Volume 11 | Issue 11 |

 Abstract

The study investigates the relation of employer branding with employee attraction and retention in the IT sector, emphasizing various dimensions of employer branding. Employing a quantitative research approach and convenient sampling, data is gathered through a structured questionnaire. Pearson correlation is used to find the correlation. Findings underscore the critical role of dimensions such as work-life balance, positive work environment, values, culture, career growth, and competitive compensation in shaping employee retention and attraction. Notably, a healthy work-life balance exhibits the strongest positive correlation with retention. The study concludes that prioritizing these dimensions in employer branding can help IT organizations attract and retain top talent, fostering a loyal and committed workforce. This provides actionable insights for formulating effective employer branding strategies in the competitive IT industry.

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Employer branding, Employee attraction, Employee Retention.

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Creative Commons Attribution 4.0 and The Open Definition

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Police Brutality in India: A Critical Analysis from a Human Rights Perspective. -Diljinder Singh, LL.M, University Institute of Legal Studies, Chandigarh University. -Dr. Shailja Thakur, Assistant Professor, UILS, Chandigarh University, SAS Nagar. ------------------------------------------------------------------------------------------------------------ "...the threat to human rights and bodily integrity are the highest in police stations" -Chief Justice N. V. Ramana Abstract: Gail B. Stewart famously said "Police Brutality- These are the two words that shouldn't go together" . The Indian Law, like any other democratic country, believes in protecting its citizens and their rights, and for that, it has fundamental rights, other rules, and laws. The Legislature, the Executive, and the Judiciary work together and keep check on each other to ensure that. Under the executive authority comes the police and it has to maintain the peace and harmony of society. It plays an important role as it works on the ground level and assures the enforcement of law and order. It works very hard to prevent crime and disorder. But with all that being said, the police, are also known to misuse their powers under political pressure and for personal benefits. Former IPS Prakash Singh in an interview once said "I'd say that the police of this country is ruler's police. The police for those in power. It doesn't work for people" . Although the definition of police brutality is not given under any law, the use of excessive power in a wrong or illegal way can be called police brutality. This article is about that only, it's a study about police brutality. This paper will include all the major points related to police brutality, whether those be complaints, allegations, etc., and the Hon'ble Court's commentary on it. Police brutality includes both physical and mental torture, in some cases even death. Being rude and insulting people is a common thing for policemen, whether it be at police stations or traffic signals, we have seen it happening or heard it from someone. News about the violation of human rights, fake cases, fake encounters, etc. isn't something new to Indian society.

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Police, Police Brutality, India, Human Rights, Constitution.

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The purpose of this article is to explore the role of American Institutions, such as Universities, Journals/literary magazines, literary prizes, translators and publishers in the development of the field of Contemporary Chinese Literature. Though Chinese literature is very rich, the efforts of these agencies cannot be ignored in the flourishing of contemporary Chinese literature in modern times. It contributes to existing studies of Chinese national and transnational literature. This article explores the significant role played by American institutions in shaping and promoting Contemporary Chinese Literature by taking a few case studies. It delves into the historical context of Sino-American literary exchanges, highlighting key publications and their impact on Chinese writers and literary discourse. Drawing upon primary sources, academic articles and archival research, this paper analyses how American institutions facilitated the dissemination of Chinese literature to international audiences and fostered cross-cultural literary dialogues. Methodologically, this paper designates a common space as the ground for Chinese literature within the ecosystem of World Literature.

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Chinese Literature, American Institutions, Sino-American Literary Exchanges, World Literature.

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The spectacular surge in the proportion of credit card transactions, web based purchases, has led to a surge in fraudulent activities recently. For any business establishment, credit card security is a major concern. In this respect, credit card fraud is hard to identify. Thus it became imperative to implement effectual fraud detection systems for all credit card issuing banks to mitigate their losses. Betrayed transactions with real transactions in actuality are often dispersed and simple methods of matching are not enough to detect them accurately. The paper proposes an algorithm based on Machine Learning credit card fraud detection to solve the issue of a fraudulent transaction. This framework nominally increases the probability of card fraud by exponential activity. The results show that the accuracy of Random Forest, Support Vector Machine and KNN classifiers achieves respectively 94.84%, 89.46%. Random Forest could even predict new fraud cases very quickly. Keywords:Credit Card Fraud, Machine Learning algorithm, Fraud detection.

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ANALYSIS ON THE APPLICATION OF DATA SCIENCE IN FRAUD DETECTION AND PREVENTION

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Right from the beginning, man was amazed by the duality of nature, day and night, sun and moon, hotness and coldness, diseases and health and of course life and death. He learned that many things around him are wholesome and many others are unwholesome. Happiness and sadness is the most important duality of mind of a person. Success of man is fully based on his happiness. Every person strives to achieve health through happiness and peace of mind always. The Ayurvedic principle of synthesis of mind, body and soul to consider man as an integrated whole one would help to treat mental disorders effectively In our classics, we come across many more references regarding the seat of Manas, which are mentioned at various places, but majority of Acharya finally believed that the actual seat of Manas is Hridaya (excluding Urogata) and its transportation channel is Sarva Sharira.

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Key Words: Acharya, Manas, Hridaya, Sarva Sharira, Ojas, Tvaka, Shiras etc.

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Magnesium nanoparticles were synthesized and characterized by using a Scanning Electron Microscope (SEM), Energy Dispersive X-ray Spectroscopy (EDAX), X-ray diffraction (XRD), and Fourier Transforms Infrared Spectroscopy (FTIR). The objectives of the work are to study the impact of differential quantities of magnesium oxide nanoparticles on the growth, haematological and biochemical characteristics of common carp. Six feeds were prepared by using differential quantities of Magnesium Oxide nanoparticles such as 0(Feed1),10(Feed 2),20(Feed 3),30(Feed 4),40(Feed 5), and 50(Feed 6)mg with fish meal, groundnut oil cake, wheat flour and tapioca flour. Growth, haematological and biochemical parameters of common carp were estimated after 21 days of rearing. Morphological characteristics of magnesium nanoparticles were observed by using an SEM at the wavelength from 2. EDAX spectrum showed three peaks located at 0.5 KeV,1.3 KeV, and 2.5 KeV. In (XRD), the peaks are indexed as 39.600(111), 42.900(200), 62.860(202), 74.620(311), and 78.600(322). The FTIR spectrum was in the range of 400-4000-1, and functional groups are Alcohols, ketones, alkynes, alkyl, and halides. Survival rate indicated that all the Common carp were active and healthy during the period of 21 days except Feed 4 and 5. Feed consumption and feed conversion efficiency of Common carp were higher in Feed 5. The Feed conversion ratio was good in Feed 6. The specific growth rate was higher in Feed 6. Assimilation and Metabolism were higher in Feed 3. Gross and net growth efficiency was higher in Feed 5. Haematological parameters increased with increased concentration of magnesium oxide nanoparticles. Total protein, carbohydrate and lipid in the muscle, gill, and liver of Common carp were higher in Feed 6.

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 Keywords

Magnesium oxide nanoparticles, growth, haematological, biochemical, common carp

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Creative Commons Attribution 4.0 and The Open Definition

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Cotton fiber which is know as the white gold of India, has highest physical and chemical properties than other natural fibers. The cultivation of cotton is carried out in many ways, the one among them is cultivating it with no fertilizers and pesticides but only with the natural rainfall is known as Kala cotton (Gossypium herbaceum). This withstands any temperature and so its cultivated quickly. Blending of cotton fiber with other natural or manmade fiber has become common now a days. Banana Fiber has high range of tear resistance and overall flexibility, blending this fiber with cotton enhances the more physical and chemical properties. This study is carried out to compare the abrasion resistance using Marindale method and Bursting Strength of Banana cotton and Kala cotton fabrics.

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Cotton fiber, Gossypium herbaceum, Banana fiber, Abrasion resistance, Marindale method, Bursting Strength.

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Creative Commons Attribution 4.0 and The Open Definition

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Currently, a significant portion of global economic, commercial, cultural, social, and governmental activities occur in the digital realm. This includes interactions at all levels . The increasing prevalence of cyber-attacks and the risks associated with wireless communication technologies have become pressing concerns for private companies and governmental organizations worldwide. Given the world's heavy reliance on electronic technology, safeguarding data from cyber threats is becoming a very important concern . The usual aim of the cyber attacks is to set in financial losses inn the organization, although in some instances, these attacks may serve military or political purposes. The damages resulting from such attacks include PC viruses, breaches of sensitive information, data distribution service (DDS) disruptions, and various assault vectors. To mitigate these risks, organizations deploy diverse solutions aimed at preventing or minimizing the impact of cyber-attacks. Cybersecurity involves real-time monitoring of the latest IT developments. Researchers globally have proposed numerous methods to prevent cyber-attacks or mitigate their effects, with some approaches already in operational use and others still in the research phase. This study aims to conduct a comprehensive survey and review of standard advancements in the field of cyber security. It seeks to explore the challenges, weaknesses, and strengths of these proposed methods. The study delves into various descendant cyber-attacks, providing detailed consideration of emerging threats. The discussion encompasses standard security frameworks, tracing the history and early-generation cyber-security methods. Additionally, the study explores emerging trends and recent developments in cyber security, highlighting evolving threats and challenges.

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Cyber threats ,cyber security trends and frequency , mitigation methods

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The use of herbal medicines for the treatment of various health challenges continues to expand rapidly across the world the use of herbs is viewed as an integral part of the culture in those communities. Betel leaf (Piper betle) is a well-known medicinal plant found in Asia. It belongs to the family Piperaceae. Plant leaves are used for the preparation of traditional medicine to treat various diseases. In India, as a traditional practice, betel leaf is consumed after the commencement of a meal in order to improve digestion due to its astringent taste. Many research studies on Piper betel has chavibetol, chavibetol acetate, caryophyllene, allylpyrocatecholdiacetate are the main constituents in betel leaf with many medicinal properties like anti- warts anti-fungal, anti-nociceptive, anti-cancer,wound healing and anti-dermatophytic.betel leaf oil is used for many cosmetics preparation for Skin brightening ,Cooling effect, Face mask, anti- acne etc.In this reviewauthor collect the information about benefits of betel leaf in order to portray the significance which will benefit the mankind.

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Piper Betel leaf, medicinal uses, cosmetics uses, , marketed products

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MSMEs greatly influence the industrial and economic development of Karnataka. MSMEs manufacture and process products and provide services. They help in socioeconomic advancement also. With the benefit of minimal investments and the potential for significant employment generation, they account for a sizable portion of industrial units and significantly contribute to GDP. According to the state economic survey report 2022-23, Karnataka has 7.38 lakh micro, small, and medium-sized businesses registered on the Government of India Udyam web Portal. There are 2,426 medium industries, 27,355 small industries, and 7, 08,929 micro industries. The MSMEs sector has employed 68.72 lakh people. MSMEs are the driving force behind Karnataka's industrial development since they lay the path for eliminating regional imbalances and addressing the employment issue. The Government addresses the issues and problems impeding performance by implementing various policy initiatives and solutions. The current study analyses MSMEs' development, growth, and effectiveness in Karnataka. The number of units registered, employment, and investments2010-11 to 2019-20 are the metrics used to gauge the growth. The study explores the Government's institutional assistance and policy measures. The secondary sources of data are gathered from the Directorate of Industries and Commerce, Government of Karnataka, as well as from several websites.

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MSMEs, Employment, Karnataka, Growth

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Creative Commons Attribution 4.0 and The Open Definition