Published Paper Details:

In the recent years, women play an important role in entrepreneurial activity. It is witnessed that the increasing in the numbers of women starting business has not only seen in developed countries, but have also been seen in many other developing countries including India. In the last 40 years, there has been increasing number of women entrepreneurs in developing countries. Hence the present study aims to know the motivational factors influencing on women entrepreneurs to take up entrepreneurial activity in Mysore District. The data were collected from 74 women entrepreneurs. The result of the study says that, the very important factor influencing the women entrepreneurs in Mysore district to start their business is their self-accomplishment. They are motivated by the factors like more autonomy and independence, economic independence, control over doing new things, and inspired to become successful entrepreneurs. These factors are influencing them more to start a business.