Volume 11 | Issue 11 |

 Abstract

Since the rise of Social Media usage in the recent years, people have become totally dependent on that platform. Word of mouth has for long been the holy grail of marketing but the word of mouth now is word of mouse, and as the needs and expectations of customers evolve marketing of events has no choice but to opt for modern methods of social media and digital marketing and hence decreasing methods of Traditional Marketing behind. The Social media presents itself as the prevailing promotional mechanism in the Event Management Industry and as the Event Management is a booming industry now, is conducting events online, people have opted this medium for shaping the reputation of event in a positive way for encouraging the mode of gaining profit in one or the other way and as it targets market & audience according to the demand of the event so it ends up with building customers, engaging customers, and raises the chances of getting the profits from the event. Social Media has impacted immensely on Event Management Organizations, sometimes more than any other organizations as it allows the companies to target specific demographics and provides a medium to display their professional work.

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ASSESSMENT OF SOCIAL MEDIA OUTREACH STRATEGIES AS A PROMOTIONAL MECHANISM - A SPECIFIC STUDY OF EVENT MANAGEMENT INDUSTRY

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This research paper critically re-examines the landscape of Pan-Indian cinema, particularly in light of the transformative success of South Indian films on the Pan-Indian stage. Departing from the conventional dominance of Bollywood, the study synthesizes insights from the 'Baahubalisation' phenomenon, scrutinizing its democratizing effects on the cinematic landscape. Employing a methodological approach involving a critical review of existing perspectives, the paper navigates the intricate interplay of viewpoints, cultural authenticity, and industry dynamics. A key focus is the shifting dynamics in the recognition of regional cinemas, with specific attention to the influential role of South Indian blockbusters in reshaping the definition of Pan-Indian cinema. The emergence of cultural authenticity as a central theme is explored, urging filmmakers to represent regional identities on a global scale genuinely. The analysis also delves into nuanced shifts in industry dynamics, mainly through cross-regional collaborations that challenge established norms. Noteworthy is the acknowledgement of South Indian stars on a Pan-Indian platform, signifying a departure from previous oversights and recognizing the diverse talent contributing to the cinematic tapestry. As a result, the study offers valuable insights into the evolving nature of Indian cinema and the impact of South Indian films on the broader Pan-Indian narrative. Future research avenues are proposed, including the exploration of streaming platforms' impact on audience preferences, an investigation into the convergence of technology and storytelling, and an examination of the ongoing transformation of the industry landscape. This critical review establishes a foundation for a comprehensive re-evaluation of Pan-Indian cinema, fostering a nuanced understanding of the changing cinematic dynamics in India and engaging stakeholders in an ongoing conversation that embraces the diversity of voices within the broader concept of Pan-Indian cinema.

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 Keywords

Pan-Indian Cinema, South Indian films, cultural authenticity, Baahubalisation, Bollywood.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

"Synthesis of hot brand reactive dyes based on 4,4'-methylene bis(2-fluoro aniline) and their application on various fibres"

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Creative Commons Attribution 4.0 and The Open Definition

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"Synthesis of hot brand reactive dyes based on 4,4'-methylene bis(2-fluoro aniline) and their application on various fibres"

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

ANALYSIS OF THE PRODUCTIVENESS OF SOCIAL MEDIA IN EVENTS INDUSTRY IN INDIA

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ANALYSIS OF THE PRODUCTIVENESS OF SOCIAL MEDIA IN EVENTS INDUSTRY IN INDIA

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Creative Commons Attribution 4.0 and The Open Definition

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Ni(II) form 1:1 complex with ligands ie. 1-(O-hydroxy acetophenone)-5-(salicylidine)thiocarbohydrazone and ?-picoline. Kinetic parameters like order of reaction, activation energy, apparent frequency factor and apparent entropy of activation of first stage of the decomposition of complex have been determine using graphical method of Freeman and Carroll ; and Doyl's method as modified by Zsako using non isothermal TG curve.

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solid state kinetics, thermogravimetric analysis, Schiff base.

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Creative Commons Attribution 4.0 and The Open Definition

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Polypharmacy, the concurrent use of multiple medications, is on the rising in globally, driven by the increasing prevalence of comorbidities resulting from acute and chronic illnesses. While aimed at improving patient care and quality of life, polypharmacy presents significant challenges, especially among the older population with multimorbidity. The associated risks include adverse outcomes such as mortality, falls, adverse drug reactions, prolonged hospital stays, and readmissions. The term lacks a universally agreed clinical definition, reflecting the complexity of determining its scope . This article explores the multifaceted causes of polypharmacy, including over-the-counter medication availability easily , alternative treatment methods, ease of access to medications, comorbidities, multiple consultations, and adverse drug effects. Factors associated with the polypharmacy such as Patient-related factors, disease conditions, healthcare-related elements, and prescribing-related behaviors contribute to the phenomenon in the polypharmacy. The consequences of polypharmacy encompass increased healthcare costs, adverse drug events, medication non-adherence, reduced functional capacity, and geriatric syndromes.

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Keywords :- Polypharmacy , Comorbidities, Adverse Drug Reactions, Healthcare, Medication Safety

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Creative Commons Attribution 4.0 and The Open Definition

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The Indian education system has its own share of issues and challenges which need to be resolved so as to provide better and improved education to children who are the future of the country. Over the years a lot has changed in the Indian education system but still there are many loopholes and problems which needed to be resolved. After India became independent, the constitution committed six fundamental rights of which one of the Rights education it allowed free education for every child up between the age of 6& 14 years. The aim of education was to develop a man and economic status. He should be given such an education which would be useful for the government. The freedom of movement had a great impact in the field of education. Many nationalist considered the prevailing system completely alien, harmful and indifferent to Indian interest. The Indian education system in India has undergone significant changes for the fast few decades.Despite its long history of learning and knowledge. The Indian education system faced numerous challenges to un equal access to challenges to educated outdated curriculum and inadequate funding.

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Education system challenges, Education problems, changes in Indian education system

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Creative Commons Attribution 4.0 and The Open Definition

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Migration has significant effects on both sending and receiving regions, and this fact is now well acknowledged. But more research is being done to try to understand the psycho-social impacts. One relatively new component of an ongoing research on the effect migration has on sending communities is an emphasis on the family breakdown that is typically caused by the phenomenon of migration. This can happen in a number of different ways, such as a complete nuclear family moving away from extended relatives in the country of origin, or a parent or child going alone while leaving dependents behind. This form of migration is cyclical and repeated in many regions of the globe, raising concerns about how it affects those left behind and how much they depend on the migrants for assistance . This study focuses on the direct consequences that international migration has on immigrant families who are still living in their country of origin despite having left their homelands.

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Migration, left behind, psycho social effects, left behind families, remittances, labour

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Creative Commons Attribution 4.0 and The Open Definition

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The principles and elements are major implement that an artist utilized to create a successful composition. The fundamental ideas encompass all the rules of aesthetics, whether it is good or weak depends on how the artist applies the rules and how well he or she comprehends them. Although I'm not sure any one of these impacts is exhaustive, I'll list a few of the most popular ones (unity, balance, etc.).We are expressing our opinions on worth when we state that a painting has UNITY and DEPTH. Too much consistency (unity) without diversity (variety) is monotonous, while too much contrast without consistency is chaotic. The first definition of principle creates visual effects like unity and depth, for instance. A good piece of art is created using principles f art.

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principles of art, impression, composition

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Creative Commons Attribution 4.0 and The Open Definition

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The ATPase activity showed normal behavior in the control set, where as , in cadmium chloride exposure, the alga showed dual behavior. The ATPase enzyme activity showed a maximum of 6.7% increase at concentration-X of cadmium chloride on 15th day of exposure and when the exposed alga was transferred to toxicant free medium 12.3% increase was noted on 15th day of recovery. At concentration-Y, a maximum of 6.4% decrease in enzyme activity was marked on 15th day of exposure and when the exposed alga was transferred to toxicant free medium 18.7% decrease was noted on 15th day of recovery. At concentration-Z, a maximum of 91.8% decrease in enzyme activity was marked on 15th day of exposure and when the exposed alga was transferred to toxicant free medium 99.02% decrease in the enzyme activity was noted on 15th day of recovery. At concentration-X, little increment was noted at all exposure and recovery periods. However, these increments were well within the standard deviation range, when compared to control set. Hence, it was not possible to say that the increment caused in the parameter was due to the toxicant, Cadmium chloride. Basing on this type of insignificant increase, it was also not possible to indicate that the toxicant showed dual behavior in its action. No recovery was noted in all the two higher (Y and Z) concentrations of cadmium chloride selected. At sub-lethal concentration of the toxicant, cadmium chloride stimulation of the enzyme activity and at higher concentrations of cadmium chloride inhibition of ATPase activity was observed. This dual behavior of the toxicant can be exploited for phytoremediation studies.

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 Keywords

Cadmium, BGA, ATPase activity, Stimulation, Inhibition

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Creative Commons Attribution 4.0 and The Open Definition