Volume 6 | Issue 2 |

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Teacher, Investment, Saving, Bank Deposit and Micro Financial Approach

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract Health insurance literature across the world is dominated by analysis of two market failures due to asymmetric information-Adverse selection and Moral hazard. Voluntary health insurance cannot be financially sustainable if adverse selection is severe, since consumers have better information about their health status and relatively unhealthy people tend to purchase it thus lead to high premium rates in health insurance market. Moral hazard is also a major theoretical concern in health insurance market as it results in greater health utilization for the insured individuals. These twin problems seriously limit the size of this market. The present paper is destined to check the presence of moral hazard. It is based on a primary survey of 386 households in Chandigarh city. With a cross sectional research design, data was collected using a pre-tested structured questionnaire. Area sampling was made use of as a sampling technique. The study found strong evidence of moral hazard using logistic regression technique.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Health insurance, Moral hazard, health status, health utilization

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Mobile Commerce Impact – From Characteristics to Implementation

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Creative Commons Attribution 4.0 and The Open Definition

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Mobile commerce, M Commerce,

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Creative Commons Attribution 4.0 and The Open Definition

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The paper focuses on to explain the Micro, Small and Medium Enterprises in perspective of Indian economy. In this paper all data are collected from All India Census of Micro, Small and Medium Enterprises and this study is based on secondary data. The paper focuses on to explain the various definitions of MSME sector and changes in the definitions of MSME over the period of time. In this paper researcher has included study of total employment generation in MSME Sector, investment in MSME Sector and total share in export of MSME. The paper concludes the details about importance of MSME in Indian economy.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

MSME, SSI, Indian economy

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Role of Manager, Managing Conflict

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Creative Commons Attribution 4.0 and The Open Definition

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Perception TowardsServicescape Of Quick Service Restaurant In Surat City – A Case Study of McDonald

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Creative Commons Attribution 4.0 and The Open Definition

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Customer Perception, Physical environment, Quick service restaurant, Servicescape

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Creative Commons Attribution 4.0 and The Open Definition

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Human resources is used to describe both the people who work for a company or organization and the department responsible for managing resources related to employees. One of the most important task of Human Resources is to attract talented people from outside and maintain efficient employees in the organisation. The purpose of the research paper is to study the strategies used to attract and retain employees in the resources sector and to know the difficulties faced by organisations in attracting and retaining employees in the resources sector. Organisations are using strategies like great pay, opportunity to develop, working environment, and co-operative colleagues to attract and retain employees. Some of the changes related to retention are developing leadership skills, clear career paths, and better employee engagement. While it is noted that the difficulties that organisations are facing are skill shortage and competition for high quality staff. It is also concluded that there is room for further progress if high involvement work systems are adopted.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Human Resource, Strategies, Changes, Difficulties

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Creative Commons Attribution 4.0 and The Open Definition

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The ICT is a comprehensive term which is consists of almost all communication devices such as radio, television, cellular phones, computer network, satellite systems etc. It includes service and applications also like video conferencing and distance learning. The term Information Communication Technology is mostly used as an Information Technology (IT) .The importance of Information Technology and Communication is less related to the term technology than its potential to convey information to larger population at distinct area. Mostly every country of the world has put their efforts in establishing organizations for the development of advance communication techniques, increasing productivity and modernization. Today Business environment is very dynamic and go through frequent changes as a result of technological innovations

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

ICT

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Creative Commons Attribution 4.0 and The Open Definition

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Surrogate advertising is one of the emerging ethical issues in advertising in India. This is used as a strategy to advertise products like liquor or tobacco advertisement of which otherwise, is banned in our country. It relates to advertising by duplicating the brand image of one product extensively to promote another product of the same brand. When consumers look at these advertisements, they associate these with banned products. Hence, such products are indirectly advertised, and therefore, influence their behaviour. The surrogate could either resemble the original product or could be a different product altogether, but using the established brand of the original product. The sponsoring of sports/ cultural/leisure events and activities using a liquor brand name also falls in the same category. This paper examines the various factor of surrogate advertising like evolution of surrogate advertising, their impact, and emerging trends in surrogate advertising, increased awareness. This paper will also study the influence of Surrogate advertisements on youth. Is the youth identifying the original product being advertised and will they purchase the original product by viewing such advertisements. Is the young generation also fascinated by the celebrities endorsing such events and products will be the main focus of this study.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Surrogate, Advertising, Banned Products, Celebrity Endorsements, Influence Brand Image, and Awareness

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Hospitals are complex organizations that provide services to the patients seven days a week, 24 hours a day. Doctors and nurses are the main human resources that spend a significant part of their time at the hospitals. They have to do regular work overnight, in emergency situations, with an extensive workload and stress which can negatively affect their performance and quality of work life (QWL). Therefore it is very important to improve their quality of work environment. To study the importance and impact of Quality of work life through Wellness Integration Model, the research is done on nurses of private hospital in Surat city. Structured questionnaire was prepared. Findings show that the nurses have a better physical wellness and emotional support. The nurses were found to have provided with all the required resources and infrastructure. There was a moderate support given by society and community to the nurses and were neutral on spiritual wellness. Overall facilities of shift system for the staff, hygienic conditions and wash room facilities should be maintained properly for the healthy environment of the nurses .More spiritual wellness should be provided to increase QWL of nurses.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Wellness Integration Model, Quality of Work Life, Nurses, Emotional Support

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Creative Commons Attribution 4.0 and The Open Definition