Volume 12 | Issue 10 |

 Abstract

The study explores how artificial intelligence (AI) is revolutionizing digital marketing by offering tools that enhance campaign optimization, customer segmentation, and overall marketing performance. AI's role in predictive analysis allows businesses to understand customer preferences, personalize communications, and improve search engine optimization. AI-driven tools such as chatbots, predictive analytics, and personalization engines help digital marketers automate tasks, analyze data, and personalize user experiences. Despite its benefits, AI integration poses challenges, including data privacy concerns, skill gaps, algorithmic biases, and high implementation costs. The study concludes that AI is reshaping the digital marketing landscape, offering opportunities for growth, efficiency, and personalized engagement, but requires thoughtful integration and ethical considerations for sustainable success.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence (AI), Digital Marketing, Customer Segmentation, Personalization and Customer Behavior

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The problem of manual scavenging is one of the harsh realities that still are running in practice as an occupation in India. It is basically a practice of, cleaning, carrying, and removing fecal waste or human excreta manually from dry latrines or insanitary latrines, cleaning of septic tanks and manholes. Despite of numerous Government initiatives and upliftment measures that are brought in action and legislations enacted to curb this socio- legal menace. It is the most dehumanizing practice and devalues the aspect of human dignity and social acceptance. Untouchability and social exclusion are inherently related to manual scavenging. We by ourselves teach and have been taught by our family members not to touch the sanitation worker coming to clean our domestic toilets and to serve them with anything by keeping some distance. Manual scavenging communities face and endure by reason of discrimination, ineffective implementation of laws and rehabilitation including alternate employment. Manual scavengers are often exposed to health hazards and serious diseases like bronchitis, asthma, tuberculosis, and nausea, which may even cause them to death. This paper aims to highlight the socio-legal problem of Manual Scavenging in India. There are a lot of discrepancies around the data on manual scavengers in the country. The numbers provided by independent organizations like the Safai Karmachari Andolan point towards the under estimation of the figures by the government.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Manual Scavenging, Safai Karmachari ,Social Exclusion ,Untouchability, Human Excreta

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study focuses on the significance of water quality checking in construction activities, with a particular emphasis on Coimbatore City. The integrity of construction materials, worker health, and environmental sustainability are directly influenced by water quality. Given Coimbatore's reliance on both groundwater and surface water, regular testing is essential to identify potential contaminants, especially in light of industrial activities and urban runoff. This study advocates for pre-construction assessments, continuous monitoring throughout the construction process, and compliance with local and national regulatory standards. The findings underscore the necessity of establishing robust water quality management practices to ensure safe, efficient, and environmentally responsible construction in Coimbatore.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Water Quality, Testing, Corrosion, Durability, Innovation, Sustainability

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Sustainable interior design is essential to creating learning environments in school buildings that are energy-efficient, healthy, and mindful of the environment. This study examines the significance of incorporating sustainable design principles into school interior design, with a particular emphasis on material selection, energy efficiency, indoor air quality, and occupant well-being. By using sustainable materials, schools may reduce their influence on the environment and make their staff and children' surroundings healthier. Energy-efficient HVAC systems, lighting, and appliances all contribute to lower running costs and energy consumption. Prioritizing indoor air quality through proper ventilation, filtration, and the use of low-VOC materials helps to guarantee a conducive learning environment. The study also examines the relationship between occupant well-being and sustainable design, taking into account elements like access to green areas, natural light, access to green spaces, and psychologically supportive interior elements. In order to integrate sustainable methods into their projects, architects, designers, and school administrators should find the information provided by this research to be helpful. It highlights the benefits of environmentally friendly interior design, including less environmental impact, increased economic viability, and improved educational results. Schools may help create a more sustainable future by adopting a holistic strategy that takes into account both ecological and human well-being.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Environmental sustainability, energy efficiency, indoor air quality, occupant well-being, sustainable interior design, school buildings.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The development of human civilization has been based on the knowledge and skills passed down from generation to generation, which have allowed people to traverse, adapt to, and manage their social and natural circumstances. As the cornerstone for wealth, well-being, and democratic participation, education plays a pivotal role in economic growth, societal change, and national advancement. Notably, education has a critical role in national progress by integrating economic, social, and demographic development and strengthening institutional and individual capability. The Twelve Five Year Plan (2012-2017) places a strong emphasis on the idea that education is essential for the development of human resources, especially in developing countries. Nelson Mandela emphasized that education is crucial for nation-building and healing, and its impact goes beyond skill development. Furthermore, as Twining (1987) claims, the content of vocational education serves as the foundation for many aspects of everyday life, illustrating the ubiquitous significance that education plays in both individual lives and society systems.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Vocational Education, Individual Development, Social Change, Economic Growth, National Development

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Creative Commons Attribution 4.0 and The Open Definition

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This study presents the development of an engineered strain of Methylomicrobium buryatense, designated 5GB1C-RO1, optimized for methane bioconversion and contaminant removal. Through genetic engineering, key metabolic pathways were enhanced, including the ribulose monophosphate (RuMP) cycle and methane oxidation mechanisms, resulting in a 40% improvement in methane uptake rates and a methane-to-biomass conversion efficiency of up to 80%. The strain also demonstrates advanced bioremediation capabilities, with hydrogen sulfide (H?S) removal rates of up to 95% and the degradation of volatile organic compounds (VOCs) such as toluene and xylene with an efficiency of over 85%. Novel bioreactor designs, including a Two-Phase Partitioning Bioreactor (TPPB) using Deep Eutectic Solvents (DES), were introduced to enhance methane mass transfer by 60% compared to conventional systems. The integration of these biotechnological innovations enables the production of high-purity biomethane (>98%) while efficiently removing contaminants, making this strain suitable for industrial applications in biogas upgrading, natural gas processing, and environmental remediation. The scalability and robustness of this system offer promising potential for sustainable methane valorization and greenhouse gas mitigation.

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 Keywords

Methane bioconversion, Methylomicrobium buryatense 5GB1C-RO1, CRISPR/Cas9, methane oxidation, ribulose monophosphate (RuMP) cycle, volatile organic compounds (VOCs).

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Scholars

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 Keywords

Typing

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Creative Commons Attribution 4.0 and The Open Definition

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The Yellow Stem Borer (YSB), Scirpophaga incertulas (Walker), is an important pest of rice throughout tropical South and Southeast Asia. The highest incidence of this pestis primarily observed in tropical lowland rice fields and deep-water rice cultivation. Theyield loss caused by the YSB is estimated to be 20% in early-planted rice crops and 80%in late-planted crops. In this paper, we developed a method to detect and classify the forms of YSB using a Convolutional Neural Network (CNN) and then model the infestation migration patterns of YSB in several rice-growing regions by using a CNN learning model. A dedicated CNN architecture is designed, and optimized for its ability to extract features and discern spatial hierarchies indicative of pest presence. Transfer learning techniques, utilizing pre-trained models, enhance the model's capability to recognize subtle patterns associated with pest infestations. The dataset is carefully annotated and augmented to ensure robust model training, with an emphasis on realworld variability. These models can help detect, classify, and model the infestations of other Agricultural pests, improving food security for rice.

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 Keywords

1. Yellow Stem Borer (YSB) 2. Scirpophaga incertulas 3. Rice pest management 4. Tropical lowland rice fields 5. Deep-water rice cultivation 6. Yield loss estimation 7. Convolutional Neural Network (CNN) 8. Pest detection and classification 9. Infestation migration modeling 10. Transfer learning 11. Feature extraction 12. Pre-trained models 13. Dataset annotation 14. Data augmentation 15. Spatial hierarchies 16. Pest presence patterns 17. Agricultural pest monitoring 18. Food sec

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BACKGROUND: Spastic CP is the most prevalent diagnosis among children with CP. Lower limb muscles often afflicted in children with cerebral palsy include gastro-soleus. So, Children with spastic diplegic CP exhibited more stiffness at the ankles than the knees affecting ankle dorsiflexion and balance. This study was carried out to investigate the effects of SMIT Vs SS technique in spastic diplegic CP with calf tightness. AIM: To compare the effectiveness of suboccipital muscle inhibition technique versus static stretching technique on ankle ROM and balance in spastic diplegic cerebral palsy patients with calf tightness. METHODOLOGY: Subjects were divided by using convenient sampling. 48 subjects were selected by Inclusion criteria. Subjects were evaluated for ankle DF-ROM, MAS & PBS. In this study, 48 subjects were assigned, 24 subjects were in group A who received SMIT in six sessions for 2 weeks. Group B consisted of 24 subjects who received static stretching technique in six sessions for 2 weeks. RESULT: The results indicated that while both techniques had some impact, SMIT demonstrated significant improvements in the Modified Ashworth Scale (MAS) and Pediatric Balance Scale (PBS) scores, suggesting its efficacy in enhancing motor function in this population. CONCLUSION : The findings of this study support the effectiveness of SMIT in improving spasticity and balance in spastic diplegic CP patients with calf tightness. While static stretching also offers benefits, SMIT appears to be the more effective intervention . CLINICAL IMPLICATION : Given the promising results of SMIT, it may be beneficial for clinicians to incorporate this technique into rehabilitation programs for spastic diplegic CP patients, particularly those with calf tightness.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Suboccipital Muscle Inhibition, Cerebral Palsy, Static Stretching, Spasticity, Balance, Ankle Range Of Motion

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The young population plays a crucial role in the future of any nation, and with Telangana being one of the youngest states, prioritizing the well-being and reintegration of its young populace is of utmost importance. Recent data from the National Crime Records Bureau (NCRB) has brought to light the alarming involvement of children in criminal activities, emphasizing the pressing need to focus on their rehabilitation and reintegration into society. Despite the challenges posed by the limited number of Juvenile Justice Boards (JJBs) compared to the state's population and area size, understanding and enhancing existing rehabilitation programs are imperative for laying a solid foundation for the state's development. The study, utilizing a mixed research methodology encompassing both qualitative and quantitative methods, has a sample size of 20. While the sample size may be relatively small, it offers a foundation for future research to expand upon the findings. Quantitative methods will be employed for descriptive statistical analysis, while qualitative methods will involve interpretative analysis. This research aims to evaluate the effectiveness of rehabilitation and reintegration programs for children involved in criminal activities in Telangana, India. Recognizing the complexities of reintegrating such children into society, this study engages various stakeholders in the rehabilitation process and conducts direct interviews with the children to provide a comprehensive assessment. This study aims to identify the challenges, accomplishments, and gaps in current rehabilitation and reintegration practices. By capturing the perspectives of key stakeholders, including social workers, judges, members of the child welfare committee, officials from observation homes, lawyers, and psychologists, alongside conducting direct interviews with children participating in these programs, the study aims to gain valuable insights into the multifaceted nature of the rehabilitation process. Data analysis examines various aspects of the rehabilitation and reintegration process, including access to education, vocational training, mental health support, family reunification, and community acceptance. By delving into the lived experiences of stakeholders and children, this research endeavours to inspire positive change in policies and practices in Telangana and beyond. Ultimately, the study findings contribute to a deeper understanding of the complexities surrounding the rehabilitation and reintegration of children involved in criminal activity, guiding future interventions to promote their overall well-being and social inclusion.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

juvenile, rehabilitation, reintegration, CCL

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Creative Commons Attribution 4.0 and The Open Definition