Volume 12 | Issue 3 |

 Abstract

ABSTRACT Jammu and Kashmir State has a greater potential to become a major tourist destination in the world. The role of tourism in the economic development of J&K state has been an area of immense interest from policy perspective. To understand the economic impact of tourism in the J&K state, present paper tries to examine various parameters of economic development such as tourist inflow, employment generation, State Gross Domestic Product, development of infrastructure and regional development. The study is based on secondary data. Data has been collected from various sources like Ministry of Tourism Government of India, Jammu and Kashmir Tourism Development Corporation and Directorate of Tourism, Annual Economic survey of J&K, United Nations World Tourism Organization, World Travel and Tourism Council and other published research papers and official reports. We found apart from agriculture sector, tourism sector is the most popular source of income and employment generation for the J&K state economy In the recent past, tourism industry has witnessed a tremendous surge worldwide and has become an integral part of human leisure and expedition, thus contributing to the growing global economy. Kashmir has often been compared with heaven on earth. It is most attractive destination for tourists not only in India but all over the world because of lush green valley, pleasant climate, Snow-capped Mountains, sweat springs, green meadows. While as places like Gulmarg, Phalgam, Dal Lake, Wular Lake are worth seeing tourist spots in the valley. Besides these, Shri Mata Vashino Devi, Amar Mahal place, Ragunath Temple are most attractive tourist's destination in Jammu region. Ladakh is no less important when it comes to the question of Tourism in J&K. Tourism tag has always placed state of J&K in the limelight of national as well as international scene. Efforts have been made to increase arrival of tourists in the state. However, state has witnessed ups & downs in the last thirty years of turmoil. The start of armed struggle in mid-80's created the sense of fear both within the state as well outside. The state saw worst days in its history and tourism industry was greatly harmed by both armed struggle as well as by counter operations by security forces. There was hardly any tourist who would visit the state particularly valley of Kashmir once lauded as heaven on earth. However, it was only in recent last decade when state saw its revival phenomena of tourist industry. But with the growing violence and turmoil in the Kashmir since 2015 once again have put this industry in backseats. In this background this paper will examine the phenomenal increase and decrease of tourists in the time of turmoil and peace in Jammu& Kashmir. Besides, paper will also try to examine the impact of tourism in shaping the peace and prosperity of the state.

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 Keywords

Key words: Tourism, Employment, Tourist Inflow, Revenue, Infrastructure, Regional Development, Tourism potential, Business opportunity, Kashmir Tourism, Tourism Development, Tourism Policy.

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Kiwifruit are a nutrient-dense fruit and extensive research over the last decade on the health benefits of kiwifruit has linked their regular consumption to improvements not only in nutritional status, but also benefits to digestive, immune and metabolic health. The health benefits of consuming fruit are well documented. Kiwifruit contains numerous phytonutrients as well as well-known vitamins and minerals that promote health. It also contains lots of glucose and fructose and a small amount of sucrose. It contains very good levels of vitamin-A, vitamin-E, vitamin-K and flavonoid anti-oxidants such as beta-carotene, lutein and xanthin. Kiwifruit is known to work well against digestive issues, cardiovascular diseases, skin health, diabetes, inflammation and microbial action etc. which makes it well suited for therapeutic interventions as well as food applications

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Kiwifruit, nutritional, health benefits, food applications, digestive, skin health.

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The liberalization of India's economy in 1991 was a watershed moment in the country's economic development, with disinvestment and privatisation becoming key measures. Disinvestment, or the practice of selling government-owned shares in public sector enterprises (PSUs), attempts to reduce budget deficits and revitalize the capital market. Privatisation also shifts PSU ownership to the private sector, hence increasing efficiency and profit maximization. This article investigates the rationale behind these economic policies, their influence on India's financial environment, and the operational history of PSUs following disinvestment. A paired t-test is used to examine the performance of selected PSUs, revealing information on the efficacy of disinvestment and privatisation in encouraging long-term economic growth. The report highlights the strategic importance of these changes for India's long-term economic trajectory.

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Securitization, Privatization, Return on Investment, Liquidates, Disinvestment

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In today's dynamic business landscape, companies face intense competition and pressure to enhance strategic performance and maintain a competitive edge. This research explores the factors influencing company strategic performance and competitive advantage, particularly in emerging markets like India in Pharmaceutical Industry. Drawing on insights from the pharmaceutical industry, we examine the role of innovation, market understanding, brand reputation, supply chain management, and strategic partnerships. By synthesizing existing literature and empirical evidence, this study aims to fill gaps in understanding and provide practical insights for companies seeking sustainable growth. Through a sample size of 300 employees and simple random sampling, researcher aim to identify key success factors and offer recommendations for effective marketing strategies. Ultimately, this research contributes to the broader understanding of strategic management practices and offers actionable insights for companies navigating today's competitive business environment.

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Strategic performance, Competitive advantage, pharmaceutical industry, Emerging markets, Marketing strategies

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The convergence of finance and technology, known as Fintech, has brought about significant transformations in the banking industry, particularly with the advent of digital banking. This research paper explores the dynamics of Fintech and digital banking and their impact on consumer satisfaction. A survey of 254 participants was conducted to gather insights into digital banking usage patterns and satisfaction levels. The findings suggest that digital banking has revolutionized financial services, offering convenience, accessibility, and efficiency to users. However, challenges such as security concerns and technological barriers persist. Understanding these dynamics is crucial for policymakers, financial institutions, and Fintech firms to capitalize on the opportunities presented by digital banking while addressing its challenges.

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Fintech, Digital Banking, Finance, Technology, Consumer Satisfaction Survey

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Anita Thampi is a renowned Malayalam writer and translator. Her works are noted for post-modernism. She in her works represents middle class women who is an epitome of sacrifices and responsibilities which are assigned to her by the patriarchal society. In sweeping the front yard the poet gives us a picture of a woman who wakes in the early morning to clean the front yard. While she is sweeping the front yard the whole family is sleeping peaceful whereas her responsibilities have already started. The way she cleans the mud sprouts is described as sweeping away memories. Before the newspaper comes, she completes her work and what she gets for the whole programme is back aches. And the reward for hardships is a cup of coffee with dregs. The patriarchal society has enlisted a whole lot of duties for the women to perform in the society as well as in the family. They are neither appreciated nor acknowledged. The society upholds the notion that men for work and women for household. Even now when women go out and earn money just like men their responsibilities has not lessened. Women sacrifices their life and dreams for their family. And these sacrifices go unrecognized and unpaid.

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patriarchal, society, responsibilities, notion, unrecognized

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Creative Commons Attribution 4.0 and The Open Definition

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A fundamental shift has occurred, transforming the traditional classroom format. Within the evolving field of education,. The emergence of remote learning is a witness to this transition, playing an important role in modern higher education. Remote learning has grown in popularity, propelled on by technical improvements and global events such as the COVID-19 epidemic, upsetting existing norms and altering the dynamics of teaching and learning. This paper analyzes the transformative impact of remote learning on higher education in light of technical advancements and societal concerns such as the COVID-19 epidemic. It explores the evolution of remote learning, comparing the benefits and drawbacks for students, educators, and educational institutions. The study finds into the context of remote learning technologies' rapid development, stressing its role in democratizing educational opportunities and encouraging personalized learning experiences. However, it also tackles questions about digital fairness, inequities in technological access, and the efficacy of remote instruction in promoting critical thinking. The paper advocates for a hybrid model that seamlessly integrates traditional pedagogy with virtual components to foster resilience, inclusivity, and innovation. Through critical analysis, it seeks to contribute to a nuanced understanding of the implications of remote learning for the future of higher education.

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 Keywords

Remote learning, technological advancement, digital revolution, personalized learning, digital equity, hybrid model, resilience, accessibility, inclusivity.

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In response to the increasing demand for natural and holistic approach, pain relief, herbal analgesic creams have emerged as a promising alternative. This comprehensive abstract explores the intricate landscape of these creams. Delving into their formulation, mechanism of action, potential benefits, challenges, and the need for further research in terms of formulations. The formulation of herbal analgesic creams involves a rich blend of plant-derived ingredients, drawing from traditional healing knowledge. The study systematically examines these botanical compounds, shedding light on their historical significance and the synergistic interactions that contribute to the creams analgesic properties. Mechanistically, the abstract unravels the ways in which herbal analgesic creams exert their effect. From analgesic actions, the study synthesizes finding from clinical trials and experimental research to provide a nuanced understanding of their pharmacological impact. While emphasizing a holistic approach to pain management, the abstract discusses the potential benefits of reduced reliance on synthetic chemicals. However, also highlights challenges, including variability in responses and the imperative for further research to establish standardized formulation, efficacy, and safety. The abstract concludes by underlining the growing interest in herbal remedies for pain management and the need for evidence-based insights. It advocates for a balanced perspective, recognizing the potential of herbal analgesic creams while acknowledging the necessity for ongoing research to guide both practitioners and individuals seeking natural alternative for pain relief.

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Herbal Analgesic, Pain Relief, Ayurveda, Plant-Based Medicine, Natural Remedies.

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This study aims to examine the importance of medicinal plants in the treatment of hair problems such as baldness, hair loss, gray hair, dryness and various types of dandruff. Various herbal ingredients used in the recipe are: Aloe Vera, Alma, Curry Leaves, Camphor, Coconut oil, Eclipta, Hibiscus, Heena, Neem, Fenugreek, Sage, Apamarg, Onion, Grape seed, Jatamanshi, rosemary, thyme, tulsi, garlic and people. All ingredients provide essential nutrients such as vitamins, terpenes and various essential oils to support the activity of the sebaceous glands and the overall skin and hair care.

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Medicinal Plants, Hair problems

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Creative Commons Attribution 4.0 and The Open Definition

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Ayurveda has described three basic physiological constituents of human body, viz., Dosha, Dhatu and Mala. Human physique is made up of seven Dhatus. Shukra is the 7th Dhatu among the Sapta Dhatus and it posess the qualities of all the succeeding Dhatus . Dhatu which exists in the body in its purest form is called Shukra Dhatu. The channel which carries Shukra is called Shukravaha Srotas. And its Moola sthaana is described as "Vrushana" and "Shepha" by Acharya Charaka and as "Stanya" and "Vrushana" by Acharya Sushruta. When Shukra Dhatu vitiated then it shows Shukradhatu Dusti Laxanas in the form of Vriddhi or Kshaya. This vitiation may primarily results in infertility and along with physical as well as psychological disorders. Thus it plays a vital role in reproduction as well as to maintain physical and mental health. In this article it is intended to make a correlation of Shukra Dhatu and Shukravaha Srotas with modern prospective to have a clearer view about the Shukra Dhatu.

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 Keywords

Shukra Dhatu, Shukravaha Srotas , Moolasthanas

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Creative Commons Attribution 4.0 and The Open Definition