Published Paper Details:

The application of artificial intelligence in marketing is in order to continuously follow and predict the next purchasing decisions of the target consumers and improve the customer "journey". The digital transformation fostered by increasing leverage of artificial intelligence has been a critical influencing factor unleashing the next wave of enterprise business disruption. The core elements of AI is big data, machine learning and powerful solutions. Machine learning allows marketers to understand and draw logical conclusions from large data collections. The concept of big data means the marketers have the ability to aggregate and segment huge amount of data with minimal manual work. By using this data, they will be sure that they would deliver the right information to the right people at the right time, to different channel of choice. In the following years, marketers can expect greater AI impact, through more intelligent searches, smarter advertisements preventing fraud and data breaches, sentiment analysis, image and voice recognition, sales forecast, language recognition, predict customer service, etc.