Volume 12 | Issue 10 |

 Abstract

Blockchain technology has the potential to revolutionize digital advertising by addressing key challenges such as transparency, fraud, and data privacy. By providing a decentralized and immutable ledger, blockchain enhances transparency in ad transactions, allowing advertisers to track spending and verify placements. The technology also reduces ad fraud through smart contractsand verified identities, ensuring advertisers only pay for genuine engagements. Additionally, blockchain empowers users by giving them control over their data, fostering trust in the advertisingecosystem. Improved targeting, enhanced measurement, and the ability to create token-based incentives further contribute to a more efficient and user-centric advertising environment. As the digital landscape evolves, blockchain could play a pivotal role in reshaping the future of advertising.

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 Keywords

Transparency, Ad Fraud, Smart Contracts, Data Privacy, Decentralization, User Control, Audience Targeting, Measurement & Analytics, Tokenization, Incentives, Supply Chain Transparency, Consumer Trust, Real- Time Bidding, Immutable Ledger, Ad Spend Efficiency

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Alzheimer's disease (AD) is a common neurodegenerative disease characterized by progressive cognitive decline and memory loss. Although the exact etiology of AD is unknown, extensive research has revealed an important role for genetic factors in its pathogenesis. This comprehensive review aims to provide an overview of the genetic basis of Alzheimer's disease and identify key genes involved in disease susceptibility. Several genes have been identified that contribute to the development of AD. The amyloid precursor protein (APP) gene, located on chromosome 21, is associated with the production of the abnormal amyloid beta protein that is a hallmark of AD pathology. Mutations in the gene Presenilin 1 (PSEN1) on chromosome 14 and Presenilin 2 (PSEN2) on chromosome 1 cause early-onset familial Alzheimer's disease by affecting APP processing and beta-amyloid production. Another important genetic factor is the Apolipoprotein E (APOE) gene located on chromosome 19. The APOE ?4 allele is the best-known genetic risk factor for late-onset Alzheimer's disease. Its presence increases susceptibility to AD, which has a dose-dependent effect. It is important to note that genetic risk factors are not segregated. Environmental factors, lifestyle, and general health play an important role in the onset and progression of the disease. Understanding the interplay between genetic and environmental factors is critical to elucidating the complexity of AD. This review highlights the need for further research to elucidate the complex mechanisms by which these genetic factors contribute to AD pathogenesis. Studying interactions between genes and environmental factors can provide valuable insights into potential therapeutic targets and prevention strategies.

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Alzheimer's disease, genetics, amyloid precursor protein, presenilin, pathogenesis.

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Now a days there are many misconceptions about homoeopathy like homoeopathy removes symptoms but disease remains. All this is not true at all. Homeopathic treatment is highly individualized. "The most important duty of the physician is to determine the nature of the disease and the specific remedy." For recurrent diseases, this involves understanding why the disease is recurring and finding a remedy that fits the totality of the patient's symptoms and underlying predispositions according to aphorism 6th.

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Hemorrhoid, Sycosis, Homoeopathy, Medicine

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Creative Commons Attribution 4.0 and The Open Definition

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This analytical study examines the marketing strategies employed by over-the-top (OTT) platforms in the rapidly evolving digital media landscape. With the rise of streaming services reshaping viewer consumption habits, this research identifies key marketing tactics, including targeted advertising, subscription models, content personalization, and strategic partnerships. Utilizing a combination of qualitative and quantitative methods, the study analyzes consumer behavior, brand positioning, and competitive dynamics within the industry. Findings highlight the importance of data-driven insights in crafting effective marketing campaigns, enhancing customer engagement, and sustaining subscriber growth. The study concludes by offering recommendations for OTT platforms to optimize their marketing strategies, ensuring long-term viability in a saturated market.

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OTT Platforms, SEO Strategies, Social Media Marketing, Streaming Services, Market Competition

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ABSTRACT Cloud computing is one of the recent Internet related computing paradigms being implemented by academic libraries across the globe in bringing information services closer to their diverse and remote users. This leads to user satisfaction, enhanced image of librarians and university at large. The aim of undertaking this research was to explore the integration of cloud computing and service delivery in academic libraries with reference ersity. The objectives were to assess the impact of cloud computing information services, examine the application of cloud computing technologies, find out the factors influencing optimal utilization of cloud computing information services and develop appropriate strategies to increase utilization of cloud computing information services

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Computing, Library, Services, models, Adoption, effective library services" Open Source

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Discrimination against women starts from their own house when parents differentiate between their son and daughter

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Gender discrimination, women, patriarchal society

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

????? ??????? ??? ?????? ?????? ?? ???????? ?????? ??? ?????? ?? ???????? ?????? ?? ???????? ?????????? ??? ???? ?????? ? ???? ?????????? ????? ?? ???? ?? ???????? ???? ???, ????? ?? ?????? ???? ?? ???????? ?? ????????? ?? ?? ???? ??? ??? ???????? ???? ???? ????? ??????? ??? ?????? ??? ??????????? ?? ???????? ? ???? ??????????? ??, ????? ????????? ?????? ?? ?? ???? ??, ?? ?????? ?? ?????? ?????, ????? ?? ????? ?? ?? ???????? ?? ?? ???? ??? ????? ????? ?? ?????, ?? ??????????? ?? ?? ???? ???? ?????, ??????? ??????? ?? ?????????? ????? ?? ????????? ?????? ?? ?????? ????? ???? ?????? ??? ???? ????? ?? ????? ????, ????? ???? ??? ??????? ???????? ?? ????? ?? ??? ??????? ?? ???

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madhyakaaleen sant kavayitriyaan

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The execution of financial and banking agreements is frequently perceived to reside within the purview of governmental legal provisions. This study examines a particular instance of self-enforcing financial contracts within the banking framework of nineteenth-century South India. The Chettiars, a caste of merchant-bankers, depended on religious uniformity as well as a practice of endogamous marriage, wherein members exclusively united with others from the same community, to uphold banking contracts within their structure. Recognized as a significant source of credit both locally and across Southeast Asia, this paper delineates and scrutinizes the mechanisms of enforcement that were operational in the absence of governmental intervention. In addition to introducing a new case of self-enforced financial contracts, this paper also offers an innovative perspective on the interpretation of the social institution of caste, as analyzed through the lens of rational choice theory

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Contracts, community, marriage, rational choice

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The study indicated that fruit of Cucurbita pepo, Mean pumpkin contain rich amount of nutrient like Tannin, Calcium, Potassium, Magnesium, Phytate, Fiber and Oxygen. Today Pumpkin used as a dietary food. The presence of these phytochemical explained the medicinal action of the Cucurbita fruit encounter in its therapeutic use. The proximate moister content and anti- nutrient mineral like, Protein, Carbohydrates evaluated after characterization they show phytonutrient and anti-nutriant activity content in pumpkin. These result reveled that pumpkin fruit contain rich amount of nutrient and therefore can be included in diets to supplementary our daily nutrient need.

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Nutritional, Potential, Pumpkin, Phytochemical, Proximate composition.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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PVP, PVA, benzoic acid, polymer blend, SiO2, VTF

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Creative Commons Attribution 4.0 and The Open Definition