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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
THE INFLUENCE OF PACKAGING ON THE BUYING BEHAVIOR OF THE CUSTOMERS
Authors
Simran Verma, Nagasriya, Olivia Mathew
Keywords
Packaging, Branding, Buying Behaviour, Labelling.
Abstract
Purpose: This paper seeks to discuss and analyse if the packaging of the product has an impact in the buying behavior of the customer and the degree to which it, in fact influences this decision.
Design/ Methodology/ Approach: Data was collected by the circulation of a questionnaire from 104 respondants of various age groups and gender within the city of Bengaluru. The collected data was analysed and the results were interpreted using various graphical tools such as Pie Charts, Histograms and Bar Graphs.
Findings: Packaging plays a very crucial role in influencing the purchase decision o fthe product. However, each aspect of the package is not equally influencing as the other.
IJCRT's Publication Details
Unique Identification Number - IJPUB1801162
Paper ID - 180856
Page Number(s) - 985 - 988
Pubished in - Volume 6 | Issue 1 | February 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Simran Verma, Nagasriya, Olivia Mathew, "THE INFLUENCE OF PACKAGING ON THE BUYING BEHAVIOR OF THE CUSTOMERS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.985 - 988, February 2018, Available at :http://www.ijcrt.org/papers/IJPUB1801162.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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