Published Paper Details:

ABSTRACT: Data mining has gained popularity in various CRM applications in recent years and classification model is an important data mining technique useful in the field. The model is used to predict the behaviour of customers to enhance the decision-making processes for retaining valued customers. This paper presents the frameworks of data mining in relations with the customer relationship management, the computer-assisted application process of digging through and analyzing enormous sets of data that have either been compiled by the computer or have been inputted into the computer gain attentions of the industrial houses. In data mining, the computer will analyze the data and extract the meaning from it. It will also look for hidden patterns within the data and try to predict future behavior. In this paper we will be discussing the relationship of data mining and CRM and Data mining framework and CRM and how it reveals benefit for better CRM practices