Published Paper Details:

In the last decade. Tata Motors succeeded by exceeding global opportunities. Its revenue percentile has increased from 9% in 2016 to 79% in 2018 by doing global operations. hence its strategy is worth studying flexible strategy framework is used to analyse the strategy of Tata Motors which has gained its individuality in the automobile manufacturing industry. It's the plan and action on the marketing activity in the following months or years to develop your business growth. The document which is structured states the business outlines its purpose aims and how it stands apart. The strategy provides a composed reach to the target audience and carries out the relevant communication through strategic planning, this strategic planning allows us to get to know the needs and wants of the audience to full fill their desired product this research work is carried out to understand the efficient global marketing with the framework of the flow of strategies.