Volume 10 | Issue 3 |

 Abstract

Globally, non-governmental and governmental organizations are intricately linked through diverse communication technologies, presenting a significant challenge with the escalating threats of cyber-attacks and the imperative need for information security. In today's interconnected world, a majority of social, cultural, economic, commercial, and governmental activities unfold in cyberspace on an international scale, intensifying the complexity of safeguarding data from cyber threats. These threats, driven by financial, political, or military motives, necessitate diverse solutions to thwart potential cyber-attacks. Researchers across the globe have proposed a plethora of methods to counteract the rising tide of cyber threats. This study aims to scrutinize the challenges inherent in the methods proposed within the realm of cybersecurity. Furthermore, it conducts an assessment of the strengths, weaknesses, and challenges associated with these methodologies. Special emphasis is placed on dissecting new descendant attacks, providing an in-depth understanding of the evolving threat landscapes. Additionally, the study sheds light on emerging trends and recent developments in cybersecurity, fostering awareness among cybersecurity researchers and offering valuable guidance for future research and development endeavors.

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 Keywords

Cybersecurity, Cyber threats, Cyber space, Cyber crime IoT, Artificial Intelligence.

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Creative Commons Attribution 4.0 and The Open Definition

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This study investigates how corporate social responsibility (CSR) programmes and ethical marketing strategies affect consumers' attitudes. The goal is to comprehend how these elements influence consumer attitudes, behaviours, and brand assessments. The importance of this research rests in its ability to offer insightful advice to businesses looking to develop consumer-friendly, sustainable, and socially responsible brands. The study uses a thorough literature review methodology to examine the body of knowledge already available on CSR programmes, sustainable marketing practices, and consumer attitudes. The analysis shows that CSR and sustainable marketing initiatives have a beneficial effect on consumer views, which raises brand loyalty and encourages favourable purchase intentions. Consumers also like businesses that share their own values and show a sincere dedication to social and environmental problems. The findings emphasise the management implications for businesses, highlighting the necessity of integrating sustainable marketing strategies and effectively engaging consumers in CSR activities. To stay relevant in a competitive market, businesses should work to understand customer expectations, encourage customer participation, and continually modify their strategy. Although the study offers insightful information, it is constrained by factors like sample representativeness and inherent biases in the examined literature. Future research should look at how CSR and sustainable marketing affect consumer behaviour over the long term, as well as how social media and digital platforms affect how consumers perceive products. In general, this study advances knowledge of the relationship between CSR, sustainable marketing, and customer perceptions. Companies can foster favourable consumer attitudes, improve brand reputation, and promote sustainable business success by adopting sustainable practices and effectively communicating CSR activities.

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EXAMINING THE ROLE OF SUSTAINABLE MARKETING PRACTICES AND CSR INITIATIVES IN INFLUENCING CONSUMER PERCEPTIONS

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 Abstract

Effect of different subject matter on academic achievement of Bachelor of Education subject 'Education in Contemporary India'

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Creative Commons Attribution 4.0 and The Open Definition

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Effect of different subject matter on academic achievement of Bachelor of Education subject 'Education in Contemporary India'

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Creative Commons Attribution 4.0 and The Open Definition

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Pronouns in general and personal pronouns, in particular, exhibit different morphological behaviors in languages. In some languages, it is attached to a verb. The attachment of a pronoun to a verb can be explained in different ways, depending on the syntactic and morphological nature of the operations, exhibited by the pronoun in the overall grammatical system of the language in question. Depending on the nature of the operation, one can say whether it is a kind of affixation or cliticization. This paper makes an attempt to examine the morphological behavior of personal pronouns in the Jarawa language and how the various forms of personal pronouns behave in this language.

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morphology, Pronominals, Jarawa, Andaman, affixation, cliticization, evolution.

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 Abstract

hindi upnashayo me nari chetna

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hindi upnashayo me nari chetna

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Effect of Early Physical Therapy Rehabilitation on Patients Following CABG Dev K.1, Sambharwal A.3 1.Assistant Professor, Department of Physiotherapy, GJUS&T, Hisar 2.MPT, Guru Jambheshwar University of Science & Technology, Hisar Abstract The goal of this study was to determine whether there is significant change in oxygen saturation Post one single cardiac rehabilitation session post CABG. This study will help us in determining the effectiveness of cardiac rehabilitation along in improving oxygen saturation, and determine rate of change in heart rate and rate of perceive exertion in patients with coronary artery bypass grafting (CABG) surgery. The participants in the study were first examined using a predetermined methodology. All of the previously specified inclusion and exclusion criteria were applied to the study participants. If the study participant met all of the criteria, they were informed about the ongoing research as well as all aspects of the study, including the process and dangers. The study participants were then taken for the trial after signing an informed consent form. The study had a total of twenty individuals who were assigned at random. Before and after the treatment method, the participants were assessed and reassessed, and data was obtained using an assessment instrument. it was found that physical therapy plays an important role in recovery from post surgery. It incorporates fast recovery and speedy healing of the patients. Physiotherapy intervention was used for chest physiotherapy, upper limb exercises and lower limb exercises. Chest physiotherapy includes the Active Cycle of Breathing Technique. 4 exercises for the lower limb and 3 exercises for the upper limb were used to improve the mobility of the patients. It was also found during the study that male patients were better as compared to the female patients who underwent the CABG surgical procedure. The sample size was small to check the effectiveness of physical therapy in heart rate, oxygen saturation , temperature and blood pressure. Future research with large size can be done.

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CABG, Heart rate, oxygen saturation, blood pressure

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The source of birth of every living being in this world is 'Mother' - God who is visible to all. She is a 'female'. The eye of the human body. A day is reserved for her all over the world. Same as International Women's Day - 8thof March. 'Women's Day means 'Saree, Gold Price Cut' signboards are seen everywhere. But really that was the day women got their rights. This day was prefaced by an unforgettable figure in history, Clara Zetkin. Ever since men have been recognized as the center of economy and ownership of the production sector, starting from the family, social, religious, political, educational, and so on, women have been subordinated to men throughout history. We have heard and seen many instances of how men used women as stepping stones and slippery steps in all walks of life. But this is not the time to dwell on the old. Mao's quote, "Women hold up half the sky," echoes both her equal opportunity and the height she can climb. After opening herself to education, women have proved to be equal to men in all fields of employment. Because of this, in the current situation, along with work inside the house, work outside the house has become inevitable and necessary for women today

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Creative Commons Attribution 4.0 and The Open Definition

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family, social, religious, political, educational self employment

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Distinctive, Marginalized, Hijras,Gender Identity, Dehumanized, Mahesh Dattani, Peculiar Position

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Creative Commons Attribution 4.0 and The Open Definition

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Study Habits, Academic Achievement, Secondary School, Students

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The present study examines the energy input : output ratio in wheat crop in village Charkhi of district Charkhi Dadri of Haryana. The study is primarily based on primary data but for physical, and socio-economic aspects of the village, secondary data are also utilized. The primary data regarding energy consumption in various agricultural operations or activities like field preparation, sowing, irrigation, fertilizer application, harvesting, and threshing under wheat cultivation is collected from the farmers of this village through a structured interview method in 2021. Agricultural operation-wise energy consumption in wheat cultivation is recorded maximum in irrigation followed by fertilizer application, field preparation, sowing, harvesting, and threshing. Source-wise energy consumption is recorded maximum in chemical fertilizers followed by electric power, seeds, tractor power, and human power. The energy input : output ratio of the wheat crop is 0.365 which shows that it is an energy-efficient crop. In order to reduce the energy consumption in various agricultural operations, rainwater harvesting and natural farming should be adopted in this area.

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Wheat, agricultural activities, threshing, agricultural production, energy efficiency, crop residues

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Creative Commons Attribution 4.0 and The Open Definition