Volume 10 | Issue 1 |

 Abstract

Advertising has become more insidious, more persuasive part of everyday life because it is visible and unavoidable. Unlike products Services are very difficult because of its characteristics. The advertisement is using as one of the major marketing tools of service industry. Because of this NBFCs are challenging to make advertisement and therefore marketers have to utilise the most suitable strategy as well as advertising appeal to communicate and market their services. Through this research researcher make an attempt to study and examine the effectiveness of celebrity advertising in NBFCs. As well as the consumer response in service advertising. Qualitative methods like in depth interviews and quantitative method like survey have been used to collect the data. For data analysis purposes used simple average, pie-diagram, charts and five-point rating scale. The results showed that there is a positive impact on celebrity advertising. Moreover, advertising with celebrity strategy was more effective for building trustworthiness among its customers and ads with celebrity helped to remember the particular brand of NBFCs.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Celerity advertising on private NBFCs

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Digitization, Preservation, Digital library, Goa state central library, Data imaging.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

India reported the first case of COVID-19 in Kerala on 30 th January 2020. On 25 th March 2020, a complete lockdown for 21 days was imposed in India. It has been more than a year since the first lockdown in India due to COVID-19 as a result of which colleges remain shut for most of the time. Online classes are the new normal for the students since then. Objective of this study was to understand the changes in dietary behavior and food choice due to online classes among college going girls (18-25 years) studying in Delhi on account of COVID-19. Cross-sectional research design was used for the study. The participants included college going girls (18-25 years) studying in Lady Irwin College, University of Delhi (n=110). Data was collected after taking the consent of the participant through questionnaire via Google forms. The data was coding and analyzed on MS Excel. Continuous data was analyzed using measures of central tendencies. For the categorical data, chi square test was used for analysis of data. Consumption of baked goods increased 5.4% in physical classes to 11.8% in online classes. Consumption of fruits and salads and homemade food also increased during online classes accounting for 17.3% and 33% respectively. Consumption of carbonated beverages decreased from 18.1% to 3.6%. Students binge eat more frequently during physical classes (37.3%). There has been significant differences (p< 0.05) between online and physical in terms of binge eating and food choices among students.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

COVID-19, Dietary Behavior, Food Choices, College Students

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

: In this paper, we derive some theorems and duality theorems on Second Order DualMinimax Fractional Programming under binvexity

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Binvex functions and second order Duality

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The concentration measurements of various solutions are of great interest in many of industrial processes as a mean of quality production control. In this paper the Fiber Bragg Grating is fabricated by phase mask technique on single mode Ge-B co-doped photosensitive fiber with KrF (248 nm) source. The grating region etched with HF (40%) to act as a concentration sensor, which affects the resonance wavelength with change in surrounding media (hydrogen peroxide) concentration. We have analyzed hydrogen peroxide for various low level concentrations in the range of 1-12 ppm level. The sensor acts effectively sensitive to small changes in hydrogen peroxide concentration.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Fiber Bragg Grating, hydrogen peroxide, Sensor, optical spectrum analyzer

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the last several decades, the application of nanomedicine for clinical purposes has received significant attention from academia, researchers, government, funding agencies, and regulatory bodies. Key issues related to the clinical development of nanoparticulate nanomedicines include biological challenges, biocompatibility and safety, large scale manufacturing, government regulations, intellectual property (IP), and overall cost-effectiveness in comparison to current therapies. This review focuses on the introduction of nanoparticles and various challenges face by these formulations, controversy associated with the basic concept related to the nano systems. Nanoparticles based formulations have ability to overcome biological barriers to effectively deliver them from biological sites, despite of their advantages only small number of nanoparticles-based formulations get approved for clinical use with numerous challenges and hurdle at different stages of development. The biocidal activity of Metal nanoparticles in general and silver nanoparticles (AgNPs) depends on several morphological and physicochemical characteristics of the particles. Many of the interactions of the AgNPs with the human body are still poorly understood; hence, the most desirable characteristics for the AgNPs are not yet well established. This shows that with the regulatory issues related to nanomedicines there are also several pharmacological and toxicological issues which have to consider during synthesis of nanomedicines. This review summarizes challenges likely to be encountered during the development and approval of nanoparticle-based therapeutics, and discusses potential strategies for drug developers and regulatory agencies to accelerate the growth of this important field.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Nanomedicine, Regulatory issues, Toxicology issues, Silver nanopartilces

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Callistemon viminalis is commonly known as bottle brush plant belonging to family myrtaceae it a god great medicinal impoartance is ethnic trialcommunities which are still in practice the present study deals with the pharmacognostic studies including examination of morphological and microscopical characters. The essential volatile oil was extracted by hydrodistillation method from leaves of callistemon viminalis. The chemical composition of volatile oil was studied by performing its GC study and this project is review on the study of extracted essential volatile oil from leaves of Callistemon viminalis which acts as antibacterial, antifungal, haemolytic, antiviral properties.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Callistemon viminalis Antibacterial activity Antioxidant activity Antifungal activity Essential oils Biological activities

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In this paper, we derive some theorems and duality theorems on non differentiable Multiobjective Fractional Minimax Programming Under B-(p, r)-Invexity functions

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

B-(p, r)-invex function and Duality

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Bronchial asthma; staff nurses; Nursing management

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The objective of this work is to review on ginger powder and oil of cloves herbal toothpaste. In current scenario in oral tending with use of herbal toothpaste containing natural ingredients are more acceptable publicly belief than chemical based synthetic use thanks to their safety and efficacy in reducing decay, and preventing other dental issues to which this generation is liable to. Cloves are the best medicinal value which are employed in Ayurveda. Oils, dried flower buds, leaves, and stems are wont to produce medication. Clove is that the most typically used on to the gums for toothaches , pain relief during dental work , and other dental concern . oil of cloves contains a chemical called eugenol that will help to decrease pain and fight infection. Zingiber officinale, belonging to the ginger family , may be a popular herb and it's been used as a spice and a drugs . Ginger is a vital plant with several medicinal and nutritional values in Asian and Chinese . Gingerol has long been use as an herbal medicine to treat various symptoms including pain in toothaches, and it's shown anti-inflammatory properties. a very important extension of this early work was the observation that ginger also suppresses leukotriene biosynthesis by inhibiting 5-lipoxygenase.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Zingiber Officinal , Clove oil , Ginger , Herbal Toothpaste , Medicine , etc .

  License

Creative Commons Attribution 4.0 and The Open Definition