Volume 12 | Issue 4 |

 Abstract

Comparative advertising, a powerful tool for brand differentiation and consumer decision-making, is subject to a nuanced framework that balances the interests of businesses, consumers, and competitors. This paper aims to provide a comprehensive analysis of the legal regulations governing comparative advertisements in India, shedding light on the relevant statutes, case law, and the implications for businesses and consumers. The paper begins by examining the statutory framework, primarily the key provisions of the Consumer Protection Act, 2019, and the Trademarks Act, 1999, which have a significant impact on comparative advertising. It explores the permissible limits and restrictions imposed by these laws, including issues related to false or misleading advertising, disparagement, and protection of intellectual property rights. The role of regulatory bodies such as the Advertising Standards Council of India (ASCI) is also scrutinized in ensuring adherence to ethical advertising standards. Additionally, the paper delves into judicial decisions that have shaped the legal framework for comparative advertisements. It discusses landmark cases that have established precedents for evaluating the legality and permissibility of comparative advertising. Through a critical analysis of these cases, the paper aims to provide insights into the principles that guide the Indian judiciary in deciding cases related to comparative advertising. In conclusion, this research paper offers a holistic understanding of the legal framework governing comparative advertisements in India, addressing the intricate balance between commercial interests, consumer protection, and fair competition. By examining the legislative and judicial landscape, it provides guidance for businesses and consumers, promoting responsible and ethical advertising practices in the Indian market.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

advertising, consumer protection, disparagement, intellectual property, Trademark

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Medicine presently used to treat cough are among the most extensively used over the counter medicines in the world, despite a recent analysis suggesting that there is a little evidence to similar medicines produce any meaningful efficiency. Syrup is generally useful and popular dosage form which is used for the treatment of cough and cold. We prepared the herbal cough syrup by adding decoction of herbal drugs such as Ginger, Tulsi, Liquorice, black pepper, funnel, peppermint, clove and expcipients like peppermint oil ,methyl paraben with jaggery as a base. The herbal cough syrup is formulated by using decoction method. Adding the decoction of herbal drugs with base of jaggery is helpful to the formulation for thick and preserve the formulation. That was helpful to increase the shelf life of formulation of herbal syrup. The added jaggery sweetener can also help to increase the palatability of some herbal drugs. The finally develop the herbal cough syrup with the base of jaggery. The aim of this study is to develop a herbal cough syrup and evaluate the parameters such as turbidity ,colour, odour, taste were compared with the changes in accelerated stability testing. Quality of final herbal cough syrup was evaluated with the parameters such as physical appearance like colour, odour, taste, pH, viscosity. Clove oil acts as an expectorant for treating respiratory disorders, including colds bronchitis, cough, asthama and upper respiratory conditions.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Herbal cough syrup, Dry cough, wet cough, decoction extraction, Evaluation.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Hair related concerns are chief complaint by patient in modern world. By examining the latest scientific studies, emerging trends, and the most recent advancements in hair care, this review aims to provide a comprehensive overview of the topic. Furthermore, it seeks to identify gaps in the existing literature and highlight areas where further research is needed. While the review aims to discuss a broad range of hair problems and their causes, it is not an complete analysis of every hair-related issue. The focus will primarily be on common modern day hair problems, such as hair loss, dandruff, hair damage, premature graying, and hair thinning. The purpose of this literature review is to present a valuable resource for individuals seeking information on modern day hair problems, as well as for healthcare professionals and researchers working in this field.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Modern day, hair problems, hair, hair loss, hair damage

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Ondansetron, Distilled water, UV-Visible Spectrophotometric method, Development, Valid

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Pro thrombotic state, Mean platelet volume, Platelet distribution width, Platelet-large cell ratio, Diabetes mellitus, HbA1c level.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This project presents an AI-driven interview preparation bot, merging Python with Fast API for backend functionality and React with Vite for frontend interaction. Leveraging OpenAI API for natural language processing and Azure Speech Service for voice communication, users engage in interview simulations with real-time feedback. Firebase authentication ensures secure access, while Fire store manages chat history for review. Through an intuitive dashboard, users record responses, manage history, and seamlessly navigate the interview process. This innovative tool aims to empower users with enhanced interview skills, bolstering confidence and success in professional endeavors.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

NLP, Interactive AI Chatbot, Job Interview.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This article takes a look at the Indian telecom market as it is right now to make sense of Vodafone-Idea's current position; the merger did more than just make a telecom behemoth; it has far-reaching consequences for the company, its services, its staff, and its customers. Merger rumours between Vodafone and Idea shook up India's telecom industry in 2017. This is adopt drastic measures just to stay afloat. At the same time that Idea Cellular Limited became a part of the Aditya Birla Group, Vodafone India surpassed Idea Cellular Limited to become the number two telecom operator in India by user base. This study mainly focuses on the merger deal that was reached between Idea Cell and Vodafone India. On March 20, 2017, the two sides officially announced the $23 billion agreement.

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Creative Commons Attribution 4.0 and The Open Definition

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A FINANCIAL IMPACT OF MERGER ANALYSIS On VODAFONE IDEA

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Border surveillance is the most important task in the field of public defense and security. To maintain peace and to ensure safety of a country's people, the borders need to be kept under24/7 monitoring. Especially, under current circumstances, when conditioning like terrorist infiltrations and illegal movement of both living as well as non-living beings have come common, it becomes of utmost significance to rigorously cover the border areas against similar conditioning.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Border surveillance, monitoring, infiltrations, background subtraction, intruder

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Daridorexant, Stability Indicating RP-HPLC Method, Validation

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The development of sign language detection systems leveraging machine learning techniques represents a pivotal advancement in bridging communication gaps for individuals with hearing impairments. Sign language, a visual and gestural form of communication, plays a vital role in enabling deaf and hard-of-hearing individuals to express themselves and interact with the world around them. These systems utilize computer vision and natural language processing algorithms to recognize and interpret the intricate gestures and movements that constitute sign languages. By doing so, they provide real-time translation of sign language into text or spoken language, making it accessible to a wider audience and facilitating more inclusive communication.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

CNN, TensorFlow, TSL, OpenCV

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Creative Commons Attribution 4.0 and The Open Definition