEMENTS: A SOCIOLOGICAL ANALYSIS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 14  | Issue: 4  | Year: April 2026

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 14

 Issue: 4

 Pages: l563-l567

 Year: April 2026

 Downloads: 4

  E-ISSN Number: 2320-2882

 Abstract

This study examines the role of advertising in shaping and reinforcing beauty and fitness ideals in contemporary society, with a particular focus on digital media and influencer culture. Drawing on sociological perspectives such as social comparison theory and media representation, the paper analyses how advertisements construct gendered body ideals and normalize narrow standards of attractiveness. The study highlights that women are often portrayed as slim, fair, and flawless, while men are depicted as muscular and dominant, reinforcing stereotypical notions of femininity and masculinity. With the rise of platforms such as Instagram and YouTube, advertising has become more pervasive and personalized, increasing its impact on audience perceptions. Influencer marketing further intensifies this process by presenting curated and idealized lifestyles as attainable realities. The findings suggest that such representations contribute to body dissatisfaction, low self-esteem, and the commodification of the human body. The study concludes by emphasizing the need for inclusive media practices and greater critical awareness among audiences to challenge unrealistic beauty standards and promote healthier, more diverse representations.


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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Beauty Standards; Fitness Culture; Advertisements; Media Representation; Body Image; Consumer Culture.

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Creative Commons Attribution 4.0 and The Open Definition



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