Volume 14 | Issue 1 |

 Abstract

The rapid growth of artificial intelligence (AI) has significantly transformed digital marketing practices, particularly in influencer-driven platforms such as vlogs. AI-sponsored vlogs, where artificial intelligence is used to create, recommend, or promote products through virtual influencers or AI-assisted content, are increasingly shaping consumer perceptions and purchasing decisions. This study examines how consumers perceive AI-sponsored vlogs and how these perceptions influence their purchase intentions and decision-making process. The study is empirical in nature and is based on primary data collected from consumers who actively engage with vlog content on platforms such as YouTube and Instagram. Descriptive analysis has been used to interpret the data collected through structured questionnaires. The findings reveal that trust, perceived authenticity, and informational value of AI-sponsored vlogs play a crucial role in influencing consumer purchase decisions. The study concludes that AI-sponsored vlogs are emerging as an effective marketing tool, provided ethical transparency and credibility are maintained.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence, AI-Sponsored Vlogs, Consumer Perception, Purchase Decision, Digital Marketing

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Ashtakatvara Taila is a classical Ayurvedic medicated oil indicated mainly in Urustambha and Vatika disorders, described in Charaka Samhita and Bhavaprakasha with variations in pharmaceutical proportions. The present study aimed to comparatively evaluate the pharmaceutical preparation of Ashtakatvara Taila as per two classical references and to develop its modified dosage form as a liniment. Two batches of Taila were prepared using Sarshapa Taila as the base, Shunti and Pippalimoola as Kalka Dravya, and Dadhi and Katvara as Drava Dravya, following standard Taila Paka procedures Charaka Samhita ( Batch A) and Bhavaprakasha (Batch B). The prepared Taila was further modified into a liniment by incorporating menthol, camphor, and eucalyptus oil. Detailed observations on temperature, duration, Sneha Siddhi Lakshanas, yield, and loss were recorded. Batch A showed a higher percentage loss of Taila compared to Batch B, whereas both liniment preparations demonstrated improved spreadability, reduced viscosity, cooling sensation, and better skin absorption. The study highlights the influence of classical proportions on pharmaceutical outcomes and supports the utility of liniment as a patient-friendly external dosage form of Ashtakatvara Taila.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Key Words: Ashtakatvara Taila, Liniment

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

1. Abstract: Background: The Construction industry is the largest hub for employment. The workers are engaged in intensive and physically demanding jobs. Tasks such as stooping, kneeling, and awkward postures cause micro traumas leading to pain amongst workers. Aim: To know the prevalence of musculoskeletal discomfort among the construction workers in Nagpur city using the Nordic Musculoskeletal Questionnaire. Methodology: 105 participants were recruited by using convenient sampling. 25-35 years was the age criteria specified. Inclusion and exclusion criteria were formed, and the assessment was done using the Nordic Musculoskeletal Questionnaire. Results and Conclusion: The results showed that the upper back was the most affected region of the body, followed by the knee and shoulder. Addressing these issues will help protect workers' well-being while also enhancing productivity and safety in the construction industry.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Construction workers, Nordic Musculoskeletal Questionnaire, Work-related msculoskeletal discomfort, Prevalence

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract: Plug in electric and fuel cell vehicles are said to be the next generation vehicles whereas hybrid electric vehicles have already established its roots in the market. The end consumers need better fuel efficiency, drive range, cost effective without any compromise in comfort and luxury and the government bodies require independency on foreign oil, better carbon footprint and sustainability in transportation. It has also been observed that the weight of vehicles is increasing from one generation to the next generation. Heavier the vehicle more will be the fuel consumption and emission. The mass reduction of drive train components has become necessary to provide space for performance improvement of the vehicles. The advancement in the area of material technology, casting technology and use of lightweight materials has paved the way for the motor mass reduction. With the help of simulation on NREL ADVISOR small car with three dive train technology EV, HEV and FCV and conventional vehicle on three drive cycle HWFET, US06 and UDSS , this paper investigates how the performance of HEV, FCV and EV get affected and by the motor mass reduction of these vehicle while keeping other vehicle parameters unchanged.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords--Electric vehicle, Fuel cell vehicle, environment, emission control, vehicle performance, motor mass.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Libraries have always adopted new technologies to assist in their objective of providing clients with effective and efficient services, as well as timely access to needed information. Now a days Mobile technologies and its application are playing an increasingly vital role in phone age people. Devices such as like smart phones, tablets, and e-book readers connect users to the world immediately, Advancements in networking technologies made it possible for mobile devices and application to be used in the field of education and Library services. It will be very easy access to information via mobile etc. It will also be effective and economic. Such technologies can have a great impact on learning by providing a rich, collaborative and conversational experience for Library. The development of mobile technology has resulted in shifting the academic environment from traditional to mobile learning settings. This paper describes mobile technology applications in library & Information services. Finally it conceives the future of mobile library technology.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Mobile Technology, Electronic Resources, Mobile Services, Tablets, Smart Phone

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

subscapularis

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

weight training, combined weight and plyometric training, strength endurance and body mass index.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Cardiovascular disease (CVD) and diabetes mellitus (DM) remain two of the most significant chronic health challenges worldwide, often occurring together and amplifying each other's impact. Diabetes--especially type 2 DM--greatly increases the likelihood of developing CVD due to persistent high blood glucose levels, impaired insulin activity, chronic inflammation, oxidative stress, endothelial injury, and abnormal lipid metabolism. These pathophysiological changes accelerate atherosclerosis, reduce vascular elasticity, and impair overall cardiac function. People living with diabetes face a markedly higher risk of coronary artery disease, heart failure, and cerebrovascular events compared to the general population. The interaction between CVD and DM is complex and reciprocal; diabetes predisposes individuals to cardiovascular complications, while ongoing cardiovascular stress can further deteriorate metabolic control. Early screening for cardiovascular risk indicators such as HbA1c, lipid abnormalities, inflammatory markers, and early signs of arterial damage is essential for prevention and timely treatment. Optimal management relies on lifestyle modification, improved glycaemic control, blood pressure regulation, and lipid-lowering therapy. Newer antidiabetic agents, such as SGLT2 inhibitors and GLP-1 receptor agonists, offer additional cardioprotective advantages. A deeper understanding of the biological links between diabetes and cardiovascular disorders is vital to developing integrated and effective therapeutic strategies.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cardiovascular disease, Diabetes mellitus, Atherosclerosis, Insulin resistance, Endothelial injury, Chronic hyperglycaemia.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A comparatively small but important group of plants known for their exceptional adaptations to wetland ecosystems and unique morphological characteristics makes up the genus Caesulia, which belongs to the Asteraceae family. Native to tropical Asia, including India, Bangladesh and Nepal. Caesulia axillaris is one of the best-known species in its genus. It is well-known for its structural adaptations and ecological importance. Furthermore, its cultural significance is highlighted by its historical usage in medicine, where different plant components have been used for generations to cure a variety of ailments. Recent scientific research has discovered a wide range of bioactive molecules in C. axillaris, which contribute to its pharmacological effects. The physical features, bioactive components and therapeutic benefits of C. axillaris are comprehensively covered in this review. It highlights the plant's capability as a valuable source of medicine and emphasizes the need for further investigation to fully comprehend its therapeutic benefits.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Caesulia axillaris, Asteraceae, Wetland adaptations, Bioactive compounds, Pharmacological activities.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In an age increasingly governed by technological rationality and economic efficiency, Arts and Humanities are often questioned for their relevance and practical value. This paper argues that such an assessment fundamentally misunderstands the nature of knowledge and the role of education in human society. Arts and Humanities represent interpretive, ethical, and cultural modes of inquiry that are indispensable for understanding human experience, social change, and moral responsibility. By examining their conceptual foundations, historical evolution, epistemological orientation, and contemporary relevance, this article seeks to reaffirm the centrality of Arts and Humanities in postgraduate education and research. The study contends that sustainable and humane progress depends not merely on technical expertise, but on critical reflection, cultural awareness, and ethical judgment--capacities cultivated through Arts and Humanities.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Arts and Humanities, Human Values, Critical Inquiry, Culture, Higher Education, Ethics

  License

Creative Commons Attribution 4.0 and The Open Definition