Published Paper Details:

Purpose: The purpose of the research described in this paper is to explore the shopping habits and attitudes of individuals from the Generation Z regarding online shopping. This particular group of consumers expects various new devices and electronic processes to be widely available, thus offering consumers more autonomy and faster transactions. In addition, they expect the technology to enable them to make more informed shopping decisions. Objective: The objective of this study is to explore the shopping habits and attitudes of Generation Z regarding online shopping. In this context, the main sources of information that are provided to buyers, and their preferences towards online shopping are examined. Generation Z mainly rely on personal experience and take quality and prices into consideration when choosing what to purchase, mostly considering other people's opinions. However, even though the internet is their main source of information, they still seek input from others in most cases before making purchasing-related decisions. Methodology: A structured questionnaire has been used for primary data collection. Secondary data have been derived from the books, published research articles and bank websites. Data has been collected through questionnaires designed on a five-point Likert scale. Findings: The findings showed that smart technologies have a significant influence on generation Z consumers' experiences. Moreover, this particular group of consumers expects various new devices and electronic processes to be widely available, thus offering consumers more autonomy and faster transactions. Generation Z youth mainly rely on personal experience and take quality and prices into consideration when choosing what to purchase, mostly disregarding other people's opinions. However, even though the internet is their main source of information, they still seek input from others in most cases before making purchasing-related decisions