Volume 12 | Issue 3 |

 Abstract

Phishing attacks is a prevalent form of cyber threat, continue to jeopardise the integrity and security of digital environments worldwide. This. abstract provides a succinct examination of phishing attacks, encompassing their methodologies, impacts, and mitigation strategies. Phishing attacks exploit social engineering techniques to deceive individuals into divulging sensitive information, often masquerading as trusted entities through emails, text messages, or phone calls. This abstract delves into the diverse tactics employed by cyber criminals, including email spoofing, domain impersonation, and psychological manipulation, to orchestrate successful phishing campaigns. Moreover, it highlights the dire consequence of falling victim to phishing attacks, ranging from financial losses and identity theft to the compromise of confidential data and organisational reputation damage. To combat the pervasive threat of phishing, this abstract advocates for a holistic approach to cyber security, integrating technical safeguards, user education, and incident response protocols. Effective mitigation strategies encompass email filtering, web content analysis, and multi-factor authentication to thwart phishing attempts at various entry points. Additionally, ongoing user awareness programs empower individuals to recognise phishing indicators and respond appropriately, fostering a culture of cyber vigilance within organisations. In conclusion, this abstract underscores the critical importance of understanding and mitigating phishing attacks in today's digital landscape. By embracing proactive cyber security measures and fostering a culture of resilience, individuals and organisations can fortify themselves against the persistent threat of phishing, safeguarding sensitive information and preserving trust in digital interactions.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

clone phishing; e-mail phishing; malware; spear phishing; whaling

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Nano emulsion takes into account a novel medication delivery method that permits a regulated or prolonged drug release. It is regarded as a dispersion made up of oil, surfactant, and a transparent, kinetically or thermodynamically stable aqueous phase with droplet diameters ranging from 10 to 100 N. Nanotechnology is used to improve the solubility and bioavailability of lipophilic medications; nano emulsions offer a variety of benefits for drug delivery. It can be used in a variety of delivery methods, offering a consistent result in a wide range of industries, including biotechnology, therapy, and cosmetics. Oil and water dispersions known as nano emulsions allow for the stabilisation of dispersed phase droplets (20-500 nm) by an active surface coating composed of non-ionic surfactants. Nano emulsions have been proposed as a super solvent vehicle that can dissolve both lipophilic and hydrophilic medications. To some extent, a system based on nano emulsion can pass via hepatic metabolism because it has been observed that nanoparticles can enter the bloodstream directly through the paracellular pathway and absorb into the blood, indicating a systemic drug sequence

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Nano emulsion mellitus; Nanotechnology; Nanoparticle; NDDS

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A drug recommendation system is a technological solution that helps doctors prescribe the right drugs to patients based on their demographics, history of illness, symptoms, and drug efficacy, among other things. The system analyses massive datasets, including patient data, medication profiles, clinical research, and drug-drug interactions, among others, by using sophisticated algorithms and methodologies. This innovative approach analyses user sentiment and emotions in text data by using big data and sophisticated analytics. As a result, a drug recommendation system is now required to assist doctors and patients in understanding how different medications may affect their medical conditions. A software programme that makes product recommendations based on user wants and preferences is called a recommender framework. It makes utilization of client surveys to anticipate customized remedies and comprehend feelings. Sentiment analysis and feature engineering are used by drug recommendation systems to identify patients with certain conditions and provide the right medication.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Drug Recommendation, medicine, health, symptoms, healthcare.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Area mindful figuring involves the programmed fitting of data and administrations in view of the current area of the client. We have planned and carried out Meanderer, a framework that empowers area based administrations, as well as the customary time-mindful, client mindful and gadget mindful administrations. To accomplish framework versatility to extremely enormous client sets, Wanderer servers are carried out in an "activity based" simultaneous software design that empowers fine-grained application-explicit booking of undertakings. We have illustrated feasibility through executions for both open air and indoor conditions on different stages.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Activity model, Meanderer engineering, Meanderer dataset, Multi-wanderer framework, Wanderer administration, Wanderer clients, Wanderer regulator.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Violence against women tends to violate their integrity, safety and dignity. Crime against women has been the key features of the Indian economy where women share a population base of 49% (Census of India, 2011). Crimes against women degrade and hamper their position in the society as well as their autonomy. Thus, the paper makes an attempt to study the determinants of crime against women during the period of 1991-2015. The data has been retrieved from National Crime Records Bureau, National Sample Survey Organisation and Central Statistical Organisation. The main findings of the study reveals literacy rate as the most significant indicator of the major forms of crimes against women. Urbanisation, however, does not provide any significant linkage. The paper also gives a glimpse of inert-state variations with respect to various forms of crimes.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Crime and violence agnist Women, Development, Growth, Liberalisation Gender based violence

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Ringpay, the innovative wearable ring, transforms the payment experience by merging advanced technology seamlessly into daily life. With its smart card chip and biometric fingerprint scanner, Ringpay ensures secure and convenient transactions, revolutionizing traditional payment methods. By harnessing NFC technology, this ring effortlessly communicates with POS systems, mirroring the ease of debit and credit card transactions. Its standout feature lies in biometric authentication, guaranteeing user consent for each transaction and enhancing security measures. Ringpay's core mission is to simplify payments, removing the need for physical cards or smartphones, and offering a futuristic payment encounter. This stylish wearable not only epitomizes convenience and security but also adds a touch of elegance to the payment process, marking a significant advancement in contactless payments.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

NFC wearable technology, Payment Ring, Ringpay, Wearable ring

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The advertisement has a significant part in altering the customer's opinion of brands in the current environment of media dominance and the abundance of information. The company uses a celebrity as its spokesman, using endorsements as a form of brand communication to support its positions and claims. The brand benefits from the celebrity's personality, notoriety, social standing, and industry expertise. In order to differentiate their brand in today's cutthroat marketplace, firms sign endorsement deals with movie stars, athletes, entertainers, politicians, and other celebrities, creating a billion-dollar industry. Today's advertising landscape has become increasingly dependent on celebrity endorsement, particularly in the FMCG industry. According to earlier studies, FMCG companies erred when they entered the rural sector. These businesses view the rural market as a growth area for the current urban market. But compared to urban customers, Indian consumers in rural areas have different demographic and psychographic characteristics. This study purposes to ascertain the impact of celebrity endorsement on FMCG product branding in Telangana's Tier II and III cities. According to the study, celebrity endorsements have a significant influence on the branding of FMCG products in Telangana's Tier II and III cities. The study also comes to the conclusion that in the case of Telangana Tier II and III cities, celebrity endorsement has little to no impact on businesses and the aspects that go into their creation (branding elements).

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Brand Awareness, Brand Identity, Brand Equity, Brand Personality, Brand Positioning, FMCG and Celebrity Endorsement

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A skin condition known as "hyperpigmentation" results in darker or more discolored skin. This is due to the surplus production of melanin. There might be several reasons behind this. Treatments for hyperpigmentation have an immediate impact. The formation of melanin in our skin can be reduced by applying a range of natural substances that are safe for our skin. Additionally, the skin should need to be cooled and moisturized for this. Herbs, including liquorice, vettiver, musk turmeric, aloe vera, and citric bio-enzyme, could be used to cure hyperpigmentation. These nutrients are made of natural ingredients that are cooling, help cure pigmentation, and add moisture to the skin. The citric bio-enzyme will significantly brighten the skin.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

hyperpigmentation, skin discoloration, melanin, hydration, coolness, liquorice, khus, wild turmeric, aloe vera, citric bio-enzyme, natural components, lighten skin.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Distributed or decentralized generation refers to electric power generating on a small scale, often between a few kilowatts (kW) and one hundred megawatts (MW), typically located within distribution networks or on the client side of the network. The major reasons to put in DG are to make the electric power market more efficient, to lower electricity rates for customers, and to have clean energy sources close to where the loads are. The auxiliary service it provides is voltage support at the distribution level. Power quality, voltage consistency, and reliability are all boosted by DG's contributions to these areas. To figure out where exactly DG should go up, we look at the Locational Marginal Price (LMP) at the load buses. Using MATLAB, we conduct penetration tests on the suggested technique for the IEEE 9, 14, and 57 bus systems.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Distributed generation; Locational marginal price; Optimal power flow; Electricity market; Social welfare.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Nanotechnology is an emerging field that focuses on manipulating matter at the atomic and molecular scale, typically within the size range of 1 to 100 nanometers in one dimension. This technology has gained attention due to the unique behaviour of materials when reduced to nanoscale dimensions. One significant application is the utilization of nanostructured materials, such as silver nanoparticles, for removing harmful substances from air and water. Silver nanoparticles are renowned for their ability to eliminate bacteria. They are now being incorporated into next-generation dressings to combat infections. These nanoparticles can also be integrated into materials and fabrics, rendering them sterile. Recent research has revealed that silver nanoparticles can be produced through a green synthesis method using leaf extracts from the Azadirachta indica (neem). The presence of flavonoids and terpenoids in the extract serves as both reducing and capping agents. This study involved treating an aqueous solution of silver nitrate (AgNO3) with neem leaf extract, resulting in the formation of crystalline silver nanoparticles. The confirmation of nanoparticle formation was achieved using UV-visible spectroscopy, which displayed a peak absorption at 440 nm. The silver nanoparticles displayed antimicrobial properties against both Gram-positive and Gram-negative bacteria. For instance, they formed clear zones around them, with a diameter of 4 mm for Bacillus subtilis and 3 mm for Escherichia coli when using pure silver nanoparticles. Additionally, the crude extract of silver nanoparticles produced a 2 mm clear zone for Escherichia coli. Antifungal activity of Silve nanoparticles against Capnodium spp showed 4 mm which indicated the inhibition of fungal growth.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Silver Nanoparticles, Antimicrobial Activity, Azadirachta indica

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Creative Commons Attribution 4.0 and The Open Definition