Volume 12 | Issue 3 |

 Abstract

Roland Barthes in his book Mythologies (1957) mentioned that myths are all about countermanding culture into common sense, norms and general opinion. This concept can be taken up to understand how dominant ideology functions. 'Hegemony', like myths, translates the perspective and opinions of the ruling class into common sense. This process is so gradual, natural and apolitical that it seems as if it never happened. The apparatuses that are responsible for this, are termed as 'ideological apparatuses" by Gramsci and one such major apparatus is 'advertisement'. Commercials can be collated into myths where they often resolve social contradictions, provide stringent framework of identity and very strategically celebrate the existing social order. In the technology driven world, advertisements and commercials are present everywhere. It is impossible to imagine contemporary Indian modern society without advertisements. They influence the social behavior of people, shape their opinion about everything from products to politics and impact the public sphere with powerful intensity. At present, they are playing a key role in the ideological transformation of public discourse and acting as a genuine mediator of hegemony. They are changing the contemporary public space, creating a framework of identity and celebrating the dominant. In this process, gender representation is a critical aspect to focus on. The Indian advertising industry has evolved into a humongous zone, modern day adverts have taken a complete makeover and an unceasing narrative of virtual reality led to genesis of characters that seem to belong to a parallel world. The predefined image of males and females represented through advertisements initiates the process of hegemony where these perspectives get transformed into common accepted behavior. Women are always represented in a particular shape, size and color. They, in most of the advertisements are treated as sexual objects whose job is to only woo a man. They are provided space either in a brand promoting domestic chores (dishwash, washing machines, cooking items) or as eye candy. These misrepresentations gradually change the public discourse and make people think along these predetermined lines. Through this paper, I intend to focus on the impact of modern-day advertisements on the public discourse. By taking print, digital and social media advertisement into consideration, the paper will highlight & critically analyze representation of Indian contemporary women in adverts and how these misrepresentations transform contemporary Indian public discourse.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

(Key Words: Commercials, Adverts, Advertisements, Stereotypes, Public Discourse, Media, Women, Sexual Objectification, Hegemony)

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

During the Stone Age, the nomadic man was moving from one place to another for the three basic needs of food, clothing and shelter. He faced many obstacles when he got these three requirements. He learned to grow his own food as he was forced to deal with various situations like weather and animals. Realizing that rain and sun are essential for the yield of crops, man worshiped rain and sun as gods. He worshiped as gods the natural forces like the moon that gives light at night, thunder, lightning that creates fear in animals and the fire that he finds. At the time when he lived as an individual and started to live in a community, he worshiped the people who sacrificed their lives to save his community as gods. He took the middle stone and worshiped them. This Nadukal worship has changed from being a major deity worship to a minor deity worship. This article is about such minor deities.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Deity, worship, Hero stone, inscriptions, Allothesim,

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

?????? ?? ???????? ???? ??????? ??? ????? ??? ??????? ???? ???? ???? ??, ????? ?????? ?? ?????? ?? ?? ????? ?? ????? ?? ??? ???? ????? ??? ?????? ?? ?? ???? ??? ????? ????? ??? ?? ?????? ??, ????? ???? ?????? ????? ??????? ??????? ????? ?? ?????? ????? ???? ?? ??? ???? ?????, ???? ?? ?????? ??? ?? ????????? ??????? ?? ???? ?????????? ?? ??? ???? ??????????? ??? ?????? ???? ??? ??????????? ??? ??? ?? ???? ???? ??????? ?? ???? ?? ?? ?? ???? ??-??? ?? ??????? ?? ????? ??? ?? ??????? ???? ???? ??? ??????????? ?? ???? ???? ?? ???????? ??? ??? ?? ???? ?? ??????? ??????????? ???? ?? ?????????? ??????? ?? ?????? ???? ??? ?? ???? ?? ??????????? ?????? ???? ??? ?? ?????? ??? ?? ??? ???????? ??? ??????? ??????? ?? ??? ?????? ??????? ????? ?? ????? ?? ?? ???? ???? ?? ?? ?? ???????? ???? ??? ???? ?? ???????, ???????, ????? ??? ?????????? ????? ?? ????? ???? ??? ?????? ?? ?????? ??? ?? ?? ????? ?? ?????? ????? ???? ??, ?? ???? ??? ???? ??? ?? ?? ???? ??? ??? ?????? ?? ???? ?????, ????? ???? ?? ?? ????? ??? ?? ????? ?? ???? ??? ???? ???? ???????? (????? ???????) ?????? ???? ??? ??? ?????? ?? ????? ????? ???? ?? ????? ??? ?????? ???? ???

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

??????????? ,??????????? ??? ??????, ??????? ?????, ?????? ????? ,??????? ?????,??????????? ?????

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

COVID-19 -The world has never faced a health crisis that has moved so quickly across continents, overwhelming complex health care systems, and putting entire economies on hold. Despite advances in technology, medicine, and globalization & awareness campaigns, the way governments handle pandemics remains inefficient without thinking about the way the public reacts to them at large. Thus, it is high time to determine the most efficient use of digital communication in these trying times.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Covid 19, Corona virus, Lockdown, Digital Tools, Digital Communication, Pandemic communication

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The implementation of the Goods and Services Tax has resulted in significant changes to the tax code, compliance requirements, and rates for several industries, including the restaurant and hotel industries. The regulations and rates of GST for restaurants and hotel businesses have undergone numerous changes since the tax's implementation on July 1st, 2017. Before the introduction of the Goods and Services Tax (GST), hotels and restaurants were subject to many indirect taxes. The VAT rate for hotel rooms was around 12% to 14.5% and additionally liable to pay a service charge of 15%. However, for restaurant business service tax rate was 6% and apart from that 12% to 14.5% VAT was levied. At the initial stage of the introduction of GST, the tax rates for restaurant and hotel business were quite high but with time various amendments have been made regarding tax rates and provisions regarding input tax credit and tariff-based GST rates for hotel rooms. This primary data-based study tries to measure the perception of hotel and restaurant owners regarding the impact of Goods and Services Tax on various areas such as taxation, owners and customers of hotels and restaurants, Accounting procedures, and the whole economy from the viewpoint of restaurant and hotel owners in Ahmedabad.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

GST, Taxation, Accounting Procedure, Nation, Economy, Customers

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

???????? ?????? '??????? ??? ???????? ????????????? ??? ??????? ???????? ?? ????????? ??????" ???? ??? ??? ???????? ??????? ?? ??? ???????? ?? ??? ??? ???????? ?????????? ?? ?????-???????? ??? ??????? ??? ?????????? ?? ?????? ???? ??? ??????? ???????? ?? ?????? ???? ??? ??????? ?????? ?? ??? ??? ????????? ???? ?? ?????? ???? ??? ??? ????????? ?? ??????? ???? ??? ?? ???????? ???????? ?? 100 ????????????? ?? ??? ????? ???? ???? ???? ???????? ?? ??? ??? ???? ??? ?? ??????? ????? ??? ???????? ??? ??????? ???????? ?? ???? ?????? ???? ???? ??? ??? ??? ????????? ?????? 1 ???????? ?? ???? ??? ???????? ????? ??? ???????? ??? ??????? ???????? ?? ???? ?????? ???? ???? ??? ??? ??? ????????? ?????? 2 ???????? ?? ???? ??? ??????? ??? ???????? ??????? ??? ??????? ???????? ?? ???? ?????? ???? ???? ??? ??? ??? ????????? ?????? 3 ??????? ?? ???? ??? ??????? ??? ???????? ???????? ??? ??????? ???????? ?? ???? ?????? ???? ???? ???? ??? ??? ??? ????????? ?????? 4 ??????? ?? ???? ??? ??????? ??????? ??? ???????? ???????? ??? ??????? ???????? ?? ???? ?????? ???? ???? ??? ??? ??? ????????? ?????? 5 ???????? ?? ???? ??? ??????? ???????? ??? ???????? ??????? ??? ??????? ???????? ?? ???? ?????? ???? ???? ??? ??? ??? ????????? ?????? 6 ???????? ?? ???? ???

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

??????? ??? ???????? ????????????? ??? ??????? ???????? ?? ????????? ??????

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Despite signing up to various Acts and Conventions on mental health, the violation of their rights are continuing around the globe. This may be due to the lack of knowledge and faulty attitude of community and also some poor beliefs are contributing to this. Investigator felt that the 3rd year BSc. Nursing students would be the best resource as they will be the future teachers and staff nurses. So by educating these students regarding human rights of mentally ill, the knowledge will be communicated to co workers and students about protection of human rights to mentally ill. It is necessary that everyone should be aware of human rights to mentally ill.. Method: An evaluative approach was adopted for the study with one group pre test post test design. 30 samples were selected using non probability purposive sampling technique and the data was collected using a structured knowledge questionnaire on human rights of mentally ill. The main study was done in Amaltash College of Nursing, Dewas, M.P. Result: Comparison of overall knowledge score in pretest and posttest reveals that BSc. Nursing students are having 39.9% more knowledge in posttest than pretest. This 39.9% of knowledge gain is the net benefit of this study, which indicates the effectiveness of STP. Before the administration of Self Instructional module, 80% of BSc. nursing students had inadequate knowledge, 20% of them had moderate knowledge and none of them had adequate knowledge. After the administration of Structured teaching programme on human rights of mentally ill, none of them had inadequate knowledge, 26.66% of them had moderate knowledge and 73.33% of them had adequate knowledge. Pearson Chi square test was used to test statistical significance; it is statistically significant at 0.01 level. Conclusion: Descriptive and inferential statistics were employed to analyze the data. The data analysis was carried out on the basis of objectives and hypotheses of the study and has been presented on the sample characteristics with their knowledge. The overall pretest scores was 37.4 % and the posttest scores was 76.4%. There was association between posttest knowledge score and selected socio-demographic variables., source of past information, theory classes attended by students are significantly associated with posttest level of knowledge. The independent 't' value was 24.79 % which was greater than the table value at P<0.001 level of significance. This indicated that STP was significantly effective in enhancing the knowledge of BSc nursing students.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Experimental study, Structure teaching programme, Knowledge, human rights, mentally ill, B.Sc. nursing students.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

?????????? : ????? ????? ??? ?? ??? ????? ???? ????? ?????? ??? ????? ???? '???????'? ?????? ?????? ??????? ??? ??????? ?????? ?????, ?????????? ???? ????? ?????? ?????? ??????? ?? '?????????' ?? '???????'-??? ?????? ?????? ????? ????? ???? ????? ???? ?? ???? ???? ???? ??????? ??????? ?????????? ???????? ?? ????? ??????? ?????? ???? ???? '???????' ????????? ?????? ???? ???????, ?????? ??????? ????????, ???????? ??? ??????? ??????? ???????? ?? ???????? ???????? ?????? ??????? ??? ?????? ???????? ?????????? ???????? ???? ?????? ?????? ???????? ??????? ???????? ?????, ??????, ???????, ???????? ?????????? ??????? ???????? ???? ???????? ???????? ??????, ???????? ???? ???? ??????? ????? ???????? ???????? ????? ??????? ??????? ??????? ??? ?????????? ?????? ?????? ????? ?????? ?????? ??? ???????

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

????, ???????, ???????, ???????, ??????

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Anxiety is a common behavior found in many students, an anxiety disorder is a type of mental health condition. If you have an anxiety disorder, you may respond to certain things and situations with a fear and dread. The present study investigate the anxiety among X-standards students in relation to Gender, Management and Locality. The objectives of the study are (i) to find out the influence of gender on Anxiety of X standard students; (i) to find out the effect of management on Anxiety of X Standard Students; (iii) to findout the influence of locality on Anxiety of X Standard students. In this study 200 X-standard students selected from Tirupati district of Andhra Pradesh by employing simple random sampling technique. The result revealed that (i) Gender has significant influence on the level of anxiety among X-standard students; (ii) Management has significant influence on the level of anxiety among X standard students; (iii) Locality has significant influence on the level of anxiety among X standard students.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Anxiety, Gender, Management and Locality

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

An abstract of an aptitude test typically summarizes the content, purpose, and format of the test. It may include information about the types of questions or tasks involved, such as numerical reasoning, verbal comprehension, logical reasoning, and spatial awareness. The abstract might also outline the intended audience or target demographic for the test, as well as its importance for assessing skills and abilities relevant to specific fields or positions. Additionally, it may mention any time limits, scoring methods, or other logistical details relevant to test administration.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

"APTITUDE AND APTITUDE MEASUREMENT FROM PAST TO TODAY"

  License

Creative Commons Attribution 4.0 and The Open Definition