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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
CUSTOMER SATISFACTION AND POST PURCHASE BEHAVIOUR DECISION TOWARDS SMART PHONES IN THIRUVALLUR DISTRICT
Authors
Dr. N.Vijaya Kumar
Keywords
Post Purchase Behaviour, smart phones, convenient sampling Structural Equation Modeling.
Abstract
Abstract: Growth of mobile phone technologies has created a new range of piece of equipment, a programmable mobile phone, the smart phone. Normally, smart phone users can program some application which is personalized for needs. Smart Phones have turned into very popular among youths, especially students and young Professionals these days. A Smartphone is not just a mobile phone; it is more than a mobile phone. The objective of this study is to investigate Post Purchase Behaviour Decision towards Smart Phone users. Quantitative data (Primary) was collected by means of a survey in which samples of 300 Smartphone (IOS, Android, Windows, and Blackberry) users were taken by using convenient sampling technique. Moreover, eight important factors were selected and analyzed through the Structural Equation Modeling (SEM) was applied.
IJCRT's Publication Details
Unique Identification Number - IJPUB1802082
Paper ID - 186358
Page Number(s) - 483 - 488
Pubished in - Volume 6 | Issue 2 | April 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. N.Vijaya Kumar, "CUSTOMER SATISFACTION AND POST PURCHASE BEHAVIOUR DECISION TOWARDS SMART PHONES IN THIRUVALLUR DISTRICT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 2, pp.483 - 488, April 2018, Available at :http://www.ijcrt.org/papers/IJPUB1802082.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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