Volume 8 | Issue 3 |

 Abstract

This paper aims to deliver constructive insights on an emerging concept in the world of digital marketing communication: Influencer marketing. In this world of technology upgradation, especially in the realm of social media marketing its imperative and challenging to break the clutter of several ads in the health and beauty segment. Health and Beauty products today are perceived by the mass as a factor to define their lifestyles and consumption habits. Thus call for a more inclusive plan of action in the sphere of promotions. This industry has witnessed a study trend in influencer marketing therefore, the crux of this study provides a comprehensive understanding of various factors which play a major role in influencer marketing to drive purchase intention of consumers and successful implementation of this promotional tool. The characteristics (Factors) studied are Physical Appearance, Expertise, Experience, Credibility and Trustworthiness and their respective impact on purchase intent. Results of this study are based on respondents who are active users of various social media platforms and are exposed to various beauty influencers. The research findings confirm that the above stated factors are essential for drawing attention, engaging and affecting a behavioural change which in turn results in driving purchase decisions. This paper is instrumental in providing a checklist of various essential characteristics of influencers required by brands to create awareness and achieve the desired objectives in each stage of consumer buying behaviour model.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Influencer marketing, social media, purchase intent, Awareness

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper does a comparative study of the depiction of the artists in Kamala Das� two short stories �The Red Dusk� and �The Flight� from a gendered perspective. The male and the female artists in the stories portray a different social dynamics in their respective capacities as artists. The artists in the short stories deploy art in ways that are influenced by gender. The paper tries to draw upon the gendered politics that underpins these short stories.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Kamala Das, Short story, Gender

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract: The primary aim of the study was to examine the motor fitness as well as physiological characteristics of professional hockey players classified by their playing position. A total of Sixty (N=60) male hockey players who volunteered for the present study had participated in the 8th Senior National Hockey Championship 2018, Imphal with age 22.5 � 4.5 years were categorized as goalkeepers, fullbacks, halfback and forwards. The following motor and physiological variables were measured in all groups: speed, abdominal muscular strength, agility, vital capacity, resting heart rate and VO2 max through the administration of 50 meter dash, bent knee sit-up, illinois agility test, Spirometer digital heart monitor and queen college step test to assess motor and physiological variables among different positional field Hockey Players. The one way ANOVA was used in 0.05 levels of significance. For analysis of data, SPSS (version 23) software was used. The results revealed significant difference were found in Speed (F= 11.97, P=.000), Agility (F= 6.50, P=.001), Vital Capacity (F= 17.80, P=.000) and VO2 max (F= 6.41, P=.001) of motor and physiological variables among different positional field hockey Player whereas insignificant difference in Abdominal Muscular Strength and Resting Heart Rate among hockey players.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Motor fitness, Speed, Agility, Vital Capacity, VO2 max, Resting Heart Rate

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In present scenario education plays vital role in student�s life. Education is important for the every student. Education and youth are the backbone of every economy. In education, commerce sector is very important for other sectors. But in today�s era students are facing many problems especially in commerce education. This research paper is fully based on secondary data which is collected from internet or websites. In this study I found problems of commerce students and getting the solution on this problem. Commerce students are facing many problems like lack of resources, finance and interaction between industry and students or institutions. This problem solve by students and teachers by adopting the new technology and skills. This research is only concern with problems faced by commerce students regarding the commerce education. In this research paper I am going to cover what are the problems faced by commerce students? And how to problem solve by commerce students?

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Education, commerce sector, students, problems, skills and problems on solution.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Internet of things is used in generation of solar power to improve the function, monitoring, performance and maintenance of solar power plant.The method for the solution to monitor the dust present on the solar panels to observe the maximum power.Always the output power of the solar panel is depend on the radiation observed by the solar cell.It monitors the panel loads by using the IoT technologies the data which are received from the panels and appliance are send to the cloud through the internet for the future use.It is also helps the remote users to monitor the solar power plant.The user can get the information about current and previous average parameter like voltage,temperature,current and sunlight using graphical user interface.This will facilitate fault detection and preventive maintenance of solar power plant.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Solar panel, Arduino UNO,IOT, Thingspeak, LCD, Cloud computing.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The outbreak of corona virus disease (COVID-19) has been impacting millions of people and threatening their life across the world. Government of India and others are taking all necessary steps to insure that we are prepared well to face the challenge and threat of COVID-19. One of these necessary steps is the lockdown due to the speed spread of this virus. The aim of the present study is to show the significance role of e-learning in COVID -19 crisis. The technology has been playing a great role during the present crisis. E-learning tools has been helping the learning to study at home. This study has reviewed the concept of e-learning, features of e-learning and the role of it in English language teaching and learning. Finally the searcher has shown the role of e-learning in COVID-19 crises.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

E-learning,COVID19, Learning, Teaching

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Heat transfer fluids carry heat from heat collectors to the heat storage tanks in heating (and cooling) systems. The fluids most commonly used are water, propylene glycol, ethylene glycol and air. Less common fluids are synthetic hydrocarbons, paraffin hydrocarbons, aromatic refined mineral oils, refrigerants, and silicones. While selecting a heat transfer fluid, we consider the following criteria the coefficient of expansion, viscosity, thermal capacity; freezing point, boiling point, and flash point are considered. For example, in a cold climate, solar systems require fluids with low freezing points. Fluids exposed to high temperatures, as in a desert climate, should have a high boiling point. Viscosity and thermal capacity determine the amount of pumping energy required. A fluid with low viscosity and high specific heat is easier to pump, because it is less resistant to flow and transfers more heat. Other properties that help determine the effectiveness of a fluid is its corrosiveness and stability. In the present work an attempt was made to arrive at the best combination which would give the best heat transfer rate and how the porosity effected the heat transfer rate in the system.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Heat transfer, Concentric tubes, Heat flux, Effectiveness, Propylene glycol.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In this paper, a literature review is given of the methods and techniques that are used to analyze black spots and black zones. Although, no universally accepted definition of a black spot or black zone is given, these locations will in general be described as high risk accident locations. In this context, several statistical models are described in literature to model the accident frequency and accident severity. This study gives an overview of these models. Additionally, several alternative methods that are used to identify and rank black spots are described. Furthermore, some techniques that are used to profile these accident locations and the use of before- and after studies to estimate the effect of treatment on these sites are discussed in this text. Finally, an overview of the methods and techniques that are used in India, Belgium, Denmark and Australia, etc, to analyze black spots is presented.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Black zones, Black spots, Accident frequency, Accident severity

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

ABSTRACT: Emotional rights are those rights which recognizes one�s feelings, identifies and recognizes other feelings. This paper traces the emotional rights of the individual, in order to build up strong emotional intelligence. Society expects one to control our feelings and expects us to follow rules, even if those rules restrict and frustrate human beings. This study gives a kick-start of one�s emotional self-liberation and gives us the right to feel and to be true to yourself. The paper identifies the emotional rights namely- the right to feel, right to fear, right to want, right to be safe, right to say no, right to protest, right to ask for help, right to make mistakes, right to dream, right to hope, right to change, right to express myself and right to be myself.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Emotional rights, Society, Right to feelings, Right to want, Right to fear, Right to safe, Right to myself.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Agriculture is very important in the overall economic development of a nation and in which irrigation plays an important role in agriculture development. Here, It is proposed a methodology for multiple valve control in smart farming by using PLC and smart irrigation system through Global System for Mobile (GSM). This proposed system will focus on automatic turn on and turn off of multiple solenoid valve and switch on and off of motor that plays major role in farming activities. Based on the environmental condition, In both day and noon, the valve can be controlled by smart phone through message to GSM module connected with PLC. This modeling and control techniques of a smart irrigation and smart farming are demonstrated here.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

PLC, GSM, Solenoid valve, Irrigation, smart phone

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Creative Commons Attribution 4.0 and The Open Definition