Volume 13 | Issue 3 |

 Abstract

The conventional approach to document storage and ownership verification relies heavily on centralized authorities, making it vulnerable to forgery, data tampering, and unauthorized access. DocuChain presents a novel decentralized framework that leverages blockchain and the Interplanetary File System (IPFS) to ensure immutable, transparent, and verifiable document ownership. By integrating Ethereum-based smart contracts, DocuChain eliminates the need for intermediaries, enabling secure issuance, transfer, and verification of ownership records. This implementation introduces a dual-layer architecture, where documents are stored on IPFS to maintain decentralization, while their cryptographic fingerprints and metadata are recorded on the Ethereum blockchain to guarantee authenticity. Ownership management is enforced through tokenized smart contracts, ensuring a seamless and fraud-resistant transfer process. Additionally, a RESTful API provides an interface for third-party verification, enhancing interoperability with existing digital systems. We evaluate DocuChain on a Testnet environment, analyzing its transaction efficiency, cost-effectiveness, and security resilience. Experimental results demonstrate that the proposed system significantly reduces document fraud risks while maintaining high operational efficiency. The paper further discusses scalability challenges, legal considerations, and future optimizations, including multi-chain support and AI-driven fraud detection. DocuChain offers a groundbreaking paradigm for document integrity, redefining trust in digital ownership management.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Blockchain, IPFS, Smart Contracts, Decentralized Storage, Document Verification, Property Ownership.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Introduction- The Theme of 'Love, Sex and Marriage' has been one of the most important subjects in Indian English literature. The novels selected for the study of the theme are 'The Guide' by RK Narayan and 'Temporary Answers' (TA) by Jai Nimbkar. Rasipuram Krishnaswami Iyer Narayanswami was born on 10 October 1906 in Madras. R K Narayan was one of the leading writers of early Indian Literature in English. Most of his works are set in a fictional town Malgudi created by him. His Novel 'The Guide' received the Sahitya Akademi Award in 1960. The novel was adapted for film and the film won a Film fare Award for the best film. He was also awarded the Padma Bhushan in 1964. The honorary D.Litt. was conferred on him by the Delhi University in 1973.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Love, Sex, Marriage

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research study will dwell on the important position customer reviews and ratings occupy on e-commerce websites, particularly Amazon. Online purchases are now regarded as the major force for global trade, while consumer-generated content or reviews and ratings is now a fundamental component in influencing buying behaviour. The paper investigates how these reviews influence consumer decisions, using a combination of primary data collected through surveys from Amazon customers and secondary data sourced from industry reports and case studies. The study highlights that customer reviews, both positive and negative, have a strong impact on the purchasing process. Reviews serve as a social proof source to provide potential buyers with insights about product quality, performance, and general customer satisfaction. It has been found that credibility and balance of reviews greatly affect consumer trust. Reviews which carry both positive and negative feedback are viewed as more authentic and reliable. Other influencing factors, such as product complexity, promotional events, and the interaction between sellers and customers, are also discussed in the paper. These factors are demonstrated to play a role in how reviews are received and how much they impact purchasing decisions. The results highlight the need for openness in the review process and indicate that companies must handle customer feedback carefully in order to build brand reputation and consumer confidence. In the end, the study provides an explanation about how customer reviews and ratings contribute to the manner in which the achievement of e-commerce companies occurs and practically advise firms that aim to simplify their online marketing and customer interaction strategies.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Customer Reviews, E-commerce Platforms, Consumer Trust, Purchasing Behaviour, Digital Marketing

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

: In recent years, the demand for natural language processing (NLP) systems capable of addressing knowledge-intensive tasks has grown substantially. Applications such as open-domain question answering, decision support systems, and complex reasoning highlight the need for advanced approaches. While pre-trained language models have achieved remarkable results, their reliance on fixed knowledge repositories and limited ability to adapt to dynamic contexts remain key challenges. In response, Retrieval-Augmented Generation (RAG) has emerged as an innovative paradigm that integrates retrieval mechanisms with generative models to enhance their overall performance. RAG combines the retrieval efficiency of knowledge-based systems with the flexibility of deep generative models. By accessing large external knowledge sources such as Wikipedia or specialized databases, RAG models dynamically fetch relevant information during the generation process. This capability ensures responses are both contextually precise and grounded in up-to-date, domain-specific information. As a result, RAG systems outperform traditional models by delivering outputs that are more factually accurate and adaptable to changing knowledge landscapes. The architecture of RAG models comprises two key components: the retriever and the generator. The retriever identifies and extracts pertinent data from external repositories, while the generator synthesizes this information into coherent, contextually relevant responses. This dual-component design, however, introduces challenges such as maintaining response fluency, minimizing latency, and addressing ambiguous or incomplete queries. This report explores the potential of RAG systems across various domains, including healthcare diagnostics, legal research, and customer service automation. By examining case studies, it highlights how RAG enables tailored solutions to complex problems, delivering actionable insights and improving user experience. Furthermore, it considers the broader implications of RAG for the future of NLP, particularly its ability to bridge the gap between static and dynamic knowledge systems. In conclusion, RAG represents a transformative advancement in NLP, providing scalable and efficient solutions for knowledge-driven tasks. As research progresses, this approach holds the potential to redefine interactions with information, fostering more intelligent, reliable, and adaptive AI systems while raising important ethical considerations regarding reliance on external data sources.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Precision Natural Language Processing (NLP), Retrieval-Augmented Generation (RAG), Knowledge-Intensive Tasks, Dynamic Knowledge Retrieval, Retriever and Generator Architecture, Contextual Accuracy, Knowledge Systems Integration

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Kokborok literature, representing the literary voice of the Tripuri people in Tripura, India, has experienced significant growth, particularly in the realm of short stories. This narrative form serves as a powerful medium to convey cultural identity, social concerns, and the rich oral traditions of the community. These stories often explore the nuances of daily life, traditional practices, and the struggles faced by the Tripuri people, blending realistic portrayals with elements of folklore. The narrative techniques in Kokborok short stories are dynamic, reflecting a shift toward contemporary storytelling while still being rooted in cultural heritage. Themes of love, loss, and resilience frequently emerge, echoing the community's values and aspirations. The incorporation of local dialects enhances the authenticity and emotional depth of these stories. Pioneering authors such as Thakur Radha Mohan Debbarma have played a crucial role in shaping Kokborok literature. Through his short stories, which often focus on family life and folklore, he laid the foundation for future writers to explore both the cultural and socio-political landscape of Tripura. Many other authors have followed this path, using storytelling to both entertain and educate, ensuring that the unique heritage of the Tripuri people is preserved and celebrated. This literary tradition provides a vital link to the past while simultaneously engaging with the present realities faced by the community. The evolution of Kokborok literature is also part of a broader movement within India to recognize and value indigenous literary expressions. By examining the themes, narrative styles, and influences in Kokborok short stories, one gains insight into the cultural and social dimensions of the Tripuri people and the ongoing dialogue between tradition and modernity. This literary form not only preserves cultural memory but also reflects the changing realities of the community, ensuring that Kokborok literature holds a distinctive place in the diverse tapestry of Indian literary traditions.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Kokborok, Language, Literature, Short Stories, Indigenous Narratives, Cultural Identity.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The applications of smart cities have emerged as a critical tool in the management of complex urban operations. With an increasing population and demands for efficient municipal services, such applications unite citizens and authorities in a common platform. This review explores the existing research on smart city solutions, highlighting the advancements, methodologies, and challenges in integrating municipal services such as complaint registration, tax payment, and emergency response. This paper highlights the possibility of changing the fabric of living in cities, utilizing platforms like "Town Assistant," to strengthen residents and city administration ties.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Smart City, Municipal Services, Complaint Registration, Urban Management, Mobile Applications, Technology Integration

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The word Panchatantra conveys different concepts to the readers.Some recall stories, others the ancient wisdom of the people. An old collection of fables is a made-up story in which animals,birds and other living things are picked up from nature. Usually it concludes with a moral and a timeless source of knowledge . We hardly ever employ stories from The Panchatantra when discussing ethical quandaries; instead, we typically use tales from the Mahabharata. This paper aims to show that the primary purpose of the Panchatantra's stories is to impart basic moral values which we need to mould the behavioral skills of our life. The Panchatantra is not merely a book of fables. It also represents Indian values and culture consisting of five' nitis' or principles -Mitra Bheda,Mitra Labha ,Kakolookiyam Labdhapranasam,Aprikshitakarakam.Through qualitative analysis I would like to show that Many moral lessons can be found in The Panchatantra, such as parables about befriending and retaining friends, avoiding negative influences, and considering your actions before taking them.These lessons are important for enhancing our knowledge and wisdom and serve as a broad manual for appropriate social behavior.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Eternal, Knowledge, Ethical, Values, Principles

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Artificial Intelligence (AI) has revolutionized various sectors, with personalized marketing being one of its most impactful applications in the retail industry. This paper explores the role of Artificial Intelligence (AI) in enhancing personalized marketing strategies at Lenskart, a leading eyewear retailer. With the rise of digital transformation, Lenskart leverages AI to provide tailored customer experiences through data-driven insights. Primary and Secondry data was used for this study. The response were collected from 120 respondents through questionnaire Method. Percentage Analysis, Chi-Square and Anova used to analyse the data. The study highlights the application of AI in understanding customer behavior, segmenting audiences, and predicting preferences. Key technologies include recommendation engines, virtual try-on features, dynamic pricing, and predictive analytics for upselling and cross-selling. Furthermore, AI optimizes Lenskart's marketing automation, enabling personalized email campaigns, SMS offers, and social media advertisements. The paper also discusses the impact on customer engagement, conversion rates, and brand loyalty.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence , Marketing , Lenskart

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study investigates consumer behaviour in online purchasing within Thiruvallur District, Tamil Nadu, against the backdrop of rapid internet expansion and rising digital literacy. With an increasing number of retailers transitioning to online platforms, understanding the factors that influence consumer decision-making in the digital marketplace has become critical. The study explores key determinants such as demographic characteristics, marketing strategies, product availability, and delivery services, and examines consumer perceptions regarding convenience, security, and reliability. Using a comprehensive survey and statistical analyses, the research identifies significant relationships between demographic variables and online shopping frequency, while also highlighting the pivotal role of trust and security in shaping consumer behaviour. The findings offer valuable insights for e-marketers and policymakers aiming to optimize online retail strategies and improve consumer satisfaction in the region.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Consumer Behavior, Online purchasing, E-Commerce, Digital Marketplace, Trust, Security Concerns, Demographics, Marketing Strategies, Product Availability, Delivery Services, Thiruvallur District.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study examines the promotional strategies employed by private hospitals in Kanpur and evaluates their effectiveness in attracting medical service seekers. As competition in the healthcare sector intensifies, hospitals must develop effective marketing strategies to enhance their visibility, build patient trust, and improve service delivery. This research identifies key factors influencing hospital selection, such as advertisement awareness, cost-effectiveness, quick service, and promotional initiatives, including free health check-ups, community engagement programs, and patient education. The study utilizes primary data collected from 540 respondents, analyzed using statistical methods such as factor analysis, cluster analysis, and chi-square tests. The results indicate that 92% of medical service seekers are aware of private hospital advertisements, highlighting the strong impact of promotional efforts. Moreover, the factor analysis revealed that hospital promotion strategies revolve around three primary elements: awareness propagation, non-lucrative approach, and dynamic services, explaining 54.69% of the variance in patient choices. Cluster analysis further categorized medical service seekers into three distinct groups: Rational Service Seekers (52%), who make informed decisions based on hospital reputation and affordability; Unscathed Service Seekers (15%), who show minimal engagement with promotional efforts; and Magnetic Service Seekers (33%), who actively respond to promotional campaigns and prioritize service quality. The study concludes that private hospitals must adopt a more targeted approach, incorporating digital marketing, educational initiatives, and community-based health programs to sustain patient engagement. The research findings provide actionable insights for healthcare marketers, hospital administrators, and policymakers aiming to enhance promotional strategies. By integrating cost-effective promotions, strategic pricing, and patient-centric outreach, private hospitals in Kanpur can significantly improve their service appeal and patient loyalty.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Promotion Strategies, Private Hospitals, Healthcare Marketing, Factor Analysis, Cluster Analysis

  License

Creative Commons Attribution 4.0 and The Open Definition