Volume 13 | Issue 1 |

 Abstract

These days, couples want their child to be more intelligent, psychologically, and physically healthy than they are. "Pumsavanam ithi pumsatva karakam karma" is the one of the shodasha karmas performed to ensure a fruitful and prosperous life. In pushyanakshatra, this process can be performed either prior to or right after conception in order to produce a healthy child. Garbhadharana and Garbhasthireekarana are its main goals. Here, Pumsavana karma is advised for conception. The topic chosen for this study is a way of treatment that will provide a better outcome with no side effects and is a cost-effective remedy due to its high success rate. Hence the article deals with the principles and practice of in detail.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Garbhasthireekarana,Garbhadharana,Pumsavanam,Pushyanakshatra

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The advent of mobile marketing has revolutionize the retail industry, transforming how clientele interact with customers and influence their purchasing decisions. This study research the impact of mobile selling on retail shopping at Lulu Hypermarket, rivet on customer interlocking, purchasing behavior, and overall shopping experience. The research probe respective mobile selling scheme, include mobile apps, SMS forwarding, social media campaigns, and location-free-base marketing, to assess their potency in push sale and heighten customer loyalty. By analyze client feedback and sales agreement data point, the study spotlight the function of mobile selling in creating personalized shopping experience and further substantial-meter fundamental interaction. The determination provide valuable perceptivity for retailer looking to optimize their peregrine selling scheme and adapt to evolve consumer preferences in a competitive market.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Mobile marketing,Retail shopping,Lulu Hypermarket,Customer Engagement,Purchasing Behavior,Mobile apps.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In Ayurveda, "Yuvan Pidika" is a term that refers to a common skin condition observed during adolescence, characterized by the appearance of small, inflamed lesions on the face, back, and chest. This condition is primarily linked to hormonal changes during puberty, which lead to an imbalance of doshas, particularly Pitta dosha. Modern medicine correlates Yuvan Pidika with acne vulgaris, a dermatological disorder caused by clogged pores, excessive sebum production, and bacterial activity. Ayurveda provides a holistic perspective on Yuvan Pidika, emphasizing the role of internal and external factors, including dietary habits, lifestyle, and mental well-being. This ancient science offers natural remedies and preventive measures through herbal formulations, detoxification therapies, and a balanced diet to manage and reduce acne. This article explores the Ayurvedic understanding of Yuvan Pidika, its correlation with acne in modern dermatology, and the integrative approaches to treatment. In the present case study, female of age 27yrs visit in Ayurveda OPD had complaint of acne with pain and itching, redness and pus discharge from acne present on face and back since 7 months. She had associated complaint of loss of appetite, dizziness, disturbed sleep and irregular bowel evacuation since 1year. She took allopathic treatment but does'nt get satisfactory treatment, so she decided to switch on Ayurveda management for better cure and preventive care. On the basis of clinical presentation patient was diagnosed with Yuvan pidika. After 2 weeks of drug intervention Triphala guggulu tab 2BD, in combination with Arogyavardhini vati tab 1BD, Avipattikar churna 6gm HS, sarivadyasava 10 ml BD, patient get significant relief in symptoms.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Yuvan pidika, acne vulgaris, arogya vardhini vati, triphala gughulu, sarivadyasav

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A performer-poet of Caribbean origin, living in England, Benjamin Zephaniah's (1958-2023) poetry aims to counterbalance the long-standing White supremacy that directly and/or indirectly jeopardizes the identity of the Black Britons. Widely regarded as one of the most distinct as well as controversial 'other' voices, he ventilates the experiences of racial discrimination and socio-cultural oppression that the Black and brown-skinned immigrants in Britain are susceptible to. But his poems do not simply throb with the tension and anguish of the marginalized but question the logic of domination. In his poems, by celebrating his ancestral Afro-Caribbean heritage, Zephaniah aims to pour a sense of resistance that would permit and encourage the 'coloured' people to feel proud of their difference. The present paper will discuss four poems of Zephaniah, like "We Refugees," "The Race Industry," "Neighbours," and "White Comedy," with a specific purpose to explore how the poet attempts to diminish the dominant ideology of Englishness/Whiteness with a view to articulating the suppressed voice of the Black immigrants. The poems to be discussed amply show that even words of compassion and empathy are not without self-congratulatory politics, satisfying ultimately the White ego. Zephaniah, therefore, always warns the readers of the unrecognizable operation of linguistic and cultural dominance that intends to hegemonize and control the oppressed. The present paper, hence, proposes to examine how the said poems delve into the biased socio-cultural matrix of England to reveal the 'reality' behind its mask of democracy and secularism. It will also focus on how Zephaniah, in these poems especially, proposes a politics of alterity, not of alienation, as a potential means to survive and sustain in the exclusively hierarchical English society.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Alienation, Alterity, Race, Black Briton

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study employed a cross-sectional design to assess perceived stress levels among security and non-security workers in Bengaluru. The objective was to explore whether significant differences existed in stress levels between these two occupational groups. A representative sample of 280 participants was selected, with 140 security workers and 140 non-security workers. Perceived stress levels were measured using the 10-item Cohen's Perceived Stress Scale (PSS-10). Statistical analysis, including Z-test results, indicated that non-security workers reported significantly higher stress levels compared to security workers. These findings highlight the potential impact of distinct job demands, unstructured work environments, and variable work content on stress among non-security workers, emphasizing the importance of tailored stress management interventions to address these challenges.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

perceived stress, security workers, non-security workers, stress management, Cohen's Perceived Stress Scale, work environment.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Urbanization has led to significant biodiversity loss due to habitat destruction, pollution, and climate change. As cities expand, natural ecosystems are fragmented, reducing green cover and disrupting ecological interactions. However, home gardening presents a viable solution to counteract these negative effects by providing crucial habitats for various species, including pollinators, birds, and beneficial insects. By cultivating native plants, creating microhabitats, and adopting sustainable practices, urban residents can enhance biodiversity within their living spaces, transforming cities into greener and more ecologically resilient environments. Biodiversity plays a crucial role in ecosystem stability, air and water purification, climate regulation, and human well-being. However, conventional urban landscapes--characterized by monoculture lawns, concrete structures, and pesticide-laden environments--offer limited ecological benefits. Home gardens, whether in backyards, balconies, terraces, or community plots, serve as essential biodiversity hotspots by fostering plant diversity, supporting pollinators, improving soil health, and providing shelter for small wildlife. These gardens act as stepping stones between fragmented natural areas, helping species navigate and adapt to urban environments. One of the primary ways home gardening enhances biodiversity is through plant diversity. A well-planned garden includes native flowering plants, shrubs, trees, and ground cover, creating multiple habitat layers. This structural complexity attracts pollinators like bees, butterflies, and hummingbirds, which are essential for plant reproduction and ecosystem stability. Additionally, home gardens improve soil health by promoting microbial diversity through composting and organic gardening practices. The presence of diverse plant root systems enhances soil aeration, nutrient cycling, and water retention, reducing the need for chemical fertilizers. Water conservation is another key benefit of home gardening. By incorporating rain gardens, birdbaths, small ponds, and permeable landscaping, urban gardens support amphibians, insects, and birds while mitigating the effects of urban flooding. Sustainable irrigation practices, such as rainwater harvesting and mulching, further enhance water conservation efforts. Additionally, home gardens contribute to climate regulation by reducing urban heat through transpiration, shading, and carbon sequestration. Green roofs and vertical gardens not only improve air quality but also provide additional green spaces for wildlife. Furthermore, home gardening helps control invasive species by promoting indigenous flora, which supports native wildlife. Many invasive species disrupt food chains and outcompete local plants, reducing biodiversity. By selecting native plants and avoiding chemical pesticides, home gardeners can restore ecological balance and encourage natural pest control through beneficial insects such as ladybugs, spiders, and predatory wasps. Successful urban gardening initiatives worldwide demonstrate the potential of home gardens in biodiversity conservation. Programs like Singapore's community gardening initiative, the Pollinator Pathway Project in the USA, and India's urban terrace gardening movement highlight how collective efforts can transform cities into thriving ecological hubs. These initiatives emphasize the importance of education, policy support, and community involvement in promoting biodiversity-friendly gardening practices. To maximize biodiversity benefits, policymakers should provide incentives for sustainable gardening, integrate green spaces into urban planning, and encourage citizen participation in conservation efforts. Through home gardening, urban residents can contribute to environmental sustainability, improve their quality of life, and play a pivotal role in restoring biodiversity in cities. As urbanization continues, embracing nature-based solutions like home gardening is essential for building resilient and sustainable urban ecosystems.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Urban biodiversity, Home gardening, Habitat creation, Native plants, Pollinators, Soil health, Microbial diversity, Water conservation, Aquatic habitats, Climate regulation,Air purification, Invasive species, Ecosystem services, Sustainable gardening, Community gardens, Green spaces, Urban sustainability, Biodiversity conservation.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Indian Fast-Moving Consumer Goods (FMCG) sector plays a pivotal role in the country's economic framework, offering a wide range of daily consumer products and services. The Tata Group, a renowned and trusted conglomerate, has made significant inroads into this sector, emphasizing quality and innovation. This study explores the intricate relationship between consumer perception and stock market performance of Tata Group's FMCG sector. By examining factors such as product quality, brand reputation, marketing strategies, and corporate social responsibility (CSR) initiatives, the research highlights how these elements influence consumer trust and investor confidence. Using statistical tools like Chi-square and ANOVA, this paper provides an empirical analysis based on 100 samples, offering insights into the trends, patterns, and factors connecting consumer behavior with stock performance. This study not only aims to bridge the gap between consumer perception and market valuation but also provides strategic insights for enhancing brand loyalty and financial performance in a competitive market environment.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Fast Moving Consumer Goods[FMCG]

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Background: Globally, Type-II diabetes mellitus (T2DM) is a significant public health concern, especially in rural regions with low healthcare access and awareness. Due to a lack of awareness about preventative measures, rural populations in India are more vulnerable to the rising prevalence of T2DM. The purpose of this study is to assess how well an information, education, and communication (IEC) package can increase rural people' awareness of T2DM prevention in Kathua, Jammu, and Kashmir. Methods: For this investigation, a pre-experimental, one-group pre-test-post-test design was used. 400 adults in rural areas were chosen by non-probability convenience sampling. A systematic knowledge questionnaire that was given both before and after the IEC intervention was used to gather data. Pre-test and post-test knowledge scores were compared in order to evaluate the intervention's efficacy. Results: The pre-test results showed that 67.25% of participants had inadequate knowledge regarding T2DM prevention. After the IEC intervention, 61.5% of participants demonstrated adequate knowledge, while only 6.25% had inadequate knowledge. A significant improvement in knowledge was observed, with a p-value of < 0.0001, indicating the effectiveness of the IEC package in enhancing participants' understanding of T2DM prevention. Conclusion: The IEC package significantly improved knowledge about T2DM prevention among rural adults in Kathua. This study suggests that IEC-based interventions are effective tools for raising awareness and promoting preventive measures in rural communities, which could contribute to reducing the burden of T2DM.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Type-II Diabetes Mellitus, Information Education Communication (IEC), Rural Health, Preventive Measures, Knowledge Enhancement

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Fair Value Accounting (FVA) has transformed financial reporting by providing more transparent and market-relevant information. However, its application introduces volatility and complexity in financial statements. This paper explores the benefits and challenges of FVA, its impact on balance sheets and income statements, and its role in financial decision-making. Through case studies and graphical representations, we analyze how businesses adjust to FVA regulations and the effects on investors and stakeholders. The findings suggest that while FVA enhances transparency, it also requires careful regulatory oversight to mitigate market fluctuations.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Fair Value Accounting, Financial Statements, IFRS, GAAP, Market Volatility, Financial Reporting, Asset Valuation

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Perceived Social Support, Psychological Well-being, Thalassemia Patients, Chronic Disorder

  License

Creative Commons Attribution 4.0 and The Open Definition