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Status of Advertising Agencies in Vijayawada, Andhra Pradesh, India.
Authors
Kishore Kumar Neeli,Sunil Kumar Pothana,L Vijaya Krishna Reddy
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Keywords
Advertising, Communications Process, Domestic Marketing, Vijayawada.
Abstract
Promotional activities such as advertising, personal selling, sales promotion and public relations are prominent communications processes. All the attendant problems of developing an effective promotional strategy in domestic and international marketing also all cultural problems must be overcome to have a successful public visible promotional program. A significant consideration for foreign marketers is to ascertain that all constraints (cultural diversity, media limitations, legal problems etc.) are controlled so the right message is communicated to and received by the prospective common public and consumers.
In Public Relations, the main objective of the ad agencies is to create a positive image of the company or government or public interest-issued notices by organizing various activities, press meets, and articles published in various newspapers and magazines. Ad agencies also help build a solid brand message, as the effectiveness of the media is very strong in the country. It is very cost- effective too. There are various ad agencies available through which a company can achieve its objective. For example, Sreya's media is the best way to achieve it through the movie, and promotional advertisements on television, online streaming, newspapers and magazines; handbills, direct mail, and posters are the other forms.
In ad agencies, especially in Audio-Visual mediums, there are radio spots, film and television commercials, slide presentations and live shows in displays, hoardings, exhibitions, point-of-purchase promotions and demonstrations, market stalls and information booths.
Vijayawada is one of the second most significant cities in Andhra Pradesh, located in the state capital, "Amarvathi". Advertising agencies play a vital role in advertising various government programs, schemes and public events. Due to limited availability of labor and post pandemic economic crisis, ad agencies facing multiple issues. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers in cost effective manner. This research is summaries the current status of advertising agencies in Vijayawada, Andhra Pradesh.
IJCRT's Publication Details
Unique Identification Number - IJCRT2303493
Paper ID - 232831
Author type - Indian Author
Page Number(s) - e356-e366
Pubished in - Volume 11 | Issue 3 | March 2023
DOI (Digital Object Identifier) -
No Of Downloads - 102
Author Country - India, 8799454545, Dr. B. R. Ambedkar Open University, Hyderabad, Telangana, Dr. B. R. Ambedkar Open University, Hyderabad, Telangana, 8799454545, Social Science All
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Kishore Kumar Neeli,Sunil Kumar Pothana,L Vijaya Krishna Reddy, "Status of Advertising Agencies in Vijayawada, Andhra Pradesh, India.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 3, pp.e356-e366, March 2023, Available at :http://www.ijcrt.org/papers/IJCRT2303493.pdf
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