Published Paper Details:

Consumer's awareness about green products is important in give information to the green consumer purchasing behaviour. The study brings out green products awareness among the consumers in Adilabad district. The main objective of the study is to know about the consumer awareness of green products. The data was collected from 123 respondents. Secondary data was collected from the available literature sources. The core idea of green marketing is to create awareness among people on the environmental issues and how consumer would be helping the environment if they switch over green products. The green marketing aims to provide more information to people and also gives consumers more choices to switch over the green life style. I create awareness among the people about environmental products because it does not harm people's health and environment. It can be used to define a product which does not eat up resources or degrades the environment and has the ability to ensure the safeguarding of the environment.