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  Published Paper Details:

  Paper Title

CONSUMER PERCEPTION OF SERVICE QUALITY OF PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT

  Authors

  T. Amsaveni,  Dr. M. Kanagarathinam

  Keywords

Consumer Perception, e-banking services, Coimbatore district, banking services

  Abstract


Consumer perception is the basic for the success of any product or service. In this connection, this study aims to find out the consumer perception of e-banking services provided by the public sector banks in Coimbatore district. For this study 458 customers of various banks were selected as samples based on convenient sampling method. The data were collected from the respondents using interview schedules. This study focused on the consumer perception on e-banking, Internet banking, mobile banking, real time gross settlement, electronic fund transfer, NEFT, ECS. For analysis purpose percentage analysis and score ranking methods were used.

  IJCRT's Publication Details

  Unique Identification Number - IJPUB1802097

  Paper ID - 187078

  Page Number(s) - 572 - 578

  Pubished in - Volume 6 | Issue 2 | April 2018

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  T. Amsaveni,  Dr. M. Kanagarathinam,   "CONSUMER PERCEPTION OF SERVICE QUALITY OF PUBLIC SECTOR BANKS IN COIMBATORE DISTRICT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.572 - 578, April 2018, Available at :http://www.ijcrt.org/papers/IJPUB1802097.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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