Volume 12 | Issue 3 |

 Abstract

This study examines how Mahindra and Mahindra, a major company in India with interests in automotive, farm equipment, aerospace, and finance, is performing financially. We analyse key financial indicators like profitability, liquidity, efficiency, and solvency over a specific period. Using both numbers and explanations, we aim to understand the company's financial health, identifying its strengths, weaknesses, opportunities, and threats in the ever-changing business environment. Additionally, we explore external factors influencing Mahindra and Mahindra's financial performance, such as market trends, competition, economic conditions, and strategic decisions. The study's insights are expected to help stakeholders make informed decisions regarding investment, strategy, and risk management.

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 Keywords

Liquidity ratio, Profitability ratio.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Forest fires ar? on? of the most common disasters occurring during th? dry season. Fir?s contain a vari?ty of potential hazards for humans and property and th? environment. Smart Forest is a comprehensive solution for forest fire pr?v?ntion and safety. Smart Forest Syst?m designed for early detection of forest fires an effective forest management. Th? system comprises Arduino based slave node ?quipp?d with s?nsors for environmental monitoring and smok? d?t?ction and motion s?nsing and fir? d?t?ction. Utilizing Zigb?? communication technology and th?s? slav? nod? wir?l?ssly transmit data to a mast?r nod? and which consolidates th? information and incorporat?s additional f?atur?s lik? GPS location tracking and motion s?nsing. Int?gration with a GSM modul? ?nabl?s imm?diat? SMS alerts for d?t?ct?d fir?s and nod? fall d?t?ction and facilitating rapid r?spons? from for?st authoriti?s. Cloud int?gration with Thingsp?ak ?nabl?s r?al tim? data visualization and analysis. Sustainability is ?nsur?d through solar pan?l pow?r?d nod?s conn?ct?d to a charger modul? for continuous op?ration and making th? syst?m an ?ffici?nt and ?co fri?ndly solution for for?st surv?illanc?.

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 Keywords

Zigbee Technology, GSM & GPS Module, Cloud Integration, Early Detection, Wireless Communication.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In today's world of IT innovations, Big Data has and Analytics has revolutionized the Banking and Finance sector by offering valuable insights, streamlining operations, and improved decision-making processes. It involves use of various tools, techniques and methodologies to extract valuable insights from data, allowing organizations to make informed choices and gain a competitive advantage. Despite the promising potential of data analytics, the ethical implication and privacy concern surrounding the use of data analytics has not reduced significantly. Hence this research makes an attempt to gather primary data through interviews with industry experts, while secondary data sourced from scholarly articles, reports, and existing databases and aims to shed light on the following aspects: o Investigate comprehensive study on data analytics in financial sector. o Investigate privacy concerns arising from data analytics implementation. o Factors influencing customer perception and how these concerns can be mitigated to enhance effectiveness of data security

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Data Analytics, Privacy concern, Data security, Fraud detection, Risk mitigation, big data

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Antenna is vital part of wireless communication system. for antenna researchers it is challenging task to design antenna which is compact, cost effective, low profile, multi-band and wide-band. Fractal antenna is one of the best solutions for wireless communication system. Different researchers have designed and developed various fractal antennas in different shapes; each antenna has its own advantages because of its geometrical size and shapes. To get better multi-band behavior original sierpinski fractal structure is modified in different way. Comparative review of modified sierpinski fractal antenna for C band application has been presented and studied in this paper

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Fractal Antenna , modified Sierpinski, C band, compact antenna

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Building and maintaining brand awareness is essential for any business to succeed in a highly competitive market. Zudio, a brand under the Trent Limiter Umbrella, has grown significantly in the affordable fashion sector. This study aims to investigate the strategies used by Zudio to create and maintain brand awareness, as well as their efficacy. This research paper explores the concept of brand awareness with a specific focus on Zudio, a retail clothing brand. A mixed-method approach is used in the research, integrating qualitative case study techniques with quantitative data analysis. Consumer questionnaires and interviews are used to collect data, which is further examined in relation to Zudio's marketing campaigns, social media presence, and customer interaction. The results provide insight into the element that supports Zudio's brand loyalty and recognition. Important findings from this study are anticipated to direct Zudio's and other companies in related market sectors' future brand awareness initiatives.

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 Keywords

Investigate, Efficacy

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The role that the World Wide Web plays in enabling illegal actions including spam, fraud, and the distribution of malware is examined in this study three times.The focus is on malicious URL detection using machine learning, with Random Forest and MLP demonstrating high accuracy on a dataset of 2.4M URLs. The study addresses challenges posed by dynamic HTML development and proposes a resilient method for accurate malicious webpage detection in cybersecurity. Our approach, overcoming the limitations of traditional antivirus methods, analyzes webpage characteristics to identify malicious intent. In response to the escalating cyber threat landscape, we present a robust cybersecurity method that classifies websites based on URL features using supervised machine learning. The models, trained on a dataset of malicious and benign URLs, are evaluated with Random Forests, Gradient Boosted Decision Trees, and Deep Neural Networks. The paper also tackles challenges like the availability of training data to attackers and the dynamic nature of malicious websites, introducing a paradigm for detecting and countering induced concept drifts."

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 Keywords

Malicious URL, detection,machine, learning,random forest,cyber security,detection accuracy,,MLP(multi-layer perceptron),deep neural networks

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Sensory integration therapy plays a crucial role in understanding and addressing the sensory processing challenges faced by children with autism, helping them develop skills for better functioning in daily life.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

OCCUPATIONAL THERAPY, SENSORY INTEGRATION , NEURODEVELOPMENTAL THERAPY

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the context of steam turbines, creep becomes a critical concern for components operating under high temperatures and stress. The turbine blades operate in challenging conditions, enduring high temperatures, mechanical stresses, and repetitive loads. The main goal is to decrease the static and thermal stresses of reaction turbine blades, achieved by reducing important factors such as total deformation, equivalent stress, and total heat flux. Static and thermal analyses are conducted on three distinct materials: chrome steel, Hastelloy, and Inconel 600. Response surface optimization, combining Kriging as a response surface model and a multi-objective genetic algorithm (MOGA), efficiently explores the design space. Kriging provides a smooth approximation of complex system behavior, while MOGA identifies Pareto-optimal solutions for multiple objectives. The findings reveal significant improvements in optimized parameters, indicating a decrease of 22.15% in the maximum value of total deformation, 16.88% in the maximum value of equivalent stress, and 5.87% in the total heat flux when compared to the original values. Notably, Inconel 600 emerges as the material that has less stress and heat flux compared to chrome steel and Hastelloy.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Steam turbine blade, Optimization, Response surface, Genetic Algorithm, Chrome steel, Hastelloy, Inconel 600.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

: Safeguarding privacy and maintaining data integrity are paramount necessities for any internet-based platform, particularly those reliant on cloud infrastructure. Blockchain technology has emerged as a pivotal force in fortifying cloud-based platforms. In our proposed endeavour, we harness the power of blockchain to provide encryption for cloud-based IoT outcomes. This technology has rapidly evolved into a promising asset for integrating with cloud clusters, amplifying transaction security, and facilitating seamless access to critical data and application codes. Our paramount goal is to utilise blockchain's capabilities to encrypt vast and diverse datasets, ensuring their protection and integrity across diverse sources. Moreover, advancements in hash functions, exemplified by SHA512, have significantly bolstered data security. The adoption of SHA512, distinguished for its resilience against brute force attacks due to the formidable computational demands it imposes on potential adversaries, reinforces our commitment to robust data protection. Consequently, we have incorporated a modified SHA512 variant into our proposed framework to augment reliability and fortify data defences.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

BLOCK CHAIN , IOT, SHA-512

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Margaret Atwood was a Novelist, Poet, Critic, Cultural Activist, Feminist, and Social Activist. Her literary career is contemporary fiction writer. She Won 9 "Governor General's Awards", 5 "Booker Prizes" and 3 "Orange Prizes for Fiction". Margaret Atwood's Bodily Harm and The Handmaid's Tale examine women's values in a chivalric manner. Rennie, of Bodily Harm, and Offred, of The Handmaid's Tale are both women in their thirties used by the author to explore how they react to 'oppression in all its manifestations, both physical and psychological'. Atwood, in her later novels and poems, seems to focus on the struggle in which she sees men and women. This paper aims to bring out the view of feminism in Atwood's Bodily Harm and The Handmaid's Tale.

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 Keywords

Domination, Patriarchy, Animus Projections, Women's Rights, Excruciating, Dystopian Society.

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Creative Commons Attribution 4.0 and The Open Definition