Volume 1 | Issue 1 |

 Abstract

Nowadays, celebrity endorsements are one of the most often employed advertising tactics by businesses. As well as being a significant marketing trend, it is now a crucial component of practically every brand's promotional effort. The employment of celebrities in advertising has been demonstrated to be a successful strategy for grabbing the public's attention in both theory and practise. For the majority of Indians, celebrities serve as role models and are highly esteemed members of society. Celebrities have an impact on society through the way they dress, act, and behave. Therefore, businesses use celebrities to advertise their goods or services and to persuade consumers to make a purchase. It has also been demonstrated that celebrity endorsement affects consumers' purchasing decisions. This paper aims to review existing research on celebrity endorsement.

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 Keywords

celebrity endorsement, quality perception, information in advertisment

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The tundish working as a buffer and distributor of liquid steel between the ladle and continuous casting (CC) moulds. It plays a vital role in the performance of CC machine, Solidification of liquid steel and quality of productivity. Therefore it is necessary to control the flow pattern, heat transfer and inclusion particle movement of molten steel in the tundish[1]. Hence this paper targets to study the performance of tundish by studying water volume fractions and validated against the Planar Laser Induced Fluorescence (PLIF) results obtained from available literature. The variation of time dependent concentration field is measured by PLIF. Due to special calibration proceure of the PLIF system the optical, geometrical and physical parameters do not have to be determined analytically, thus leading to reliable results. The experiments have shown that the mixing process correlates with the quasi steady state flow patter. Such information is important in steel production because the number of mixed slabs produced during sequence casting with a grade change is closely related to the mixing of the tundish melt. Hence in this paper PLIF measurements are used to validate numerical solutions of the mixing processes in water models of metallurgical reactor[2].

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 Keywords

Continuous Casting, Tundish, FLIP, water volume fraction

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 Abstract

SVATANTRATA PURV YUG KI PATRIKARITA MEIN HARIYANA KE PATRAKARO KA YOGADAN

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SVATANTRATA PURV YUG KI PATRIKARITA MEIN HARIYANA KE PATRAKARO KA YOGADAN

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 Abstract

Hindi: Kal Aaj aur Kal

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Hindi: Kal Aaj aur Kal

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The response surface and contour plot was generated on computer screen in order to study the pictorial form of behavior of response variables using the prediction model equation as for overall effectiveness of separation. The mathematical model was evaluated for its adequacy by testing the grader for three samples with factors constant at above level (49 kg/min feedrate and 34.6% slope). The overall effectiveness of separation of grader was found to be 61.02 per cent with + 0.69 standard deviation. The corresponding average grading efficiency i.e. weight of fruits correctly graded out of total weight of fruits taken for grading was 88.20 per cent. This lower overall effectiveness of seeration and lower average grading efficiency can be attributed to the difference between the major and minor diameter of fruit (fruit being not perfectly spherical) ranging from zero to 5 mm and the orientation of fruit (either major diameter/minor diameter perpendicular to slope) while conveying within the diverging gap between two pipes of each pair, which caused the maxing of various grades of fruits.

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 Keywords

Diameter; federate; Grading efficiency

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The variety of chilli used for testing the chilli seed extractor coupled with grader was Jayanti. The physical characteristics of chilli are shown in Table 1.2. The bulk density of chillies was 0.074 gm/cm3. Weight of 1000 chillies was 656.20 g. The husk content, seed content and pedencle content was 57.85, 35.09 and 7.06 per cent. The moisture content was 9.00 per cent and colour was dark red. The test results of the chilli seed extractor coupled to seed grader using chillies of variety Jayanti provided by Highway Block of Dr. P.D.K.V., Akola are shown in Table 1.3. The sample size was 100 kg chilli fruits and replicated five times. The total seed coming from both the seed outlet was 39.94 per cent. Husk from husk outlet was 60.03 per cent though which 032 per cent seed loss was observed. The material collected from cyclone was 4.43 per cent through which the seed loss was observed to be 0.15 per cent. Out of the total seed falling on the grader unit (sieve unit) the upper sieve separated the oversize material such as pedencle, husk pieces, etc. to the tune of 3.20 per cent in which very low seed content was observed to the tune of 0.072 per cent. The lower sieve separated 88.63 per cent seed in which the husk content was 1.98 per cent and broken pedencles were 0.45 per cent.

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Husk content; Bulk density, Grader unit; Sieve

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Establishing whether or not stock returns are responsive to changes in the capital structure is crucial for analysing overall returns of corporations and estimating the financial performance of specific organisations. The ratio of debt to equity, the return on equity, and the profits per share were employed as independent variables, with stock returns serving as the dependent variable. All of the aforementioned factors were plugged into a regression model to help us get to the bottom of things. Gains in stock price may be explained by a companys low debt load, high return on equity, and rising profits per share. Both changes in capital structure and company performance were shown to have an impact on stock returns. A well-managed financial system is essential for a country like India, which is quickly becoming one of the world's most promising economies. This article uses data from the Bombay Stock Exchange to examine the impact of capital structure on the overall financial performance of one hundred Indian manufacturing businesses from 2014 to 2021. (BSE).We found out that STDR, LTDR, and ROE are all adversely connected with one another using Pearsons correlation and regression techniques.

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BSE 100 firms in India, capital structure, Tobins Q. JEL Classifications G3; L6; L25.

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A COMPARATIVE STUDY OF STUDY HABITS AMONG BOYS AND GIRLS STUDENTS OF INTERMEDIATE COLLEGE IN LUCKNOW CITY

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Telangana region of Hyderabad State is considered one of the cradles of Dalit enlightenment in the Indian peninsula; much earlier than the independence, and before the merger in India, Dalits organized with a progressive, reformistic agenda in erstwhile Hyderabad State. Jagan Mithramandali (1906) is considered the first rallying point for former untouchables, and the legacy of the independent Dalit movement continued till the communist parties started their activities in the region. Among early consolidations, Manyasangham (1911) the Adi-Hindu movement provided an ideological base on the philosophy of equality and a strategy for the Dalits to do better in everyday life. The movement also nursed a political culture for organized protest among the Dalits to fight for their civil rights. After the 1930s, the activities of Andhra Jana Sangham and Andhra Mahasabha appear to be addressed the social and cultural issues related to Dalits that have hijacked the agenda of the Dalit movement. This paper gives a preliminary understanding of the early Dalit movement in the princely state. Further, the paper explains how the communist parties hijacked the whole issue and subjugated the Dalit movement and its reformist agenda; both Telangana Peasant Armed Struggle to the popular Maoist-Naxalite movement.

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Dalits, Hyderabad State, Adi Hindu, Telangana Armed Struggle, Communists-Naxalite Movement

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Rearing of ducks in backyard is a traditional income generating activity of the rural households in Assam. This is one of the sources of income for the rural women particularly those belonging to poor families. Indigenous pati duck of Assam lays around 40 eggs in a year. On the other hand the demand of egg is very high in the state. A large number of eggs are procured from outside the state regularly to meet the demand

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Empowerment of Rural Women through Rearing of Charra Chemballi Duck

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