Volume 11 | Issue 11 |

 Abstract

ABSTRACT Exploring the intricacies of Cause-Related Marketing (CRM) campaigns, the research aims to gauge their alignment with the distinct socio-cultural nuances of Coimbatore District. Given CRM's transformative potential in marrying corporate objectives with societal good, this study aims to probe public perceptions of Cause-Marketing Campaigns and discern local community preferences in relation to marketed causes. A sample size of 129 individuals, spanning various occupational sectors, was engaged using descriptive statistics, ANOVA analysis, and correlation analysis. The findings unveiled a dominant sentiment of respondents discussing marketed causes within their community, pointing towards the community's active engagement in CRM. Despite a noticeable alignment between individual beliefs and marketing campaigns, there exists a discernible mismatch between personal cause preferences and the causes predominantly marketed. Recommendations emphasize the need for campaigns to bridge this disconnect by better aligning with genuine community concerns. Age emerged as a pivotal factor in shaping CRM perceptions, whereas education predominantly influenced local community preferences. The study concludes by underlining the profound influence of both personal beliefs and communal dialogues on cause-marketing perceptions and highlights the opportunity for marketers to harness this synergy for more impactful CRM campaigns in Coimbatore District.

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Keywords: Cause-Related Marketing, Cause Marketing Analysis, Coimbatore Marketing Strategies, Brand-Cause Partnerships , Social Impact Marketing

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The nature of financial market is rapidly changing in the current days. Investing money has become a complex task because of the products offered by the different investment companies and their terms and conditions of the investment. Investment is an economic activity which creates capital required for leading a comfortable life. So every individual should be motivated to save and invest his/her money. The research paper titled "Analytical study of investment awareness and planning among individuals is an inclusive study about the preferences given by the individuals to various avenues of investment. The objective behind the title is that the individuals are influenced through many ways with regards to their investment decision, but it is necessary to understand the factors influencing their decision. This study will further help in understanding the level of investment awareness among the individuals. Hence, a convenient sample of 72 individuals were personally interviewed based on a structured questionnaire for the study.

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Investment decision, Investment and savings, Investment awareness.

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Creative Commons Attribution 4.0 and The Open Definition

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In big data analytics, the major problem is to select and identification of best linear model for prediction and forecasting of future observations with effect from the studied in a particular area of concerned applications. Data analytics plays a vital role on the analysis of big data for different parameters study. The present paper shows that to identify and make a best linear regression model using adjusted squared R for more parameter study. The data collected from the different patients suffering from different chronic diseases with several parameters.The methodology adopted for model building and model validation is squared R and adjusted squared R. Usually squared R is useful for all types of the models but some cases if more parameters are involved in the model applied adjusted squared R. For model building, used OLS and MLE methods for estimation of the parameters.

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regression, linear regression, the coefficient of determination, squared R

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Creative Commons Attribution 4.0 and The Open Definition

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Social work is a noble profession that plays a key role in solving various social challenges. These challenges include homelessness, the needs of the elderly, and the special concerns facing the LGBTQIA+ community. Based on the secondary data analysis and Qualitative research that involves collecting and analysing non-numerical data, this essay delves into the multifaceted challenges social workers face when working with these groups and explores strategies and approaches that can be used to overcome these challenges effectively. Social work is a challenging yet rewarding profession that involves helping individuals and communities overcome a variety of social, emotional, and economic challenges. Social workers play a crucial role in advocating for the social justice and facilitating positive changes in clients' lives. Despite these challenges, social workers will continue to make a significant positive impact on individuals and communities, and also contributing to a more equitable society through their dedication, empathy, and commitment to the social justice. They do so through continuous education, self-care, and professional support. Predominantly, Homelessness is a widespread problem that affects millions of people around the world. It is defined as the lack of a stable, safe and permanent place to live. Homelessness can result from many factors, including economic hardships, mental illness, and substance abuse and also from family breakdown. Second important issues to be discussed, the aging or elderly population is increasing globally due to increasing life expectancy. This demographic shift poses unique challenges for social workers to consider, especially when it comes to meeting the needs of older adults. One more important aspect that is to be highlighted is, The LGBTQIA+ community in which includes people with diverse sexual orientations and gender identities. Discrimination and marginalization are widespread, leading to specific challenges for social workers in the field. Addressing the challenges of social work in homeless, elderly, and LGBTQIA+ communities is essential to ensuring the well-being and also social inclusion of these vulnerable populations. Social workers play a vital role in addressing all these three challenges mainly and facilitating the positive change. In all of these communities, collaboration with other experts, proper communication, community organizations, and advocacy groups is essential.

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Social Work, Homeless, Elderly, LGBTQIA+, Discrimination

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: Lead (Pb) - toxicity causes inhibition of growth in plants, causes adverse effects to live stocks and finally reaches to humans through the process of biomagnification. The adverse effects of lead contamination include damage to kidneys and nervous system etc. In this experiment effects of lead contamination studied on Arachis hypogaea plant. The seeds (consist of several active components alkaloids, flavonoids, phytosterols etc) were sown on soil irrigated with 0 ppm, 10 ppm, 20 ppm, 30 ppm and 40 ppm lead concentrations. Growth productivity indices were recorded 8 - 9 weeks. The data generated is subjected to one - way of analysis of variants. The results showed that increase in lead concentration resulted in toxic effects in various growth indices and productivity of the plant. The filling potentials of the plant were greatly reduced with increase in concentrations of lead. The seeds produced accumulated more lead with increase in their concentrations. This study has been used to show the risks of consumption of ground nuts that are irrigated with contaminated effluents or waste water.

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Lead chloride, Arachis hypogaea, Bio - accumulation, Growth indices, Filling potential, Germination, Inhibition.

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Technology has revolutionized the way we live, work, and interact with one another. The effects of technology on society have been both positive and negative. While technology has made it easier to connect with others, access information, and improve medical care, it has also led to job loss, cyberbullying, and technology addiction. it will be essential to consider the potential impacts of new technological advancements and work to mitigate any negative effects. Ultimately, it is up to all of us to ensure that technology is used in a way that benefits society as a whole. In the coming years, we can expect to see new technological advancements that will change the way we live and work. However, there are also concerns about the impact of technology on society in the future. In this article we have tried to review the positive and negative impacts of technology and how this generation can make technology their friend and not struggle with its negative effects.

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Technology, impacts, concerns, mitigation

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Creative Commons Attribution 4.0 and The Open Definition

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Background: In the present study, the protective effect of vitamin D3 against sodium fluoride induced nephrotoxicity was evaluated in rats. A vital role in kidney protection and ensuring the longevity of healthy kidneys is played by vitamin D3. The risk of autoimmune disorders, internal diseases, cancer, and infections is increased when vitamin D3 deficiency is present. Objective: a consequence of prolonged exposure to numerous pharmaceutical products, including industrial material, fluoride-containing herbicides, medications, and fire extinguishers. Concerns concerning fluoride toxicity have grown recently. As a result, scientists are constantly hunting for medications that could reduce toxicity in different human organs. This study will evaluate the nephroprotective effects of vitamin D3 against renal damage caused by sodium fluoride. Methods: In this study, 30 rats were divided into 5 groups of 6 rats each. Rats were fed water containing 100 ppm of sodium fluoride, and vitamin D3 was administered orally for 30 days in three different doses: 250 IU per kg, 500 IU per kg, and 1000 IU per kg. The Nephrotoxicity indicators were assessed. Results: Sodium fluoride considerably decreased total protein while dramatically increasing urea, uric acid, and creatinine. It also helps people lose weight. On the other hand, in the test group, vitamin D3 significantly decreased levels of urea, uric acid, and creatinine while also raising levels of total protein. Furthermore, it enhanced the rats' body weight in test groups. Results: The test animals that drank 100 parts per million water for 30 days had high levels of urea, uric acid, and creatinine in their blood, but lower levels of total protein. The test group received vitamin D3 doses of 250, 500, and 1000 IU/kg, leading to weight gain, decreased urea, uric acid, and creatinine levels, and increased levels of total protein. The study group that received 1000 IU/kg performed well. Vitamin D3 considerably reduced the nephrotoxicity brought on by sodium fluoride in a dose-dependent manner.

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Vit D3 , NAF, Nephrotoxicity, urea, uric acid.

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Depression is a prevalent mental illness. According to estimates, 5 percent of adults worldwide experience depression. Benzimidazole is an organic molecule with a heterocyclic aromatic ring.

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BENZIMIDAZOLE DERIVATIVES

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With the exponential growth of digital content, efficiently processing and understanding vast amounts of audio data has become a significant challenge. This paper presents "AudioInsight". AudioInsight is a comprehensive Summarization System that leverages advanced natural language processing (NLP) and machine learning techniques to convert spoken content into concise textual summaries and vice versa, visualize key insights, and provide grammar error correction as well as handle Wrong word count incompatibilities with the added feature of OCR for users.

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NLP, BERT, Summarization, Grammar Error Correction, OCR

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Modern biotechnology relies heavily on advancements in plant tissue culture and micropropagation, offering precise control of environmental conditions, efficient plant regeneration, and disease-free mass production within sterile environments. These techniques enable genetic diversity preservation and the cultivation of plants under otherwise inhospitable conditions. Micropropagation involves five stages: explant preparation, aseptic culture initiation, shoot multiplication, rooting of in vitro shoots, and transplantation. Challenges include somaclonal variation, hyperhydricity, and tissue browning, mitigated through analyses, optimal culture conditions, and adsorbents. Despite challenges, micropropagation plays a crucial role in accelerated crop development, disease-free plant production, and genetic conservation, making it an indispensable tool in modern agriculture and horticulture.

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Micropropagation, Plant tissue culture, Genetic diversity preservation, Somaclonal variation, Crop development

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Creative Commons Attribution 4.0 and The Open Definition