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Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model. Business ethics is one of the most complicated and contentious subjects in human history. Ethical marketing refers to the application of marketing ethics into the marketing practices. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. The relationship between doing the right thing and making money has been studied by both academics and business leaders for years with little consensus reached. A survey by the Ethics Resource Center found that 43% of respondents believed their supervisors lacked ethical integrity. The world was suffering through a crippling economic downturn made worse by unscrupulous business practices. The vast disparity between corporations and their customers has made ethical business practices an extremely relevant issue. It is found that businesses realize the importance of acting in more ethical way and broadcasting this transformation to their customers. The intention of this paper is to evaluate the depth of ethical marketing and one of the easiest ways to achieve this is through their marketing practices. If a company makes an effort to advertise more ethically, it reflects positively on every area of that business.